Market Research Reports and Industry Reports

Connected TV

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Who will come out on top?
 
New players, new solutions... the connected TV market is entering a new stage in its development. This is playing out against a backdrop of consolidation for on-demand viewing and ongoing attempts to provide consumers with bigger and better selections of content and services.
 
Our latest report on the connected TV market explores the core trends in the sector, and the initiatives being taken by CE, TV and Internet industry players. It also delivers a detailed SWOT analysis for companies in each of these sectors. The report concludes with three outlook scenarios for 2025 that forecast market value and how viewing habits will have evolved depending on which of the three sectors comes out on top.

 1. Executive Summary
 
 2. Methodology & definitions
 2.1. General methodology of IDATEs reports
 2.2. Methodology specific to this report
 2.3. Definitions
 
 3. Market structure & key factors
 3.1. The connected TV market
 3.1.1. Market background
 3.1.2. The personal device segment
 3.1.3. Connected TV ecosystem
 3.2. Key technologies
 
 4. Industry organisation and strategy
 4.1. Consumer electronics companies
 4.1.1. Television manufacturers
 4.1.2. Makers of intermediate streaming and media devices
 4.2. TV industry players
 4.2.1. Content producers, broadcasters and pay-TV providers
 4.2.2. Network operators and pay-TV providers
 4.3. Internet companies
 4.3.1. Internet giants
 4.3.2. OTT pure-players VOD services
 4.4. The distribution chain
 4.5. Strategic analysis
 4.5.1. TV market players
 4.5.2. CE market players
 4.5.3. Internet companies
 
 5. Market scenarios for connected TV in 2025
 5.1. Two core disruptions shaping the market between now and 2025
 5.1.1. Rate of spending on IP networks and infrastructure
 5.1.2. How much viewing becomes an individual pastime
 5.2. Definition and qualification of the three scenarios for 2025
 5.3. Impact of the three connected TV scenarios


List Of Tables

 Table 1: Video services available on the different connected TV devices
 Table 2: SWOT analysis of TV industry players in the connected TV environment
 Table 3: SWOT analysis of CE market players in the connected TV environment
 Table 4: SWOT analysis of Internet companies in the connected TV environment
 Table 5: Conditions enabling the three scenarios
 Table 6: Hypotheses for viewing habits and the OTT video market up to 2025


