The US apparel industry is large, mature, and highly fragmented. In the US, apparel sold is produced both in domestic and foreign locations. Due to global economic downturn, the apparel industry has been severely affected, but the condition of denim market is better as compared to other apparel segments. Economic condition, demographic trends and pricing are the factors driving the apparel sales.

Denim has become a 'wardrobe staple'. Denim garments come under the category of semi-formal wear. Fit, comfort and price are the most important factors affecting the purchase of denim jeans. Due to longer life span of jeans, the denim industry continues to hold an advantageous position over other types of apparel. Jeans can be worn on different kinds of social and even official occasions. So, as compared to other bottoms, it makes economic sense for consumers to buy more jeans.

During the last few years, many new brands have entered the market, primarily in the premium denim jeans segment. Levi's (All Brands), Wrangler and Lee are the topmost men denim's brands and Levi's (All Brands), American Eagle Outfitters and Old Navy are the topmost women's denim brands in the US.

The report analyzes the denim jeans industry in the US. Market trends like introduction of new concepts, retail and apparel pricing and key drivers of denim market have been included. Increasing GDP and population of the US are the biggest factors driving the growth of denim industry. Factors hindering the growth of denim industry have also been highlighted. The three major players including VF Corp, Liz Claiborne and True Religion have also been profiled.

By combining SPSS Inc.'s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
 

1. Introduction to Denim
1.1 Overview
1.2 Manufacturing Process
1.3 Apparel Supply Chain
2. Global Market
3. US Denim Jeans Market
3.1 Overview
3.2 Imports & Exports
3.3 US Denim Market for Men
3.3.1 Overview
3.3.2 Market Size by Value & Volume
3.3.3 Segmentation by Distribution Channels
3.4 US Denim Market for Women
3.4.1 Overview
3.4.2 Market Size by Value & Volume
3.4.3 Segmentation by Distribution Channels
4. Denim Jeans - Market Dynamics
4.1 Key Trends
4.1.1 Introduction of ‘Industrie Denim’
4.1.2 Amount of Money Consumers Spend on Apparel
4.1.3 Duty Free benefits for Apparel Imports
4.1.4 Factors Important to Purchase of Jeans
4.1.5 US Total & Apparel Retail Sales
4.2 Key Growth Drivers
4.2.1 Increasing US GDP
4.2.2 Rising US Population
4.2.3 US Personal Consumption Expenditure
5. Challenges
5.1 Industry Challenges
5.2 Vulnerability to Changing Fashion Trends
6. Company Profiles
6.1 VF Corp
6.1.1 Business Description
6.1.2 Key Financials
6.1.3 Business Strategies
6.1.4 Focus on Innovation
6.1.5 Supply Chain Innovation
6.1.6 Expanding Consumers Reach
6.2 Liz Claiborne
6.2.1 Business Description
6.2.2 Key Financials
6.2.3 Business Strategies
6.2.4 Promoting Diversity
6.2.5 Strong Brands Driving Performance
6.3 True Religion
6.3.1 Business Description
6.3.2 Key Financials
6.3.3 Business Strategies
6.3.4 Expansion in International Markets
6.3.5 Build Overall Brand Business
6.3.6 Efficient Marketing
7. Market Outlook
7.1 Market Forecast
7.2 Forecast Methodology
7.2.1 Dependent and Independent Variables
7.2.2 Correlation Analysis
7.2.3 Regression Analysis

List of Charts

Denim Production Process
Apparel Supply Chain
Global Textile and Apparel Trade (2010E/2015E)
Percentage of US Retail Offering- By Price Range (2011)
US Retail Sales- by Apparel (2010)
US Denim Jean Imports (2001-2009)
US Men Jeans Market Share- by Distribution Channel (2010-2011)
US Women Jeans Market share- by Distribution Channel (2011)
Amount of Money Consumers Spend on Apparel (2009-2010)
Factors Important for Jeans Purchase (2010)
US Total & Apparel Retail Sales (2009-2010)
Increasing US GDP (2002-2014E)
Rising US Population (2002-2015E)
US Personal Consumption Expenditure (2006-2013E)
VF Corp. Revenue (2006-2010)
Net Sales of Liz Claiborne (2006-2010)
Net Sales of Liz Claiborne- by Business Segments (2010)
Net Sales of True Religion (2006-2010)
Net Sales of True Religion- by Business Segments (2010)
The US Market for Men’s Denim Jeans (2008-2013)
List of Tables
World Denim Capacities (2009)
Jeans “on Sale” (Q310)
Jeans Sales US$50 and Above (2009-2010)
US Imports of Articles Apparel & Clothing Accessories- by Region (2007-2009)
Imports of Denim Apparels into the US (2010-2011)
Imports into the US (2010-2011)
Exports of Denim Fabrics from Turkey to US (2009-2010)
Exports of Denim Jeans from Turkey to US (2009-2010)
Major Exporters of Men’s/Boys jeans and Breeches to the US (2009-2010)
The US Market for Men’s Jeans (2010-2011)
The US Market for Women’s Jeans (2010-2011)
Dependent & Independent Variables (2006- 2011)
Correlation Matrix
Model Summary - Coefficient of Determination
Regression Coefficients Output