The payment industry is set to see significant alteration in its value chain with the introduction of online payment. The online payment market which has grown in importance in recent years as a result of boom in the e-commerce market has resulted in the shift of customers from paper based payment mediums to online payment mediums. The consumer preferences are shifting towards transparency and flexibility as they are looking for better, more proactive solutions around life events.

Indian payment industry has witnessed sea change since the introduction of online payment as more and more consumers are shifting from traditional method of making payment i.e. paper based to the new payment methods like online bill payment and card based payment methods. The most preferred payment instrument for online payment in India is credit cards.

Chinese online payment industry has characteristics which are different compared to Indian online payment industry as its most preferred online payment instrument is remittance (debit transfer), collection (credit transfer) and collection with acceptance (debit transfer) market. Also its third party platform is highly competitive with 40 companies operating in it with razor thin margins and most of them are offering homogenous services.

Malaysian online payment industry is more advanced compared to India and China as its market has more advanced instruments like e-money which are not present in India and China at the moment. Also, it has higher internet penetration rate compared to India and China. Its most preferred online payment instrument is credit cards with internet banking being second most preferred medium of online payment.

The shift in the payment method in India, China and Malaysia is the result of increase in e-commerce activities, change in consumer preferences and increase in internet penetration as more and more population becomes tech savvy. Also, there are certain advantages of the online payment method over the traditional methods like low cost, time saving and ease of usage which have contributed towards this payment method shift.

This report analyzes the trends in online payment market in India, China and Malaysia. It analyzes the regulatory structure, competitive landscape and outlook in these countries. The report also discusses the demographic trends, online shopping patterns and online bill payment segment. The scope of study has been kept limited to the B2C and C2B segments of the online payment market therefore excluding segments like B2B.

1. Online Payment Market

1.1 Overview

Online Payment Medium
Internet Banking
Credit/Debit Card
Online Payment Service Providers

1.2 Scope of Study
1.3 Segments of Online Payment Market

Payment Market for Online Purchases
Online Bill Payment Market

2. India

2.1 Internet Market Overview
2.1.1 Indian Internet users Demographics

Internet Usage Statistics in India
Internet Usage by City Class

2.2 India's E-Payment System
2.2.1 Large Value E-Payment System
2.2.2 Retail E-Payment System

2.3 Regulatory Environment
2.4 Online Purchasing

Online Buyers by Age
Online Purchasing Medium

2.5 Indian E-payment Market Overview
2.5.1. Credit & Debit Card Market

Credit & Debit Card Market Growth by Volume/Value

2.5.2 Online Bill Payment Market

Demographic Profile of Online Bill Payers
Preferred Medium for Online Bill Payment

2.6. Key Trends
2.6.1. Explosive Growth in PC Owners & Internet Usage
2.6.2 Far Reaching Internet Services

2.7 Competitive Landscape
2.7.1 Online Purchasing
2.7.2 Online Bill Payment Market

2.8 Outlook

3. China

3.1 Internet Market Overview

Growth of Chinese E-economy Segment
Chinese Online Payment Market Segments

3.2 China’s E-Payment System

Classification of Payments System

3.3 Regulatory Environment
3.4 Online Purchasing

Growth in Online Purchasing Market
Online Retailing
City-wise Online Shopping Penetration

3.5 China’s E-payment Market

Cash vs. Non-cash Payments
Growth in Remittances, Cheque & Bankcards

3.5.1 Bankcards (Debit, Credit and Quasi Credit Cards)

Bankcards Growth
Bankcards Consumption Growth by Value/Volume

3.5.2 Internet Banking

Internet Banking Market Growth

3.5.3 Online Third Party Payment Market

Third-party Payment Market Growth

3.5.4 Remittance & Other Payment Instruments

3.6 Key Trends
3.6.1 Growth of Internet Users
3.6.2 Increasing Penetration Rate

3.7 Competitive Landscape
3.7.1 Payment Market for Online Purchasing
3.7.2 Online Third-party Payment Market

3.8 Outlook
3.8.1 Online Purchasing Market
3.8.2 Online Third-party Payment Market

4. Malaysia

4.1 Internet Market Overview
4.1.2 Malaysian Internet Users Demographics

Internet Users by Age Groups
Uses of Internet in Malaysia

4.2 Malaysia's E-Payment System

Classification of E-Payment system

4.3 Regulatory Environment

Current Developments in Payment & Settlement System

4.4 Online Purchasing Market

Growth of Online Buyers
Online Buyers by Age Group
Online Purchases by Type of Products
Mode of Payment in Online Purchasing

4.5 Malaysian Retail E-payment Market

Retail E-Payment Market Growth
Payment Modes in Retail E-Payment Market

4.5.1 Internet Banking Market

Uses of Internet Banking
Growth in Internet Banking

4.5.2 Debit & Credit Card Market

Credit & debit Card Growth by Value/Volume

4.5.3 Charge Cards & E-money

Growth of Charge Cards & E-money

4.6 Key Trends
4.6.1 Growth of Internet Users
4.6.2 E-payments Dominance over Cheque
4.6.3 Increase in Internet Banking Subscribers
4.6.4 Increase in Mobile Banking Subscribers

