Market Research Reports and Industry Reports

Market for Proximity Marketing by Location (Indoor, and Outdoor), Technology (Wi-Fi, BLE Beacons, NFC, GPS Geofencing), Hardware (Sensors, RFID Tags), Software (Location Analytics), Service, Application - Global Forecast to 2022

  • DESCRIPTION
  • TABLE OF
    CONTENTS
  • RELATED
    REPORTS
  • SAMPLE REQUEST
  • PURCHASE BY
    SECTION

Rapid technological advancements in location-based services are driving the proximity marketing market

The proximity marketing market is expected to be worth USD 52.46 billion by 2022 at a CAGR of 29.8% between 2016 and 2022. The current marketplace is expected to be driven by the heavy demand for personalized location-based services. The commercialization of personalized location-based services is on the rise. The combination of location-based data and existing personal data creates rich and contextualized user experiences. In addition, the increased use of beacons and growing availability of spatial data & analytical tools further propels the growth of this market.  

 Robust demand for BLE beacons based proximity marketing during the forecast period

The high growth rate of the BLE-based market is attributed to its applications in multi-channel marketing and in product distribution in the retail industry. Bluetooth beacon manufacturers are developing software apps for beacons and also manufacturing beacon devices. This high growth is also attributed to the high investments in the technology by APAC countries such as China, India, and South Korea.

North America and APAC are the major markets for proximity marketing

North America held the largest share of the proximity marketing market in 2015. North America being technologically advanced and developed is a leading market for the cutting edge technology which is used in the advertisement sector. It is one of the largest contributors to IoT in the retail market owing to the retail revolution in the region. The increasing smartphone penetration, availability of mobile Internet, increasing use of mobile applications and mobile web, and introduction of 4G network by the carriers are some of the factors driving the proximity marketing market in North America.

APAC is one of the potential markets for proximity marketing globally and is expected to grow at the highest CAGR during the forecast period. The rising adoption of smartphones and mobile Internet in APAC would make proximity marketing an ideal communication channel to reach maximum customers.

 

 

 

 

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of the profile of primary participants is given below:

• By Company Type: Tier 1 – 34 %, Tier 2 – 20%, Tier 3 – 46%

• By Designation: C-Level Executives – 69%, Director Level – 19%, Others – 12%

• By Region: North America – 48%, Europe – 31%, APAC – 15%, RoW – 6%

Given the rising demand for Internet of Things (IoT), emergence of the cloud platform, high demand for mobile computing, and the trending social media, the proximity marketing market has a huge opportunity for expansion in the next five years.  

The report profiles the key players in the proximity marketing market with their respective ranking analysis. The prominent players profiled in this report are Apple Inc. (U.S.), Google Inc. (U.S.), Microsoft Corporation (U.S.), Qualcomm Inc. (U.S.), Zebra Technologies Corporation (U.S.), Bluvision Inc. (U.S.), Estimote Inc. (U.S.), inMarket Media LLC (Italy), Proxama PLC (U.K.), ROXIMITY (U.S.), Shopkick Inc. (U.S.), Swirl Networks (U.S.), Unacast (U.S.), Foursquare Labs, Inc. (U.S.), and Scanbuy Inc. (U.S.).

 

Objective of the Study:

• To define, describe, and forecast the proximity marketing market, in terms of value, segmented on the basis of location, technology, software, services, and application

• To define, describe, and forecast the proximity marketing market, in terms of value and volume, segmented on the basis of hardware. 

• To forecast the market size (in terms of value) for various segments with respect to four major regions: North America, Europe, Asia-Pacific (APAC), and Rest of the World (RoW)

• To provide detailed information regarding the major factors influencing the growth of the proximity marketing market (drivers, restraints, opportunities, and industry-specific challenges)

• To strategically analyze the micromarkets with respect to individual growth trends, future prospects, and contribution to the total market

• To analyze opportunities in the market for various stakeholders by identifying the high-growth segments of the proximity marketing market

• To analyze the competitive environment prevailing in the market through the Porter’s five forces analytical framework

• To strategically profile the key players in the market and comprehensively analyze their market share and core competencies along with detailing the competitive landscape

• To analyze strategic developments such as joint ventures, mergers & acquisitions, new product developments, and R&D in the proximity marketing market

 

Key Target Audience

• Raw material and manufacturing equipment suppliers

• Semiconductor foundries

• Original equipment manufacturers (OEMs) (end-user application or electronic product manufacturers) 

