Summary

new report, “Top 10 Medical Equipment Trends in 2010” is an essential source of information and analysis on the key trends expected to drive and influence the global medical equipment industry in 2010.

What are the different options available for the leading medical equipment companies at a time when funding is hard to come by? What’s the key restructuring and diversification strategy? Will growth in the emerging companies offset the market maturity in the developed world? Which countries will attract the majority of medical tourists? Will the leading market participants intensify their efforts in home healthcare? Will DTC advertising continue to grab media attention? Which medical equipment markets will attract the most of PE/VC funding and why? What will be the impact of the recent government initiatives? These are among the many questions that will be answered with insightful analysis in this report. The report analyses the ten major trends expected to influence the future of the global medical equipment industry.

A strong understanding of the key trends to impact the medical equipment industry will prove to be a decisive factor in strategic planning and decision making for all involved in the value chain - investors, manufacturers, distributors, regulators, payer/providers and analysts tracking this industry.

The report is built using data and information sourced from proprietary databases, primary and secondary research and in house analysis by Global Markets Direct’s team of industry experts.

Scope

- The report analyses the key trends expected to drive and influence the global medical equipment industry in 2010. Its scope includes.
- Analysis and review of the key events and milestones that will impact the future of medical equipment market globally. Each trend independently researched to provide qualitative analysis of what the implications on sectors are, and how are companies responding to these trends.
- Annualized market revenues data from 2001 to 2008, forecast forward for 7 years to 2015. Company shares data for 2008.
- Insightful review of key industry drivers, restraints and challenges which are likely to impact the global medical equipment industry in the long run.
- Key topics covered include expected market growth in the emerging economies, medical tourism, increasing importance of home healthcare, expected boost in the Healthcare IT market, DTC advertising, increasing importance of comparative effectiveness research, diversification efforts by the leading companies, increasing PE/VC funding within the in-vitro diagnostics market, intensifying consolidation and the impact of recession on the global diagnostic imaging market.
- Key companies mentioned in the report include GE Healthcare, Siemens Healthcare, Philips Healthcare, Roche, Medtronic, Cordis Corporation, Abbott, LifeScan, Bayer Healthcare, Becton, Dickinson and Company, AstraZeneca, GlaxoSmithKline, Novartis, Beckman Coulter, Cardinal Health, Covidien, St. Jude Medical, Boston Scientific Corporation and Beckman Coulter.

Reasons to buy

The report will enhance your decision making capability in a more rapid and time sensitive manner. It will allow you to:
- Design and develop your product development, marketing and sales strategies by identifying key areas of growth.
- Develop market-entry and market expansion strategies by identifying the emerging market categories and geographic markets poised for strong growth.
- Develop business strategies by understanding the trends shaping and driving the global medical equipment industry.
- Organize your sales and marketing efforts by identifying the prevalent and expected competitive landscape in different medical equipment markets.
- Identify key players who are best positioned to take advantage of the emerging market opportunities.
- Exploit in-licensing and out-licensing opportunities by identifying products that are most likely to ensure a robust return.
- What’s the next being thing in the medical equipment technology landscape? – Identify, understand and capitalize.
- Make more informed business decisions from the insightful and in-depth analysis of the global medical equipment industry and the factors shaping it."
 

