In previous editions of Kalroama Information's wireless technologies market report, we described wireless IT systems and devices being used in some model healthcare environments. The use of these technologies has moved well beyond these settings and this new edition should be of interest to marketers of many products, even those outside of healthcare IT. While not every healthcare system has gone wireless, 2011 has seen no letdown in the implementation of these technologies in healthcare. Almost all healthcare organizations have had to adjust to the use of these technologies in some form.
Kalorama’s Wireless in Healthcare 2011 is your guide to the growing market for wireless healthcare applications in the United States. This report contains explanations that cut through the confusion surrounding technologies and provide readers with a total picture of wireless in healthcare.

Current and Future US Markets for Bluetooth, Zigbee, RFID, UWB, WMAN and WLAN
Since the previous edition, some technologies have performed better than others and 2010 results have led to reforecasting of some technologies. The competitive arena has not dramatically changed since last year, with a few key players dominating and opportunity for smaller companies, but developments have been interesting.

The report provides:

Discussion of Trends in the Wireless Technology in Healthcare Marketplace, Products and Customer Case Studies of Wireless Applications.
Current Revenues and Forecasts to 2015 for all Wireless Technologies by Healthcare Application.
Current Revenues and Forecasts to 2015 for all Wireless Technologies by Technology Type.
Scores of Tables and Figures provide accessible information about the wireless in healthcare marketplace.
Detailed Profiles of 9 Key Companies in this market, major products and key executives.
Explanation of the Major Technologies, ( Zigbee, Bluetooth, RFID, UWB, WMAN and WLAN )that are being used in healthcare.

Because of the focus on healthcare IT in the United States, the report focuses on this region. Some discussion of non-US opportunities and company efforts is included. The report provides today’s market figures and realistic projections for future revenues based on consideration of data and extensive interviews with industry experts. Looking at several detailed case studies, the report shows how wireless is already being used by major healthcare companies across a wide variety of applications, including:

Hospitals
Homecare and Telemedicine
Pharmaceutical Research (Clinical Drug Trials)
Inventory Control
Pharmaceutical Sales Force Management
Inventory Control
Physician Offices
Nursing Homes
Medical and Diagnostic Laboratories
Patient Monitoring

Case Studies
The report looks at several case studies where wireless technologies were implemented at various healthcare concerns and assesses the benefits derived from implementaton. Some case studies include:

Sentara Healthcare's Electronic Medical Records and Wireless Technologies Information Technology System
Rural Wireless Healthcare: 3G Mobile Medicine Partners in 3G Mobile Medicine Project
George Washington University Hospital - WLAN Implementation
Meridian At Home Pilot Program, Benefits of Implementation
Memorial Medical Center - WLAN Implementation Requirement for Implementation of Wireless Technologies
Cardinal Health and RFID Implementation
Achieve Healthcare Technologies - e-Prescription
Bayer Healthcare - e-Drug Trials and Requirement for e-Drug Trials

The report details the companies in this field - and why there is still an opportunity for new competitors. It discusses the currently implemented technologies and the technologies to watch, that in four years will gain impressive market share. Finally, it describes the trends that will push market expansion and a reduction in the cost of these devices. The healthcare applications and the marketplace for the following technologies are discussed in detail:

Bluetooth,
Zigbee,
RFID
UWB
Wireless Local Area Networks (WLAN)
Wireless Metropolitan Area Networks (WMAN)
Wireless Wide Area Networks (WWAN)

As a global report, Wireless Opportunities in Healthcare will look at opportunities available in the European Union and in Asian markets, while focusing on the US market.

Kalorama’s unique and thorough research process provides an exhaustive analysis of this evolving market. Information was gathered using both primary and secondary research including comprehensive research of secondary sources such as company literature, databases, investment reports, and medical and business journals. For the purpose of this study, Kalorama Information conducted telephone and email interviews with key industry officials, consultants, health care providers, and government personnel. These sources were the primary basis in gathering information specifically relating to revenue and market share data presented in this report. Specific interviews with wireless technology company representatives included marketing directors, division managers, and product development representatives.

