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The Future of Software Delivery: The opportunities and challenges of emerging software delivery models

Published Date : 4 February 2009
Pages : 132
 Add to Cart - The Future of Software Delivery: The opportunities and challenges of emerging software delivery models 
 

The Future of Software Delivery

The opportunities and challenges of emerging software delivery models

Report Overview

The way companies perceive and purchase their software is starting to change. Organizations no longer have to buy an on-premise application and host it on site, they can have it delivered on-demand, as a service or hosted by the software provider or a third party. But while these new models offer more choice in how they pay, receive and use applications, the proliferation of terms has led to some confusion amongst organizations about what they are and what they constitute. ‘The Future of Software Delivery: The opportunities and challenges of emerging software delivery models’ is a new report published by Business Insights that examines the market conditions that led to the emergence of these new models and the benefits they offer over traditional delivery types. This report also examines future market opportunities for software delivery models and how they may be extended to hardware platforms in the future.

Key Findings

The size of the on-demand CRM market will increase rapidly through 2009 to reach 27% of total market size as the CAGR for on-demand far exceeds that for the total CRM market.

There are signs that enterprises with revenue of more than $1bn are also adopting more SaaS (Software as a Service) applications. Originally some industry commentators predicted SaaS would not expand beyond SMBs into larger organizations.

A study by Triple Tree and the Software and Information Industry Association (SIIA) found that on-demand deployments were 50% to 90% faster, with a total cost of ownership five to ten times less than installed software.

The growth rates for on-demand CRM and ERP application markets are significantly higher than for the premise-based market. This is an indicator of the high levels of growth potential in the market.

Use this report to...

  • Identify and target future growth areas of on-demand CRM using this report’s analysis of new market opportunities by sizeband, vertical and region, as well as market forecasts for key sectors.
  • Understand the key issues in the software delivery market including vendor ecosystem, competitor offering and on-demand vs on-premise deployments.
  • Enhance your sales and marketing strategies with this report’s comparison of different vendor strategies and recommendations on improving your go-to-market strategy. • Assess emerging software delivery models with this report’s cost analysis of implementing software via different models.

Explore issues including...

On-demand is often used interchangeably with SaaS, but it’s also a bigger concept in its own right, referring to a new way for organizations to respond faster to customer demand, build new partnerships or react to market changes.

Vendor ecosystem. At the moment there is no single vendor leading the market for SaaS delivered solutions. Jostling for dominance in this market are traditional applications vendors, infrastructure vendors, pure play SaaS vendors and services providers.

SaaS in the enterprise. SaaS looks set to continue pervading the enterprise, whether through those application areas that suit Internet-based delivery, such as web conferencing and collaboration tools, to those that were previously considered as necessary to be kept behind the firewall: helpdesk, back-up software, word processing, spreadsheets, slideshows, content management and even supply chain management software.

Discover

  • What’s the difference between SaaS and traditional on-site implementations?
  • Will any of these alternative software models become the primary way that organisations buy software?
  • How is today’s hosting model different to the ill-fated ASP model of the 1990s?
  • Where does hosting fit in and how does it differ?
  • What are the limitations of these software delivery models?
  • Who are the leading vendors in this space? And is there a market leader yet?

 

 

Table of Contents :
 
The Future of Software Delivery
Executive summary
New software delivery models
The changing IT landscape
Future opportunities
Managed application hosting
Pitfalls of new software delivery models
Vendor activity
 
Chapter 1 Introduction
What is this report about?
Who is this report for?
Definitions
Application service provider
Hosted applications
Managed application hosting
On-demand
On-demand subscription fees
On-premise applications
Service-oriented architecture (SOA)
Software as a service (SaaS)
 
Chapter 2 New software delivery models
Summary
Introduction
Software as a Service
Characteristics of SaaS
Ownership
Location
Payment
Tenancy
Growth in the SaaS market
The market opportunity
On-demand
Growth opportunities for on-demand
Application hosting
The ASP legacy
Outsourcing
Cloud computing
Web 2.0
Concluding thoughts
 
