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China Antitrust Sentence and Its Impact on Qualcomm and the Chinese Industry

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In 2014, the Mobile China Alliance reported to the Chinese NDRC (National Development and Reform Commission), alleging Qualcomm of harming Chinas mobile phone industry. After 14 months of anti-trust investigation, Qualcomm is found guilty of violating Chinese antitrust laws and sentenced to a fine of US$975 million.
 
 On top of that, Qualcomm is prohibited to sell bundled patents to Chinese companies. Master in the core technology of communications, Qualcomm has its main source of profit from royalties of patent licensing. This report examines the impact of Chinas anti-trust sentence on Qualcomm, the overall chip industry and Chinas mobile phone industry.

 1.Background
 2 Impacts on Qualcomm
 2.1 Financial Aspect
 2.2 Sales Aspect
 3 Qualcomms Possible Strategies
 3.1 First Scenario: Sustain Profits with High Pricing Strategy
 3.2 Second Scenario: Trade Price for Market Share
 4 Subsequent Impacts on the Industry
 4.1 Chinese Companies Competitiveness to be Enhanced with Reduced Licensing Costs
 4.2 Importance of Patent Deployment Increases to Benefit the Industry in the Long Run
 4.3 International Brands Cooperation with Chinese Companies Growing in Importance
 5 Conclusion
 5.1 Qualcomm Pricing Strategy Reshapes IC Makers Market Landscape
 5.2 Chinese Mobile Phone Brands Become More Competitive11
 5.3 The Model of International Businesses Entry into the Chinese Market is Changing
 Appendix


List Of Tables

Table 1 Qulacomms Revenue Share by Regional Market, 2010-2014


List Of Figures

Figure 1 Qualcomms Revenue and EBT by Business Unit, 2010 - 2014


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Reports Details

Published Date : Apr 2015
No. of Pages :18
Country :China
Category :Semiconductors
Publisher :Market Intelligence & Consulting Institute
Report Delivery By :Email
Report Delivery Time :12 to 24 hours after placing the order.

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