In addition to superior coverage of the overall wireless healthcare market, in-depth company profiles are included for the following wireless technology companies:

Allscripts Healthcare Solutions, inc.
Cerner Corporation
Cisco Systems, Inc.
Extreme Networks, Inc.
GE Healthcare
Hewlett Packard Corporation
McKesson Corporation
Medtronic, Inc.
Motorola Solutions, Inc.
Philips Healthcare
Siemens Healthcare

CHAPTER ONE: EXECUTIVE SUMMARY

Healthcare Industry
Wireless Industry
Wireless in Healthcare
Definition and Scope of Study
Application of Wireless Technologies in Healthcare
Key Wireless Technologies
Market Overview
Market for Wireless Technologies in Healthcare
Competitive Landscape
Network Infrastructure Providers
Software Providers
Medical Device Manufacturers
Regulatory Environment
Conclusions and Future Outlook

CHAPTER TWO: INTRODUCTION AND OVERVIEW

Healthcare Industry
Worldwide Healthcare Market
Information Technology (IT) Market in Healthcare
Trends
Challenges
Industry Adoption of Wireless Technologies

Hospitals

Number of Hospitals
Consolidation in the Industry
Technology Adoption in Hospitals
The Most Wireless Hospitals
Addressing Hospital Inefficiency
Physicians
Number of Physicians
Technology Adoption by Physicians
Nursing Homes
Technology Adoption by Nursing Homes
Pharmacies
Technology Adoption by Pharmacies
Medical and Diagnostic Laboratories
Technology Adoption by Laboratories
Wireless Industry
Trends Driving the Wireless Industry
Challenges in the Wireless Industry
Electronic Medical Records
Regulatory Bodies and Societies
United States Department of Health and Human Services
Health Insurance Portability and Accountability Act (HIPAA)
Health Level Seven
Federal Communication Commission
Wireless Telecommunications Bureau
Healthcare Information and Management Systems Society
Health Industry Business Communications Council
Industry Initiatives
Need for Regulation
Defining the Network Security Policy for Health Organizations
Planning the Policy
E-mail Access
Content Filtering
Virtual Private Networks
Implementing the Policy
Using the Policy
Health Information Technology and American Investment and Recovery Act of 2009 (ARRA)
Meaningful Use
Industry Initiatives to Meet Meaningful Use Requirements

CHAPTER THREE: OPPORTUNITIES FOR WIRELESS APPLICATIONS IN HEALTHCARE

Introduction
Key Benefits
Healthcare Industry Segmentation for Wireless Applications
Healthcare Service Providers
Applications of Wireless Technologies for Healthcare Service Providers Segment
Pharmaceuticals
Application of Wireless Technologies for the Pharmaceuticals Segment
Health Plan Providers
Applications of Wireless Technologies for Health Plan Providers Segment
Key Applications
Remote Patient Monitoring
Market Overview
Clinical Drug Trials
Market Overview
E-Prescription
Deadly Medication Errors
Market Overview
RFID
Market Overview
Medical Sales Force
Market Overview

CHAPTER FOUR: KEY WIRELESS TECHNOLOGIES AND MARKETS

Data Transmission Sessions
Wireless Operating Systems, Languages, and Protocols
Wireless Networking Technologies
Wireless Personal Area Network - Bluetooth
Market Overview
Benefits of Bluetooth in Healthcare
Applications of Bluetooth in Healthcare
Issues with Bluetooth Adoption in Healthcare
Wireless Personal Area Network - RFID
Market Overview
Benefits of RFID in Healthcare
Issues with RFID Adoption in Healthcare
Wireless Personal Area Network - ZigBee
Market Overview
Benefits of ZigBee in Healthcare
Applications of ZigBee in Healthcare
Issues with ZigBee Adoption in Healthcare
Wireless Personal Area Network - UWB
Market Overview
Benefits of UWB in Healthcare
Applications of UWB in Healthcare
Issues with UWB Adoption in Healthcare
Wireless Local Area Network (WLAN)
Market Overview
Benefits of WLAN in Healthcare
Applications of WLAN in Healthcare
Issues with WLAN Adoption in Healthcare
Wireless Metropolitan Area Network (WMAN)
List of Deployed WMAN or WiMAX in the United States
Market Overview
Benefits of WMAN in Healthcare
Applications of WMAN in Healthcare
Issues with WMAN Adoption in Healthcare
Wireless Wide Area Network (WWAN)
5G Development
Market Overview
Benefits of WWAN in Healthcare
Applications of WWAN in Healthcare
Issues with WWAN Adoption in Healthcare

