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United States Microwave Link Equipment Used in Electronic News Gathering/Outside Broadcast Market Review and Forecast (2010-2017) |
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| Published Date : 13 April 2011 |
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Pages : 203 |
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In 2010, conditions in the US commercial microwave link equipment marketplace, specifically addressing the Electronic News Gathering / Outside Broadcast (ENG/OB) industry sectors, improved versus 2009. TV advertising expenditures were up in 2010 and moving into 2011 in most markets, compared to the difficulties caused by the economic downturn back in 2009. The financial crisis, initially referred to in the media as a "credit crunch" or "credit crisis" and upgraded by many in terminology to GD-2 (Great Depression number 2), which began back in July 2007. The economic downturn greatly affected the advertisement revenues of the television broadcasters (TV stations); thereby forcing a decline in ENG/OB expenditures for microwave link equipment.
In terms of consumption value, however, the United States microwave link equipment market increased only 2.2% in 2010 versus 2009, due to the fact that the average selling price (ASP) of devices decreased and therefore, partially offset value gains.
This study report provides 2010 market data review, plus 2011-2017 market forecast of selected microwave link products, which are used by the Electronic News Gathering/Outside Broadcast (ENG/OB) industry sectors in the United States, as detailed in Table 1.
Table 1
Microwave Link Equipment Category List
Transmitter: Central (5.8 GHz and Lower)
Transmitter: Central (Higher than 5.8 GHz)
Transmitter: Portable (5.8 GHz and Lower)
Transmitter: Portable (Higher than 5.8 GHz)
Transmitter: Wireless Camera/Mountable (5.8 GHz and Lower)
Transmitter: Wireless Camera/Mountable (Higher than 5.8 GHz)
Receiver: Central (5.8 GHz and Lower)
Receiver: Central (Higher than 5.8 GHz)
Receiver: Portable (5.8 GHz and Lower)
Receiver: Portable (Higher than 5.8 GHz)
Antenna: Fixed/Installed (Central/Station/Tower)
Antenna: Standalone Portable (Field/Van/Avionic)
A microwave link is a communications system that uses a beam of radio waves in the microwave frequency range to transmit video, audio, or data between two locations, which can be from just a few feet or meters to several miles apart. Mobile units can be camera mounted, allowing cameras the freedom to move around without trailing cables. These are often seen on the touchlines of sports fields on stabilized camera apparatus systems.
In this particular ElectroniCast study, we covered microwave technology used in communication with satellites and relay links for Electronic News Gathering (ENG), Outside Broadcast (OB) and Live Event Coverage.
ElectroniCast presents the market analysis and forecast, segmented by the four main regional divisions used by the United States Census Bureau, as listed below:
· Northeast United States
· Midwest United States
· Western United States
· Southern United States
Note: It is often difficult to segment the region in which the device is consumed; therefore, ElectroniCast then assigns its use to the region of the US headquarters (HQ) of the business entity that controls the use of the device.
The market forecast data are presented for the selected microwave link products, segmented by the following functions:
· Consumption Value (US$, million)
· Quantity (number/units)
· Average Selling Prices (ASP $, each)
The consumption value is determined by multiplying the number of units by the average selling price. The average selling prices are based on the price of the devices at the initial factory level. The consumption values are based on the end-user application and the end-user region.
Chapter 2 includes the USA (total market) forecasts and demand analysis, in regards to the selected microwave link products covered in this study report, as well as the specifications and technology overviews.
Chapter 3 includes the USA regional (geographic market) forecasts and demand analysis, in regards to the selected microwave link equipment.
Chapter 4 provides an analysis of competitive environment, relative to ENG/OB customer sector in the United States.
· List leading competitors and/or related companies
· Company Profile Briefs
· 2010 market share estimates of leading competitors
· SWOT analysis of leading competitors
Chapter 5 provides and overview of operating frequency and modulation technology
Chapter 6 provides an explanation (tutorial) of the Research Methodology.
Chapter 7 provides an explanation (tutorial) of the Microsoft Excel Database Spreadsheet, which details the 2010-2017 market forecast.
The actual market forecast database/ (Excel spreadsheet) and PowerPoint slides are provided in the addendum of this report.
Transmitters are the Market Leader The 2010 consumption value of ENG/OB and Live Event microwave link equipment was led by transmitters, with the 81% of the relative market share, as shown in Figure 1. The transmitter category is forecast to increase at an average annual growth rate of 3.7 percent (2010-2017).
