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Introduction
Software in Hungary industry profile provides top-line qualitative and
quantitative summary information including: market size (value 2006-10, and
forecast to 2015). The profile also contains descriptions of the leading players
including key financial metrics and analysis of competitive pressures within the
market. Essential resource for top-line data and analysis covering the Hungary
software market. Includes market size and segmentation data, textual and
graphical analysis of market growth trends, leading companies and macroeconomic
information.
Highlights
*The computer software market consists of systems and application software.
Systems software comprises operating systems, network and database management
and other systems software. Application software comprises general business
productivity and home use applications, cross-industry and vertical market
applications, and other application software. Market value figures are assessed
at manufacturer selling price (MSP), based on revenues from software sales and
licenses.
*The Hungarian software market had total revenue of $391.6 million in 2010,
representing a compound annual growth rate (CAGR) of 0.4% between 2006 and 2010.
*General business productivity and home use applications sales proved the most
lucrative for the Hungarian software market in 2010, with total revenues of
$100.5 million, equivalent to 25.7% of the market's overall value.
*The performance of the market is forecast to accelerate, with an anticipated
CAGR of 5% for the five-year period 2010 - 2015, which is expected to drive the
market to a value of $0.5 billion by the end of 2015.
Features
Save time carrying out entry-level research by identifying the size, growth,
major segments, and leading players in the software market in Hungary
Use the Five Forces analysis to determine the competitive intensity and
therefore attractiveness of the software market in Hungary
Leading company profiles reveal details of key software market players global
operations and financial performance
Add weight to presentations and pitches by understanding the future growth
prospects of the Hungary software market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Hungary
economy
Key Questions Answered
What was the size of the Hungary software market by value in 2010?
What will be the size of the Hungary software market in 2015?
What factors are affecting the strength of competition in the Hungary software
market?
How has the market performed over the last five years?
What are the main segments that make up Hungary's software market? |
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Table of Contents : |
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 16
New entrants 17
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
International Business Machines Corporation 22
Ingram Micro Inc. 28
Microsoft Corporation 32
SAP AG 36
MARKET FORECASTS 40
Market value forecast 40
MACROECONOMIC INDICATORS 41
APPENDIX 43
Methodology 43
Industry associations 44
Related Datamonitor research 44
Disclaimer 45
ABOUT DATAMONITOR 46
Premium Reports 46
Summary Reports 46
Datamonitor consulting 46
LIST OF TABLES
Table 1: Hungary software market value: $ billion, 200610 10
Table 2: Hungary software market segmentation I:% share, by value, 2010 11
Table 3: Hungary software market segmentation II: % share, by value, 2010 12
Table 4: International Business Machines Corporation: key facts 22
Table 5: International Business Machines Corporation: key financials ($) 25
Table 6: International Business Machines Corporation: key financial ratios 26
Table 7: Ingram Micro Inc.: key facts 28
Table 8: Ingram Micro Inc.: key financials ($) 30
Table 9: Ingram Micro Inc.: key financial ratios 30
Table 10: Microsoft Corporation: key facts 32
Table 11: Microsoft Corporation: key financials ($) 34
Table 12: Microsoft Corporation: key financial ratios 34
Table 13: SAP AG: key facts 36
Table 14: SAP AG: key financials ($) 37
Table 15: SAP AG: key financials () 37
Table 16: SAP AG: key financial ratios 38
Table 17: Hungary software market value forecast: $ billion, 201015 40
Table 18: Hungary size of population (million), 200610 41
Table 19: Hungary gdp (constant 2000 prices, $ billion), 200610 41
Table 20: Hungary gdp (current prices, $ billion), 200610 41
Table 21: Hungary inflation, 200610 42
Table 22: Hungary consumer price index (absolute), 200610 42
Table 23: Hungary exchange rate, 200610 42
LIST OF FIGURES
Figure 1: Hungary software market value: $ billion, 200610 10
Figure 2: Hungary software market segmentation I:% share, by value, 2010 11
Figure 3: Hungary software market segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the software market in Hungary, 2010 13
Figure 5: Drivers of buyer power in the software market in Hungary, 2010 14
Figure 6: Drivers of supplier power in the software market in Hungary, 2010 16
Figure 7: Factors influencing the likelihood of new entrants in the software
market in Hungary, 2010 17
Figure 8: Factors influencing the threat of substitutes in the software market
in Hungary, 2010 19
Figure 9: Drivers of degree of rivalry in the software market in Hungary, 2010
21
Figure 10: International Business Machines Corporation: revenues & profitability
26
Figure 11: International Business Machines Corporation: assets & liabilities 27
Figure 12: Ingram Micro Inc.: revenues & profitability 31
Figure 13: Ingram Micro Inc.: assets & liabilities 31
Figure 14: Microsoft Corporation: revenues & profitability 35
Figure 15: Microsoft Corporation: assets & liabilities 35
Figure 16: SAP AG: revenues & profitability 38
Figure 17: SAP AG: assets & liabilities 39
Figure 18: Hungary software market value forecast: $ billion, 201015 40 |
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Published By : MarketLine |
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