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The Smartphones in Central and Eastern Europe: trends and forecasts 20152020

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Smartphone unit sales in Central and Eastern Europe will grow due to the affordability of mobile data services and expansion of 4G networks despite economic and political challenges affecting some major markets. This report provides forecasts and analysis of the trends that affect smartphone sales in the region.
Executive summary
Executive summary: Growth of mobile data consumption will ensure demand for smartphones; affordability will be key
Worldwide trends
Worldwide: Smartphone markets are saturating operators and vendors must reassess their priorities
Worldwide: Growth in unit sales will depend on emerging markets and will come mostly from emerging AsiaPacific
Worldwide: Operators are key sources of smartphones in most regions, but they lost some ground to other channels in 2015
Worldwide: Vendor financing is the end-point of gradual shifts in operator device strategies rather than an abrupt change
Worldwide: Vendor financing plans are most likely to succeed in countries where users are ready for SIM-only contracts
Worldwide: Operator bundles are in demand and play a role in
prepaid-to-postpaid migration
Worldwide: Apple leads the high-end market and Chinese vendors are capturing demand at the low end
Worldwide: iOSs market share of unit sales will remain stable at around 15% until 2020
Regional trends
Central and Eastern Europe: Smartphone sales will grow strongly despite economic obstacles in key markets
Central and Eastern Europe: Key regional trends
Central and Eastern Europe: Premium smartphones struggle in the largest markets; affordability is key for growth
Country-level trends
Czech Republic: Operators are encouraging 4G take-up through selling compatible smartphones
Poland: Operators are actively encouraging smartphone take-up, while mobile payment platforms gain popularity
Russia: Economic difficulties cut consumer spending on smartphonesTurkey: Affordable smartphones in Turkey are ready to address demand for 4G smartphones
Forecast methodology and assumptions
Forecast methodology and assumptions

List Of Figures

Figure 1: Smartphone unit sales and smartphones share of mobile handset unit sales, Central and Eastern Europe, 20122020
Figure 2: Mobile handset unit sales by type, and smartphones share of unit sales, worldwide, 20122020
Figure 3: Smartphone unit sales by region, 2014 and 2020
Figure 4: Percentage of respondents who bought their most recent handset from an operator, 16 countries, and averages for 2014 and 2015
Figure 5: Device bundling and financing plans by type
Figure 6: Seven areas of consideration for operators when assessing the potential impact of SIM-only and vendor financing take-up
Figure 7: Choice of next mobile tariff  by type among those who plan to change their tariffs, by current tariff type, 6 European countries, US and South Korea
Figure 8: Choice of next mobile tariff  by type among those who plan to change their tariffs, by current tariff type, 8 countries in MEA and emerging APAC
Figure 9: Smartphone unit sales by manufacturer, worldwide, 20122020
Figure 10: Smartphone unit sales by operating system, worldwide, 20122020
Figure 11: Mobile handset connections by type, and smartphones share of connections, Central and Eastern Europe, 20122020
Figure 12: Smartphone unit sales and smartphones share of mobile handset unit sales, Central and Eastern Europe, 20122020
Figure 13: Key regional trends in handset markets, Central and Eastern Europe
Figure 14: Overview of the three largest markets in Central and Eastern Europe
Figure 15: Smartphone unit sales and smartphones share of mobile handset unit sales, Czech Republic, 20122020
Figure 16: Smartphone unit sales and smartphones share of mobile handset unit sales, Poland, 20122020
Figure 17: Smartphone unit sales and smartphones share of mobile handset unit sales, Russia, 20122020
Figure 18: Smartphone unit sales and smartphones share of mobile handset unit sales, Turkey, 20122020
Figure 19: Main enablers and constraints for our smartphone forecasts

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Reports Details

Published Date : Jan 2016
No. of Pages :30
Country :Europe
Category :Technology
Publisher :Analysys Mason Limited
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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