CHAPTER 1 Introduction 17
1.1 What is this report about? 17
1.2 Who is the target reader? 17
1.3 How to use this report 17
1.4 Definitions 18
CHAPTER 2 ADVANCED EMERGING MARKETS TRUCKS INDUSTRY OUTLOOK 19
CHAPTER 3 TRUCKS IN BRAZIL 26
3.1 Market Overview 26
3.2 Market Value 28
3.3 Market Volume 29
3.4 Market Segmentation I 30
3.5 Market Segmentation II 31
3.6 Market Share 32
3.7 Five Forces Analysis 33
3.8 Leading Companies 39
3.9 Market Forecasts 48
3.10 Macroeconomic Indicators 50
CHAPTER 4 TRUCKS IN HUNGARY 52
4.1 Market Overview 52
4.2 Market Value 54
4.3 Market Volume 55
4.4 Market Segmentation I 56
4.5 Market Segmentation II 57
4.6 Market Share 58
4.7 Five Forces Analysis 59
4.8 Leading Companies 66
4.9 Market Forecasts 75
4.10 Macroeconomic Indicators 77
CHAPTER 5 TRUCKS IN MEXICO 79
5.1 Market Overview 79
5.2 Market Value 81
5.3 Market Volume 82
5.4 Market Segmentation I 83
5.5 Market Segmentation II 84
5.6 Market Share 85
5.7 Five Forces Analysis 86
5.8 Leading Companies 92
5.9 Market Forecasts 101
5.10 Macroeconomic Indicators 103
CHAPTER 6 TRUCKS IN POLAND 105
6.1 Market Overview 105
6.2 Market Value 107
6.3 Market Volume 108
6.4 Market Segmentation I 109
6.5 Market Segmentation II 110
6.6 Market Share 111
6.7 Five Forces Analysis 112
6.8 Leading Companies 119
6.9 Market Forecasts 126
6.10 Macroeconomic Indicators 128
CHAPTER 7 TRUCKS IN SOUTH AFRICA 130
7.1 Market Overview 130
7.2 Market Value 132
7.3 Market Volume 133
7.4 Market Segmentation 134
7.5 Market Share 135
7.6 Five Forces Analysis 136
7.7 Leading Companies 142
7.8 Market Forecasts 150
7.9 Macroeconomic Indicators 152
CHAPTER 8 TRUCKS IN TAIWAN 154
8.1 Market Overview 154
8.2 Market Value 156
8.3 Market Volume 157
8.4 Market Segmentation I 158
8.5 Market Segmentation II 159
8.6 Market Share 160
8.7 Five Forces Analysis 161
8.8 Leading Companies 167
8.9 Market Forecasts 173
8.10 Macroeconomic Indicators 175
CHAPTER 9 APPENDIX 177
9.1 Data Research Methodology 177

LIST OF TABLES
Table 1: Advanced emerging markets trucks industry, revenue ($bn), 2005–14 20
Table 2: Advanced emerging markets trucks industry, revenue by country ($bn), 2005–09(e) 23
Table 3: Advanced emerging markets trucks industry forecast, revenue by country ($bn), 2009–14 25
Table 4: Brazil Trucks Market Value: $ billion, 2005-2009(e) 28
Table 5: Brazil Trucks Market Volume: Units thousand, 2005-2009(e) 29
Table 6: Brazil Trucks Market Segmentation I: % Share, by Value, 2009(e) 30
Table 7: Brazil Trucks Market Segmentation II: % Share, by Value, 2009(e) 31
Table 8: Brazil Trucks Market Share: % Share, by Volume, 2009(e) 32
Table 9: Key Facts: Fiat 39
Table 10: Key Financials: Fiat 41
Table 11: Key Facts: Ford 42
Table 12: Key Financials: Ford 44
Table 13: Key Facts: General Motors 45
Table 14: Key Financials: General Motors 47
Table 15: Brazil Trucks Market Value Forecast: $ billion, 2009-2014 48
Table 16: Brazil Trucks Market Volume Forecast: Units thousand, 2009-2014 49
Table 17: Brazil Size of Population (million) , 2005-2009(e) 50
Table 18: Brazil GDP (Current Prices, $ billion), 2005-2009(e) 50
Table 19: Brazil Inflation, 2005-2009(e) 50
Table 20: Brazil Exchange Rate, 2005-2009(e) 51
Table 21: Hungary Trucks Market Value: $ million, 2005-2009(e) 54
Table 22: Hungary Trucks Market Volume: Units thousand, 2005-2009(e) 55
Table 23: Hungary Trucks Market Segmentation I: % Share, by Value, 2009(e) 56
Table 24: Hungary Trucks Market Segmentation II: % Share, by Value, 2009(e) 57
Table 25: Hungary Trucks Market Share: % Share, by Volume, 2009(e) 58
Table 26: Key Facts: Volkswagen 66
Table 27: Key Financials: Volkswagen 67
Table 28: Key Facts: PSA Peugeot Citroen 68
Table 29: Key Financials: PSA Peugeot Citroen 70