In terms of volume (the number of units), all three top-level equipment-types (transmitters, receivers and antennas) are forecast for moderate and steady growth during the 2010-2017 timeframe; however, the declines in average selling prices (ASPs) will partially counteract consumption values.
Figure 1
2010 USA Product-Type Market Share (%) of Microwave Link Products
Used in ENG/OB, (Based on Consumption Value)
Source: ElectroniCast Consultants
Note: Market forecast data in this study report refers to consumption (use) for a particular calendar year; therefore, this data is not cumulative data. |
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Table of Contents : |
1. USA Microwave Link Equipment ENG/OB Market Forecast and Analysis 1-1
1.1 Executive Summary 1-1
2. United States Market Forecast by Product Type 2-1
2.1 Overview 2-1
2.2 Transmitters 2-16
2.3 Receivers 2-22
2.4 Antennas 2-26
3. USA Regional Market Forecast by Product Type 3-1
3.1 Overview 3-1
3.2 Northeast Region of the United States 3-7
3.3 Midwest Region of the United States 3-23
3.4 West Region of the United States 3-39
3.5 South Region of the United States 3-55
4. Competitive Analysis 4-1
4.1 List of Selected Competitors and/or Related Companies 4-1
4.2 Selected Companies: Profile Briefs and web-addresses (Over 90-company profiles provided) 4-9
4.3 Market Share Estimates (2010) 4-65
4.4 Selected Companies: SWOT and Market Opportunity Analysis 4-68
5. Technology Overview ENG/OB 5-1
6. Market Research Methodology 6-1
7. Market Forecast Data Base 7-1
7.1 Overview 7-1
7.2 Tutorial 7-3
Addendum
- Excel Data Base Spreadsheets (USA Total/Regional Market Forecast)
Detailed Data: ASP ($, each); Quantity (Million); Value ($, Million) for all four (4) Regions
- Power Point Market Data Figures (USA Market Forecast)
List of Figures
1.1 Microwave Link Products Used in ENG/OB in the USA, 2010-2017 ($, Million) 1-2
2.1.1 3G/4G Electronic News-Gathering (ENG) Wireless Camera Mount Transmitter 2-2
2.1.2 Wireless Camera-Mounted Transmitter 2-6
2.1.3 Small Portable Wireless SD/HD Capable Transmitter for ENG 2-8
2.1.4 Portable 2 GHz Digital Transmitter 2-11
2.1.5 The Diversity HD/SD Receiver 2-12
2.1.6 ENG Equipment Inside of a News Van 2-13
2.1.7 Portable Parabolic High Gain Antenna 2-14
3.1.1 USA Regional Market Share (%) of Microwave Video Link Products: ENG/OB (2010) 3-6
3.1.2 Microwave Link Products Used in ENG/OB in the USA, By Region (2010-2017: $, Million) 3-6
3.2.1 Microwave Link Products Used in ENG/OB Northeast Region (USA), (2010-2017: $, Million) 3-8
3.3.1 Microwave Link Products Used in ENG/OB Midwest Region (USA), (2010-2017: $, Million) 3-24
3.4.1 Microwave Link Products Used in ENG/OB West Region (USA), (2010-2017: $, Million) 3-40
3.5.1 Microwave Link Products Used in ENG/OB South Region (USA), (2010-2017: $, Million) 3-56
4.3.1 USA Competitor Market Share (%) Estimates of Selected Equipment, ENG/OB (2010: $, Million) 4-67
5.1 MIMO Transmitter 5-12
5.2 Evolution of Research Emphasis During Technology Life Cycle 5-15
6.1 Market Research & Forecasting Methodology 6-3
List of Tables
1.1 Microwave Wireless Link Equipment Category List 1-1
1.2 Microwave Link Products in ENG/OB in the United States, By Region (2010-2017, $ Million) 1-4
1.3 Typical Sales Cycle for Microwave Link Equipment 1-5
1.4 ENG/OB Forecast of Microwave Link Top-Level Products in the USA (2010-2017, $ Million) 1-6