• Smart device manufacturers and network providers

• ODM and OEM technology solution providers

• Mobile content developers and aggregators

• Mobile commerce and advertising companies

• Research organizations

• Technology standards organizations, forums, alliances, and associations

• Technology investors and venture capitalists

• Governments, financial institutions, and investment communities

• Analysts and strategic business planners

• End users

Scope of the Report:

The research report segments the proximity marketing market into the following submarkets:

By Location:

• Indoor

• Outdoor

 

By Technology:

• Wi-Fi

• BLE Beacon

• Near Field Communication (NFC)

• GPS Geofencing

• Others

 

By Hardware:

• Sensors

• RFID Tags

• Others

 

By Software:

• Content Management System

• Location Analytics

• Context Accelerator and Geofencing

• Others

 

By Service:

• Consulting Services

• Deployment & Integration Services

• Application Support & Maintenance Services

 

By Application:

• Retail & E-Commerce

• Healthcare

• Infrastructural

o Media & Entertainment

• Sports & Events

• Museums

o Transportation & Logistics

o Hospitality

• Banking, Financial Services, and Insurance (BFSI)

• Other Applications

 

By Geography:

• North America

o U.S.

o Canada

o Mexico

• Europe

o U.K

o Germany

o France

o Rest of Europe

• Asia-Pacific (APAC)

o China

o Japan

o India

o South Korea

o India

o Rest of APAC

• Rest of the World (RoW)

o Middle East and Africa

o South America

 

TABLE OF CONTENTS

 

