Media in Germany

Media in Germany

Summary

Media in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The German media industry had total revenues of $53.3bn in 2019, representing a compound annual growth rate (CAGR) of 0.4% between 2015 and 2019.
- The advertising segment was the industrys most lucrative in 2019, with total revenues of $21.9bn, equivalent to 41% of the industrys overall value.
- Social media penetration stood at 49% at the start of 2019, showing room for growth, upon which the advertising segment will definitely be able to capitalize.

Scope

- Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in Germany
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Germany
- Leading company profiles reveal details of key media market players global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Germany media market with five year forecasts by both value and volume

Reasons to Buy

- What was the size of the Germany media market by value in 2019?
- What will be the size of the Germany media market in 2024?
- What factors are affecting the strength of competition in the Germany media market?
- How has the market performed over the last five years?
- How large is Germanys media market in relation to its regional counterparts?

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industrys segments in 2020?
8 Company Profiles
8.1. WPP plc
8.2. Zweites Deutsches Fernsehen
8.3. AT&T Inc
8.4. RTL Group S.A.
8.5. Bertelsmann SE & Co. KGaA
8.6. Omnicom Group, Inc.
8.7. Axel Springer SE
8.8. Comcast Corporation
8.9. The Walt Disney Company
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

Table 1: Germany media industry value: $ billion, 2015-19
Table 2: Germany media industry category segmentation: $ billion, 2019
Table 3: Germany media industry geography segmentation: $ billion, 2019
Table 4: Germany media industry value forecast: $ billion, 2019-24
Table 5: WPP plc: key facts
Table 6: WPP plc: Key Employees
Table 7: Zweites Deutsches Fernsehen: key facts
Table 8: Zweites Deutsches Fernsehen: Key Employees
Table 9: AT&T Inc: key facts
Table 10: AT&T Inc: Key Employees
Table 11: AT&T Inc: Key Employees Continued
Table 12: RTL Group S.A.: key facts
Table 13: RTL Group S.A.: Key Employees
Table 14: Bertelsmann SE & Co. KGaA: key facts
Table 15: Bertelsmann SE & Co. KGaA: Key Employees
Table 16: Omnicom Group, Inc.: key facts
Table 17: Omnicom Group, Inc.: Key Employees
Table 18: Omnicom Group, Inc.: Key Employees Continued
Table 19: Axel Springer SE: key facts
Table 20: Axel Springer SE: Key Employees
Table 21: Comcast Corporation: key facts
Table 22: Comcast Corporation: Key Employees
Table 23: Comcast Corporation: Key Employees Continued
Table 24: The Walt Disney Company: key facts
Table 25: The Walt Disney Company: Key Employees
Table 26: The Walt Disney Company: Key Employees Continued
Table 27: The Walt Disney Company: Key Employees Continued
Table 28: The Walt Disney Company: Key Employees Continued
Table 29: Germany size of population (million), 2015-19
Table 30: Germany gdp (constant 2005 prices, $ billion), 2015-19
Table 31: Germany gdp (current prices, $ billion), 2015-19
Table 32: Germany inflation, 2015-19
Table 33: Germany consumer price index (absolute), 2015-19
Table 34: Germany exchange rate, 2015-19

List Of Figures

Figure 1: Germany media industry value: $ billion, 2015-19
Figure 2: Germany media industry category segmentation: % share, by value, 2019
Figure 3: Germany media industry geography segmentation: % share, by value, 2019
Figure 4: Germany media industry value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the media industry in Germany, 2019
Figure 6: Drivers of buyer power in the media industry in Germany, 2019
Figure 7: Drivers of supplier power in the media industry in Germany, 2019
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Germany, 2019
Figure 9: Factors influencing the threat of substitutes in the media industry in Germany, 2019
Figure 10: Drivers of degree of rivalry in the media industry in Germany, 2019
Companies Mentioned
WPP plc
Zweites Deutsches Fernsehen
AT&T Inc
RTL Group S.A.
Bertelsmann SE & Co. KGaA
Omnicom Group, Inc.
Axel Springer SE
Comcast Corporation
The Walt Disney Company

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