Introduction

Essential market data and insight into the country's leading fuel retailers, this profile provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it details retailers' fuels, c-store, car wash and card product offerings.

Scope

• Data and analysis based on an annual programme of research with national service station retailers and delivered in an useable presentation format.

• A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.

• A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.

• Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.

Highlights

The Czech Republic has the highest density of petrol stations in central Europe, which is also highlighted by the high number of independent sites and small service station chains. In total there are 1,916 independent sites or service stations that are part of a small chain. Combined, these account for a third of fuel volumes in the country.

Benzina AS, which is owned by Unipetrol, a subsidary of PKN Orlen, has 334 service stations operating under its brand in the Czech Republic. Since 2006, 28 sites have been added to the network, and at the start of 2010 there will be 339 AS Benzina branded service stations. PKN Orlen aims to have 440 Benzina branded outlets by the beginning of 2011.

132 OMV service station shops operate under the Viva brand. Catering services are also provided at 55 Viva branded stores. There are also 10 larger restaurants with seating areas throughout the OMV service station network, each with a capacity of 60 to 140. Traditional Czech meals are provided at these outlets.

Reasons to Purchase

• Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.

• Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.

• Assess how the competitive position of the country's service station brands has been evolving and identify new emerging players.