1 INTRODUCTION 15

1.1 OBJECTIVES OF THE STUDY 15

1.2 MARKET DEFINITION 15

1.3 STUDY SCOPE 16

1.3.1 MARKETS COVERED 16

1.3.2 YEARS CONSIDERED FOR THE STUDY 17

1.4 CURRENCY 18

1.5 LIMITATIONS 18

1.6 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19

2.1 RESEARCH DATA 20

2.1.1 SECONDARY DATA 20

2.1.1.1 Key data from secondary sources 20

2.1.2 PRIMARY DATA 21

2.1.2.1 Key data from primary sources 21

2.1.2.2 Key industry insights 22

2.1.2.3 Breakdown of primaries 22

2.2 MARKET SIZE ESTIMATION 23

2.2.1 BOTTOM-UP APPROACH 24

2.2.2 TOP-DOWN APPROACH 25

2.3 MARKET SHARE ESTIMATION 25

2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 26

2.5 RESEARCH ASSUMPTIONS 27

3 EXECUTIVE SUMMARY 28

4 PREMIUM INSIGHTS 33

4.1 ATTRACTIVE OPPORTUNITIES FOR THE GROWTH OF THE PROXIMITY MARKETING MARKET 33

4.2 PROXIMITY MARKETING MARKET, BY LOCATION 33

4.3 SOFTWARE MARKET EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD IN THE PROXIMITY MARKETING MARKET 34

4.4 PROXIMITY MARKETING MARKET, BY SERVICE 34

4.5 NORTH AMERICA HELD A MAJOR SHARE OF THE OVERALL PROXIMITY MARKETING MARKET IN 2015 35

4.6 PROXIMITY MARKETING MARKET, BY APPLICATION 35

5 MARKET OVERVIEW 36

5.1 INTRODUCTION 37

5.2 MARKET SEGMENTATION 37

5.2.1 BY LOCATION 37

5.2.2 BY TECHNOLOGY 37

5.2.3 BY HARDWARE 38

5.2.4 BY SOFTWARE 38

5.2.5 BY SERVICE 38

5.2.6 BY APPLICATION 39

5.2.7 BY GEOGRAPHY 39

5.3 MARKET DYNAMICS 40

5.3.1 DRIVERS 41

5.3.1.1 Increased focus on business intelligence (BI) and rising market competitiveness 41

5.3.1.2 Growing adoption of smartphones and proximity technology 42

5.3.1.3 Increasing technological advancements in location-based services 42

5.3.1.4 Increased use of beacons and growing availability of spatial data and analytical tools 43

5.3.2 RESTRAINTS 43

5.3.2.1 Concerns regarding security & privacy 43

5.3.2.2 Low awareness among end users and lack of expert workforce 44

5.3.3 OPPORTUNITIES 44

5.3.3.1 Rising demand for Internet of Things (IoT) and emergence of the cloud platform 44

5.3.3.2 High demand for mobile computing and trending social media 45

5.3.4 CHALLENGES 45

5.3.4.1 Challenges in understanding consumer behaviour 45

6 INDUSTRY TRENDS 46

6.1 INTRODUCTION 46

6.2 VALUE CHAIN ANALYSIS 46

6.3 PORTER’S FIVE FORCES ANALYSIS 48

6.3.1 INTENSITY OF COMPETITIVE RIVALRY 50

6.3.2 THREAT OF SUBSTITUTES 51

6.3.3 BARGAINING POWER OF BUYERS 52

6.3.4 BARGAINING POWER OF SUPPLIERS 53

6.3.5 THREAT OF NEW ENTRANTS 54

7 MARKET, BY LOCATION 56

7.1 INTRODUCTION 57

7.2 INDOOR PROXIMITY MARKETING 58

7.3 OUTDOOR PROXIMITY MARKETING 58

8 MARKET, BY TECHNOLOGY 59

8.1 INTRODUCTION 60

8.2 WI-FI 61

8.3 BLE BEACONS 63

8.4 NEAR FIELD COMMUNICATION (NFC) 65

8.5 GPS GEOFENCING 67

8.6 OTHERS 69

9 MARKET, BY HARDWARE 71

9.1 INTRODUCTION 72

9.2 SENSORS 75

9.3 RFID TAGS 75

9.4 OTHERS 76

10 MARKET, BY SOFTWARE 77

10.1 INTRODUCTION 78

10.2 CONTENT MANAGEMENT SYSTEM 79

10.3 LOCATION ANALYTICS 79

10.4 CONTEXT ACCELERATOR AND GEOFENCING 81

10.5 OTHERS 81

11 MARKET, BY SERVICE 82

11.1 INTRODUCTION 83

11.2 CONSULTING SERVICES 84

11.3 DEPLOYMENT & INTEGRATION SERVICES 84

11.4 APPLICATION SUPPORT & MAINTENANCE SERVICES 84

12 MARKET, BY APPLICATION 85

12.1 INTRODUCTION 86

12.2 RETAIL AND E-COMMERCE 88

12.3 HEALTHCARE 92

12.4 INFRASTRUCTURAL 96

12.4.1 MEDIA AND ENTERTAINMENT 96

12.4.1.1 Sports and events 97

12.4.1.2 Museums 97

12.4.2 TRANSPORATION AND LOGISTICS 98

12.4.3 HOSPITALITY 99

12.5 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 102

12.6 OTHER APPLICATIONS 106

13 PROXIMITY MARKETING MARKET, BY GEOGRAPHY 110

13.1 INTRODUCTION 111

13.2 NORTH AMERICA 114

13.2.1 U.S. 118

13.2.2 CANADA 119

13.2.3 MEXICO 120

13.3 EUROPE 121

13.3.1 U.K. 124

13.3.2 GERMANY 125

13.3.3 FRANCE 126

13.3.4 REST OF EUROPE 127

13.4 ASIA-PACIFIC (APAC) 127

13.4.1 CHINA 131

13.4.2 JAPAN 132

13.4.3 INDIA 133

13.4.4 SOUTH KOREA 134

13.4.5 REST OF APAC 135

13.5 REST OF THE WORLD (ROW) 136

13.5.1 MIDDLE EAST & AFRICA 138

13.5.2 SOUTH AMERICA 139

14 COMPETITIVE LANDSCAPE 141

14.1 OVERVIEW 141

14.2 MARKET RANKING ANALYSIS OF THE PROXIMITY MARKETING MARKET 143

14.3 COMPETITIVE SITUATION AND TRENDS 145

14.3.1 NEW PRODUCT LAUNCHES/NEW PRODUCT DEVELOPMENTS 147

14.3.2 PARTNERSHIPS & AGREEMENTS 149

14.3.3 EXPANSIONS, INVESTMENTS AND PATENTS 151

14.3.4 MERGERS & ACQUISITIONS 152

15 COMPANY PROFILES 153

(Overview, Products and Services, Financials, Strategy & Development)*

15.1 INTRODUCTION 153

15.2 GOOGLE INC. 154

15.3 MICROSOFT CORPORATION 157

15.4 APPLE INC. 161

15.5 ZEBRA TECHNOLOGIES CORPORATION 164

15.6 QUALCOMM INC. 167

15.7 INMARKET LLC 169

15.8 SWIRL NETWORKS INC. 170

15.9 SHOPKICK 171

15.10 ESTIMOTE INC. 172

15.11 UNACAST 174

15.12 BLUVISION, INC. 176

15.13 ROXIMITY 178

15.14 PROXAMA PLC 180

15.15 SCANBUY INC. 182

*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.

