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U.S. Market for Women's Intimate Apparel |
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| Published Date : 1 June 2008 |
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Pages : 142 |
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| Table of Contents : |
Chapter 1 Executive Summary
- Scope and Methodology
- Market in Perspective
- Women’s Intimate Apparel Weathering the Storm
- U.S. Companies in the Market
- Slow and Steady Growth After Poor 2008
- Factors Influencing the Market
- Luxury Segment Has Grown, But Faces Slowdown
- Economy, Housing, Oil Prices and Inflation are a Drag
- Online Sales Grow Despite a Struggling Economy
- Internet is Used for Purchasing and Research
- Continuing Retail Consolidation
- Innerwear as Outerwear
- Innerwear for Teens a Growing Sector
- Growth in Sexy Lingerie and Adult Novelties
- Plus-Size Lingerie Still Going Strong
- Intimate Apparel for Maternity, Mastectomy
- Sustainable Undies Part of an Environmentally Friendly Movement
- The Competitive Situation: War on Victoria’s Secret
- Limited Brands/Victoria’s Secret: Sales Down at Retailing Giant
- Maidenform: Sales of $417 Million in Everyday Undies
- Hanesbrands: Net Sales of $4.5 Billion in 2007
- Warnaco: Net Revenues Approach $1.9 Billion in 2007
- Fruit of the Loom: Net Revenues Nearly $1 Billion in 2007
- Manufacturing, Distribution and Retail
- Apparel Industry Is Concentrated
- Continuing Trend Toward Overseas Manufacturing
- Globalization of Apparel Retailing
- Apparel Retail Channels: Department Stores Still #1 Choice for Women
- General Merchandisers Still Dominant
- Key Intimate Apparel Retailers
- Wal-Mart: Bad Times are Good
- Target: Chip Chic
- JCPenney: Updating and Upscaling
- Victoria’s Secret: Competitors Take a Bite Out of Profits
- Frederick’s of Hollywood: Back From Bankruptcy
- The Consumer: What Do Women Want?
- One-Third of Women Shop at Department Stores
- Price is Important to Women of All Ages
- Affluent Women Are Cost-Conscious Too
- Younger Women Want Style, Older Women Want Comfort and Value
- Where Do They Shop?
- Playtex Bras Preferred for Comfort and Durability
- Olga Bras Command Highest Brand Loyalty
- Liz Claiborne Panties Rank Highest in Brand Loyalty
- Donna Karan #1 for Fashion and Non-Essential Purchases
- Opportunities
- Creating a Dynamic Retail Experience
- E-Commerce Will Grow at Slower, But Still Impressive Rate
- Continued Growth of Plus-Size Apparel
- Strong Growth in Sustainable Apparel Through 2012
- Good Corporate Citizens Will Be Rewarded
- Intelligent Fabrics, Wearable Technology and Smart Bras
Chapter 2 The Market
- Highlights
- Market Parameters
- Methodology
- Categories and Segments
- Apparel Essentials
- Sexy Lingerie
- Distribution and Retail
- Distribution Channels
- Retail Channels
- Mass Retail
- Specialty Retail
- Branded Merchandise
- The Consumer
- A Brief History of Women’s Intimate Apparel
- Who Wears Bras?
- Why Go Bra-less?
- Ways of Wearing (and Not Wearing) Underwear
- Intimate Apparel Product Definitions
- Bras
- Panties
- Shapewear
- Other Intimate Apparel Terms
- Types of Fabric
- Market Size and Growth
- Market in Perspective
- U.S. Apparel Sales Down in 2008 …
- … After Modest Growth in 2007
- Women’s Intimate Apparel Weathering the Storm
- U.S. Companies in the Market
- U.S. Production Down
- Projected Sales of $11 Billion by 2013
- Factors Impacting Future Growth
- Luxury Segment Has Grown, But Faces Slowdown
- Effects of National Economy, Housing, Oil Prices, Inflation
- Declining Housing Prices Make Consumers Feel Poorer
- Rising Consumer Price Index is Bad News
- Consumer Confidence Down
- Consumers Postponing Purchases
- Online Activity a Boon, Not a Threat
- Online Sales Grow Despite a Struggling Economy
- Online Sales of Women’s Intimate Apparel Also Growing
- Top Website Destinations for Women’s Apparel Shoppers
- Victoria’s Secret Is Top Apparel Retailer on the Web
- Internet is 411 for Purchasing Decisions
Chapter 3 Trends
- Highlights
- Overview
- Continuing Trend Toward Retail Consolidation
- Fewer and Larger Retailers Dominate
- Retailers Rely on Private Labels, Standalone Stores
- Fashion Trends
- Innerwear as Outerwear
- Innerwear for Teens a Growing Sector
- Luring Fickle Young Buyers: Pink, Aerie and Gilly Hicks
- Specialty Lingerie Growing Fast
- Growth in Sexy Lingerie and Adult Novelties
- Plus-Size Lingerie Segment Still Going Strong
- Intimate Apparel for Maternity, Mastectomy
- Sustainable Undies Part of an Environmentally Friendly Movement
- Sustainability: A Movement, Not a Trend
- What Is Sustainable Apparel?
