Synopsis
ICD Research’s, Rum in Denmark to 2015: Databook contains detailed historic and forecast rum category consumption analysis, segmented at a category level.

Summary
This report is the result of ICD Research’s extensive market research covering the rum category in Denmark. It provides detailed historic and forecast consumption volume and values, at channel level. Rum in Denmark to 2015: Databook provides a top-level overview and detailed insight into the operating environment of the rum category in Denmark. It is an essential tool for companies active across the Denmark alcoholic drinks value chain and for new players considering entering the market.

Scope
• Overview of the rum category in Denmark
• Analysis on consumption of the rum category in Denmark, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the rum category in Denmark
• Historic and forecast consumption value of the rum category in Denmark by alcoholic strength and by price segments

Reasons To Buy
• This report provides you with important figures on consumption of the rum category in Denmark
• This report allows you to analyze the rum category in Denmark with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• This report allows you to plan your future business decisions using forecast figures for the category along with segment level information

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
2 Denmark Rum & Cane Spirits Market Analysis
2.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 2005-15
2.2 Rum & Cane Spirits Market Consumption Analysis, 2005-15
2.2.1 Rum & Cane Spirits Market Volume Analysis, 2005-15
2.2.2 Rum & Cane Spirits Market Value Analysis, 2005-15
2.3 Rum & Cane Spirits Market Brand Shares (Volume Analysis), 2005-10
2.4 Rum & Cane Spirits Consumption by Major Brands
2.5 Rum & Cane Spirits Consumption by Channels
2.5.1 Rum & Cane Spirits Consumption by Channel, 2005-15
2.5.2 Rum & Cane Spirits Off-premise Consumption, 2005-15
2.5.3 Rum & Cane Spirits On-premise Consumption, 2005-15
2.6 Rum & Cane Spirits Market Value by Channels
2.6.1 Rum & Cane Spirits Market Value by Channel, 2005-15
2.6.2 Rum & Cane Spirits Off-premise Market Value, 2005-15
2.6.3 Rum & Cane Spirits On-premise Market Value, 2005-15
2.7 Rum & Cane Spirits Volume by Price Segment, 2005-15
2.8 Rum & Cane Spirits Volume by Alcoholic Strength, 2005-15
2.9 Rum & Cane Spirits Consumption by Segments, 2005-15
2.1 Dark Rum Consumption Analysis
2.10.1 Dark Rum Consumption, 2005-15
2.10.2 Dark Rum Consumption by Price Segment, 2005-15
2.10.3 Dark Rum Consumption by Alcoholic Strength, 2005-15
2.11 Light Rum Consumption Analysis
2.11.1 Light Rum Consumption, 2005-15
2.11.2 Light Rum Consumption by Price Segment, 2005-15
2.11.3 Light Rum Consumption by Alcoholic Strength, 2005-15
3 Appendix
4 Methodology
4.1 Contact us
4.2 About ICD Research
4.3 Disclaimer

