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The International Movement of Health Trends in Food and Drinks |
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The global market for healthy food & drinks has experienced steady growth over the last decade, driven by a number of factors, such as increasing pressures on manufacturers to reduce the content of harmful ingredients. The aim of this report is to track the international movement of healthy food and drinks trends across the five key regions of Europe, North America, Latin America, Asia-Pacific, and the Middle East & Africa during the period 2007-2010. It also examines the movement of key regional healthy ingredients, such as chia seeds and green tea.
Scope of this research
• Identify new and emerging market opportunities using this reports extensive analysis of the most innovative new product launches & trends in NPD.
• Enhance the effectiveness of your innovation strategies with this reports analysis of the innovation models of leading good and drinks manufacturers.
• Understand each regional market in terms of absolute size as well as the future potential of each health trend.
• Identify the key health trends shaping the market over the past four years, as well evaluate trends likely to exert influence over the next 5 years.
• Evaluate whether you should be looking beyond your current product portfolio for future opportunities within the functional food and drink market.
Research and analysis highlights
In addition to the Eastern European countries, emerging markets in Latin America and Asia-Pacific are expected to see increasing inward movement of healthy food and drinks. This report showed how global firms, such as Nestlé and PepsiCo, are tapping into emerging markets for growth, a trend that has been further helped by the economic slowdown.
Countries such as China, Brazil and India are obvious targets for healthy food and drinks manufacturers due to the underlying economic growth these countries are experiencing and the increasingly large middle-class population, which is most receptive to their products.
The analysis in this report showed some significant movement of healthy food and drink trends across regions, some of which are expected to continue to intensify. For instance, the increasing rates of obesity will provide further ground for growth in ‘weight management’ products, especially in Europe and Latin America.
Key reasons to purchase this research
• What regions are leading innovation in the global food and drinks market?
• Which sub-categories have attracted the most investment in NPD so far and which are likely to perform exceptionally in the near future?
• What are consumer perceptions of the impact of food and drink on the international movement of health trends?
• What are the key industry issues affecting the future of the food and drinks new product development?
• What factors are driving the developments in food and drinks innovation?
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Table of Contents : |
About the author 2
Disclaimer 2
Executive summary 10
Market and movement drivers 10
Global NPD dynamics 11
International trends movement 12
International ingredients movement 13
Company case studies 14
Chapter 1 Introduction 15
What is this report about? 15
Healthy food and drinks trends 15
Report structure 16
Research methodology 17
Chapter 2 Market and movement drivers 18
Summary 18
Introduction 18
An ageing population 19
Growing concerns over GMO products 20
Obesity - a global problem 20
Cardiovascular disease prevalence 22
Sales of healthy food and drinks 24
Natural food and drinks 24
Diet food and drinks 24
Probiotics 25
Heart health 26
Chapter 3 Global NPD dynamics 28
Summary 28
Introduction 28
Decline in number of new product introductions 29
Regional NPD dynamics 30
Evolution of healthy trends NPD 31
Conclusions 32
Chapter 4 Movement of trends internationally 33
Summary 33
Introduction 34
Natural 34
Overview 34
Growth in Europe 35
Growth in Latin America 36
Weight management 37
Overview 37
Growth in Latin America 38
Growth in Europe 39
Energy 40
Overview 40
Growth in North America 41
Growth in Europe 42
Growth in Latin America 43
GMO free 44
Overview 44
Growth in Europe 45
Seniors 46
Overview 46
Growth in Europe 47
Probiotics 48
Overview 48
Growth in Europe 48
Growth in Latin America 49
Heart health 50
Overview 50
Growth in Latin America 51
Growth in Asia-Pacific 52
Conclusions – the international movement of health trends 53
From Far East to West 53
