A novel concept in the 1960s, timeshare ownership tourism has steadily attracted the fancy of tourists, the real estate developers, and investors alike. The market suffered decline during the recessionary phase observed all across the globe, however, the same has shown signs of revival with the recovery of economies. The US and Europe are the major vacation ownership markets with maximum contribution in revenue generation.

With the technological advancement in communications and travel, a clear change in social and demographic patterns is visible all across the world. For example, increasing number of elderly, more working adults and women, and early retirement, among such other factors are increasing the demand for vacation ownership products. The people are showing greater acceptance for international travel and tourism which is driving the global vacation ownership market towards growth. At the same time, the concept of vacation ownership is increasingly gaining ground in developing countries creating greater opportunities for growth in these regions.

The market for vacation ownership is characterized by intense competition, with numerous large and regional players competing on the basis of quality and location of timeshare resorts, flexibility of usage, and other services offered by them. Wyndham Worldwide Corporation is the leading player in the global vacation ownership market in terms of revenues, number of resorts, and number of owners. The other leading players include Marriott International, Starwood Hotels, Hilton Hotels, and Hyatt Hotels, among others.

The report offers an analysis of the global vacation ownership market. It discusses major market trends, growth drivers and challenges. It presents the competitive structure of the industry and profiles major players in the vacation ownership market with a discussion of their key business strategies.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables, and tests.

1. Overview

1.1 Introduction
1.2 Benefits of Vacation Ownership
1.3 Working of the Timeshare Concept
1.4 Fractional Ownership

2. Market Structure

2.1 Global Vacation Ownership Market

2.2 The US Vacation Ownership Market

Market Value
Breakdown by Region
Industry Statistics

2.3 European Vacation Ownership Market

3. Vacation Ownership - Market Dynamics

3.1 Trends and Developments

3.1.1 Growing Fractional Ownership Market in Brazil
3.1.2 Changes in Demographic Structure of the Population

3.2 Growth Drivers

3.2.1 Growth in Aging Population
3.2.2 Growth in International Tourism

3.3 Challenges

3.3.1 Disruption in Political, Economic, and Weather Situation

4. Vacation Ownership - Competitive Landscape

Competitive Overview
Comparison of Major Competitors

5. Company Profiles

5.1 Wyndham Worldwide Corporation

Company Overview
Key Financials
Business Strategies
Development of Asset Light Business Model
Managing Cash Flows

5.2 Marriott International, Inc.

Company Overview
Key Financials
Business Strategies
Expansion of Lodging Facilities
Achieving Global Growth

5.3 Starwood Hotels & Resorts Worldwide, Inc.

Company Overview
Key Financials
Business Strategies
Leveraging Opportunities in Emerging Markets
Reducing Investments in Owned Real Estate

5.4 Hyatt Hotels Corporation

Company Overview
Key Financials
Business Strategies
Improvement in Performance of Existing Hotels
Expanding Market Presence

6. Market Outlook

6.1 Market Forecast

6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis

List of Charts

Global Vacation Ownership Industry Sales, 2006-2008
The US Vacation Ownership Market, 2005-2010
The US Timeshare Tour Flow, Q209 & Q210
The U.S. Vacation Ownership Industry Average Resort Size, 2005-2010
The US Vacation Ownership Occupancy Rate, 2005-2010
European Timeshare Resorts, 2007 & 2009
Growth in Aging Population of the United States, 2004-2014F
Worldwide International Tourist Arrivals, 2008-2010
International Visitors to the US, 2001-2014E
Total Vacation Ownership Revenue, 2010
Total Timeshare Owners, 2010
Total Vacation Ownership Resorts, 2010
Total Vacation Ownership Units, 2010
Wyndham’s Revenues by Business Segments, 2010
Wyndham’s Revenues and Net Income, 2006-2010
Marriott’s Revenues by Business Segments, 2010
Marriott’s Timeshare Segment (all brands) Geographic Distribution, 2010
Marriott’s Revenues and Net Income, 2006-2010
Starwood’s Revenues by Business Segments, 2010
Starwood’s Revenues and Net Income, 2006-2010
Hyatt’s Revenues by Business Segments, 2010
Hyatt’s Revenues and Net Income, 2006-2010
The US Timeshare Average Resort Size Forecast, 2009 – 2013F

List of Tables

The US Timeshare Industry Performance Metrics, 2010
The US Vacation Ownership Industry Performance by Geographic Regions, 2010
Wyndham Vacation Ownership Operating Statistics, 2006-2010
Starwood’s Hotel and Vacation Ownership and Residential Properties by Type of Revenue Source, 2010
Hyatt’s Managed and Franchised Hotels and Residential and Vacation Ownership Properties, 2010
Dependent & Independent Variables, 2006-2010
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output