CHAPTER FIVE: IMPLEMENTING WIRELESS TECHNOLOGIES IN HEALTHCARE

Wireless Infrastructure for Healthcare
Planning for Wireless Infrastructure Deployment
Initiation and Execution of a Wireless Deployment Project
Cost of Implementation of Infrastructure
Return-on-Investment Period

CHAPTER SIX: MARKET OVERVIEW AND SUMMARY

Market Definition
Market Size
The U.S. Wireless Market in Healthcare
Technology-wise Market Break-up
Drivers and Inhibitors
Drivers and Inhibitors
Growth Drivers
Growth Inhibitors
Emerging Trends
Technology Achievements
Nanobots
Implantable Medical Devices
Technology for Drug Adherence, Targeted Delivery and Monitoring
CHAPTER SEVEN: CASE STUDIES
Real-Time Locating Systems (RTLS), and Medication Tracking
Benefits of RTLS
Benefits of Wireless Medication Tracking
Sentara Healthcare's Electronic Medical Records and Wireless Technologies
Information Technology System
Benefits of Implementation
Rural Wireless Healthcare: 3G Mobile Medicine
Partners in 3G Mobile Medicine Project
Benefits of Implementation
George Washington University Hospital - WLAN Implementation
Requirement for Implementation of Wireless Technologies
Benefits of the Installation
Planning and Implementation
Cost of Implementation
Challenges in Implementation
Meridian At Home Pilot Program
Benefits of Implementation
Complimenting Technologies
Memorial Medical Center - WLAN Implementation
Requirement for Implementation of Wireless Technologies
Planning and Implementation
Challenges in Implementation
Cardinal Health and RFID Implementation
Implementing RFID
Benefits
Achieve Healthcare Technologies - e-Prescription
Requirement for e-Prescription
Benefits
Challenges in Implementation
Bayer Healthcare - e-Drug Trials
Requirement for e-Drug Trials
Benefits
Planning and Implementation
Wireless Technologies for Patient Recovery - Remote Patient Monitoring
Requirement for Remote Monitoring
Telemonitoring Solution
Results

CHAPTER EIGHT: COMPETITIVE ANALYSIS AND KEY COMPANY PROFILES

Competitive Landscape
Segmentation of Players
Network Infrastructure Providers
Software Providers
Medical Device Manufacturers
Distribution Channel
Company Profiles
Allscripts Healthcare Solutions, inc
Company Overview
Performance Review
Product Portfolio
Cerner Corporation
Company Overview
Performance Review
Product Portfolio
Cisco Systems, Inc.
Company Overview
Performance Review
Product Portfolio
Extreme Networks, Inc.
Company Overview
Performance Review
Product Portfolio
GE Healthcare
Company Overview
Performance Review
Product Portfolio
Hewlett Packard Corporation
Company Overview
Performance Review
Product Portfolio
McKesson Corporation
Company Overview
Performance Review
Product Portfolio
Medtronic, Inc.
Company Overview
Performance Review
Product Portfolio
Motorola Solutions, Inc.
Company Overview
Performance Review
Product Portfolio (Mobility, Enterprise and Home)
Philips Healthcare
Company Overview
Performance Review
Product Portfolio
Siemens Healthcare
Company Overview
Performance Review
Product Portfolio
REGULATORY AUTHORITIES AND ORGANIZATIONS KEY COMPANY CONTACT

TABLE OF EXHIBITS

CHAPTER ONE: EXECUTIVE SUMMARY

Table 1-1: Wireless in Healthcare Market Key Market Size Figures

CHAPTER TWO: INTRODUCTION AND OVERVIEW
Figure 2-1: Value Chain of the Healthcare Industry