Table 30: Key Facts: Ford 71
Table 31: Key Financials: Ford 74
Table 32: Hungary Trucks Market Value Forecast: $ million, 2009-2014 75
Table 33: Hungary Trucks Market Volume Forecast: Units thousand, 2009-2014 76
Table 34: Hungary Size of Population (million) , 2005-2009(e) 77
Table 35: Hungary GDP (Current Prices, $ billion), 2005-2009(e) 77
Table 36: Hungary Inflation, 2005-2009(e) 77
Table 37: Hungary Exchange Rate, 2005-2009(e) 78
Table 38: Mexico Trucks Market Value: $ billion, 2005-2009 81
Table 39: Mexico Trucks Market Volume: Units thousand, 2005-2009 82
Table 40: Mexico Trucks Market Segmentation I: % Share, by Value, 2009 83
Table 41: Mexico Trucks Market Segmentation II: % Share, by Value, 2009 84
Table 42: Mexico Trucks Market Share: % Share, by Volume, 2009 85
Table 43: Key Facts: General Motors 92
Table 44: Key Financials: General Motors 94
Table 45: Key Facts: Ford 95
Table 46: Key Financials: Ford 98
Table 47: Key Facts: Nissan 99
Table 48: Key Financials: Nissan 100
Table 49: Mexico Trucks Market Value Forecast: $ billion, 2009-2014 101
Table 50: Mexico Trucks Market Volume Forecast: Units thousand, 2009-2014 102
Table 51: Mexico Size of Population (million) , 2005-2009 103
Table 52: Mexico GDP (Current Prices, $ billion), 2005-2009 103
Table 53: Mexico Inflation, 2005-2009 103
Table 54: Mexico Exchange Rate, 2005-2009 104
Table 55: Poland Trucks Market Value: $ million, 2005-2009(e) 107
Table 56: Poland Trucks Market Volume: Units thousand, 2005-2009(e) 108
Table 57: Poland Trucks Market Segmentation I: % Share, by Value, 2009(e) 109
Table 58: Poland Trucks Market Segmentation II: % Share, by Value, 2009(e) 110
Table 59: Poland Trucks Market Share: % Share, by Volume, 2009(e) 111
Table 60: Key Facts: Fiat 119
Table 61: Key Financials: Fiat 121
Table 62: Key Facts: Volkswagen 122
Table 63: Key Financials: Volkswagen 123
Table 64: Key Facts: Renault 124
Table 65: Key Financials: Renault 125
Table 66: Poland Trucks Market Value Forecast: $ million, 2009-2014 126
Table 67: Poland Trucks Market Volume Forecast: Units thousand, 2009-2014 127
Table 68: Poland Size of Population (million) , 2005-2009(e) 128
Table 69: Poland GDP (Current Prices, $ billion), 2005-2009(e) 128
Table 70: Poland Inflation, 2005-2009(e) 128
Table 71: Poland Exchange Rate, 2005-2009(e) 129
Table 72: South Africa Trucks Market Value: $ million, 2005-2009(e) 132
Table 73: South Africa Trucks Market Volume: Units thousand, 2005-2009(e) 133
Table 74: South Africa Trucks Market Segmentation: % Share, by Value, 2009(e) 134
Table 75: South Africa Trucks Market Share: % Share, by Volume, 2009(e) 135
Table 76: Key Facts: Ford 142
Table 77: Key Financials: Ford 145
Table 78: Key Facts: Opel 146
Table 79: Key Facts: Nissan 148
Table 80: Key Financials: Nissan 149
Table 81: South Africa Trucks Market Value Forecast: $ million, 2009-2014 150
Table 82: South Africa Trucks Market Volume Forecast: Units thousand, 2009-2014 151
Table 83: South Africa Size of Population (million) , 2005-2009(e) 152
Table 84: South Africa GDP (Current Prices, $ billion), 2005-2009(e) 152
Table 85: South Africa Inflation, 2005-2009(e) 152
Table 86: South Africa Exchange Rate, 2005-2009(e) 153
Table 87: Taiwan Trucks Market Value: $ million, 2005-2009(e) 156
Table 88: Taiwan Trucks Market Volume: Units, 2005-2009(e) 157
Table 89: Taiwan Trucks Market Segmentation I: % Share, by Value, 2009(e) 158
Table 90: Taiwan Trucks Market Segmentation II: % Share, by Value, 2009(e) 159
Table 91: Taiwan Trucks Market Share: % Share, by Volume, 2009(e) 160
Table 92: Key Facts: CMC 167
Table 93: Key Facts: Ford Motor 169
Table 94: Key Financials: Ford 171
Table 95: Key Facts: Sanyang Industry Co., Ltd. 172
