The Cards and Payments Industry in Argentina: Emerging trends and opportunities to 2020

The Cards and Payments Industry in Argentina: Emerging trends and opportunities to 2020

Summary

GlobalDatas "The Cards and Payments Industry in Argentina: Emerging trends and opportunities to 2020", report provides detailed analysis of market trends in the Argentine cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, cheques, cash, payment cards and direct debit during the review period (2012-2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review period and over the forecast period (2016-2020). It also offers information on the countrys competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalDatas research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

The report provides top-level market analysis, information and insights into the Argentine cards and payments industry, including -
- Current and forecast values for each market in the Argentine cards and payments industry, including debit, credit and charge cards.
- Detailed insights into payment instruments including credit transfers, cheques, cash, direct debit and payment cards. It also, includes an overview of the countrys key alternative payment instruments.
- E-commerce market analysis.
- Analysis of various market drivers and regulations governing the Argentine cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

Scope

- To improve financial inclusion and increase competition between banks, in 2016 the central bank introduced guidelines for convenient account opening and switching between providers. As per the new guideline, wage accounts can be opened directly by individuals rather than upon request by their employer. Individuals can open and close their accounts and cancel their credit cards through online banking, without the need to visit a bank branch. To increase financial access for citizens, the central bank relaxed the regulatory requirements for opening new bank branches in 2016. In H1 2016, 97 new branches were provided with authorization, an increase of 44 over H2 2015.
- The government move to abolish the tax on credit card payments made in foreign currency in December 2015 is anticipated to drive credit card transactions. In December 2013 the government had increased the tax on all credit card purchases made abroad from 20% to 35%. Consumers were also charged with a 50% tax on online purchases of more than $25 (ARS201.90) from foreign websites. The restrictions on online shopping and use of payment cards abroad was an attempt to control the drop in foreign currency reserves, which fell by 29% in 2013 to $30.9bn (ARS168.7bn), a seven-year low.
- To promote inbound tourism in the country, in September 2016 the Argentine government abolished value added tax (VAT) on hotel charges for foreign travelers if they paid using a debit or credit card issued overseas. Hotels must now refund foreign tourists the VAT charged on hotel stays. This move is anticipated to push up tourist numbers by 120,000 and increase spending by $90m (ARS1.3bn), thereby driving the payment card transaction value and volume.

Reasons to buy

- Make strategic business decisions, using top-level historic and forecast market data, related to the Argentine cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Argentine cards and payments industry.
- Assess the competitive dynamics in the Argentine cards and payments industry.
- Gain insights into marketing strategies used for various card types in Argentina.
- Gain insights into key regulations governing the Argentine cards and payments industry.

Table of Contents
EXECUTIVE SUMMARY 3
1.1. Market overview 3
1.2. Key facts 4
1.3. Top five industry events 5
2. PAYMENT INSTRUMENTS 12
2.1. Current payment environment 12
3. E-COMMERCE AND ALTERNATIVE PAYMENTS 14
3.1. E-commerce market analysis 14
3.2. Alternative payment solutions 15
3.2.1. PayPal 15
3.2.2. Rapipago 15
3.2.3. Paysafecard 15
3.2.4. MercadoPago 15
4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 16
4.1. Regulatory framework 16
4.1.1. Actions against fraud 16
4.2. Anti-money laundering 16
4.3. Foreign direct investment regulations 17
5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 18
6. PAYMENT CARDS 20
7. DEBIT CARDS 22
7.1. Debit cards market analysis 22
7.2. Competition in the debit cards market 24
7.3. Debit card comparison 25
8. PAY-LATER CARDS 26
8.1. Pay-later cards market analysis 26
8.2. Competition in the pay-later cards market 28
8.3. Pay-later card comparison 29
9. PREPAID CARDS 31
10. MERCHANT ACQUIRING 33
11. APPENDIX 36
11.1. Abbreviations and acronyms 36
11.2. Supplementary data 36
11.3. Definitions 52
11.4. Methodology 53
11.5. Bibliography 55
11.6. Further reading 55

