Synopsis
ICD Research’s, Whiskey in Denmark to 2015: Databook contains detailed historic and forecast whiskey category consumption analysis, segmented at a category level.

Summary
This report is the result of ICD Research’s extensive market research covering the whiskey category in Denmark. It provides detailed historic and forecast consumption volume and values, at channel level. Whiskey in Denmark to 2015: Databook provides a top-level overview and detailed insight into the operating environment of the whiskey category in Denmark. It is an essential tool for companies active across the Denmark alcoholic drinks value chain and for new players considering entering the market.

Scope
• Overview of the whiskey category in Denmark
• Analysis on consumption of the whiskey category in Denmark, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the whiskey category in Denmark
• Historic and forecast consumption value of the whiskey category in Denmark by alcoholic strength and by price segments

Reasons To Buy
• This report provides you with important figures on consumption of the whiskey category in Denmark
• This report allows you to analyze the whiskey category in Denmark with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• This report allows you to plan your future business decisions using forecast figures for the category along with segment level information

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
2 Denmark Whisk(e)y Market Analysis
2.1 Whisk(e)y Market Growth Dynamics (Volume Analysis), 2005-15
2.2 Whisk(e)y Market Consumption Analysis, 2005-15
2.2.1 Whisk(e)y Market Volume Analysis, 2005-15
2.2.2 Whisk(e)y Market Value Analysis, 2005-15
2.3 Whisk(e)y Market Brand Shares (Volume Analysis), 2005-10
2.4 Whisk(e)y Consumption by Major Brands
2.5 Whisk(e)y Consumption by Channels
2.5.1 Whisk(e)y Consumption by Channel, 2005-15
2.5.2 Whisk(e)y Off-premise Consumption, 2005-15
2.5.3 Whisk(e)y On-premise Consumption, 2005-15
2.6 Whisk(e)y Market Value by Channels
2.6.1 Whisk(e)y Market Value by Channel, 2005-15
2.6.2 Whisk(e)y Off-premise Market Value, 2005-15
2.6.3 Whisk(e)y On-premise Market Value, 2005-15
2.7 Whisk(e)y Volume by Price Segment, 2005-15
2.8 Whisk(e)y Volume by Alcoholic Strength, 2005-15
2.9 Whisk(e)y Consumption by Segments, 2005-15
2.1 American Whisk(e)y Consumption Analysis
2.10.1 American Whisk(e)y Consumption, 2005-15
2.10.2 American Whisk(e)y Consumption by Price Segment, 2005-15
2.10.3 American Whisk(e)y Consumption by Alcoholic Strength, 2005-15
2.11 Canadian Whisk(e)y Consumption Analysis
2.11.1 Canadian Whisk(e)y Consumption, 2005-15
2.11.2 Canadian Whisk(e)y Consumption by Price Segment, 2005-15
2.11.3 Canadian Whisk(e)y Consumption by Alcoholic Strength, 2005-15
2.12 Irish Whisk(e)y Consumption Analysis
2.12.1 Irish Whisk(e)y Consumption, 2005-15
2.12.2 Irish Whisk(e)y Consumption by Price Segment, 2005-15
2.12.3 Irish Whisk(e)y Consumption by Alcoholic Strength, 2005-15
2.13 Scotch Whisk(e)y Consumption Analysis
2.13.1 Scotch Whisk(e)y Consumption, 2005-15
2.13.2 Scotch Whisk(e)y Consumption by Price Segment, 2005-15
2.13.3 Scotch Whisk(e)y Consumption by Alcoholic Strength, 2005-15
2.14 Other Whisk(e)y Consumption Analysis
2.14.1 Other Whisk(e)y Consumption, 2005-15
2.14.2 Other Whisk(e)y Consumption by Price Segment, 2005-15
2.14.3 Other Whisk(e)y Consumption by Alcoholic Strength, 2005-15
3 Appendix
4 Methodology
4.1 Contact us
4.2 About ICD Research
4.3 Disclaimer

