Insights from GlobalData’s Next Generation Emerging Markets Survey 2016 - Central and South America: Summary of consumer trends and innovation opportunities in the ‘next generation’ emerging markets in Central and South America

Insights from GlobalDatas Next Generation Emerging Markets Survey 2016 - Central and South America: Summary of consumer trends and innovation opportunities in the next generation emerging markets in Central and South America

Summary

"Insights from GlobalDatas Next Generation Emerging Markets Survey 2016 - Central and South America", report provides an overview of key insights into the attitudes and shopping behaviors of consumers living in five next generation emerging market countries in Central and South America, using GlobalDatas primary research into 15 next generation emerging economies across Africa, Asia and Central and South America, where consumers in these countries were asked to identify their key spending drivers, health and wellness concerns and eating preferences.

With the rise of living standards in Next Generation Emerging Markets, consumer behavior and attitudes towards FMCG products are changing. This report provides an overview of key insights into the attitudes and shopping behaviors of consumers living in 6 next generation emerging market countries in Africa, using GlobalDatas primary research into 15 next generation emerging economies across Africa, Asia and Central and South America, where consumers in these countries were asked to identify their key spending drivers, health and wellness concerns and eating preferences.

Scope

- The surge in disposable income of NGEM Central and South American consumers is resulting in growth in shoppers spending power and confidence.
- Perception of health and wellness are important influencers of buying decisions at the shelf among NGEM Central and South American consumers.
- Consumers in NGEM Central and South America are warming up to prepared and packaged meals.
- Younger consumers are more willing to experiment with products from different countries/cultures.

Reasons to buy

- Gain insight into NGEM consumers in this specific region.
- Discover the trends that are driving or changing the market in various industries.

Table of Contents
Executive Summary
NGEM Central and South America Overview
Spending trends of NGEM Central and South American consumers
Key factors influencing NGEM Central and South American consumers
Key concerns affecting NGEM Central and South American consumers
Eating preferences and attitudes of NGEM Central and South American consumers
NGEM Central and South American consumers attitudes towards international and local products
Innovation Snapshot

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