Introduction

This databook provides key data and information on the spreads market in the Czech Republic. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: jams & preserves, honey, chocolate spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in the Czech Republic increased at a compound annual growth rate of 2.6% between 2003 and 2008.

The jams & preserves category led the spreads market in Czech Republic, accounting for a share of 39.3%.

Leading players in the Czech Republican spreads market include Altria Group, Inc., Unilever and Hame AS.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in the Czech Republic

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

 

OVERVIEW

Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: savory spreads 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Czech Koruna), 2003−08 22
Value analysis (Czech Koruna), 2008−13 23
Value analysis (US dollars), 2003−08 25
Value analysis (US dollars), 2008−13 26
Volume analysis, 2003−08 28
Volume analysis, 2008−13 29
Company and brand share analysis 31
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
Altria Group, Inc. 42
Unilever 44
Chapter 5 Category Analysis: Chocolate spreads 46
Value analysis (Czech Koruna), 2003−08 46
Value analysis (Czech Koruna), 2008−13 47
Value analysis (US dollars), 2003−08 48
Value analysis (US dollars), 2008−13 48
Volume analysis, 2003−08 49
Volume analysis, 2008−13 50
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Honey 59
Value analysis (Czech Koruna), 2003−08 59
Value analysis (Czech Koruna), 2008−13 60
Value analysis (US dollars), 2003−08 61
Value analysis (US dollars), 2008−13 61
Volume analysis, 2003−08 62
Volume analysis, 2008−13 63
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Jams & preserves 72
Value analysis (Czech Koruna), 2003−08 72
Value analysis (Czech Koruna), 2008−13 73
Value analysis (US dollars), 2003−08 75
Value analysis (US dollars), 2008−13 75
Volume analysis, 2003−08 77
Volume analysis, 2008−13 78
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 8 Category Analysis: Savory spreads 88
Value analysis (Czech Koruna), 2003−08 88
Value analysis (Czech Koruna), 2008−13 89
Value analysis (US dollars), 2003−08 90
Value analysis (US dollars), 2008−13 90
Volume analysis, 2003−08 91
Volume analysis, 2008−13 92
Company and brand share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 9 Country Comparison 101
Value 101
Volume 105
Market share 109
Chapter 10 PESTLE Analysis 110
Summary 110
Political analysis 111
Economic analysis 114
Social analysis 117
Technology analysis 120
Legal analysis 123
Environmental analysis 126
Chapter 11 New Product Development 129
Product launches over time 129
Recent product launches 131
Chapter 12 Macroeconomic Profile 132
Macroeconomic indicators 132
Chapter 13 Research Methodology 137
Methodology overview 137
Secondary research 138
Market modeling 139
Creating an initial data model 139
Revising the initial data model 139
Creating a final estimate 140
Creating demographic value splits 140
Primary research 140
Data finalization 141
Ongoing research 141
Chapter 14 APPENDIX 142
Future readings 142
How to contact experts in your industry 142
Disclaimer 142

LIST OF FIGURES
Figure 1: Czech Republic spreads value and value forecast, 2003−13 (CZKm, nominal prices) 24
Figure 2: Czech Republic spreads category growth comparison, by value, 2003−13 27
Figure 3: Czech Republic spreads volume and volume forecast, 2003−13 (kg, million) 30
Figure 4: Czech Republic spreads category growth comparison, by volume, 2003−13 30
Figure 5: Czech Republic spreads company share, by value, 2007−08 (%) 33
Figure 6: Czech Republic spreads distribution channels, by value, 2007−08 (%) 37
Figure 7: Czech Republic chocolate spreads value and value forecast, 2003−13 (CZKm, nominal prices) 47
Figure 8: Czech Republic chocolate spreads volume and volume forecast, 2003−13 (kg, million) 50
Figure 9: Czech Republic chocolate spreads company share, by value, 2007−08 (%) 52
Figure 10: Czech Republic chocolate spreads distribution channels, by value, 2007−08 (%) 55
Figure 11: Czech Republic honey value and value forecast, 2003−13 (CZKm, nominal prices) 60
Figure 12: Czech Republic honey volume and volume forecast, 2003−13 (kg, million) 63
Figure 13: Czech Republic honey company share, by value, 2007−08 (%) 65
Figure 14: Czech Republic honey distribution channels, by value, 2007−08 (%) 68
Figure 15: Czech Republic jams & preserves value and value forecast, 2003−13 (CZKm, nominal prices) 74
Figure 16: Czech Republic jams & preserves category growth comparison, by value, 2003−13 76
Figure 17: Czech Republic jams & preserves volume and volume forecast, 2003−13 (kg, million) 79
Figure 18: Czech Republic jams & preserves category growth comparison, by volume, 2003−13 79
Figure 19: Czech Republic jams & preserves company share, by value, 2007−08 (%) 81
Figure 20: Czech Republic jams & preserves distribution channels, by value, 2007−08 (%) 84
Figure 21: Czech Republic savory spreads value and value forecast, 2003−13 (CZKm, nominal prices) 89
Figure 22: Czech Republic savory spreads volume and volume forecast, 2003−13 (kg, million) 92
Figure 23: Czech Republic savory spreads company share, by value, 2007−08 (%) 94
Figure 24: Czech Republic savory spreads distribution channels, by value, 2007−08 (%) 97
Figure 25: Global spreads market split (value terms, 2008), top five countries 102
Figure 26: Global spreads market value, 2003–08, top five countries 104
Figure 27: Global spreads market split (volume terms, 2008), top five countries 106
Figure 28: Global spreads market volume, 2003–08, top five countries 108
Figure 29: Annual data review process 138

LIST OF TABLES
Table 1: Spreads category definitions 9
Table 2: Spreads distribution channels 10
Table 3: Czech Republic spreads value, 2003−08 (CZKm, nominal prices) 22
Table 4: Czech Republic spreads value forecast, 2008−13 (CZKm, nominal prices) 23
Table 5: Czech Republic spreads value, 2003−08 ($m, nominal prices) 25
Table 6: Czech Republic spreads value forecast, 2008−13 ($m, nominal prices) 26
Table 7: Czech Republic spreads volume, 2003−08 (kg, million) 28
Table 8: Czech Republic spreads volume forecast, 2008−13 (kg, million) 29
Table 9: Czech Republic spreads brand share, by value, 2007−08 (%) 31
Table 10: Czech Republic spreads value, by brand 2007−08 (CZKm, nominal prices) 32
Table 11: Czech Republic spreads company share by value, 2007−08 (%) 34
Table 12: Czech Republic spreads value, by company, 2007−08 (CZKm, nominal prices) 35
Table 13: Czech Republic spreads distribution channels, by value, 2007−08 (%) 36
Table 14: Czech Republic spreads value, by distribution channel, 2007−08 (CZKm, nominal prices) 36
Table 15: Czech Republic spreads expenditure per capita, 2003−08 (CZK, nominal prices) 38
Table 16: Czech Republic spreads forecast expenditure per capita, 2008−13 (CZK, nominal prices) 39
Table 17: Czech Republic spreads expenditure per capita, 2003−08 ($, nominal prices) 39
Table 18: Czech Republic spreads forecast expenditure per capita, 2008−13 ($, nominal prices) 40
Table 19: Czech Republic spreads consumption per capita, 2003−08 (kg) 40
Table 20: Cz