Software in Brazil

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Published Date : 12 December 2011

Pages : 47

Introduction

Software in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Brazil software market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The computer software market consists of systems and application software. Systems software comprises operating systems, network and database management and other systems software. Application software comprises general business productivity and home use applications, cross-industry and vertical market applications, and other application software. Market value figures are assessed at manufacturer selling price (MSP), based on revenues from software sales and licenses. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The Brazilian software market had total revenue of $3.4 billion in 2010, representing a compound annual growth rate (CAGR) of 4.4% between 2006 and 2010.

*Network and database management sales proved the most lucrative for the Brazilian software market in 2010, with total revenues of $820.7 million, equivalent to 24.3% of the market's overall value.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 17.5% for the five-year period 2010 - 2015, which is expected to drive the market to a value of $7.6 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the software market in Brazil

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the software market in Brazil

Leading company profiles reveal details of key software market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Brazil software market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Brazil economy

Key Questions Answered

What was the size of the Brazil software market by value in 2010?

What will be the size of the Brazil software market in 2015?

What factors are affecting the strength of competition in the Brazil software market?

How has the market performed over the last five years?

What are the main segments that make up Brazil's software market?

Table of Contents :

EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 16
New entrants 17
Substitutes 19
Rivalry 21
LEADING COMPANIES 22
International Business Machines Corporation 22
Microsoft Corporation 28
Oracle Corporation 32
TOTVS S.A. 36
MARKET FORECASTS 41
Market value forecast 41
MACROECONOMIC INDICATORS 42
APPENDIX 44
Methodology 44
Industry associations 45
Related Datamonitor research 45
Disclaimer 46
ABOUT DATAMONITOR 47
Premium Reports 47
Summary Reports 47
Datamonitor consulting 47

LIST OF TABLES
Table 1: Brazil software market value: $ billion, 2006–10 10
Table 2: Brazil software market segmentation I:% share, by value, 2010 11
Table 3: Brazil software market segmentation II: % share, by value, 2010 12
Table 4: International Business Machines Corporation: key facts 22
Table 5: International Business Machines Corporation: key financials ($) 25
Table 6: International Business Machines Corporation: key financial ratios 26
Table 7: Microsoft Corporation: key facts 28
Table 8: Microsoft Corporation: key financials ($) 30
Table 9: Microsoft Corporation: key financial ratios 30
Table 10: Oracle Corporation: key facts 32
Table 11: Oracle Corporation: key financials ($) 34
Table 12: Oracle Corporation: key financial ratios 34
Table 13: TOTVS S.A.: key facts 36
Table 14: TOTVS S.A.: key financials ($) 38
Table 15: TOTVS S.A.: key financials (BRL) 38
Table 16: TOTVS S.A.: key financial ratios 39
Table 17: Brazil software market value forecast: $ billion, 2010–15 41
Table 18: Brazil size of population (million), 2006–10 42
Table 19: Brazil gdp (constant 2000 prices, $ billion), 2006–10 42
Table 20: Brazil gdp (current prices, $ billion), 2006–10 42
Table 21: Brazil inflation, 2006–10 43
Table 22: Brazil consumer price index (absolute), 2006–10 43
Table 23: Brazil exchange rate, 2006–10 43

LIST OF FIGURES
Figure 1: Brazil software market value: $ billion, 2006–10 10
Figure 2: Brazil software market segmentation I:% share, by value, 2010 11
Figure 3: Brazil software market segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the software market in Brazil, 2010 13
Figure 5: Drivers of buyer power in the software market in Brazil, 2010 14
Figure 6: Drivers of supplier power in the software market in Brazil, 2010 16
Figure 7: Factors influencing the likelihood of new entrants in the software market in Brazil, 2010 17
Figure 8: Factors influencing the threat of substitutes in the software market in Brazil, 2010 19
Figure 9: Drivers of degree of rivalry in the software market in Brazil, 2010 21
Figure 10: International Business Machines Corporation: revenues & profitability 26
Figure 11: International Business Machines Corporation: assets & liabilities 27
Figure 12: Microsoft Corporation: revenues & profitability 31
Figure 13: Microsoft Corporation: assets & liabilities 31
Figure 14: Oracle Corporation: revenues & profitability 35
Figure 15: Oracle Corporation: assets & liabilities 35
Figure 16: TOTVS S.A.: revenues & profitability 39
Figure 17: TOTVS S.A.: assets & liabilities 40
Figure 18: Brazil software market value forecast: $ billion, 2010–15 41

Published By : MarketLine

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