List Of Figures

 Figure 1: Growth of global smart TV shipments, 2010 2014
 Figure 2: Installed base of streaming devices worldwide, 2009-2014
 Figure 3: Growth of VOD service revenue worldwide, 2010-2014
 Figure 4: Growth of SVOD service revenue worldwide, 2010-2014
 Figure 5: Percentage of TV households in the US with an SVOD account, November 2014
 Figure 6: Casting from a smartphone or a tablet to a TV set
 Figure 7: Current rate and increase in the use of streaming on smartphones and tablets, in 2015
 Figure 8: Screenshot of Comcast live X2 content recommendations
 Figure 9: Type of AV content watched on smart TVs in a selection of countries, October 2014
 Figure 10: Type of content that viewers in the United States watch on their different devices, in 2015
 Figure 11: Installed base breakdown of smartphones in France by OS, in 2014
 Figure 12: How consumers in France use their tablet, Q3 2014
 Figure 13: Installed base of smartphones, tablets and computers in Europe, 2009-2014
 Figure 14: Installed base of smartphones, tablets and computers in North America, 2009-2014
 Figure 15: Devices used by consumers in the United States to multi-task while watching TV, in 2015
 Figure 16: Percentage of TV viewers in the Asia-Pacific region who engage in other digital activities while watching TV, in 2014
 Figure 17: Voice control function on Amazon Fire TV devices
 Figure 18: Popularity of streaming and pay-TV services amongst users in the United States according to age group, November 2014
 Figure 19: Countries with a local version of YouTube, April 2015
 Figure 20: Availability of Netflix around the world, April 2015
 Figure 21: Example of VOD on Facebook via Screenburn
 Figure 22: Number of videos with more than a million views (downloaded in January 2015)
 Figure 23: User of and subscriber bases for a selection of companies, and YoY growth, Q1 2014
 Figure 24: Growth of broadband subscribers worldwide, and the proportion using ultra-fast broadband via FTTH/FTTB, 2013-2018
 Figure 25: Percentage of consumers who continue to stream a video, despite poor quality
 Figure 26: Expected gains in compression from HEVC
 Figure 27: How Connect SDK works
 Figure 28: WebOS TV platform
 Figure 29: Firefox OS TV platform
 Figure 30: Partnership between TV manufacturers and Netflix, allowing user to switch on the TV and access Netflix with a single button
 Figure 31: The Samsung Smart Direct set-up, in partnership with Airtel Digital TV
 Figure 32: Availability of a selection of OTT video services on Samsung televisions
 Figure 33: "Evolution Kit" for Samsung smart TVs
 Figure 34: Summary of how Samsung is positioned in the connected TV ecosystem
 Figure 35: Interface for the Channel Master hybrid terrestrial DVR
 Figure 36: Evolution of Roku devices
 Figure 37: Interface for Roku streaming devices
 Figure 38: Breakdown of Apples revenue in Q1 2015
 Figure 39: Availability of a selection of OTT video services on Apple TV
 Figure 40: HBO Now interface
 Figure 41: Availability of HBO on different devices of connected TV
 Figure 42: Availability of Apple services on different connected TV devices
 Figure 43: How Apples revenue has grown thanks to iTunes, software and services
 Figure 44: Summary of how Apple is positioned in the connected TV ecosystem
 Figure 45: How HbbTV 2.0 works
 Figure 46: YouView interface
 Figure 47: Accessing the EPG, catch-up TV and Arte Concert via HbbTV
 Figure 48: Accessing the "boton rojo" service from Spanish public broadcaster, RTVE
 Figure 49: The CBS All Access, OTT service
 Figure 50: Pluzz VAD on YouTube movies
 Figure 51: HbbTV Maliste
 Figure 52: France Télévisions, 4K streaming via HbbTV
 Figure 53: Availability of France Télévisions connected TV services on different devices
 Figure 54: Summary of how France Télévisions is positioned in the connected TV ecosystem
 Figure 55: Sky+ HD DVR
 Figure 56: RDK architecture
 Figure 57: Fransat by Samsung: device/platform integration
 Figure 58: Videoclube, a VOD service from Portuguese cable company NOS
 Figure 59: "Virtual Joey" for Playstation and LG smart TVs
 Figure 60: Liberty Global brands and where they operate
 Figure 61: Availability of a selection of OTT video services on the Horizon TV Box
 Figure 62: Availability of Liberty Global services on different connected TV devices
 Figure 63: Countries where Liberty Global markets its "MyPrime" SVOD plans
 Figure 64: Summary of how Liberty Global is positioned in the connected TV ecosystem
 Figure 65: Pricing terms for "My Prime" in Switzerland
 Figure 66: Nexus Player from Google, in partnership with Asus
 Figure 67: Amazon Fire TV Stick
 Figure 68: Market share for the different smartphone OS in the United States, as of Q1 2014
 Figure 69: Microsofts platform convergence strategy
 Figure 70: Availability of a selection of Chromecast-compatible OTT video services
 Figure 71: Android TV on a French telcos DVR
 Figure 72: YouTube Movies VOD interface
 Figure 73: Availability of Google services on different connected TV devices
 Figure 74: Summary of how Google is positioned in the connected TV ecosystem
 Figure 75: Platform and device-agnostic OTT video services
 Figure 76: Availability of Netflix on different connected TV devices
 Figure 77: Operators who offer Netflix on their DVR/IP box
 Figure 78: Summary of how Netflix is positioned in the connected TV ecosystem
 Figure 79: Where Netflix is available, April 2015
 Figure 80: How a selection of players are positioned along the distribution chain
 Figure 81: Examples of possible partnerships between the different industries
 Figure 82: Defining the scenarios for connected TV in 2025
 Figure 83: How the three scenarios will impact the connected TV market up to 2025


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Reports Details

Published Date : Jun 2015
No. of Pages :59
Country :Global
Category :Technology
Publisher :IDATE creates the DigiWorld Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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