"1 5
1.1 List of Tables 9
1.2 List of Figures 11
2 Introduction 12
2.1 Global Markets Direct Guidance 12
3 Emerging Economies to Bring the Next Wave of Growth in the Medical Equipment Industry 13
3.1 The Medical Equipment Market was Worth About $20 Billion in the Emerging Economies in 2008 13
3.2 Medical Equipment Market in Emerging Economies to Exceed $30 billion by 2015 14
3.3 The Chinese Medical Equipment Market 14
3.3.1 Medical Equipment Market in China Exceeded $10 Billion by 2008 15
3.3.2 The Medical Equipment Market in China to Exceed $17 Billion by 2015 16
3.3.3 Competitive Landscape 17
3.3.4 Market Dynamics 17
3.4 The Indian Medical Equipment Market 18
3.4.1 The Medical Equipment Market in India Almost Doubled over the Last Eight Years 19
3.4.2 The Medical Equipment Market in India to Almost Double by 2015 20
3.4.3 Competitive Landscape 21
3.4.4 Market Dynamics 21
3.5 The Brazilian Medical Equipment Market 27
3.5.1 The Medical Equipment Market in Brazil was valued at $5 Billion in 2008 27
3.5.2 The Medical Equipment Market in Brazil to Reach Almost $8 billion by 2015 28
3.5.3 Competitive Landscape 29
3.5.4 Market Dynamics 29
4 Medical Tourism to get a Boost from Rising Healthcare Costs in the Developed Economies 30
4.1 Market Dynamics 30
4.1.1 Procedure Costs 31
4.1.2 Joint Commission International Accredation 31
4.2 Medical Tourism in India 32
4.2.1 Market Dynamics 33
5 Healthcare Reforms in the US to Boost Adoption of Healthcare IT 35
5.1 Overview 35
5.2 The Healthcare IT Market in the US Almost Doubled in the Last Eight Years 36
5.3 The American Recovery and Reinvestment Act to Boost US Healthcare IT Market Growth 37
5.4 Market Dynamics 37
5.4.1 American Recovery & Reinvestment Act to Boost US Healthcare IT Market 37
5.4.2 Financing Programs to Increase the Adoption of Healthcare IT 40
5.4.3 Growing Evidence of the Use of Healthcare IT to Further Drive the Market Growth 40
5.4.4 Software as a Service (SaaS) to Positively Impact Market Growth 40
5.4.5 Expensive Nature of Healthcare IT is Slowing its Adoption 40
5.4.6 Lengthy Installation and Implementation Times are Slowing the Growth of the Market 41
5.5 Hospital Information Systems 41
5.5.1 US Hospital Information Systems Market Almost Doubled in the Last Eight Years 42
5.5.2 US Hospital Information Systems Market to More than Triple by 2015 43
5.5.3 Competitive Landscape 44
5.5.4 Market Dynamics 44
5.6 Storage and Communication Systems 46
5.6.1 US Storage and Communication Systems Market Almost Doubled in the Last Eight Years 46
5.6.2 US Storage and Communication Systems Market to Double by 2015 47
5.6.3 Competitive Landscape 48
5.6.4 Market Dynamics 48
6 Cost Control Measures to Spurt Growth in the Home Healthcare Equipment Market 50
6.1 Overview 50
6.2 Home Healthcare Equipment Market Exceeded $40 billion by 2008 50
6.3 Home Healthcare Equipment Market to Exceed $65 billion by 2015 51
6.4 Market Dynamics 52
6.4.1 Rising Healthcare Spend as Percentage of GDP is Forcing Healthcare Payers to look for Alternatives 52
6.4.2 Availability of Reimbursement for Home Healthcare Equipment to Drive the Market 53
6.4.3 Consolidation in Medical Device Industry is Lowering the Medical Device Prices 53
6.4.4 Reimbursement Reforms to Drive Care towards Home 53
6.4.5 Ageing Population to Drive the Home Healthcare Equipment Market 54
6.5 Diabetes Care Devices 54
6.5.1 Diabetes Care Devices Market Almost Doubled in the Last Eight Years 55
6.5.2 Diabetes Care Devices Market to Almost Double by 2015 56
6.5.3 Competitive Landscape 57
6.5.4 Market Dynamics 58
6.6 Inhalation Systems 59
6.6.1 Dry Powder Inhalers Drove the Inhalation Systems Market in the Last Eight Years 60
6.6.2 Inhalation Systems Market to Exceed $18 billion by 2015 61
6.6.3 Competitive Landscape 62
