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The Plastic Packaging Market Outlook in Food and Drinks |
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The plastic packaging market was worth $142bn, representing 37.4% of the food and drinks packaging market by value in 2009. This market is forecast to grow at a CAGR of 3.9% to reach $172bn by 2014. This report tracks recent innovations and new product developments (NPD) in the global plastic packaging market for food and drinks. It includes market dynamics, drivers, resistors and trends in the plastic packaging market for food and drinks. The report contains summaries of novel and innovative products launched in plastic packaging between September 2006 and August 2010.
Scope of this research
• Predict future growth areas in plastic packaging for food and drinks based on this report’s forecasts to 2014 of market value by category.
• Identify key trends that are shaping the plastic packaging market for food and drinks and examine the key market drivers.
• Improve the targeting and effectiveness of your NPD strategy using this report’s analysis of products launch data of about 45,000 products launched.
• Learn from the NPD and innovations in the plastic packaging markets to replicate their successes effectively in the future growth markets.
• Discover the impact of changing consumer behavior, regulation and technological advancements in the plastic packaging market.
Research and analysis highlights
Plastic was the leading packaging material used in new product launches in 2010, with a growth of 6.4 percentage points over 2007. Most of the innovations in plastic packaging took place in Europe, accounting for a share of 44.2% of new product launches globally in 2010
Technological advancements have helped packaging manufacturers to extend the use of plastic to sensitive food and drinks categories such as alcoholic drinks which could not be catered to earlier, due to low barrier properties of the material.
Stringent standards for recycling as well as reducing contribution to landfill are causing a shift in favor of flexible plastic packaging. Flexible packages such as pouches reduce waste contribution to landfill, and are in most cases completely biodegradable.
Key reasons to purchase this research
• What are the key drivers and resistors to the growth of plastic packaging market in food and drinks?
• What key consumer trends are driving NPD and innovations in plastic packaging in food and drinks?
• What are the key growth opportunities within the plastic packaging market for food and drinks
• What was the market size of the global plastic packaging market by value in 2009 and what will be the market size of the plastic packaging market?
Which geographic regions and countries will achieve significant growth in plastic packaging sales during 2009–14?
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Table of Contents : |
About the author 2
Disclaimer 2
Executive summary 9
Market drivers and resistors 9
Market dynamics 10
New product development and key trends 11
Chapter 1 Introduction 12
What is this report about? 12
Methodology 13
Report structure 13
Chapter 2 Market drivers and resistors 14
Summary 14
Introduction 15
Advantages of plastic packaging 15
Versatility 17
Good thermal and insulation properties 18
Lightweight 18
Cost competitive 18
Disadvantages of plastic packaging 20
Declining petroleum production 21
Limitations and complications of recycling plastic 22
Threat from other materials 22
Permeable 23
Leeching of chemicals in plastic 23
Resistance to degradation 24
Sustainability 25
Environmental regulations 25
Reducing packaging material 26
Recovery and recycling of packaging material 27
Technology enabled degradation and composting of plastic 28
Recycling initiatives by manufacturers 33
Enabling food safety through strengthened barrier properties 34
Chapter 3 Market dynamics 36
Summary 36
Introduction 37
Market by value 37
Plastic packaging and other materials 39
Market value by region 40
Competitive landscape – major players 41
Amcor 42
Company overview 42
Recent financial performance 43
NPD and innovation 44
Bemis 46
Company overview 46
Recent financial performance 47
NPD and innovation 48
Rexam 49
Company overview 49
Recent financial performance 50
NPD and innovation 52
Graham Packaging 52
Company overview 53
Recent financial performance 53
NPD and innovation 55
Sonoco 56
Company overview 56
Recent financial performance 57
NPD and innovation 57
Chapter 4 New product development and key trends 59
Summary 59
Introduction 59
Share of plastic and other packaging materials in NPD 59
Performance of plastic and other packaging materials 62
NPD in plastic packaging by geography 63
NPD in plastic packaging by category 65
Food 66
Bakery and cereals 66
Dairy foods 67
Confectionery 68
Savory snacks 69