16 APPENDIX 184

16.1 INSIGHTS OF INDUSTRY EXPERTS 184

16.2 DISCUSSION GUIDE 185

16.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 189

16.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 191

16.5 AVAILABLE CUSTOMIZATIONS 193

16.6 RELATED REPORTS 193


List Of Tables

LIST OF TABLES

 

TABLE 1 PROXIMITY MARKETING MARKET, BY TECHNOLOGY, 2013–2022 (USD BILLION) 30

TABLE 2 PROXIMITY MARKETING MARKET, BY APPLICATION, 2013–2022 (USD BILLION) 31

TABLE 3 PROXIMITY MARKETING MARKET, BY REGION, 2013–2022 (USD BILLION) 32

TABLE 4 QUANTIFICATION OF THE OVERALL PORTER’S ANALYSIS 49

TABLE 5 PROXIMITY MARKETING MARKET, BY LOCATION, 2013–2022 (USD BILLION) 57

TABLE 6 COMPARISON BETWEEN WI-FI, BLE AND NFC 60

TABLE 7 PROXIMITY MARKETING MARKET, BY TECHNOLOGY, 2013–2022 (USD BILLION) 61

TABLE 8 WI-FI–BASED PROXIMITY MARKETING MARKET, BY APPLICATION,

2013–2022 (USD BILLION) 63

TABLE 9 BLE BEACONS-BASED PROXIMITY MARKETING MARKET, BY APPLICATION,

2013–2022 (USD BILLION) 64

TABLE 10 NFC-BASED PROXIMITY MARKETING MARKET, BY APPLICATION,

2013–2022 (USD BILLION) 66

TABLE 11 GPS GEOFENCING-BASED PROXIMITY MARKETING MARKET, BY APPLICATION, 2013–2022 (USD BILLION) 68

TABLE 12 PROXIMITY MARKETING MARKET BASED ON OTHER TECHNOLOGIES,

BY APPLICATION, 2013–2022 (USD BILLION) 70

TABLE 13 PROXIMITY MARKETING MARKET, BY TYPE, 2013–2022 (USD BILLION) 73

TABLE 14 PROXIMITY MARKETING MARKET, BY HARDWARE, 2013–2022 (USD BILLION) 74

TABLE 15 PROXIMITY MARKETING MARKET VOLUME, BY HARDWARE,

2013–2022 (MILLION UNITS) 74

TABLE 16 DIFFERENCE BETWEEN ACTIVE AND PASSIVE RFID TAGS 76

TABLE 17 PROXIMITY MARKETING MARKET, BY SOFTWARE, 2013–2022 (USD BILLION) 79

TABLE 18 PROXIMITY MARKETING MARKET, BY SERVICE, 2013–2022 (USD BILLION) 84

TABLE 19 PROXIMITY MARKETING MARKET, BY APPLICATION, 2013–2022 (USD BILLION) 87

TABLE 20 PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION,

BY REGION, 2013–2022 (USD MILLION) 90

TABLE 21 PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2013–2022 (USD MILLION) 90

TABLE 22 PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION IN EUROPE, BY COUNTRY, 2013–2022 (USD MILLION) 91

TABLE 23 PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION IN APAC, BY COUNTRY, 2013–2022 (USD MILLION) 91

TABLE 24 PROXIMITY MARKETING MARKET FOR RETAIL AND E-COMMERCE APPLICATION IN ROW, BY REGION, 2013–2022 (USD MILLION) 92

TABLE 25 PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION, BY REGION, 2013–2022 (USD MILLION) 93

TABLE 26 PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2013–2022 (USD MILLION) 94

TABLE 27 PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION IN EUROPE,

BY COUNTRY, 2013–2022 (USD MILLION) 94

TABLE 28 PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION IN APAC,

BY COUNTRY, 2013–2022 (USD MILLION) 95

TABLE 29 PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION IN ROW,

BY REGION, 2013–2022 (USD MILLION) 95

TABLE 30 PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION,

BY REGION, 2013–2022 (USD MILLION) 100

TABLE 31 PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION IN NORTH AMERICA, BY COUNTRY, 2013–2022 (USD MILLION) 100