Chapter 3 The changing IT landscape
Summary
Introduction
How did IT come to be delivered as a service?
The next big thing
Disadvantages of the on-premise model
Cost
Implementation
Support and maintenance
The benefits of new software delivery models
Lower IT costs
More manageable costs
Familiar pricing model
Faster and easier implementation
Less software needed
Easier upgrades
Faster time to value
Greater access to new applications
Stronger ties between IT and business goals
Easier to manage
Scalability
Disaster recovery readiness
 
Chapter 4 Future opportunities
Summary
Introduction
CRM: the starting point for SaaS and on-demand
CRM market opportunity
Other application areas being delivered as a service
The ERP market opportunity
Business intelligence (BI)
Email
Others
Hardware as a service
Vertical opportunities
Financial services
The on-demand CRM market
Vendor spotlight
The benefits of SaaS for manufacturers
SaaS delivered technology can support a range of business processes
Go-to-market recommendations
Public sector
The on-demand CRM market
Higher education
Benefits of SaaS for institutions
Higher education processes suitable for SaaS delivery
SaaS in operation
Go-to-market recommendations
Communications
The on-demand CRM market
Utilities
The on-demand CRM market
Regional opportunities for on-demand CRM
North America
Europe, Middle East and Africa
Asia Pacific
Central and Latin America
 
Chapter 5 Managed application hosting
Summary
Introduction
Trends influencing the hosted application market
More applications to be delivered through managed hosting
Managed hosting is growing vertically and horizontally too
Services as competitive differentiation for managed application hosting providers
Growing costs could limit managed hosting providers
Expect virtualization to help alleviate rising data center costs
Being more efficient could boost green credentials too
 
Chapter 6 The pitfalls of new software delivery models
Summary
Introduction
Customer concerns about new delivery models
Security
Infrastructure
Service levels
Regulatory concerns
Lack of customization
Culture
Challenge out-dated perceptions
Be patient
Challenges for software providers
Architecture
Service levels
Customization
Cost
Customer support
Security
Overcoming barriers to adoption
Educating the market
More applications needed
Stay flexible
Promote on-demand and SOA as related concepts
Conclusions
 
Chapter 7 Vendor activity and effective strategies
Summary
Introduction
Competitive landscape
There are no clear leaders in the SaaS market
Different vendors carry multiple SaaS product lines
Vendor offerings
Software providers
New-breed on-demand vendors
Traditional enterprise application vendors
Infrastructure providers
Amazon
IBM
EMC
HP
Dell
Sun Microsystems
Capitalizing on the market opportunity
Key success factors for successful vendors
Amount of configuration options
Target and expand the right processes
Develop SMB specific functionality
Vendors should focus on a small number of key selling points
Provide SaaS delivery to applications in a modular, expanding fashion
Vendors need to continue to educate the market about issues such as security
Configuration, configuration, configuration should be the mantra of SaaS vendors
 
Index
 
List of Figures
Figure 3.1: The hidden costs of on-site deployments
Figure 3.2: Advantages of the SaaS and on-demand delivery models
Figure 4.3: Relative opportunities for SaaS within SCOR process groups
Figure 4.4: Perceived inhibitors to SaaS adoption within manufacturing companies
Figure 6.5: Challenges for software providers
Figure 7.6: Key success factors for successful vendors
 
List of Tables
Table 2.1: A comparison of on-premise and SaaS delivery models
Table 2.2: Features of the on-demand delivery model
Table 2.3: Distinguishing between hosted and SaaS applications
Table 4.4: The CRM vs on-demand CRM global market, 2004-2009 ($m)
Table 4.5: The ERP vs. on-demand ERP global market, 2004-2009 ($m)
Table 4.6: Deployment of different software delivery models in higher education institutions
 

Published By : Business Insights

 


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