From West to East 54
From West to Far East 54
From North to South 54
From North America to Western Europe 55
Chapter 5 International movement of ingredients trends 56
Summary 56
Introduction 56
Garcinia Cambogia 57
Quinoa 58
Green tea 59
Chia seeds 61
Conclusions 62
Chapter 6 Company case studies 63
Summary 63
Introduction 63
Global generalists 64
Danone 64
Nestlé 66
Regional specialists 68
Hain Celestial Group 68
Parmalat 69
Chapter 7 Conclusions 73
Introduction 73
Increasing movement towards Eastern Europe 74
Emerging markets to boost growth 75
Acceleration of observed movements 75
New trends movement 76
Digestive health 76
Bone and joint health 77
Skin health and beauty 77
The health claims struggle 78
Table of figures
Figure 1: Top 15 countries with highest obesity rates, 2005 21
Figure 2: The reduction in healthy food and drinks products’ NPD, 2007-2010 29
Figure 3: The evolution of healthy food and drinks NPD by region, 2007-2010 30
Figure 4: The evolution of healthy food and drinks NPD by trend, 2007-2010 31
Figure 5: Share of ‘natural’ product launches, by region (%), 2007-2010 35
Figure 6: Nestlé’s ‘100% natural ingredients’ instant oat flakes 36
Figure 7: D'Stevia - Natural Sweetener 37
Figure 8: Share of ‘weight management’ product launches, by region (%), 2007-2010 38
Figure 9: Nutricion Creativa’s Super Life ‘satiety’ sweetener, Mexico 39
Figure 10: Jiangzhi Tongshu San’s Slim Drink, Hungary 40
Figure 11: Share of ‘energy’ product launches, by region (%), 2007-2010 41
Figure 12: Energy Club’s Nature’s Private Reserve energy snacks, US 42
Figure 13: Jamnica’s Pro Sport line of isotonic drinks, Croatia 43
Figure 14: Dark Dog’s energy drinks, Brazil 44
Figure 15: Share of ‘GMO free’ product launches, by region (%), 2007-2010 45
Figure 16: Plodovoshchtorg’s range of GMO free ready meals, Russia 45
Figure 17: Share of ‘senior’ product launches, by region (%), 2007-2010 46
Figure 18: Aronia Original Naturprodukte’s range of berry products against ‘aging, dementia and cancer’, Germany 47
Figure 19: Share of ‘probiotic’ product launches, by region (%), 2007-2010 48
Figure 20: Stuffer’s Latte & Ciccolato probiotic drink, Italy 49
Figure 21: Alpina’s Baby Exploradores Yogurt with Rice Krispies, Colombia 50
Figure 22: Share of ‘heart health’ product launches, by region (%), 2007-2010 51
Figure 23: Gourmet Biocardis’s Omega 3 and 6 rich margarine, Colombia 52
Figure 24: Universal Robina’s C2’s Green Leaf Tea, The Philippines 53
Figure 25: Herbapol’s SlimFigura line of Herbal Tea with Garcinia Cambogia, Poland 57
Figure 26: Share of Quinoa-based product launches, by region (%), 2007-2010 58
Figure 27: Quinoa-based product introductions in Europe 59
Figure 28: Share of Green Tea based product launches, by region (%), 2007-2010 60
Figure 29: Wissotzky House’s Green Tea, Israel 60
Figure 30: JagRma’s NuttZo Omega-3 rich spread, USA 61
Figure 31: Danone’s global product launches, by health trend and region, 2007-2010 64
Figure 32: Examples of Danone’s product extensions in the Latin America market 65
Figure 33: Nestlé’s global product launches, by health trend and region, 2007-2010 66
Figure 34: Examples of Nestlé’s ‘energy’ product roll out in Asia-Pacific 67
Figure 35: Hain’s global product launches, by health trend and region, 2007-2010 68
Figure 36: Examples of Hain’s product introductions in Europe 69
Figure 37: Parmalat’s global product launches, by health trend and region, 2007-2010 70
Figure 38: Parmalat’s brand strategy and portfolio 71
Figure 39: Example of Parmalat’s ‘weight management’ product introductions in Australia, 2010 72
Figure 40: Economic growth and populations of Eastern European EU members, 2005-2009 74
Figure 41: Share of ‘digestive health’ product launches by region (%), 2010 77
Figure 42: Share of ‘skin health and beauty’ product launches by region (%), 2007-2010 78
Table of tables
Table 1: Population projections for persons aged 65 and over, 2010-2015 19
Table 2: Estimated prevalence of cardiovascular disorders across seven major markets (in percentage of total population), 2007 23
Table 3: Natural food and drinks market by category ($bn), 2005-2010 24
Table 4: The diet food and drinks market, Europe and the US ($m), 2006-2010 25
Table 5: Sales and expected growth of the probiotic market, by country ($m), (2008- 2013) 26
Table 6: Sales of heart health food and drinks ($m), 2005-2010 27
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Published By : Business Insights |
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