TABLE 32 PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION IN EUROPE, BY COUNTRY, 2013–2022 (USD MILLION) 101

TABLE 33 PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION IN APAC,

BY COUNTRY, 2013–2022 (USD MILLION) 101

TABLE 34 PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION IN ROW,

BY REGION, 2013–2022 (USD MILLION) 102

TABLE 35 PROXIMITY MARKETING MARKET FOR BFSI APPLICATION, BY REGION,

2013–2022 (USD MILLION) 104

TABLE 36 PROXIMITY MARKETING MARKET FOR BFSI APPLICATION IN NORTH AMERICA,

BY COUNTRY, 2013–2022 (USD MILLION) 104

TABLE 37 PROXIMITY MARKETING MARKET FOR BFSI APPLICATION IN EUROPE, BY COUNTRY, 2013–2022 (USD MILLION) 105

TABLE 38 PROXIMITY MARKETING MARKET FOR THE BFSI APPLICATION IN APAC,

BY COUNTRY, 2013–2022 (USD MILLION) 105

TABLE 39 PROXIMITY MARKETING MARKET FOR BFSI APPLICATION IN ROW, BY REGION, 2013–2022 (USD MILLION) 106

TABLE 40 PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS, BY REGION,

2013–2022 (USD MILLION) 107

TABLE 41 PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS IN NORTH AMERICA,

BY COUNTRY, 2013–2022 (USD MILLION) 107

TABLE 42 PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS IN EUROPE,

BY COUNTRY, 2013–2022 (USD MILLION) 108

TABLE 43 PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS IN APAC,

BY COUNTRY, 2013–2022 (USD MILLION) 108

TABLE 44 PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS IN ROW, BY REGION, 2013–2022 (USD MILLION) 109

TABLE 45 PROXIMITY MARKETING MARKET, BY REGION, 2013–2022 (USD BILLION) 114

TABLE 46 PROXIMITY MARKETING MARKET IN NORTH AMERICA, BY COUNTRY,

2013–2022 (USD BILLION) 116

TABLE 47 PROXIMITY MARKETING MARKET IN NORTH AMERICA, BY APPLICATION,

2013–2022 (USD MILLION) 117

TABLE 48 PROXIMITY MARKETING MARKET IN U.S., BY APPLICATION,

2013–2022 (USD MILLION) 118

TABLE 49 PROXIMITY MARKETING MARKET IN CANADA, BY APPLICATION,

2013–2022 (USD MILLION) 119

TABLE 50 PROXIMITY MARKETING MARKET IN MEXICO, BY APPLICATION,

2013–2022 (USD MILLION) 120

TABLE 51 PROXIMITY MARKETING MARKET IN EUROPE, BY COUNTRY,

2013–2022 (USD BILLION) 122

TABLE 52 PROXIMITY MARKETING MARKET IN EUROPE, BY APPLICATION,

2013–2022 (USD MILLION) 123

TABLE 53 PROXIMITY MARKETING MARKET IN U.K., BY APPLICATION,

2013–2022 (USD MILLION) 124

TABLE 54 PROXIMITY MARKETING MARKET IN GERMANY, BY APPLICATION,

2013–2022 (USD MILLION) 125

TABLE 55 PROXIMITY MARKETING MARKET IN FRANCE, BY APPLICATION,

2013–2022 (USD MILLION) 126

TABLE 56 PROXIMITY MARKETING MARKET IN REST OF EUROPE, BY APPLICATION,

2013–2022 (USD MILLION) 127

TABLE 57 PROXIMITY MARKETING MARKET IN APAC, BY COUNTRY,

2013–2022 (USD BILLION) 129

TABLE 58 PROXIMITY MARKETING MARKET IN APAC, BY APPLICATION,

2013–2022 (USD MILLION) 130

TABLE 59 PROXIMITY MARKETING MARKET IN CHINA, BY APPLICATION,

2013–2022 (USD MILLION) 131

TABLE 60 PROXIMITY MARKETING MARKET IN JAPAN, BY APPLICATION,

2013–2022 (USD MILLION) 132

TABLE 61 PROXIMITY MARKETING MARKET IN INDIA, BY APPLICATION,

2013–2022 (USD MILLION) 133

TABLE 62 PROXIMITY MARKETING MARKET IN SOUTH KOREA, BY APPLICATION,

2013–2022 (USD MILLION) 134

TABLE 63 PROXIMITY MARKETING MARKET IN REST OF APAC, BY APPLICATION,

2013–2022 (USD MILLION) 135

TABLE 64 PROXIMITY MARKETING MARKET IN ROW, BY REGION, 2013–2022 (USD BILLION) 137

TABLE 65 PROXIMITY MARKETING MARKET IN ROW, BY APPLICATION,

2013–2022 (USD MILLION) 138

TABLE 66 PROXIMITY MARKETING MARKET IN MIDDLE EAST & AFRICA, BY APPLICATION, 2013–2022 (USD MILLION) 139

TABLE 67 PROXIMITY MARKETING MARKET IN SOUTH AMERICA, BY APPLICATION,

2013–2022 (USD MILLION) 140

TABLE 68 NEW PRODUCT LAUNCHES 147

TABLE 69 PARTNERSHIPS, CONTRACTS, AGREEMENTS, AND JOINT VENTURES 149

TABLE 70 EXPANSIONS, INVESTMENTS, AND PATENTS 151

TABLE 71 MERGERS & ACQUISITIONS 152


List Of Figures

LIST OF FIGURES

 