- Fibers and Materials for Sustainable Apparel
- A Variety of New, Eco-Friendly Innerwear Products
- The Greening of High-End Apparel
- Big Retailers Enter the Green Market
- Sustainable Apparel Market Share by Type of Retail Outlet
- International Sustainable Apparel Market Estimated at $3 Billion
- Sustainable Apparel a Small Fraction of Global Apparel Market
Chapter 4 The Competitive Situation
- Highlights
- What Exactly Is Victoria’s Secret?
- The Rise of New Players
- Seven Competitive Profiles Follow
- Competitive Profile: Limited Brands/Victoria’s Secret
- Overview
- Limited Brands
- Sales Down at Retailing Giant
- New Focus on Personal Care and Intimate Apparel
- Victoria’s Secret
- The Creation of a Marketing Machine
- Eye on Expansion
- Sales Slide
- Direct Sales Growth
- Competitive Profile: Maidenform
- Sales of $417 Million in Everyday Undies
- Roaring Back After Bankruptcy: 10% Annual Growth Since 2002
- Basically, the Basics
- Mass Merchandising Key to Market Share
- Sales Breakdown
- An Everyday Comfort Image
- Competitive Profile: Hanesbrands
- Net Sales of $4.5 Billion in 2007
- Innerwear is 57% of Net Sales
- Quality, Style, High Turnover, Low Price
- Multi-Channel Distribution
- A Leader in Intimate Apparel
- The Amazing Wonderbra
- Sell More, Spend Less, Generate Cash
- A Push Toward Sustainability
- Competitive Profile: Warnaco
- Net Revenues Approach $1.9 Billion in 2007
- Back From the Abyss
- Sportswear, Swimwear and Innerwear
- Calvin Klein Brand Becoming Bigger Chunk of the Business
- A Diversified Retail Channel
- Competitive Profile: Fruit of the Loom/Vanity Fair Brands
- Net Revenues Nearly $1 Billion in 2007
- Low, Low Prices
- Six Small Specialty Companies to Watch
- E-Commerce
- Barenecessities.com: $35 million in Revenues
- Frette.com: Online Lingerie Sales Jump 77% in One Year
- Figleaves.com: $49 million in Revenues
- Sexy/Trashy
- Leg Avenue: Fantasy and Everyday Innerwear
- Upscale Specialty
- Zovo Lingerie: $1 Million in Sales
Chapter 5 Manufacturing, Distribution and Retail
- Highlights
- Overview
- Apparel Manufacturing
- U.S. Manufacturing in Decline
- Continuing Trend Toward Overseas Manufacturing
- China #1 in U.S. Apparel Imports, But Vietnam Surging
- Public Sentiment Against Sweatshops
- Distribution Dynamics
- Globalization of Apparel Retailing
- Trade Liberalization Influences Textile Manufacturing
- Apparel Retail Channels
- Department Stores Still #1 Choice for Women
- General Merchandisers
- Retailer Profiles
- Wal-Mart
- Bad Times are Good for Wal-Mart
- The Big Box Retailer Raises Ire
- Target
- Target’s Target: Cheap Chic
- Target Beats Wal-Mart in Shopping Appeal
- Apparel Nearly One-Quarter of Sales
- JCPenney
- Private and Exclusive Brands are Half of JCPenney’s Merchandise
- Modernizing Intimate Apparel with “Lifestyle” Appeal
- Victoria’s Secret
- Increasing Competition
- Too Sexy?
- Fewer Women Shopping at Victoria’s Secret
- Frederick’s of Hollywood Group
- Back From Bankruptcy with a New Partnership
Chapter 6 The Consumer
- Highlights
- Where Do Women Shop for Apparel?
- One-Third of Women Shop at Department Stores
- More Women Shop at Wal-Mart Than Any Other Store
- What Do Women Look for in Apparel?
- Price is Important to All Women
- The Affluent Shopper: Can She Prop Up the Market?
- Younger Women Want Style, Older Women Want Comfort and Value
- Who Buys Intimate Apparel?
- Who Buys Bras?
- Who Buys Panties?
- Favorite Bra Brands
- Playtex is Preferred for Comfort and Durability
- Preferred for Attractiveness, Olga Also Commands Highest Brand Loyalty
- Donna Karan #1 for Fashion and Non-Essential Purchases
- Favorite Panties Brands
- Liz Claiborne Commands Highest Brand Loyalty
- Donna Karan Again #1 in Fashion and Non-Essential Buys
- Men Who Shop for Women
Chapter 7 Opportunities
- Highlights
- Focus on the Shopping Experience
- Creating a Dynamic Retail Experience
- The Future of Internet Sales
- E-Commerce Will Grow at Slower, But Still Impressive Rate
- New Ways of Boosting Online Sales
- Continued Growth of Plus-Size Apparel
- America Continues to Fatten
- Plus-Size Intimate Apparel to Climb to $6.5 Billion in 2012
- Sustainable Apparel
- The “Less is More” Consumer
- Packaged Facts Projects Strong Growth Through 2012
- Price May Determine Long-Term Viability of Eco-Friendly Apparel
- Eco-Luxury Could Be a Growth Area
- Changes in Catalog Printing and Distribution
- Consumers Will Consider a Company’s Track Record
- Intelligent Fabrics, Wearable Technology and Smart Bras
- Microfiber Will Grow as Cotton Alternative
- Smart Fabrics and Intelligent Textiles
- “Wearable Technology” Now Driven by Sports
- Technology-Enabled “Smart Bras”
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Published By :Packaged Facts |
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Delivery
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PDF Format Reports will be
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