Introduction

This report examines developments across the rapidly evolving video gaming industry. It discusses the emergence of new gaming platforms, provides market sizing and forecasting by segments and geography, underlines the demographic shift and emergence of new video gaming sectors and technologies, and provides actionable insight with regards how to best approach this fast-changing market.

Features and benefits

* Gain a comprehensive understanding of how market trends are impacting on the potential of the video gaming industry.
* Predict the key growth areas in the video gaming industry, arising from changing demographics and gamers’ preferences.
* Analyze the video gaming market opportunity, gaining an insight into the business potential of the console, online, mobile, and PC gaming sectors.
* Learn from the strategies of leading video gaming industry stakeholders in order to target future growth sectors effectively.
* Benchmark your performance against major video gaming developers and publishing companies.

Highlights

Business Insights forecasts that the global video gaming market (including both hardware and software segments) will grow at a CAGR of 5.1% during the period 2009–14. Software revenues will contribute the majority share, while hardware revenues will post a CAGR of 0.2% during the forecast period.
The online gaming segment is rapidly gaining traction, and is gradually taking over the PC and console gaming segments. Business Insights forecasts that the online gaming market will post a CAGR of 13.9% over the period 2009–14.
Social gaming is the fastest growing segment of online gaming, posting a CAGR of 27.2% in 2009–14, followed by casual gaming and MMO (Massively multi-player online) gaming. However, MMO gaming is the largest revenue contributor to online gaming in 2009.

Your key questions answered

* Which factors are driving and inhibiting growth of the video gaming market, and what trends will shape the future of the market?
* Which are the fastest growing segments and regions for the video gaming industry?
* Who are the key stakeholders in each segment of the video gaming industry, how have they been performing, and what are their growth strategies?
* How is the changing demographic profile of gamers producing fresh demand for quick, cheap and easy games with built-in social elements?
* What are the emerging sectors and technologies in the video gaming industry, and which are likely to be disruptive and eventually become mainstream?

Executive Summary
The video gaming industry outlook
Video gaming market chain and pricing models
Console gaming market analysis
Online gaming market analysis
Mobile gaming market analysis
PC gaming market analysis
Major video gaming stakeholders
The future of video gaming
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Disclaimer
Introduction
What is this report about?
Who is this report for?
Methodology
The video gaming industry outlook
Summary
Introduction
Global video gaming industry market size by value
Geographic segmentation of the industry
Sub-segments of the video gaming software industry
Global video game publishers – competitive landscape
Drivers of the video gaming industry
Connectivity
Mobile apps hold the key for mobile gaming growth
Portable devices are facilitating increased game consumption
Resistors
Increasing development costs are inhibiting growth
Piracy is a major concern
Concerns over trust and security are increasing
Free games adversely impact premium titles
Platform incompatibility
Key features and trends of the video gaming industry
Entry of more sections of the population driving industry growth
Successful titles contribute to a major proportion of revenues
Multiple gaming platforms generating additional revenues
Outsourcing software development to cut costs
Increasing number of user modified games
Video gaming value chain and pricing models
Summary
Introduction
The video gaming industry value chain
Traditional value chain
Role of various players
Emerging value chain – disruption of the traditional system
Video gaming pricing models
The pricing model is shifting from packaged goods to digital services
Major monetization models
Digital distribution
Microtransactions and virtual goods
In-game advertising
Advergaming
Subscription model
Episodic games
Console gaming market analysis
Summary
Introduction
Evolution of gaming consoles
The console hardware market
Console hardware market size by value
Console hardware market size by volume
The console software market
Console software market size by value
Console software market size by volume
Geographic segmentation of console gaming
Major console hardware manufacturers
Major console software publishers
The online console market
Segments of the online console market
Online console security – the Sony PSN data breach
Online gaming market analysis
Summary
Introduction
Global online gaming market size
Segments of online gaming
Geographic segmentation of online gaming
MMO (Massively multi-player online) gaming
Segments of MMO gaming
Major MMO games and publishers
Major monetization methods in MMO games
Social gaming
Segments of social gaming
Social gaming demographic breakdown
Major social networking platforms
Major social game developers
M&A deals in the social gaming segment
Major monetization methods in social games
Casual gaming
Segments of casual gaming
Major casual games developers
Major monetization methods in casual games
Mobile gaming market analysis
Summary
Introduction
Global mobile gaming market size by value
Mobile gaming market size by segments
Geographic segmentation of the market
Top mobile apps and publishers on Apple’s App Store
Android Platform– emerging as a strong contender to iOS
PC gaming market analysis
Summary
Introduction
Global PC gaming market size by value
Geographic segmentation of the market
Top PC games and publishers
Reasons for the decline in PC gaming
Console cannibalization
Growing popularity of online and mobile gaming
What is keeping PC gaming alive?
Major video gaming stakeholders
Summary
Introduction
Profiles of major console game publishers
Nintendo
Sony Computer Entertainment
Microsoft Game Studios
Activision Blizzard
Electronic Arts
Major social and casual games developers
Zynga
Playdom (acquired by Disney)
Big Fish Games
Playfish (acquired by Electronic Arts)
PopCap
CrowdStar
Major mobile game publishers
DeNa
Electronic Arts (EA) Mobile
Gameloft
Glu mobile
G-mode
The future of video gaming
Summary
Introduction
Emerging sectors in video gaming
On-demand gaming
Serious gaming
User-generated content
Thought controlled games
Emerging technologies
Motion sensors
3D technology
Connected TVs
HTML5 technology
Impact of technological advancements
Appendix
Scope
Methodology
Glossary/Abbreviations