1.5 ENG/OB Forecast of Microwave Link Top-Level Products in the USA (2010-2017,Quantity) 1-7
1.6 ENG/OB Forecast of Microwave Link Top-Level Products in the USA (2010-2017, ASP) 1-7
2.1.1 ENG/OB Forecast of Microwave Link Products in the USA (2010-2017, $ Million) 2-9
2.1.2 ENG/OB Forecast of Microwave Link Products in the USA (2010-2017,Quantity of Units) 2-10
2.1.3 ENG/OB Forecast of Microwave Link Products in the USA (2010-2017, ASP, $ Each) 2-10
2.2.1 USA: ENG/OB Central Microwave Link Transmitters, By Frequency 2010-2017, $ Million) 2-16
2.2.2 USA: ENG/OB Central Microwave Link Transmitters, By Frequency (2010-2017, Quantity) 2-17
2.2.3 USA: ENG/OB Central Microwave Link Transmitters, By Frequency (2010-2017, ASP) 2-17
2.2.4 USA: ENG/OB Portable Microwave Link Transmitters, By Frequency (2010-2017, $ Million) 2-18
2.2.5 USA: ENG/OB Portable Microwave Link Transmitters, By Frequency (2010-2017, Quantity) 2-19
2.2.6 USA: ENG/OB Portable Microwave Link Transmitters, By Frequency (2010-2017, ASP) 2-19
2.2.7 USA: ENG/OB Wireless Camera Link Transmitters, By Frequency (2010-2017, $ Million) 2-20
2.2.8 USA: ENG/OB Wireless Camera Link Transmitters, By Frequency (2010-2017, Quantity) 2-21
2.2.9 USA: ENG/OB Wireless Camera Link Transmitters, By Frequency (2010-2017, ASP) 2-21
2.3.1 USA: ENG/OB Central Microwave Link Receivers, By Frequency (2010-2017, $ Million) 2-22
2.3.2 USA: ENG/OB Central Microwave Link Receivers, By Frequency (2010-2017, Quantity) 2-23
2.3.3 USA: ENG/OB Central Microwave Link Receivers, By Frequency (2010-2017, ASP) 2-23
2.3.4 USA: ENG/OB Portable Microwave Link Receivers, By Frequency (2010-2017, $ Million) 2-24
2.3.5 USA: ENG/OB Portable Microwave Link Receivers, By Frequency (2010-2017, Quantity) 2-25
2.3.6 USA: ENG/OB Portable Microwave Link Receivers, By Frequency (2010-2017, ASP, Each) 2-25
2.4.1 USA: ENG/OB Microwave Link Antennas, By Type (2010-2017, $ Million) 2-26
2.4.2 USA: ENG/OB Microwave Link Antennas, By Type (2010-2017, Quantity of Units) 2-27
2.4.3 USA: ENG/OB Microwave Link Antennas, By Type 2010-2017, ASP, $ Each) 2-27
3.1.1 50 Largest Cities of the United States 3-3
3.2.1 List of States in the Northeast Region of the United States 3-7
3.2.2 ENG/OB Forecast of Microwave Link Products in the Northeast USA (2010-2017, $ Million) 3-9
3.2.3 ENG/OB Forecast of Microwave Link Products in the Northeast USA (2010-2017Quantity) 3-10
3.2.4 ENG/OB Forecast of Microwave Link Products in the Northeast USA (2010-2017, ASP) 3-10
3.2.5 Northeast USA: ENG/OB Central Transmitters, By Frequency (2010-2017, $ Million) 3-11
3.2.6 Northeast USA: ENG/OB Central Transmitters, By Frequency (2010-2017, Quantity) 3-12
3.2.7 Northeast USA: ENG/OB Central Transmitters, By Frequency (2010-2017, ASP) 3-12
3.2.8 Northeast USA: ENG/OB Portable Transmitters, By Frequency (2010-2017, $ Million) 3-13
3.2.9 Northeast USA: ENG/OB Portable Transmitters, By Frequency (2010-2017, Quantity) 3-14
3.2.10 Northeast USA: ENG/OB Portable Transmitters, By Frequency (2010-2017, ASP) 3-14
3.2.11 Northeast USA: ENG/OB Camera Transmitters, By Frequency (2010-2017, $ Million) 3-15
3.2.12 Northeast USA: ENG/OB Camera Transmitters, By Frequency (2010-2017, Quantity) 3-16
3.2.13 Northeast USA: ENG/OB Camera Transmitters, By Frequency (2010-2017, ASP) 3-16
3.2.14 Northeast USA: ENG/OB Central Microwave Receivers, By Frequency (2010-2017, $ Million) 3-17
3.2.15 Northeast USA: ENG/OB Central Microwave Receivers, By Frequency (2010-2017, Quantity) 3-18
