Synopsis
ICD Research’s, Vodka in Denmark to 2015: Databook contains detailed historic and forecast vodka category consumption analysis, segmented at a category level.

Summary
This report is the result of ICD Research’s extensive market research covering the vodka category in Denmark. It provides detailed historic and forecast consumption volume and values, at channel level. Vodka in Denmark to 2015: Databook provides a top-level overview and detailed insight into the operating environment of the vodka category in Denmark. It is an essential tool for companies active across the Denmark alcoholic drinks value chain and for new players considering entering the market.

Scope
• Overview of the vodka category in Denmark
• Analysis on consumption of the vodka category in Denmark, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the vodka category in Denmark
• Historic and forecast consumption value of the vodka category in Denmark by alcoholic strength and by price segments

Reasons To Buy
• This report provides you with important figures on consumption of the vodka category in Denmark
• This report allows you to analyze the vodka category in Denmark with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• This report allows you to plan your future business decisions using forecast figures for the category along with segment level information

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
2 Denmark Vodka Market Analysis
2.1 Vodka Market Growth Dynamics (Volume Analysis), 2005-15
2.2 Vodka Market Consumption Analysis, 2005-15
2.2.1 Vodka Market Volume Analysis, 2005-15
2.2.2 Vodka Market Value Analysis, 2005-15
2.3 Vodka Market Brand Shares (Volume Analysis), 2005-10
2.4 Vodka Consumption by Major Brands
2.5 Vodka Consumption by Channels
2.5.1 Vodka Consumption by Channel, 2005-15
2.5.2 Vodka Off-premise Consumption, 2005-15
2.5.3 Vodka On-premise Consumption, 2005-15
2.6 Vodka Market Value by Channels
2.6.1 Vodka Market Value by Channel, 2005-15
2.6.2 Vodka Off-premise Market Value, 2005-15
2.6.3 Vodka On-premise Market Value, 2005-15
2.7 Vodka Volume by Price Segment, 2005-15
2.8 Vodka Volume by Alcoholic Strength, 2005-15
2.9 Vodka Consumption by Segments, 2005-15
2.1 Unflavored Vodka Consumption Analysis
2.10.1 Unflavored Vodka Consumption, 2005-15
2.10.2 Unflavored Vodka Consumption by Price Segment, 2005-15
2.10.3 Unflavored Vodka Consumption by Alcoholic Strength, 2005-15
2.11 Flavored Vodka Consumption Analysis
2.11.1 Flavored Vodka Consumption, 2005-15
2.11.2 Flavored Vodka Consumption by Price Segment, 2005-15
2.11.3 Flavored Vodka Consumption by Alcoholic Strength, 2005-15
3 Appendix
4 Methodology
4.1 Contact us
4.2 About ICD Research
4.3 Disclaimer

