Market Research Reports and Industry Reports

World OTT markets - Markets & Forecasts up to 2019 - Markets - Players Strategies


This yearly observatory – report and dataset- provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2019.
 • Markets covered: Internet access and usage, search, social, mobile, video, e-commerce, communication, cloud, digital (music and books) and online gaming
 • The above markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB
 • 4 regions and 15 countries covered: World, EU28, EU5, APAC; Brazil, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Switzerland, Turkey, UK, USA
 • The total telco services market is also provided as a means of comparison with the OTT services market
 Case studies of the principal Internet players (Amazon, Apple, Facebook, Google and Microsoft), including their acquisition and platform strategies are looked into, whilst also looking at other major players and trends to emerge, such sharing economy players (Airbnb/Uber) and impacts on regulation, and a look at players’ financials. A detailed analysis of the dynamics of each OTT market is provided, including the key players, competition levels and IDATE’s perspectives and outlook. 

 1. Executive summary
 1.1. World OTT services market to surpass 550 billion EUR in 2019
 1.2. Cloud dominates the paid OTT market, RTB growing in display advertising
 1.3. Whilst some OTT markets see total dominance, others see fierce competition
 1.4. Total OTT service market gaining on telco service revenue
 2. Methodology
 2.1. List of indicators by country
 2.2. Sources
 3. Key Internet trends and players
 3.1. The diversification of major OTTs; different assets, same goals
 3.2. Becoming increasingly difficult to remain active on one sole service domain
 3.3. Acquisitions a common method used by Internet giants to diversify
 3.4. Large differences in Internet services per-user revenues for the Internet giants
 3.5. Facebook stand out leader for revenue generation through mobile services
 3.6. Despite revenue growth, some OTTs post negative net income
 3.7. Top sharing economy startups being valued among top Internet companies
 3.8. Rise of economy sharing sites also attracting regulatory attention
 3.9. OTT revenues mainly from fixed medium, but increasingly from WiFi too
 3.10. OTT services increasingly diversifying into IoT (Internet of Things)
 3.11. Google: King of search also the king of advertising
 3.12. Google: The strategy is to be everywhere, mainly Google branded
 3.13. Facebook: Strengthening in mobile ads, as declared in IPO
 3.14. Facebook: The strategy is maintain dominance in all communication types
 3.15. Amazon: Taking cash flow (reinvestment) over net income
 3.16. Amazon: The strategy is to diversify into Amazon branded contents
 3.17. Apple: Mobile device sales dominate revenues, digital content accounts for 5-6%
 3.18. Apple: Hardware sales the core strategy, strengthening music in 2014/15
 3.19. Microsoft: Phone and Surface products integral part of strategy
 3.20. Microsoft/ Strategy attempting to increase relevance in digital revenues
 4. Online search
 4.1. Online search will maintain steady growth and lead advertising revenues
 4.2. Google global leader, with other regional leaders in some markets
 5. Cloud
 5.1. Cloud to continue its impressive growth, and is the main OTT revenue drivers
 5.2. Both personal and enterprise cloud markets are competitive
 5.3. Telcos can expect solid enterprise cloud revenue growth up to 2019
 6. Communication
 6.1. Communication services will grow but revenue generation is moderate
 6.2. Communication becoming an integral part of a platform
 6.3. Today sees various strategic positionings by the telcos in answer to OTTs
 7. E-commerce
 7.1. E-Commerce will continue to grow aided by the growth in m-commerce
 7.2. Localisation particularly important in eCommerce
 7.3. Telcos focus is on carrier billing and in-store payment for mobile payment
 8. Social networks
 8.1. Social Networks will continue to see diversified models depending on region
 8.2. Facebook reigns supreme, with some local variants
 9. OTT video
 9.1. 9.1. OTT Video to continue its US-lead growth
 9.2. YouTube (Google) is the standout leader for video contents
 9.3. Paid video contents see big names fighting for the lead
 9.4. Telcos are also diversifying into the OTT video market
 10. Paid mobile applications
 10.1. Paid mobile applications dominated by APAC revenue generation
 10.2. Free and in-app models dominate the popular apps
 11. Online advertising
 11.1. Online advertising to grow pushed by the US and extension into mobile
 11.2. Google dominates overall but Facebook has caught up in mobile ads
 12. RTB
 12.1. RTB continued to lead the growth in the advertising sector

