OVERVIEW
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Euro), 2003−08 24
Value analysis (Euro), 2008−13 25
Value analysis (US dollars), 2003−08 27
Value analysis (US dollars), 2008−13 28
Volume analysis, 2003−08 30
Volume analysis, 2008−13 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
The J.M. Smucker Company 44
Kraft Foods, Inc. 46
Chapter 5 Category Analysis: Chocolate spreads 48
Value analysis (Euro), 2003−08 48
Value analysis (Euro), 2008−13 49
Value analysis (US dollars), 2003−08 50
Value analysis (US dollars), 2008−13 50
Volume analysis, 2003−08 51
Volume analysis, 2008−13 52
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Honey 61
Value analysis (Euro), 2003−08 61
Value analysis (Euro), 2008−13 62
Value analysis (US dollars), 2003−08 63
Value analysis (US dollars), 2008−13 63
Volume analysis, 2003−08 64
Volume analysis, 2008−13 65
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Jams & preserves 74
Value analysis (Euro), 2003−08 74
Value analysis (Euro), 2008−13 75
Value analysis (US dollars), 2003−08 77
Value analysis (US dollars), 2008−13 77
Volume analysis, 2003−08 79
Volume analysis, 2008−13 80
Company and brand share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Category Analysis: Nut-based spreads 90
Value analysis (Euro), 2003−08 90
Value analysis (Euro), 2008−13 91
Value analysis (US dollars), 2003−08 92
Value analysis (US dollars), 2008−13 92
Volume analysis, 2003−08 93
Volume analysis, 2008−13 94
Company and brand share analysis 95
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 9 Category Analysis: Savory spreads 102
Value analysis (Euro), 2003−08 102
Value analysis (Euro), 2008−13 103
Value analysis (US dollars), 2003−08 104
Value analysis (US dollars), 2008−13 104
Volume analysis, 2003−08 105
Volume analysis, 2008−13 106
Company and brand share analysis 107
Distribution analysis 110
Expenditure and consumption per capita 112
Chapter 10 Country Comparison 115
Value 115
Volume 119
Market share 123
Chapter 11 PESTLE Analysis 124
Summary 124
Political analysis 125
Economic analysis 129
Social analysis 133
Technological analysis 136
Legal analysis 140
Environmental analysis 144
Chapter 12 New Product Development 147
Product launches over time 147
Recent product launches 149
Chapter 13 Macroeconomic Profile 150
Macroeconomic indicators 150
Chapter 14 Research Methodology 155
Methodology overview 155
Secondary research 156
Market modeling 157
Creating an initial data model 157
Revising the initial data model 157
Creating a final estimate 158
Creating demographic value splits 158
Primary research 158
Data finalization 159
Ongoing research 159
Chapter 15 APPENDIX 160
Future readings 160
How to contact experts in your industry 160
Disclaimer 160
LIST OF FIGURES
Figure 1: Greece spreads value and value forecast, 2003−13 (€m, nominal prices) 26
Figure 2: Greece spreads category growth comparison, by value, 2003−13 29
Figure 3: Greece spreads volume and volume forecast, 2003−13 (kg, million) 32
Figure 4: Greece spreads category growth comparison, by volume, 2003−13 32
Figure 5: Greece spreads company share, by value, 2007−08 (%) 35
Figure 6: Greece spreads distribution channels, by value, 2007−08 (%) 39
Figure 7: Greece chocolate spreads value and value forecast, 2003−13 (€m, nominal prices) 49
Figure 8: Greece chocolate spreads volume and volume forecast, 2003−13 (kg, million) 52
Figure 9: Greece chocolate spreads company share, by value, 2007−08 (%) 54
Figure 10: Greece chocolate spreads distribution channels, by value, 2007−08 (%) 57
Figure 11: Greece honey value and value forecast, 2003−13 (€m, nominal prices) 62
Figure 12: Greece honey volume and volume forecast, 2003−13 (kg, million) 65
Figure 13: Greece honey company share, by value, 2007−08 (%) 67
Figure 14: Greece honey distribution channels, by value, 2007−08 (%) 70
Figure 15: Greece jams & preserves value and value forecast, 2003−13 (€m, nominal prices) 76
Figure 16: Greece jams & preserves category growth comparison, by value, 2003−13 78
Figure 17: Greece jams & preserves volume and volume forecast, 2003−13 (kg, million) 81
Figure 18: Greece jams & preserves category growth comparison, by volume, 2003−13 81
Figure 19: Greece jams & preserves company share, by value, 2007−08 (%) 83
Figure 20: Greece jams & preserves distribution channels, by value, 2007−08 (%) 86
Figure 21: Greece nut-based spreads value and value forecast, 2003−13 (€m, nominal prices) 91
Figure 22: Greece nut-based spreads volume and volume forecast, 2003−13 (kg, million) 94
Figure 23: Greece nut-based spreads distribution channels, by value, 2007−08 (%) 98
Figure 24: Greece savory spreads value and value forecast, 2003−13 (€m, nominal prices) 103
Figure 25: Greece savory spreads volume and volume forecast, 2003−13 (kg, million) 106
Figure 26: Greece savory spreads company share, by value, 2007−08 (%) 108
Figure 27: Greece savory spreads distribution channels, by value, 2007−08 (%) 111
Figure 28: Global spreads market split (value terms, 2008), top five countries 116
Figure 29: Global spreads market value, 2003–08, top five countries 118
Figure 30: Global spreads market split (volume terms, 2008), top five countries 120
Figure 31: Global spreads market volume, 2003–08, top five countries 122
Figure 32: Annual data review process 156
LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Greece spreads value, 2003−08 (€m, nominal prices) 24
Table 4: Greece spreads value forecast, 2008−13 (€m, nominal prices) 25
Table 5: Greece spreads value, 2003−08 ($m, nominal prices) 27
Table 6: Greece spreads value forecast, 2008−13 ($m, nominal prices) 28
Table 7: Greece spreads volume, 2003−08 (kg, million) 30
Table 8: Greece spreads volume forecast, 2008−13 (kg, million) 31
Table 9: Greece spreads brand share, by value, 2007−08 (%) 33
Table 10: Greece spreads value, by brand 2007−08 (€m, nominal prices) 34
Table 11: Greece spreads company share by value, 2007−08 (%) 36
Table 12: Greece spreads value, by company, 2007−08 (€m, nominal prices) 37
Table 13: Greece spreads distribution channels, by value, 2007−08 (%) 38
Table 14: Greece spreads value, by distribution channel, 2007−08 (€m, nominal prices) 38
Table 15: Greece spreads expenditure per capita, 2003−08 (€, nominal prices) 40
Table |
