Salem Communications Corporation (SALM) - Financial and Strategic SWOT Analysis Review

Summary

Salem is a leading U.S. radio broadcaster, Internet content provider, and magazine and book publisher targeting audiences interested in Christian and family-themed content and conservative values. In addition to its radio properties, Salem owns Salem Radio Network®, which syndicates talk, news and music programming to approximately 2,000 affiliates; Salem Radio Representatives™, a national radio advertising sales force; Salem Web Network™, a leading Internet provider of Christian content and online streaming; and Salem Publishing™, a leading publisher of Christian-themed magazines. The company owns and operates approximately 100 radio stations, including stations in 23 of the top 25 markets.

This comprehensive SWOT profile of Salem Communications Corporation provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.

Note: Some sections may be missing if data is unavailable for the company

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

List of Tables 3
List of Figures 3
Section 1 - About the Company 4
Salem Communications Corporation - Key Facts 4
Salem Communications Corporation - Major Products and Services 5
Salem Communications Corporation - History 6
Salem Communications Corporation - Company Statement 8
Salem Communications Corporation - Locations And Subsidiaries 10
Head Office 10
Other Locations & Subsidiaries 10
Section 2 – Company Analysis 11
Salem Communications Corporation - Business Description 11
Salem Communications Corporation - Corporate Strategy 12
Salem Communications Corporation - SWOT Analysis 13
SWOT Analysis - Overview 13
Salem Communications Corporation - Strengths 13
Strength - Strong Radio Network 13
Strength - Religious Based Content 13
Strength - Strong Liquidity Position 13
Salem Communications Corporation - Weaknesses 13
Weakness - Weak Operational Performance 13
Weakness - Low Return on Equity 13
Weakness - Limited Investor Confidence 14
Weakness - Declining Market Share in Sector 14
Salem Communications Corporation - Opportunities 14
Opportunity - Strategic Acquisitions 14
Opportunity - New and Innovative Products and Services 14
Opportunity - Technological Advancement 14
Salem Communications Corporation - Threats 14
Threat - Rise in competition 14
Threat - Advertising Trends 15
Salem Communications Corporation - Key Competitors 16
Section 3 – Company Financial Ratios 17
Financial Ratios - Capital Market Ratios 17
Financial Ratios - Annual Ratios 17
Performance Chart 19
Financial Performance 19
Financial Ratios - Interim Ratios 20
Financial Ratios - Ratio Charts 21
Salem Communications Corporation, Recent Deals Summary 22
Section 4 – Appendix 23
Methodology 23
Ratio Definitions 23
About GlobalData 27
Contact Us 27
Disclaimer 27 List of Tables
Salem Communications Corporation, Key Facts 4
Salem Communications Corporation, Major Products and Services 5
Salem Communications Corporation, History 6
Salem Communications Corporation, Subsidiaries 10
Salem Communications Corporation, Key Competitors 16
Salem Communications Corporation, Ratios based on current share price 17
Salem Communications Corporation, Annual Ratios 17
Salem Communications Corporation, Interim Ratios 20
Salem Communications Corporation, Recent Deals Summary 22
Currency Codes 23
Capital Market Ratios 23
Equity Ratios 24
Profitability Ratios 24
Cost Ratios 25
Liquidity Ratios 25
Leverage Ratios 26
Efficiency Ratios 26

List of Figures

Salem Communications Corporation, Performance Chart (2006 - 2010) 19
Salem Communications Corporation, Ratio Charts 21