List of Tables
Table 1: Denmark Vodka Market Dynamics: past and future growth rates (2005-10 & 2010-15) and future market size (Liters m 2015), by Segments
Table 2: Denmark Vodka Consumption (Liters m) and Growth (year on year), 2005-15
Table 3: Denmark Vodka Market Value (EUR m) and Growth (year on year), 2005-10
Table 4: Denmark Vodka Market Value (EUR m) and Growth (year on year), 2010-15
Table 5: Denmark Vodka Market Value (USD m) and Growth (year on year), 2005-10
Table 6: Denmark Vodka Market Value (USD m) and Growth (year on year), 2010-15
Table 7: Denmark Vodka Consumption by Brands (Liters m), 2005-10
Table 8: Denmark Vodka Consumption by Major Brands (Liters m), 2005-10
Table 9: Denmark Vodka Consumption (Liters m) by Channel, 2005-10
Table 10: Denmark Vodka Consumption (Liters m) by Channel, 2010-15
Table 11: Denmark Vodka Off-premise Consumption (Liters m), 2005-15
Table 12: Denmark Vodka On-premise Consumption (Liters m), 2005-15
Table 13: Denmark Vodka Market Value (EUR m) by Channel, 2005-10
Table 14: Denmark Vodka Market Value (EUR m) by Channel, 2010-15
Table 15: Denmark Vodka Market Value (USD m) by Channel, 2005-10
Table 16: Denmark Vodka Market Value (USD m) by Channel, 2010-15
Table 17: Denmark Vodka Off-premise Market Value (EUR m), 2005-10
Table 18: Denmark Vodka Off-premise Market Value (EUR m), 2010-15
Table 19: Denmark Vodka Off-premise Market Value (USD m), 2005-10
Table 20: Denmark Vodka Off-premise Market Value (USD m), 2010-15
Table 21: Denmark Vodka On-premise Market Value (EUR m), 2005-10
Table 22: Denmark Vodka On-premise Market Value (EUR m), 2010-15
Table 23: Denmark Vodka On-premise Market Value (USD m), 2005-10
Table 24: Denmark Vodka On-premise Market Value (USD m), 2010-15
Table 25: Denmark Vodka Volume (Liters m) by Price Segment, 2005-10
Table 26: Denmark Vodka Volume (Liters m) by Price Segment, 2010-15
Table 27: Denmark Vodka Volume (Liters m) by Alcoholic Strength, 2005-10
Table 28: Denmark Vodka Volume (Liters m) by Alcoholic Strength, 2010-15
Table 29: Denmark Vodka Consumption (Liters m) by Segments, 2005-10
Table 30: Denmark Vodka Consumption (Liters m) by Segments, 2010-15
Table 31: Denmark Unflavored Vodka Consumption (Liters m) and Growth (year on year), 2005-15
Table 32: Denmark Unflavored Vodka Consumption (Liters m) by Price Segment, 2005-10
Table 33: Denmark Unflavored Vodka Consumption (Liters m) by Price Segments, 2010-15
Table 34: Denmark Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2005-10
Table 35: Denmark Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2010-15
Table 36: Denmark Flavored Vodka Consumption (Liters m) and Growth (year on year), 2005-15
Table 37: Denmark Flavored Vodka Consumption (Liters m) by Price Segment, 2005-10
Table 38: Denmark Flavored Vodka Consumption (Liters m) by Price Segments, 2010-15
Table 39: Denmark Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2005-10
Table 40: Denmark Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2010-15
Table 41: Denmark Vodka Consumption by Brands (Liters m), 2005-10
Table 42: Denmark Vodka Volume (Liters m) by Price Segment, 2005-10
Table 43: Denmark Vodka Volume (Liters m) by Price Segment, 2010-15
Table 44: Denmark Vodka Volume (Liters m) by Alcoholic Strength, 2005-10
Table 45: Denmark Vodka Volume (Liters m) by Alcoholic Strength, 2010-15

List of Figures
Figure 1: Denmark Vodka Market Dynamics by Segments, 2005-15
Figure 2: Denmark Vodka Consumption (Liters m) and Growth (year on year), 2005-15
Figure 3: Denmark Vodka Market Value (EUR m) and Growth (year on year), 2005-15
Figure 4: Denmark Vodka Consumption by Major Brands (Liters m), 2005-10
Figure 5: Denmark Vodka Consumption (Liters m) by Channel, 2005-15
Figure 6: Denmark Vodka Off-premise Consumption (Liters m), 2005-15
Figure 7: Denmark Vodka On-premise Consumption (Liters m), 2005-15
Figure 8: Denmark Vodka Market Value (EUR m) by Channel, 2005-15
Figure 9: Denmark Vodka Off-premise Market Value (EUR m), 2005-15Figure 10: Denmark Vodka On-premise Market Value (EUR m), 2005-15Figure 11: Denmark Vodka Volume (Liters m) by Price Segment, 2005-15Figure 12: Denmark Vodka Volume (Liters m) by Alcoholic Strength, 2005-15Figure 13: Denmark Vodka Consumption (Liters m) by Segments, 2005-15Figure 14: Denmark Unflavored Vodka Consumption (Liters m) and Growth (year on year), 2005-15Figure 15: Denmark Unflavored Vodka Consumption (Liters m) by Price Segment, 2005-15Figure 16: Denmark Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2005-15Figure 17: Denmark Flavored Vodka Consumption (Liters m) and Growth (year on year), 2005-15Figure 18: Denmark Flavored Vodka Consumption (Liters m) by Price Segment, 2005-15Figure 19: Denmark Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2005-15