4.7 Competitive Landscape
4.7.1 Credit Card Market
4.7.2 Charge Card Market
4.7.3 E-money Market
4.7.4 Internet Banking

List of Tables

India-Indian E-Payment System (2008)
India-Top 10 Cities by No. of Online Bill Payers (2008)
Malaysia- List of Credit Card Companies (2008)
Malaysia- List of Charge Card Companies (2008)
Malaysia- List of Companies Providing E-money Services (2008)
Malaysia- List of Companies Providing Internet Banking Services (2008)

List of Charts

India- Internet Usage Statistics (2008)
India- Internet Usage by City Class (2008)
India- Age-wise Classification of Internet Users (2008)
India- Usage of Internet by Netizens (2008)
India- Electronic Payment System Architecture (2008)
India- Break-up of Total Internet Users (2007-08)
India- Age-Group Classification of Online Buyers (2008)
India- Medium of Payment for Online Purchasing (2008)
India- Volume Growth in Credit and Debit Card Market (2004-08)
India- Value Growth in Credit and Debit Card Market (2004-08)
India- Percentage of Total Internet Users Owning a Credit Card (2008)
India- Mode of Bill Payment by Indian Consumers (2006)
India- Preferred Channel of Bill Payment by Indian Customers (2006)
India- Demographic Profile of Online Bill Payers (2008)
India- Preference of Medium for Online Bill payment (2008)
India- Trend in PC Owners & Internet Subscription (1997-2007)
India- Trend in Internet Penetration (2000-08)
India- Market Share by Players & Service Lines (2008)
India- Online Purchasing Market Forecast (2006-11E)
China - Age-wise Breakup of Internet Users (2008-09)
China - Percentage of Total Internet Users in Urban & Rural Areas (2008)
China- E-economy Growth Rate (2008)
China- Online Payment Market Breakdown (2008)
China- Structure E-payment System of China
China- Quarterly Transactions & Online Purchasing Market Growth (2008Q3-2009Q3)
China- Transaction Value of Online Shopping by Province (2008)
China- Breakdown of Payment Transaction Volume of Major Non-cash Payment Instruments (2007)
China- Breakdown of Payment Transaction Value of Major Non-cash Payment Instruments (2007)
China- Break down of Bankcards Issued (2007)
China- Cumulative Number & Growth Rate of Bankcards (2002-07)
China- Consumption Value & Growth Rate of Bankcards (2001-07)
China- Consumption Volume & Growth Rate of Bankcards (2001-07)
China- Volume Growth in Individual Internet Banking Market (2004-07)
China- Value Growth in Individual Internet Banking Market (2004-07)
China- Third party Payment Market (2007Q1–2009Q3)
China- Comparison of Internet Users Worldwide (2002 & 2008)
China- Growth of Internet Users in China (Jun 2005-Jun 2008)
China- Internet Penetration Rate (Jun 2005-Jun 2008)
China- C2C Market (2008)
China- B2C Market Share (2008)
China- Market Share of Third Party Payment Market (2009)
China- Outlook of Online Purchasing Market (2008-12E)
China- Forecast of Online Third Party Payment Market (2004-12E)
Malaysia- Percentage of Malaysian Internet Users by Age Groups (2008)
Malaysia- Malaysian Internet Users by Usage (2008)
Malaysia- Malaysia’s Payment System
Malaysia- Total Internet Users Vs Buying Online (2008 & 2009E)
Malaysia- Age Group wise Break-up of Online Purchasers (2008)
Malaysia- Products / Services Bought Online (2008)
Malaysia- Break-up of Mode of Payment in Online Purchases (2007)
Malaysia- Growth of Retail E-payment Market (2004-07)
Malaysia- Break-up of Retail E-payment Market (2008)
Malaysia- Break-up of Retail E-payment Market (2004)
Malaysia- Various Purpose of Usage of Internet Banking Services (2008)
Malaysia- Purpose-wise Break-up of Individual Internet Banking Market (2005-08)
Malaysia- Purpose wise Break-up of Corporate Internet Banking Market (2005-08)
Malaysia- Volume of Debit & Credit Card Transaction (2004-08)
Malaysia- Value of Debit & Credit Card Transaction (2005-08)
Malaysia- Growth in Charge Card & E-money Market (2004-08)
Malaysia- Growth in Internet Users (2006-09)
Malaysia- Comparison of Cheque/E-payments Market by Volume of Transactions (2004-08)
Malaysia- Comparison of Cheque/E-payments Market by Value of Transactions (2004-08)
Malaysia- E-payment & Paper Payment as a perc