Table 2-1: National Healthcare Expenditures in the United States 1960-201

Figure 2-2: Healthcare Spending as a Percent of GDP in the United States

Figure 2-3: Estimated Change in the IT Operating Budget, 2010-2011

Figure 2-4: Primary IT Infrastructure Focus, 2010-2011

Table 2-2: The U.S. Population, 1980-2020

Figure 2-5: The U.S. Population, 1980-2020

Table 2-3: United States Population Trend Age 65+

Figure 2-6: International Population Trend Age 65+

Figure 2-7: Area that IT Can Most Impact Patient Care, 2010-2011

Table 2-4: Main Types of Customers of Wireless Technology Solutions in Healthcare

Table 2-5: Some of the Main Interactions between the Customers

Table 2-6: U.S. Registered Hospitals by Type, 2008

Figure 2-8: Number of Hospitals in the US, 1975-2005, Estimated 2015

Figure 2-9: Number of Hospital Mergers in the US, 1998-2007

Figure 2-10: Adoption of Any Wireless Technology by the U.S. Hospitals, 2003-2010 (in percent)

Table 2-7: 25 Most Wireless Hospitals in the U.S.

Figure 2-11: Number of Nursing Homes, 2000-2008

Figure 2-12: Number of Pharmacies and Drug Stores, 2000-2008

Figure 2-13: Number of Medical and Diagnostic Laboratories, 2000-2008

Figure 2-14: Value Chain of the Wireless Industry

Figure 2-15: Wireless Networking Technologies

Figure 2-16: Percent of Office-based Physicians Using EMRs, by Level of EMR System, 2006-2010

Table 2-8: State Data: Percent of Office-based Physicians Using EMRs, Preliminary 2010

Table 2-9: Stage 1 Criteria for Meaningful Use

Figure 2-17: Percent of Organizations that Expect to Qualify for Meaningful Use in 2011 or 2012

Figure 2-18: Investment in ARRA, 2010-2011

CHAPTER THREE: OPPORTUNITIES FOR WIRELESS APPLICATIONS IN HEALTHCARE

Table 3-1: Key Differences between Wired and Wireless Technologies

Figure 3-1: Healthcare Industry

Figure 3-2: Applications of Wireless Technologies for Healthcare Service Providers

Table 3-2: The U.S. Market for Advanced—Remote, Wireless—Patient Monitoring Systems 2008-2015

Figure 3-3: The U.S. Market for Advanced—Remote, Wireless—Patient Monitoring Systems, 2008-2015

Table 3-3: Estimated Average Costs for Clinical Drug Trials, Phase I through III, 2008-2015

Figure 3-4: Estimated Average Costs for Clinical Drug Trials, Phase I through III, 2008-2015

Figure 3-5: Distribution of Fatal Prescribing Errors

Table 3-4: U.S. Total Prescription Estimates and Forecast, 2005-2015

Figure 3-6: U.S. Total Prescription Estimates and Forecast, 2005-2015

Table 3-5: Market Estimates and Forecast for U.S. Healthcare RFID Solutions, 2008-2015

Figure 3-7: Market Estimates and Forecast for U.S. Healthcare RFID Solutions, 2008-2015

Table 3-6: Total Medical Sales Representatives in the United States, Estimates and Forecast, 2005-2015

Figure 3-8: Total Medical Sales Representatives in the United States, Estimates and Forecast, 2005-2015

CHAPTER FOUR: KEY WIRELESS TECHNOLOGIES AND MARKETS

Figure 4-1: Wireless Networking Technologies

Figure 4-2: Range of Wireless Networking Technologies

Figure 4-3: Market Estimates and Forecasts for WPAN - Bluetooth in Healthcare, 2008-2015

Figure 4-4: RFID System

Figure 4-5: Market Estimates and Forecasts for WPAN - RFID in Healthcare, 2008-2015

Table 4-1: Major RFID Benefits for Users

Table 4-2: RFID Application in Healthcare

Figure 4-6: Market Estimates and Forecasts for WPAN - ZigBee in Healthcare, 2008-2015