Table 96: Taiwan Trucks Market Value Forecast: $ million, 2009-2014 173
Table 97: Taiwan Trucks Market Volume Forecast: Units, 2009-2014 174
Table 98: Taiwan Size of Population (million) , 2005-2009(e) 175
Table 99: Taiwan GDP (Current Prices, $ billion), 2005-2009(e) 175
Table 100: Taiwan Inflation, 2005-2009(e) 175
Table 101: Taiwan Exchange Rate, 2005-2009(e) 176


LIST OF FIGURES
Figure 1: Advanced emerging markets trucks industry, revenue ($bn), 2005–14 19
Figure 2: Advanced emerging markets trucks industry, country analysis (%), 2005–14 21
Figure 3: Advanced emerging markets trucks industry, revenue by country ($bn), 2005–09(e) 22
Figure 4: Advanced emerging markets trucks industry forecast, revenue by country ($bn), 2009–14 24
Figure 5: Brazil Trucks Market Value: $ billion, 2005-2009(e) 28
Figure 6: Brazil Trucks Market Volume: Units thousand, 2005-2009(e) 29
Figure 7: Brazil Trucks Market Segmentation I: % Share, by Value, 2009(e) 30
Figure 8: Brazil Trucks Market Segmentation II: % Share, by Value, 2009(e) 31
Figure 9: Brazil Trucks Market Share: % Share, by Volume, 2009(e) 32
Figure 10: Forces Driving Competition in the Trucks Market in Brazil 33
Figure 11: Drivers of Buyer Power in the Trucks Market in Brazil 34
Figure 12: Drivers of Supplier Power in the Trucks Market in Brazil 35
Figure 13: Factors Influencing the Likelihood of New Entrants in the Trucks Market in Brazil 36
Figure 14: Factors Influencing the Threat of Substitutes in the Trucks Market in Brazil 37
Figure 15: Drivers of Degree of Rivalry in the Trucks Market in Brazil 38
Figure 16: Revenues & Profitability: Fiat 41
Figure 17: Revenues & Profitability: Ford 44
Figure 18: Revenues & Profitability: General Motors 47
Figure 19: Brazil Trucks Market Value Forecast: $ billion, 2009-2014 48
Figure 20: Brazil Trucks Market Volume Forecast: Units thousand, 2009-2014 49
Figure 21: Hungary Trucks Market Value: $ million, 2005-2009(e) 54
Figure 22: Hungary Trucks Market Volume: Units thousand, 2005-2009(e) 55
Figure 23: Hungary Trucks Market Segmentation I: % Share, by Value, 2009(e) 56
Figure 24: Hungary Trucks Market Segmentation II: % Share, by Value, 2009(e) 57
Figure 25: Hungary Trucks Market Share: % Share, by Volume, 2009(e) 58
Figure 26: Forces Driving Competition in the Trucks Market in Hungary 59
Figure 27: Drivers of Buyer Power in the Trucks Market in Hungary 60
Figure 28: Drivers of Supplier Power in the Trucks Market in Hungary 61
Figure 29: Factors Influencing the Likelihood of New Entrants in the Trucks Market in Hungary 62
Figure 30: Factors Influencing the Threat of Substitutes in the Trucks Market in Hungary 64
Figure 31: Drivers of Degree of Rivalry in the Trucks Market in Hungary 65
Figure 32: Revenues & Profitability: Volkswagen 67
Figure 33: Revenues & Profitability: PSA Peugeot Citroen 70
Figure 34: Revenues & Profitability: Ford 74
Figure 35: Hungary Trucks Market Value Forecast: $ million, 2009-2014 75
Figure 36: Hungary Trucks Market Volume Forecast: Units thousand, 2009-2014 76
Figure 37: Mexico Trucks Market Value: $ billion, 2005-2009 81
Figure 38: Mexico Trucks Market Volume: Units thousand, 2005-2009 82
Figure 39: Mexico Trucks Market Segmentation I: % Share, by Value, 2009 83
Figure 40: Mexico Trucks Market Segmentation II: % Share, by Value, 2009 84
Figure 41: Mexico Trucks Market Share: % Share, by Volume, 2009 85
Figure 42: Forces Driving Competition in the Trucks Market in Mexico, 2009 86
Figure 43: Drivers of Buyer Power in the Trucks Market in Mexico, 2009 87
Figure 44: Drivers of Supplier Power in the Trucks Market in Mexico, 2009 88
Figure 45: Factors Influencing the Likelihood of New Entrants in the Trucks Market in Mexico, 2009 89