FIGURE 1 MARKET SEGMENTATION 16

FIGURE 2 PROXIMITY MARKETING MARKET: RESEARCH DESIGN 19

FIGURE 3 PROCESS FLOW OF MARKET SIZE ESTIMATION 23

FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 24

FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 25

FIGURE 6 DATA TRIANGULATION 26

FIGURE 7 PROXIMITY MARKETING MARKET, 2013–2022 (USD BILLION) 29

FIGURE 8 PROXIMITY MARKETING MARKET, BY TYPE, 2016 VS. 2022 (USD BILLION) 29

FIGURE 9 PROXIMITY MARKETING MARKET, BY TECHNOLOGY, 2013–2022 (USD BILLION) 30

FIGURE 10 PROXIMITY MARKETING MARKET, BY APPLICATION, 2016 VS. 2022 (USD BILLION) 31

FIGURE 11 APAC MARKET EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN

2016 AND 2022 32

FIGURE 12 PROXIMITY MARKETING MARKET EXPECTED TO EXHIBIT HIGH GROWTH BETWEEN 2016 AND 2022 33

FIGURE 13 INDOOR PROXIMITY MARKETING HELD THE LARGEST MARKET SHARE IN 2015 33

FIGURE 14 LOCATION ANALYTICS SOFTWARE EXPECTED TO EXHIBIT THE HIGHEST GROWTH DURING THE FORECAST PERIOD 34

FIGURE 15 DEPLOYMENT AND INTEGRATION SERVICES EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 34

FIGURE 16 APAC EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 35

FIGURE 17 PROXIMITY MARKETING MARKET FOR INFRASTRUCTUAL APPLICATION EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN 2016 AND 2022 35

FIGURE 18 PROXIMITY MARKETING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,

AND CHALLENGES 40

FIGURE 19 VALUE CHAIN ANALYSIS: PROXIMITY MARKETING MARKET 46

FIGURE 20 PORTER’S FIVE FORCES ANALYSIS, 2015 48

FIGURE 21 PROXIMITY MARKETING MARKET: PORTER’S FIVE FORCES ANALYSIS (2015) 49

FIGURE 22 HIGH IMPACT OF INTENSITY OF COMPETITIVE RIVALRY IN THE PROXIMITY MARKETING MARKET IN 2015 50

FIGURE 23 LOW IMPACT OF THREAT OF SUBSTITUTES IN THE PROXIMITY MARKETING MARKET IN 2015 51

FIGURE 24 HIGH IMPACT OF THE BARGAINING POWER OF BUYERS IN THE PROXIMITY MARKETING MARKET IN 2015 52

FIGURE 25 MEDIUM IMPACT OF BARGAINING POWER OF SUPPLIERS IN THE PROXIMITY MARKETING MARKET IN 2015 53

FIGURE 26 HIGH IMPACT OF THE THREAT OF NEW ENTRANTS HIGH IN THE PROXIMITY MARKETING MARKET IN 2015 54

FIGURE 27 PROXIMITY MARKETING MARKET, BY LOCATION, 2016 VS. 2022 (USD BILLION) 57

FIGURE 28 BLE BEACONS–BASED PROXIMITY MARKETING EXPECTED TO GROW AT THE HIGHEST CAGR IN THE PROXIMITY MARKETING MARKET 60