6.6.4 Market Dynamics 62
6.7 Self Testing IVD Devices 63
6.7.1 Self Testing IVD Devices Market Exceeded $6 billion by 2008 63
6.7.2 Self Testing IVD Devices Market to Almost Double by 2015 64
6.7.3 Competitive Landscape 65
6.7.4 Market Dynamics 65
6.8 Respiratory Devices 65
6.8.1 Respiratory Devices Market Almost Doubled in the Last Eight Years 66
6.8.2 Respiratory Devices Market to More than Double by 2015 67
6.8.3 Competitive Landscape 68
6.8.4 Market Dynamics 68
6.9 Hearing Aid Devices 69
6.9.1 Hearing Aid Devices Market Exceeded $5 billion in 2008 69
6.9.2 Hearing Aid Devices Market to Exceed $8 billion by 2015 70
6.9.3 Competitive Landscape 71
6.9.4 Market Dynamics 71
6.10 Peritoneal Dialysis Solution 72
6.10.1 Peritoneal Dialysis Solution Market Exceeded $1.5 billion in 2008 72
6.10.2 Peritoneal Dialysis Solution Market to Exceed $2.5 billion by 2015 73
6.10.3 Market Dynamics 73
7 Direct-to-Consumer (DTC) Advertising to Increase Awareness and Boost Market Penetration 74
7.1 Overview 74
7.2 US FDA and Senate Special Committee on DTC Advertising 74
7.2.1 Effect on Medical Device Industry is Expected to be Subdued 75
7.3 Rationale behind Medical Device Companies Adoption of DTC Advertising as a Marketing Tool 75
7.4 DTC Advertising in Medical Device Industry 76
7.4.1 Cardiovascular Devices Market 76
7.4.2 Orthopaedic Devices Market 76
7.4.3 Opthalmic Devices Market 77
7.5 Print Media is still the Most Preferred DTC Medium for Medical Device Companies 77
7.6 Internet to be the Next Growing DTC Advertising Medium 77
8 Medical Device Companies Diversifying from Core Businesses 79
8.1 Rational behind Medical Device Companies Diversification 79
8.1.1 Maturity of Cardiovascular and Orthopedic Devices Market 79
8.1.2 Strong Pipeline of Neurology Devices 79
8.1.3 Neurostimulation Devices Market to More than Double by 2015 84
8.1.4 Interventional Neurology Devices Market to Grow in Double Digits for the Next Seven Years 86
9 Comparative Effectiveness Research to Intensify Further following the US Government Support 88
9.1 Overview 88
9.2 US Government to provide $1.1 billion for Comparative Effectiveness Research 88
9.2.1 Agency for Healthcare Research and Quality to Spend $300m on Research Related to Medical Interventions 90
9.2.2 National Institute of Health to Spend $400m on Scientific Research and Development 90
9.2.3 Office of the Secretary of Health and Human Services to Spend $400m to Compliment AHRQ and NIH 90
9.3 US Government’s Interest in Comparative Effectiveness Research 91
9.4 Healthcare Industry Perspective on Comparative Effectiveness Research 91
9.5 Patients’ Suggestions on Implementation of Comparative Effectiveness Research 92
10 The In Vitro Diagnostics (IVD) Market to Continue to Attract Most of PE/VC Investment 93
10.1 IVD Market Witnessed the Highest Number of Deals by Volume from PE/VC Firms between 2007 and 2009 93
10.2 IVD Market Attracted the Most Investment from PE/VC Firms in 2009 94
10.3 Rationale behind PE/VC Firms Investments in IVD Market 95
10.3.1 Increasing Emphasis on Early Diagnosis of Cancer to Aid Market Growth 95
10.3.2 Technological Advancements is Leading to Market Growth 95
10.3.3 Fragmented IVD Market Provides Growth Opportunities for New Entrants 98
10.3.4 Increasing Adoption of New Technologies 98
10.3.5 Emergence of Strong Intellectual Property (IP) Laws 99
10.3.6 Global IVD Market to Exceed $45 billion by 2015 99
11 Companies to Increasingly Explore the Inorganic Route for Growth and Profitability 100
11.1 M&A Deals by Volume, Global, 2008 – 2009 100
11.2 M&A Deals by Value, Global, 2008-2009 102
11.3 Rationale behind Companies Opting for Inorganic Growth 103
11.3.1 Huge Investments Required to bring a New Product into the Market 103
11.3.2 Inorganic Route Provides Diversification Opportu