Figure 4-7: Market Estimates and Forecasts for WPAN - UWB in Healthcare, 2008-2015

Table 4-3: Performance Parameters Comparison of WLAN Standards

Figure 4-8: Market Estimates and Forecasts for WLAN in Healthcare, 2008-2015

Figure 4-9: Working Process of VoIP
Figure 4-10: Wireless Metropolitan Area Network Infrastructure
Figure 4-11: Market Estimates and Forecasts for WMAN in Healthcare, 2008-2015

Figure 4-12: Working Process of Wireless Wide Area Networks

Figure 4-13: Data Throughput Ranges for Mobile Phone Technologies, 1990-2010 (in Bits per Second)

Table 4-4: Comparison between WLAN and WWAN

Figure 4-14: Market Estimates and Forecasts for WWAN in Healthcare, 2008-2015

CHAPTER FIVE: IMPLEMENTING WIRELESS TECHNOLOGIES IN HEALTHCARE

Figure 5-1: Wireless Infrastructure

Figure 5-2: Working of a Typical Wireless Network in a Hospital

Figure 5-3: Planning for Wireless Technologies Implementation in a Healthcare Environment

Figure 5-4: Recommended Phases for Implementing a Wireless Network in Healthcare Organizations

CHAPTER SIX: MARKET OVERVIEW AND SUMMARY

Figure 6-1: Wireless Networking Technologies

Table 6-1: U.S. Wireless Healthcare Market, 2008-2010

Figure 6-2: Market Estimates and Forecasts for U.S. Wireless Technologies in Healthcare, 2008-2015

Figure 6-3: Percentage Break-up of Market Share for Wireless Technologies in Healthcare (in percent)

Figure 6-4: U.S. Healthcare Spending, 2000-2015

Figure 6-5: Age-wise Population Distribution, 1980-2020

Figure 6-6: Demand-Supply Gap for Nurses in the US, 2000-2020 (in thousands)

Figure 6-7: Demand-Supply Gap for Physicians in the U.S., 2005-2025

Figure 6-8: Most Significant Barriers to Implementing IT, 2011

CHAPTER EIGHT: COMPETITIVE ANALYSIS AND KEY COMPANY PROFILES

Figure 8-1: Company Comparison, 2010 Revenues

Table 8-1: Corporate Details of Allscripts

Figure 8-2: Allscripts Healthcare Revenues, 2006-2010

Table 8-2: Corporate Details of Cerner Corporation

Figure 8-3: Cerner Corporation Revenues, 2006-2010 ($millions)

Table 8-3: Corporate Details of Cisco Systems, Inc

Figure 8-4: Cisco Systems, Inc. Revenues, 2002-2007 ($million)

Figure 8-5: Break-up of Net Sales - Product Wise, 2010 (in percent)

Table 8-4: Corporate Details of Extreme Networks, Inc

Figure 8-6: Extreme Networks, Inc. Revenues, 2006-2010 ($million)

Figure 8-7: Break-up of Net Sales by Region, 2009 and 2010 (in percent)

Table 8-5: Corporate Details of General Electric Company

Figure 8-8: General Electric Company and General Electric Healthcare Revenues, 2006-2010 ($million)

Table 8-6: Corporate Details of Hewlett Packard

Figure 8-9: Hewlett Packard Revenues, 2006-2010 ($million)

Table 8-7: Corporate Details of McKesson Corporation

Figure 8-10: McKesson's Revenues, 2006-2010 ($million)

Table 8-8: Corporate Details of Medtronic

Figure 8-11: Medtronic's Revenues, 2006-2010 ($million)

Table 8-9: Corporate Details of Motorola Solutions, Inc

Figure 8-1: Motorola, Inc. Revenues, 2006-201 ($millions)

Table 8-10: Corporate Details of Philips Healthcare

Figure 8-13: Royal Philips' Sales, 2006-2010 ($millions)

Table 8-11: Corporate Details of Siemens Healthcare

Figure 8-14: Siemens AG and Siemens Healthcare Sales, 2008-2010

Figure 8-15: Break-up of Healthcare Systems Sales by Region, 2010