List Of Figures

 1. Executive summary
 Figure 1: World OTT Services market, 2010-2019
 Figure 2: Evolution of fixed and mobile Internet penetration worldwide, 2010-2019
 Figure 3: Breakdown of OTT paid service revenues, 2015 and 2019
 Figure 4: Breakdown of OTT ad funded revenues, 2015 and 2019
 Figure 5: Comparison of global telco and OTT service market revenues
 Figure 6: Regional breakdown of telco and OTT service market revenues, 2019
 3. Key Internet trends and players
 Figure 7: Major OTTs diversifying into various service domains
 Figure 8: List of high-profile tech acquisitions
 Figure 9: High-tech acquisitions by Facebook, Amazon, Google and Apple
 Figure 10: Estimated annual per-user revenue for digital content, worldwide 2011 to 2014
 Figure 11: Share of revenues generated through mobile services, as a % of total revenues, 2011-2014
 Figure 12: Revenue generated through mobile services, 2011-2014
 Figure 13: Ratio of CAPEX over revenue for select OTTs, 2010-2014
 Figure 14: Ratio of net income over revenue for select OTTs, 2010-2014
 Figure 15: Ratio of net income over revenue for select OTTs, 2010-2014
 Figure 16: Top Internet companies by market cap as of May 2015, together with top Internet startup valuations
 Figure 17: Airbnb campaigning in New York
 Figure 18: French taxi drivers protest against Uber
 Figure 19: OTT revenues coming from fixed, mobile or WiFi for EU28, 2014-2019
 Figure 20: Ratio of OTT revenues coming from fixed, mobile or WiFi for EU28, 2014-2019
 Figure 21: The IDATE IoT framework
 Figure 22: Global desktop search engine market shares, June 2015
 Figure 23: Google revenue breakdown, 2009-2014
 Figure 24: Googles largest acquisitions
 Figure 25: Googles most expensive and relevant acquisitions from 2003
 Figure 26: Facebook revenue breakdown, 2009-2014
 Figure 27: Share of advertising revenue between fixed and mobile, 2012-2014
 Figure 28: Major Facebook acquisitions
 Figure 29: Amazons cash from operations vs net income
 Figure 30: Major Amazon acquisitions
 Figure 31: Breakdown of net sales of Apple products, 2011-2014
 Figure 32: Major Apple acquisitions
 Figure 33: Apple has now entered the music streaming market with Apple Music
 Figure 34: Breakdown of Microsoft revenues for 2012 to 2014
 Figure 35: Major Microsoft acquisitions
 4. Online search
 Figure 36: Search advertising revenues worldwide and regional breakdown, 2010-2019
 Figure 37: Global online advertising revenues breakdown in terms of advertising formats (display, search, other), 2010-2019
 Figure 38: Effect of national control in China on Google
 Figure 39: Global and select countries search engine market shares, based on searches conducted, 2013
 5. Cloud
 Figure 40: Cloud revenues worldwide and regional breakdown, 2010-2019
 Figure 41: which cloud services do you use most for photos ?
 Figure 42: Cloud Infrastructure services market share and revenue growth, Q4 2014
 Figure 43: Growth of enterprise cloud revenue worldwide, by type of player, 2013-2019
 6. Communication
 Figure 44: OTT communication revenues worldwide and regional breakdown, 2010-2019
 Figure 45: Communication services as part of a platform
 Figure 46: Mobile messaging app penetration global / APAC
 Figure 47: Free offers unlimited SMS and 2 hours of free calls for 2 EUR/month, or for nothing if subscribed to Freebox (STB)
 Figure 48: UnliChat plans from Globe Telecom in Malaysia
 Figure 49: Vodafones VoLTE/RCS strategy
 7. E-commerce
 Figure 50: eCommerce revenues worldwide and regional breakdown, 2010-2019
 Figure 51: M-commerce revenues and its percentage of e-commerce, 2010-2019
 Figure 52: Chinese B2C E-Commerce market share (Q2 2014)
 Figure 53: Top 10 Online-shops in Germany
 Figure 54: Japanese e-commerce market share, 2014
 8. Social networks
 Figure 55: Social networks revenues worldwide and regional breakdown, 2010-2019
 Figure 56: Social network revenue, paid vs advertising share, 2019
 Figure 57: Leading social networks worldwide as of October 2014, ranked by number of active users
 Figure 58: World map of social networks (July 2014)
 Figure 59: Leading social networks in Russia, million users
 9. OTT video
 Figure 60: OTT video revenues worldwide and regional breakdown, 2010-2019
 Figure 61: OTT video revenue, paid vs advertising share, 2019
 Figure 62: Top US Online video content properties
 Figure 63: Market share of the Top 10 Video sites (September 2013)
 Figure 64: Online movie sales and rentals revenue share per user, 2013
 Figure 65: OTT service subscriptions (2012-2014)
 Figure 66: Telco vs OTT markets for video, 2013 and 2018
 Figure 67: Content offering through managed services
 10. Paid mobile applications
 Figure 68: Paid mobile apps revenues worldwide and regional breakdown, 2010-2019
 Figure 69: Paid mobile applications annual revenue per mobile Internet user, 2010-2019
 Figure 70: Top mobile apps worldwide (Q2 2013)
 Figure 71: Worldwide Mobile App Store Revenue format breakdown
 11. Online advertising
 Figure 72: Online advertising revenues worldwide and regional breakdown, 2010-2019
 Figure 73: Mobile advertising revenues worldwide and as a share of online adverting revenues
 Figure 74: Player shares of online advertising revenue, in 2014
 Figure 75: Player shares of mobile advertising revenue, in 2014
 12. RTB
 Figure 76: RTB revenues worldwide and regional breakdown, 2010-2019
 Figure 77: RTB revenues worldwide and as a share of display advertising revenues

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Reports Details

Published Date : Jul 2015
Country :Global
Category :Technology
Publisher :IDATE creates the DigiWorld Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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