FIGURE 29 WI-FI–BASED PROXIMITY MARKETING MARKET, BY APPLICATION,

2016 VS. 2022 (USD BILLION) 62

FIGURE 30 BLE BEACONS-BASED PROXIMITY MARKETING MARKET, BY APPLICATION,

2016 VS. 2022 (USD BILLION) 64

FIGURE 31 NFC-BASED PROXIMITY MARKETING MARKET, BY APPLICATION,

2016 VS. 2022 (USD BILLION) 66

FIGURE 32 TYPES OF GEOFENCING ACTION TRIGGERS 67

FIGURE 33 GPS GEOFENCING-BASED PROXIMITY MARKETING MARKET, BY APPLICATION,

2016 VS. 2022 (USD BILLION) 68

FIGURE 34 PROXIMITY MARKETING MARKET BASED ON OTHER TECHNOLOGIES,

BY APPLICATION, 2016 VS. 2022 (USD BILLION) 69

FIGURE 35 PROXIMITY MARKETING MARKET, BY TYPE, 2016 VS. 2022 (USD BILLION) 72

FIGURE 36 PROXIMITY MARKETING MARKET, BY HARDWARE, 2016 VS. 2022 (USD BILLION) 73

FIGURE 37 PROXIMITY MARKETING MARKET, BY SOFTWARE, 2016 VS. 2022 (USD BILLION) 78

FIGURE 38 PROXIMITY MARKETING MARKET, BY SERVICE, 2016 VS. 2022 (USD BILLION) 83

FIGURE 39 APPLICATIONS OF PROXIMITY MARKETING MARKET 86

FIGURE 40 PROXIMITY MARKETING MARKET, BY APPLICATION, 2016 VS. 2022 (USD BILLION) 87

FIGURE 41 PROXIMITY MARKETING MARKET IN RETAIL AND E-COMMERCE APPLICATION,

BY REGION, 2016 VS. 2022 (USD MILLION) 89

FIGURE 42 PROXIMITY MARKETING MARKET FOR HEALTHCARE APPLICATION, BY REGION,

2016 VS. 2022 (USD MILLION) 93

FIGURE 43 DIFFERENT MEDIA AND ENTERTAINMENT APPLICATIONS IN THE PROXIMITY MARKETING MARKET 97

FIGURE 44 PROXIMITY MARKETING MARKET FOR INFRASTRUCTURAL APPLICATION,

BY REGION, 2016 VS. 2022 (USD MILLION) 99

FIGURE 45 PROXIMITY MARKETING MARKET FOR BFSI APPLICATION, BY REGION,

2016 VS. 2022 (USD MILLION) 103

FIGURE 46 PROXIMITY MARKETING MARKET FOR OTHER APPLICATIONS, BY REGION,

2016 VS. 2022 (USD MILLION) 106

FIGURE 47 PROXIMITY MARKETING MARKET, BY GEOGRAPHY 111

FIGURE 48 GEOGRAPHIC SNAPSHOT OF PROXIMITY MARKETING MARKET: RAPIDLY GROWING MARKETS EMERGING AS NEW HOTSPOTS 112

FIGURE 49 APAC EXPECTED TO REGISTER THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 113

FIGURE 50 PROXIMITY MARKETING MARKET, BY REGION, 2016 VS. 2022 (USD BILLION) 113

FIGURE 51 U.S. HELD A MAJOR SHARE OF THE NORTH AMERICAN PROXIMITY MARKETING MARKET IN 2015 115

FIGURE 52 PROXIMITY MARKETING MARKET IN NORTH AMERICA, BY COUNTRY,

2016 VS. 2022 (USD BILLION) 116

FIGURE 53 PROXIMITY MARKETING MARKET IN NORTH AMERICA, BY APPLICATION,

2016 VS. 2022 (USD MILLION) 117

FIGURE 54 PROXIMITY MARKETING MARKET IN EUROPE, BY COUNTRY,

2016 VS. 2022 (USD BILLION) 122

FIGURE 55 PROXIMITY MARKETING MARKET IN EUROPE, BY APPLICATION,

2016 VS. 2022 (USD MILLION) 123

FIGURE 56 SNAPSHOT OF THE PROXIMITY MARKETING MARKET IN APAC (CHINA–THE MOST LUCRATIVE MARKET IN 2015) 128

FIGURE 57 PROXIMITY MARKETING MARKET IN APAC, BY COUNTRY,

2016 VS. 2022 (USD BILLION) 129

FIGURE 58 PROXIMITY MARKETING MARKET IN APAC, BY APPLICATION,

2016 VS. 2022 (USD MILLION) 130

FIGURE 59 PROXIMITY MARKETING MARKET IN ROW, BY REGION,

2016 VS. 2022 (USD BILLION) 136

FIGURE 60 PROXIMITY MARKETING MARKET IN ROW, BY APPLICATION,

2016 VS. 2022 (USD MILLION) 137

FIGURE 61 COMPANIES ADOPTED NEW PRODUCT DEVELOPMENTS AND PARTNERSHIPS & AGREEMENTS AS THE KEY GROWTH STRATEGIES BETWEEN 2013 AND 2015 141

FIGURE 62 ZEBRA TECHNOLOGIES CORPORATION GREW AT THE HIGHEST RATE BETWEEN 2013 AND 2015 142

FIGURE 63 KEY PLAYER MARKET RANKING, 2015 143

FIGURE 64 MARKET EVOLUTION FRAMEWORK—STRATEGY OF PARTNERSHIPS AND AGREEMENTS FUELED GROWTH AND INNOVATION IN THE PROXIMITY MARKETING MARKET BETWEEN 2013 AND 2015 145