3.2.16 Northeast USA: ENG/OB Central Microwave Receivers, By Frequency (2010-2017, ASP) 3-18
3.2.17 Northeast USA: ENG/OB Portable Microwave Receivers, By Frequency (2010-2017, $ Million) 3-19
3.2.18 Northeast USA: ENG/OB Portable Microwave Receivers, By Frequency (2010-2017, Quantity) 3-20
3.2.19 Northeast USA: ENG/OB Portable Microwave Receivers, By Frequency (2010-2017, ASP, Each) 3-20
3.2.20 Northeast USA: ENG/OB Microwave Link Antennas, By Type (2010-2017, $ Million) 3-21
3.2.21 Northeast USA: ENG/OB Microwave Link Antennas, By Type (2010-2017, Quantity of Units) 3-22
3.2.22 Northeast USA: ENG/OB Microwave Link Antennas, By Type (2010-2017, ASP, $ Each) 3-22
List of Tables Continued
3.3.1 List of States in the Midwest Region of the United States 3-23
3.3.2 ENG/OB Forecast of Microwave Link Products in the Midwest USA (2010-2017, $ Million) 3-25
3.2.3 ENG/OB Forecast of Microwave Link Products in the Midwest USA (2010-2017Quantity) 3-26
3.3.4 ENG/OB Forecast of Microwave Link Products in the Midwest USA (2010-2017, ASP) 3-26
3.3.5 Midwest USA: ENG/OB Central Transmitters, By Frequency (2010-2017, $ Million) 3-27
3.3.6 Midwest USA: ENG/OB Central Transmitters, By Frequency (2010-2017, Quantity) 3-28
3.3.7 Midwest USA: ENG/OB Central Transmitters, By Frequency (2010-2017, ASP) 3-28
3.3.8 Midwest USA: ENG/OB Portable Transmitters, By Frequency (2010-2017, $ Million) 3-29
3.3.9 Midwest USA: ENG/OB Portable Transmitters, By Frequency (2010-2017, Quantity) 3-30
3.3.10 Midwest USA: ENG/OB Portable Transmitters, By Frequency (2010-2017, ASP) 3-30
3.3.11 Midwest USA: ENG/OB Camera Transmitters, By Frequency (2010-2017, $ Million) 3-31
3.3.12 Midwest USA: ENG/OB Camera Transmitters, By Frequency (2010-2017, Quantity) 3-32
3.3.13 Midwest USA: ENG/OB Camera Transmitters, By Frequency (2010-2017, ASP) 3-32
3.3.14 Midwest USA: ENG/OB Central Microwave Receivers, By Frequency (2010-2017, $ Million) 3-33
3.3.15 Midwest USA: ENG/OB Central Microwave Receivers, By Frequency (2010-2017, Quantity) 3-34
3.3.16 Midwest USA: ENG/OB Central Microwave Receivers, By Frequency (2010-2017, ASP) 3-34
3.3.17 Midwest USA: ENG/OB Portable Microwave Receivers, By Frequency (2010-2017, $ Million) 3-35
3.3.18 Midwest USA: ENG/OB Portable Microwave Receivers, By Frequency (2010-2017, Quantity) 3-36
3.3.19 Midwest USA: ENG/OB Portable Microwave Receivers, By Frequency (2010-2017, ASP, Each) 3-36
3.3.20 Midwest USA: ENG/OB Microwave Link Antennas, By Type (2010-2017, $ Million) 3-37
3.3.21 Midwest USA: ENG/OB Microwave Link Antennas, By Type (2010-2017, Quantity of Units) 3-38
3.3.22 Midwest USA: ENG/OB Microwave Link Antennas, By Type (2010-2017, ASP, $ Each) 3-38
3.4.1 List of States in the West Region of the United States 3-39
3.4.2 ENG/OB Forecast of Microwave Link Products in the West USA (2010-2017, $ Million) 3-41
3.4.3 ENG/OB Forecast of Microwave Link Products in the West USA (2010-2017Quantity) 3-42
3.4.4 ENG/OB Forecast of Microwave Link Products in the West USA (2010-2017, ASP) 3-42
3.4.5 West USA: ENG/OB Central Transmitters, By Frequency (2010-2017, $ Million) 3-43
3.4.6 West USA: ENG/OB Central Transmitters, By Frequency (2010-2017, Quantity) 3-44
3.4.7 West USA: ENG/OB Central Transmitters, By Frequency (2010-2017, ASP) 3-44
3.4.8 West USA: ENG/OB Portable Transmitters, By Frequency 2010-2017, $ Million) 3-45
3.4.9 West USA: ENG/OB Portable Transmitters, By Frequency (2010-2017, Quantity) 3-46