List of Tables
Table 1: Denmark Whisk(e)y Market Dynamics: past and future growth rates (2005-10 & 2010-15) and future market size (Liters m 2015), by Segments
Table 2: Denmark Whisk(e)y Consumption (Liters m) and Growth (year on year), 2005-15
Table 3: Denmark Whisk(e)y Market Value (EUR m) and Growth (year on year), 2005-10
Table 4: Denmark Whisk(e)y Market Value (EUR m) and Growth (year on year), 2010-15
Table 5: Denmark Whisk(e)y Market Value (USD m) and Growth (year on year), 2005-10
Table 6: Denmark Whisk(e)y Market Value (USD m) and Growth (year on year), 2010-15
Table 7: Denmark Whisk(e)y Consumption by Brands (Liters m), 2005-10
Table 8: Denmark Whisk(e)y Consumption by Major Brands (Liters m), 2005-10
Table 9: Denmark Whisk(e)y Consumption (Liters m) by Channel, 2005-10
Table 10: Denmark Whisk(e)y Consumption (Liters m) by Channel, 2010-15
Table 11: Denmark Whisk(e)y Off-premise Consumption (Liters m), 2005-15
Table 12: Denmark Whisk(e)y On-premise Consumption (Liters m), 2005-15
Table 13: Denmark Whisk(e)y Market Value (EUR m) by Channel, 2005-10
Table 14: Denmark Whisk(e)y Market Value (EUR m) by Channel, 2010-15
Table 15: Denmark Whisk(e)y Market Value (USD m) by Channel, 2005-10
Table 16: Denmark Whisk(e)y Market Value (USD m) by Channel, 2010-15
Table 17: Denmark Whisk(e)y Off-premise Market Value (EUR m), 2005-10
Table 18: Denmark Whisk(e)y Off-premise Market Value (EUR m), 2010-15
Table 19: Denmark Whisk(e)y Off-premise Market Value (USD m), 2005-10
Table 20: Denmark Whisk(e)y Off-premise Market Value (USD m), 2010-15
Table 21: Denmark Whisk(e)y On-premise Market Value (EUR m), 2005-10
Table 22: Denmark Whisk(e)y On-premise Market Value (EUR m), 2010-15
Table 23: Denmark Whisk(e)y On-premise Market Value (USD m), 2005-10
Table 24: Denmark Whisk(e)y On-premise Market Value (USD m), 2010-15
Table 25: Denmark Whisk(e)y Volume (Liters m) by Price Segment, 2005-10
Table 26: Denmark Whisk(e)y Volume (Liters m) by Price Segment, 2010-15
Table 27: Denmark Whisk(e)y Volume (Liters m) by Alcoholic Strength, 2005-10
Table 28: Denmark Whisk(e)y Volume (Liters m) by Alcoholic Strength, 2010-15
Table 29: Denmark Whisk(e)y Consumption (Liters m) by Segments, 2005-10
Table 30: Denmark Whisk(e)y Consumption (Liters m) by Segments, 2010-15
Table 31: Denmark American Whisk(e)y Consumption (Liters m) and Growth (year on year), 2005-15
Table 32: Denmark American Whisk(e)y Consumption (Liters m) by Price Segment, 2005-10
Table 33: Denmark American Whisk(e)y Consumption (Liters m) by Price Segments, 2010-15
Table 34: Denmark American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2005-10
Table 35: Denmark American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2010-15
Table 36: Denmark Canadian Whisk(e)y Consumption (Liters m) and Growth (year on year), 2005-15
Table 37: Denmark Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2005-10
Table 38: Denmark Canadian Whisk(e)y Consumption (Liters m) by Price Segments, 2010-15
Table 39: Denmark Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2005-10
Table 40: Denmark Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2010-15
Table 41: Denmark Irish Whisk(e)y Consumption (Liters m) and Growth (year on year), 2005-15
Table 42: Denmark Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2005-10
Table 43: Denmark Irish Whisk(e)y Consumption (Liters m) by Price Segments, 2010-15
Table 44: Denmark Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2005-10
Table 45: Denmark Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2010-15
Table 46: Denmark Scotch Whisk(e)y Consumption (Liters m) and Growth (year on year), 2005-15
Table 47: Denmark Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2005-10
Table 48: Denmark Scotch Whisk(e)y Consumption (Liters m) by Price Segments, 2010-15
Table 49: Denmark Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2005-10
Table 50: Denmark Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2010-15
Table 51: Denmark Other Whisk(e)y Consumption (Liters m) and Growth (year on year), 2005-15
Table 52: Denmark Other Whisk(e)y Consumption (Liters m) by Price Segment, 2005-10
Table 53: Denmark Other Whisk(e)y Consumption (Liters m) by Price Segments, 2010-15
Table 54: Denmark Other Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2005-10
Table 55: Denmark Other Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2010-15
Table 56: Denmark Whisk(e)y Consumption by Brands (Liters m), 2005-10
Table 57: Denmark Whisk(e)y Volume (Liters m) by Price Segment, 2005-10
Table 58: Denmark Whisk(e)y Volume (Liters m) by Price Segment, 2010-15
Table 59: Denmark Whisk(e)y Volume (Liters m) by Alcoholic Strength, 2005-10
Table 60: Denmark Whisk(e)y Spirits Volume (Liters m) by Alcoholic Strength, 2010-15