Ready meals 69
Drinks 71
Soft drinks 71
Alcoholic drinks 73
Key trends 75
Convenience 75
Ethical packaging 77
Product safety 80
Differentiation through design enhancement 82
Improved graphics and branding through shrink sleeve labeling 82
Enhanced functionality through unusual bottle designs 83
Chapter 5 Conclusions 85
Key trends for the future 85
1 – Cost competitiveness 85
2 - Emerging markets 85
3 - Flexible plastic packaging 85
4 - Shift to bio-plastics 86
5 - Product safety 86
6 - Less material and more functionality 86
Table of figures
Figure 1: Material advantage of plastic over alternatives 17
Figure 2: Plastic disadvantages and scope for innovation 20
Figure 3: World crude oil production (‘000 barrels), 1999–2009 21
Figure 4: Nestlé - Easter eggs - Smarties 25
Figure 5: PepsiCo – Propel 26
Figure 6: Kraft Foods - Kenco Eco Refill pouches 27
Figure 7: Honeywell’s Aegis OXCE Barrier Resin 29
Figure 8: Sant’ Anna using Ingeo Bio-plastic bottle 31
Figure 9: Planet Green – oxo-biodegradable bottle 32
Figure 10: PepsiCo’s Dream Machine initiative kiosk 34
Figure 11: ShotPak range of premium alcoholic drinks in plastic packaging 35
Figure 12: Plastic packaging market size used in food and drinks by value ($bn), 2009–14 38
Figure 13: Share of packaging material by value (%), 2009 40
Figure 14: Plastic packaging market value by region (%), 2009 41
Figure 15: Recent financial performance ($m), 2008–10 44
Figure 16: Amcor ReClose3 flexible plastic packaging 45
Figure 17: Amcor ZigZag flexible plastic packaging 46
Figure 18: Recent financial performance ($m), 2007–09 48
Figure 19: Bemis Encompass Lite 1 CPET trays 49
Figure 20: Recent financial performance ($m), 2007–09 51
Figure 21: Steribottle MK3 bottle by Rexam 52
Figure 22: Recent financial performance ($m), 2007–09 54
Figure 23: AriZona Iced Tea using Graham Packaging’s Slingshot PET bottle 55
Figure 24: Campbell Pace Salsa jar by Graham Packaging Company 56
Figure 25: ACH Food’s private label Bake Rite shortening in Sonoco’s injection molded plastic can 58
Figure 26: Share of food and drinks launched by packaging material type (%), 2007–10 61
Figure 27: Share of product launches using glass and other packaging materials (%), 2007–10 62
Figure 28: Share of plastic packaging in NPD by geography (%), 2007 and 2010 64
Figure 29: Share of plastic in NPD by category (%), 2007 and 2010 66
Figure 30: GrandyOats – Classic Granola 67
Figure 31: Tillamook – Medium Cheddar Cheese 68
Figure 32: Marks & Spencer - Swiss Chocolate Assortment 68
Figure 33: Mr. Semechkin - Roasted Sunflower Seeds 69
Figure 34: Nestlé - Lean Cuisine - Shanghai-Style Shrimp 70
Figure 35: phd Probiotic Health Daily - Probiotic Enhanced flavored Water Drinks - Berry Balance; Citrus Boost 72
Figure 36: Red Box - Isotonic Sports Drink 73
Figure 37: Le Froglet - Shiraz 74
Figure 38: Black Iguana - Frozen Rita Beverage - Classic Lime 74
Figure 39: Amcor - 12oz ring neck PET bottle and Campbell Soup – V8 – 100% vegetable juice 76
Figure 40: Liberty Gold - Squeezable Fruit Snack 76
Figure 41: InnoWare compostable plastic packaging using Cereplast resin 77
Figure 42: Dasani - Purified Water in PlantBottle 78
Figure 43: Unilever – Knorr and Jordans – Organic Muesli 78
Figure 44: Sidel’s NoBottle and Krones NitroPouch 79
Figure 45: Kraft Foods – Pure Kraft and Nestlé - Pure Life Eco-shape bottle 80
Figure 46: Wolf Blass Wines - Green Label wine 81
Figure 47: Fresh Del Monte plastic wrap for bananas 81
Figure 48: PepsiCo - SoBe 0-cal Lifewater 82
Figure 49: Next Generation - Bottled Water - Hot Tropical Dragonfruit 83
Figure 50: P'tit Monin - Sirop pour Enfants - Bubble Gum; Fraise 84
Figure 51: Key future trends of plastic in food and drinks packaging industry 87
Table of tables
Table 1: Types and application of plastic resins 16
Table 2: Energy, waste and GHG emission by packaging material type used in soft drink containers, (per 100,000 oz of soft drink) 19
Table 3: Chemicals found in plastics 23
Table 4: Plastic packaging market size used in food and drinks by value ($bn), 2009–14 37
Table 5: Share of packaging material by value (%), 2009 39
Table 6: Amcor snapshot 42
Table 7: Recent financial performance ($m), 2008–10 43
Table 8: Bemis snapshot 46
Table 9: Recent financial performance ($m), 2007–09 47
Table 10: Rexam snapshot 49
Table 11: Recent financial performance ($m), 2007–09 51
Table 12: Graham Packaging snapshot 52
Table 13: Recent financial performance ($m), 2007–09 54
Table 14: Sonoco snapshot 56
Table 15: Share of food and drinks launched by packaging material type (%), 2007–10 60
Table 16: Share of plastic packaging in NPD by geography (%), 2007–10 63
Table 17: Share of plastic in NPD by category (%), 2007–10 65
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Published By : Business Insights |
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