3.4.10 West USA: ENG/OB Portable Transmitters, By Frequency (2010-2017, ASP) 3-46
3.4.11 West USA: ENG/OB Camera Transmitters, By Frequency (2010-2017, $ Million) 3-47
3.4.12 West USA: ENG/OB Camera Transmitters, By Frequency (2010-2017, Quantity) 3-48
3.4.13 West USA: ENG/OB Camera Transmitters, By Frequency (2010-2017, ASP) 3-48
3.4.14 West USA: ENG/OB Central Microwave Receivers, By Frequency (2010-2017, $ Million) 3-49
3.4.15 West USA: ENG/OB Central Microwave Receivers, By Frequency (2010-2017, Quantity) 3-50
3.4.16 West USA: ENG/OB Central Microwave Receivers, By Frequency (2010-2017, ASP) 3-50
3.4.17 West USA: ENG/OB Portable Microwave Receivers, By Frequency (2010-2017, $ Million) 3-51
3.4.18 West USA: ENG/OB Portable Microwave Receivers, By Frequency (2010-2017, Quantity) 3-52
3.4.19 West USA: ENG/OB Portable Microwave Receivers, By Frequency (2010-2017, ASP, Each) 3-52
3.4.20 West USA: ENG/OB Microwave Link Antennas, By Type (2010-2017, $ Million) 3-53
3.4.21 West USA: ENG/OB Microwave Link Antennas, By Type (2010-2017, Quantity of Units) 3-54
3.4.22 West USA: ENG/OB Microwave Link Antennas, By Type (2010-2017, ASP, $ Each) 3-54
3.5.1 List of States in the South Region of the United States 3-55
3.5.2 ENG/OB Forecast of Microwave Link Products in the South USA (2010-2017, $ Million) 3-57
3.5.3 ENG/OB Forecast of Microwave Link Products in the South USA (2010-2017Quantity) 3-58
3.5.4 ENG/OB Forecast of Microwave Link Products in the South USA (2010-2017, ASP) 3-58
3.5.5 South USA: ENG/OB Central Transmitters, By Frequency (2010-2017, $ Million) 3-59
3.5.6 South USA: ENG/OB Central Transmitters, By Frequency (2010-2017, Quantity) 3-60
3.5.7 South USA: ENG/OB Central Transmitters, By Frequency (2010-2017, ASP) 3-60
3.5.8 South USA: ENG/OB Portable Transmitters, By Frequency 2010-2017, $ Million) 3-61
3.5.9 South USA: ENG/OB Portable Transmitters, By Frequency (2010-2017, Quantity) 3-62
3.5.10 South USA: ENG/OB Portable Transmitters, By Frequency (2010-2017, ASP) 3-62
3.5.11 South USA: ENG/OB Camera Transmitters, By Frequency (2010-2017, $ Million) 3-63
List of Tables Continued
3.5.12 South USA: ENG/OB Camera Transmitters, By Frequency (2010-2017, Quantity) 3-64
3.5.13 South USA: ENG/OB Camera Transmitters, By Frequency (2010-2017, ASP) 3-64
3.5.14 South USA: ENG/OB Central Microwave Receivers, By Frequency (2010-2017, $ Million) 3-65
3.5.15 South USA: ENG/OB Central Microwave Receivers, By Frequency (2010-2017, Quantity) 3-66
3.5.16 South USA: ENG/OB Central Microwave Receivers, By Frequency (2010-2017, ASP) 3-66
3.5.17 South USA: ENG/OB Portable Microwave Receivers, By Frequency (2010-2017, $ Million) 3-67
3.5.18 South USA: ENG/OB Portable Microwave Receivers, By Frequency (2010-2017, Quantity) 3-68
3.5.19 South USA: ENG/OB Portable Microwave Receivers, By Frequency (2010-2017, ASP, Each) 3-68
3.5.20 South USA: ENG/OB Microwave Link Antennas, By Type (2010-2017, $ Million) 3-69
3.5.21 South USA: ENG/OB Microwave Link Antennas, By Type (2010-2017, Quantity of Units) 3-70
3.5.22 South USA: ENG/OB Microwave Link Antennas, By Type (2010-2017, ASP, $ Each) 3-70
4.4.1 SWOT Analysis 4-72
4.4.2 SWOT Analysis 4-76
7.1.1 Microwave Link Equipment Market Forecast Data Base Category List 7-1 |
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Published By : ElectroniCast Consultants |
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