This is the third in a series of reports examining the potential and risk of the smart enabler role. In our first and second reports, The role of smart enabler: positioning for growth in the open mobile market and The role of smart enabler: the framework unwrapped, we created a smart enabler framework and examined the enablers which are being developed. In this report we provide an overview of the vendors providing solutions in the smart enabler market.

Executive summary
In a nutshell
Key messages
The smart enabler role is complex
There are significant risks for specialist players
Larger diversified players: lower risks, leverage existing assets
Operators are not the only ‘smart enablers’ in town
Beware the hype
Smart enabler vendors: overview
Case studies
Vendor positioning
Aepona: universal service platform
Player evaluation
Company credentials
Company strategy
The platform is at the heart of its strategy
Expanding platform capabilities
Partners: building momentum with application developers
Operator customers
Business models
Amdocs Interactive app store
Player evaluation
Company credentials
Application store strategy
GetJar
Player evaluation
Company credentials
Company strategy
The GetJar ecosystem
A scalable model
The business model
mBlox: aggregator for the new model
Player evaluation
Company credentials
Company strategy
mBlox solutions
Future services: preparing the way
Ericsson IPX: multimedia brokering
Player evaluation
Company credentials
Company strategy
Ericsson IPX’s customer base
Business models

List of Figures
Figure 1: Development of operator enabling services
Figure 2: High-level player topography
Figure 3: Aepona’s universal service platform
Figure 4: Other application categories live on NaaS
Figure 5: Amdocs customer experience systems (CES) portfolio
Figure 6: Amdocs interactive application store
Figure 7: mBlox’s message delivery products
Figure 8: Ericsson IPX’s offerings, 2009 and beyond
Figure 9: Ericsson IPX’s customer segmentation and customer references.