FIGURE 65 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES AND PARTNERSHIPS & AGREEMENTS WERE THE KEY STRATEGIES BETWEEN 2013 AND 2015 146

FIGURE 66 GEOGRAPHIC REVENUE MIX OF THE TOP 5 PROXIMITY MARKETING MARKET PLAYERS 153

FIGURE 67 GOOGLE INC.: COMPANY SNAPSHOT 154

FIGURE 68 GOOGLE INC.: SWOT ANALYSIS 156

FIGURE 69 MICROSOFT CORPORATION: COMPANY SNAPSHOT 158

FIGURE 70 MICROSOFT CORPORATION: SWOT ANALYSIS 160

FIGURE 71 APPLE INC.: COMPANY SNAPSHOT 161

FIGURE 72 APPLE INC.: SWOT ANALYSIS 163

FIGURE 73 ZEBRA TECHNOLOGIES CORPORATION:COMPANY SNAPSHOT 164

FIGURE 74 ZEBRA TECHNOLOGIES CORPORATION: SWOT ANALYSIS 166

FIGURE 75 QUALCOMM INC. COMPANY SNAPSHOT 167

FIGURE 76 PROXAMA PLC: COMPANY SNAPSHOT 180


Savory Baked Goods (Savory and Deli Foods) Market in Venezuela - Outlook to 2020: Market Size, Growth and Forecast Analytics

Savoury Baked Goods - includes all Croque Monsieurs (grilled ham and cheese sandwich), Flans (baked dish consisting of an open-topped pastry case with a savoury or sweet filling), Quiches (pastry

USD 750View Report

Savory Baked Goods (Savory and Deli Foods) Market in the United States - Outlook to 2020: Market Size, Growth and Forecast Analytics

Savoury Baked Goods - includes all Croque Monsieurs (grilled ham and cheese sandwich), Flans (baked dish consisting of an open-topped pastry case with a savoury or sweet filling), Quiches (pastry

USD 750View Report

Savory Baked Goods (Savory and Deli Foods) Market in the United Kingdom - Outlook to 2020: Market Size, Growth and Forecast Analytics

Savoury Baked Goods - includes all Croque Monsieurs (grilled ham and cheese sandwich), Flans (baked dish consisting of an open-topped pastry case with a savoury or sweet filling), Quiches (pastry

USD 750View Report

Global Solubility Enhancement Excipients Market for Oral Solid Dosage Form (OSDF) Market Research Report 2016

Notes:Production, means the output of Solubility Enhancement Excipients Market for Oral Solid Dosage Form (OSDF)Revenue, means the sales value of Solubility Enhancement Excipients Market for Oral Solid Dosage Form (OSDF)This

USD 2900View Report

2016-2021 US Hospital Microbiology Market Forecasts: Supplier Shares by Test, Competitive Strategies, Innovative Technologies, Instrumentation Review

This new report from VPGMarketResearch.com contains 997 pages, 87 tables, and presents a comprehensive analysis of the US hospital microbiology testing market, including: Major issues pertaining to the US hospital laboratory

USD 6800View Report

2016-2021 UK Hospital Microbiology Market Forecasts: Supplier Shares by Test, Competitive Strategies, Innovative Technologies, Instrumentation Review

This new report from VPGMarketResearch.com contains 886 pages, 67 tables, and presents a comprehensive analysis of the UK hospital infectious disease testing market, including: Major issues pertaining to the UK hospital

USD 4450View Report

Fill The Form For Sample Request
Name*
Email*
Mobile No.*
LandLine No.
If you want to purchase particular section from this report then kindly contact us at contact@aarkstore.com.

Delivery Details

PDF FORMAT REPORTS will be delivered by email within 12 to 24 hours after placing the order (Mon-Fri IST)

CHOOSE FORMAT

Discount on PDF and Enterprise Wide Licence reports
  • PDF    $ 0
  • Multi User Licence    $ 0
  • Corporate Licence    $ 0
  • Enterprise Wide Licence    $ 0
$ 0

Reports Details

Published Date : Sep 2016
No. of Pages :195
Country :Global
Category :Semiconductors
Publisher :MarketsandMarkets
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

Customized Research

If you do not find this specific report suitable to your exact needs then you can also opt for customized research report that will befit all your expectation. To specify your requirements CLICK HERE

 

We Accept

payment