List of Figures
Figure 1: Denmark Whisk(e)y Market Dynamics by Segments, 2005-15
Figure 2: Denmark Whisk(e)y Consumption (Liters m) and Growth (year on year), 2005-15
Figure 3: Denmark Whisk(e)y Market Value (EUR m) and Growth (year on year), 2005-15
Figure 4: Denmark Whisk(e)y Consumption by Major Brands (Liters m), 2005-10
Figure 5: Denmark Whisk(e)y Consumption (Liters m) by Channel, 2005-15
Figure 6: Denmark Whisk(e)y Off-premise Consumption (Liters m), 2005-15
Figure 7: Denmark Whisk(e)y On-premise Consumption (Liters m), 2005-15
Figure 8: Denmark Whisk(e)y Market Value (EUR m) by Channel, 2005-15
Figure 9: Denmark Whisk(e)y Off-premise Market Value (EUR m), 2005-15Figure 10: Denmark Whisk(e)y On-premise Market Value (EUR m), 2005-15Figure 11: Denmark Whisk(e)y Volume (Liters m) by Price Segment, 2005-15Figure 12: Denmark Whisk(e)y Volume (Liters m) by Alcoholic Strength, 2005-15Figure 13: Denmark Whisk(e)y Consumption (Liters m) by Segments, 2005-15Figure 14: Denmark American Whisk(e)y Consumption (Liters m) and Growth (year on year), 2005-15Figure 15: Denmark American Whisk(e)y Consumption (Liters m) by Price Segment, 2005-15Figure 16: Denmark American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2005-15Figure 17: Denmark Canadian Whisk(e)y Consumption (Liters m) and Growth (year on year), 2005-15Figure 18: Denmark Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2005-15Figure 19: Denmark Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2005-15
Figure 20: Denmark Irish Whisk(e)y Consumption (Liters m) and Growth (year on year), 2005-15
Figure 21: Denmark Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2005-15
Figure 22: Denmark Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2005-15
Figure 23: Denmark Scotch Whisk(e)y Consumption (Liters m) and Growth (year on year), 2005-15
Figure 24: Denmark Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2005-15
Figure 25: Denmark Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2005-15
Figure 26: Denmark Other Whisk(e)y Consumption (Liters m) and Growth (year on year), 2005-15
Figure 27: Denmark Other Whisk(e)y Consumption (Liters m) by Price Segment, 2005-15
Figure 28: Denmark Other Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2005-15