Figure 46: Factors Influencing the Threat of Substitutes in the Trucks Market in Mexico, 2009 90
Figure 47: Drivers of Degree of Rivalry in the Trucks Market in Mexico, 2009 91
Figure 48: Revenues & Profitability: General Motors 94
Figure 49: Revenues & Profitability: Ford 98
Figure 50: Revenues & Profitability: Nissan 100
Figure 51: Mexico Trucks Market Value Forecast: $ billion, 2009-2014 101
Figure 52: Mexico Trucks Market Volume Forecast: Units thousand, 2009-2014 102
Figure 53: Poland Trucks Market Value: $ million, 2005-2009(e) 107
Figure 54: Poland Trucks Market Volume: Units thousand, 2005-2009(e) 108
Figure 55: Poland Trucks Market Segmentation I: % Share, by Value, 2009(e) 109
Figure 56: Poland Trucks Market Segmentation II: % Share, by Value, 2009(e) 110
Figure 57: Poland Trucks Market Share: % Share, by Volume, 2009(e) 111
Figure 58: Forces Driving Competition in the Trucks Market in Poland 112
Figure 59: Drivers of Buyer Power in the Trucks Market in Poland 113
Figure 60: Drivers of Supplier Power in the Trucks Market in Poland 114
Figure 61: Factors Influencing the Likelihood of New Entrants in the Trucks Market in Poland 115
Figure 62: Factors Influencing the Threat of Substitutes in the Trucks Market in Poland 117
Figure 63: Drivers of Degree of Rivalry in the Trucks Market in Poland 118
Figure 64: Revenues & Profitability: Fiat 121
Figure 65: Revenues & Profitability: Volkswagen 123
Figure 66: Revenues & Profitability: Renault 125
Figure 67: Poland Trucks Market Value Forecast: $ million, 2009-2014 126
Figure 68: Poland Trucks Market Volume Forecast: Units thousand, 2009-2014 127
Figure 69: South Africa Trucks Market Value: $ million, 2005-2009(e) 132
Figure 70: South Africa Trucks Market Volume: Units thousand, 2005-2009(e) 133
Figure 71: South Africa Trucks Market Segmentation: % Share, by Value, 2009(e) 134
Figure 72: South Africa Trucks Market Share: % Share, by Volume, 2009(e) 135
Figure 73: Forces Driving Competition in the Trucks Market in South Africa 136
Figure 74: Drivers of Buyer Power in the Trucks Market in South Africa 137
Figure 75: Drivers of Supplier Power in the Trucks Market in South Africa 138
Figure 76: Factors Influencing the Likelihood of New Entrants in the Trucks Market in South Africa 139
Figure 77: Factors Influencing the Threat of Substitutes in the Trucks Market in South Africa 140
Figure 78: Drivers of Degree of Rivalry in the Trucks Market in South Africa 141
Figure 79: Revenues & Profitability: Ford 145
Figure 80: Revenues & Profitability: Nissan 149
Figure 81: South Africa Trucks Market Value Forecast: $ million, 2009-2014 150
Figure 82: South Africa Trucks Market Volume Forecast: Units thousand, 2009-2014 151
Figure 83: Taiwan Trucks Market Value: $ million, 2005-2009(e) 156
Figure 84: Taiwan Trucks Market Volume: Units, 2005-2009(e) 157
Figure 85: Taiwan Trucks Market Segmentation I: % Share, by Value, 2009(e) 158
Figure 86: Taiwan Trucks Market Segmentation II: % Share, by Value, 2009(e) 159
Figure 87: Taiwan Trucks Market Share: % Share, by Volume, 2009(e) 160
Figure 88: Forces Driving Competition in the Trucks Market in Taiwan 161
Figure 89: Drivers of Buyer Power in the Trucks Market in Taiwan 162
Figure 90: Drivers of Supplier Power in the Trucks Market in Taiwan 163
Figure 91: Factors Influencing the Likelihood of New Entrants in the Trucks Market in Taiwan 164
Figure 92: Factors Influencing the Threat of Substitutes in the Trucks Market in Taiwan 165
Figure 93: Drivers of Degree of Rivalry in the Trucks Market in Taiwan 166
Figure 94: Revenues & Profitability: Ford 171
Figure 95: Taiwan Trucks Market Value Forecast: $ million, 2009-2014 173
Figure 96: Taiwan Trucks Market Volume Forecast: Units, 2009-2014 174