List Of Tables

Table 1: Argentina: key facts, 2016 4
Table 2: Argentina: regional benchmarking of payment cards, 2016 4
Table 3: Argentina: mode of entry of foreign banks 17
Table 4: Argentina: debit card comparison and key features, 2017 25
Table 5: Argentina: Gold credit card comparison and key features, 2017 29
Table 6: Argentina: premium credit cards comparison and key features, 2017 30
Table 7: Argentina: payment instrument transaction values (ARSbn), 2012-16 36
Table 8: Argentina: payment instrument transaction values ($bn), 2012-16 36
Table 9: Argentina: payment instrument transaction volumes (millions), 2012-16 37
Table 10: Argentina: payment cards in circulation by type (millions), 2012-20f 37
Table 11: Argentina: volume of payment card transactions (millions), 2012-20f 37
Table 12: Argentina: value of payment card transactions (ARSbn), 2012-20f 37
Table 13: Argentina: value of payment card transactions ($bn), 2012-20f 38
Table 14: Argentina: debit cards in circulation (millions), 2012-20f 38
Table 15: Argentina: debit card transaction volumes, 2012-20f 38
Table 16: Argentina: debit card transaction values (ARS), 2012-20f 39
Table 17: Argentina: debit card transaction values ($), 2012-20f 39
Table 18: Argentina: debit cards in circulation by scheme (millions), 2012-16 39
Table 19: Argentina: debit card transaction values by scheme (ARSbn), 2012-16 40
Table 20: Argentina: debit card transaction values by scheme ($bn), 2012-16 40
Table 21: Argentina: debit card transaction values by issuer (ARSbn), 2012-16 40
Table 22: Argentina: debit card transaction values by issuer ($bn), 2012-16 41
Table 23: Argentina: pay-later cards in circulation (millions), 2012-20f 41
Table 24: Argentina: pay-later card transaction volumes, 2012-20f 41
Table 25: Argentina: pay-later card transaction values (ARS), 2012-20f 42
Table 26: Argentina: pay-later card transaction values ($), 2012-20f 42
Table 27: Argentina: pay-later cards in circulation by scheme (000s), 2012-16 42
Table 28: Argentina: pay-later card transaction values by scheme (ARSbn), 2012-16 43
Table 29: Argentina: pay-later card transaction values by scheme ($bn), 2012-16 43
Table 30: Argentina: pay-later card transaction values by issuer (ARSbn), 2012-16 43
Table 31: Argentina: pay-later card transaction values by issuer ($bn), 2012-16 44
Table 32: Argentina: credit cards in circulation (millions), 2012-20f 44
Table 33: Argentina: credit card transaction volumes, 2012-20f 44
Table 34: Argentina: credit card transaction values (ARS), 2012-20f 45
Table 35: Argentina: credit card transaction values ($), 2012-20f 45
Table 36: Argentina: credit cards in circulation by scheme (000s), 2012-16 45
Table 37: Argentina: credit card transaction values by scheme (ARSbn), 2012-16 46
Table 38: Argentina: credit card transaction values by scheme ($bn), 2012-16 46
Table 39: Argentina: charge cards in circulation (000s), 2012-20f 46
Table 40: Argentina: charge card transaction volumes, 2012-20f 47
Table 41: Argentina: charge card transaction values (ARS), 2012-20f 47
Table 42: Argentina: charge card transaction values ($), 2012-20f 47
Table 43: Argentina: charge cards in circulation by scheme (000s), 2012-16 48
Table 44: Argentina: charge card transaction values by scheme (ARSbn), 2012-16 48
Table 45: Argentina: charge card transaction values by scheme ($m), 2012-16 48
Table 46: Argentina: prepaid cards in circulation (millions), 2012-20f 48
Table 47: Argentina: prepaid card transaction values (ARSbn), 2012-20f 48
Table 48: Argentina: prepaid card transaction values ($bn), 2012-20f 48
Table 49: Argentina: merchant acquiring transaction volumes (millions), 2012-20f 49
Table 50: Argentina: merchant acquiring transaction values (ARSbn), 2011-20f 49
Table 51: Argentina: merchant acquiring transaction values ($bn), 2012-20f 49
Table 52: Argentina: acquirers transaction volumes (millions), 2012-16 49
Table 53: Argentina: acquirers transaction values (ARSbn), 2012-16 50
Table 54: Argentina: acquirers transaction values ($bn), 2012-16 50
Table 55: Argentina: retail outlets and card-accepting merchants (000s), 2012-20f 50
Table 56: Argentina: debit card average interchange fees (%), 2012-16 50
Table 57: Argentina: debit card merchant service charge and interchange fee (%), 2012-20f 50
Table 58: Argentina: pay-later card average interchange fees (%), 2012-16 51
Table 59: Argentina: pay-later card merchant service charge and interchange fee (%), 2012-20f 51
Table 60: Key definitions 52
Table 61: Average annual exchange rate (ARS$), 2012-20f 54

List Of Figures

Figure 1: Argentina: payment instrument shares by transaction value (%), 2012 vs 2016 12
Figure 2: Argentina: payment instrument shares by transaction volume (%), 2012 vs 2016 13
Figure 3: Argentina: e-commerce value ($bn) and growth rate (%) 14
Figure 4: Argentina: population and economic indicators 18
Figure 5: Argentina: ATMs, POS terminals, and household consumption 19
Figure 6: Argentina: payment cards transaction value and cards in circulation, 2012-20f 20
Figure 7: Argentina: debit card penetration and turnover per card 22
Figure 8: Argentina: debit card scheme and issuer transaction value share, 2016 24
Figure 9: Argentina: pay-later card penetration and turnover per card 26
Figure 10: Argentina: pay-later cards scheme and issuer transaction value share, 2016 28
Figure 11: Argentina: prepaid cards in circulation and transaction value, 2012-20f 31
Figure 12: Argentina: merchant acquiring transaction volume and value, 2012-20f 33
Figure 13: Argentina: acquirers market share in terms of transaction volume and value (%), 2016 34
Figure 14: Argentina: average merchant service charge and interchange fee (%), 2012-20f 35

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