List of Tables
Table 1: Denmark Rum & Cane Spirits Market Dynamics: past and future growth rates (2005-10 & 2010-15) and future market size (Liters m 2015), by Segments
Table 2: Denmark Rum & Cane Spirits Consumption (Liters m) and Growth (year on year), 2005-15
Table 3: Denmark Rum & Cane Spirits Market Value (EUR m) and Growth (year on year), 2005-10
Table 4: Denmark Rum & Cane Spirits Market Value (EUR m) and Growth (year on year), 2010-15
Table 5: Denmark Rum & Cane Spirits Market Value (USD m) and Growth (year on year), 2005-10
Table 6: Denmark Rum & Cane Spirits Market Value (USD m) and Growth (year on year), 2010-15
Table 7: Denmark Rum & Cane Spirits Consumption by Brands (Liters m), 2005-10
Table 8: Denmark Rum & Cane Spirits Consumption by Major Brands (Liters m), 2005-10
Table 9: Denmark Rum & Cane Spirits Consumption (Liters m) by Channel, 2005-10
Table 10: Denmark Rum & Cane Spirits Consumption (Liters m) by Channel, 2010-15
Table 11: Denmark Rum & Cane Spirits Off-premise Consumption (Liters m), 2005-15
Table 12: Denmark Rum & Cane Spirits On-premise Consumption (Liters m), 2005-15
Table 13: Denmark Rum & Cane Spirits Market Value (EUR m) by Channel, 2005-10
Table 14: Denmark Rum & Cane Spirits Market Value (EUR m) by Channel, 2010-15
Table 15: Denmark Rum & Cane Spirits Market Value (USD m) by Channel, 2005-10
Table 16: Denmark Rum & Cane Spirits Market Value (USD m) by Channel, 2010-15
Table 17: Denmark Rum & Cane Spirits Off-premise Market Value (EUR m), 2005-10
Table 18: Denmark Rum & Cane Spirits Off-premise Market Value (EUR m), 2010-15
Table 19: Denmark Rum & Cane Spirits Off-premise Market Value (USD m), 2005-10
Table 20: Denmark Rum & Cane Spirits Off-premise Market Value (USD m), 2010-15
Table 21: Denmark Rum & Cane Spirits On-premise Market Value (EUR m), 2005-10
Table 22: Denmark Rum & Cane Spirits On-premise Market Value (EUR m), 2010-15
Table 23: Denmark Rum & Cane Spirits On-premise Market Value (USD m), 2005-10
Table 24: Denmark Rum & Cane Spirits On-premise Market Value (USD m), 2010-15
Table 25: Denmark Rum & Cane Spirits Volume (Liters m) by Price Segment, 2005-10
Table 26: Denmark Rum & Cane Spirits Volume (Liters m) by Price Segment, 2010-15
Table 27: Denmark Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2005-10
Table 28: Denmark Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2010-15
Table 29: Denmark Rum & Cane Spirits Consumption (Liters m) by Segments, 2005-10
Table 30: Denmark Rum & Cane Spirits Consumption (Liters m) by Segments, 2010-15
Table 31: Denmark Dark Rum Consumption (Liters m) and Growth (year on year), 2005-15
Table 32: Denmark Dark Rum Consumption (Liters m) by Price Segment, 2005-10
Table 33: Denmark Dark Rum Consumption (Liters m) by Price Segments, 2010-15
Table 34: Denmark Dark Rum Consumption (Liters m) by Alcoholic Strength, 2005-10
Table 35: Denmark Dark Rum Consumption (Liters m) by Alcoholic Strength, 2010-15
Table 36: Denmark Light Rum Consumption (Liters m) and Growth (year on year), 2005-15
Table 37: Denmark Light Rum Consumption (Liters m) by Price Segment, 2005-10
Table 38: Denmark Light Rum Consumption (Liters m) by Price Segments, 2010-15
Table 39: Denmark Light Rum Consumption (Liters m) by Alcoholic Strength, 2005-10
Table 40: Denmark Light Rum Consumption (Liters m) by Alcoholic Strength, 2010-15
Table 41: Denmark Rum & Cane Spirits Consumption by Brands (Liters m), 2005-10
Table 42: Denmark Rum & Cane Spirits Volume (Liters m) by Price Segment, 2005-10
Table 43: Denmark Rum & Cane Spirits Volume (Liters m) by Price Segment, 2010-15
Table 44: Denmark Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2005-10
Table 45: Denmark Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2010-15

List of Figures
Figure 1: Denmark Rum & Cane Spirits Market Dynamics by Segments, 2005-15
Figure 2: Denmark Rum & Cane Spirits Consumption (Liters m) and Growth (year on year), 2005-15
Figure 3: Denmark Rum & Cane Spirits Market Value (EUR m) and Growth (year on year), 2005-15
Figure 4: Denmark Rum & Cane Spirits Consumption by Major Brands (Liters m), 2005-10
Figure 5: Denmark Rum & Cane Spirits Consumption (Liters m) by Channel, 2005-15
Figure 6: Denmark Rum & Cane Spirits Off-premise Consumption (Liters m), 2005-15
Figure 7: Denmark Rum & Cane Spirits On-premise Consumption (Liters m), 2005-15
Figure 8: Denmark Rum & Cane Spirits Market Value (EUR m) by Channel, 2005-15
Figure 9: Denmark Rum & Cane Spirits Off-premise Market Value (EUR m), 2005-15Figure 10: Denmark Rum & Cane Spirits On-premise Market Value (EUR m), 2005-15Figure 11: Denmark Rum & Cane Spirits Volume (Liters m) by Price Segment, 2005-15Figure 12: Denmark Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2005-15Figure 13: Denmark Rum & Cane Spirits Consumption (Liters m) by Segments, 2005-15Figure 14: Denmark Dark Rum Consumption (Liters m) and Growth (year on year), 2005-15Figure 15: Denmark Dark Rum Consumption (Liters m) by Price Segment, 2005-15Figure 16: Denmark Dark Rum Consumption (Liters m) by Alcoholic Strength, 2005-15Figure 17: Denmark Light Rum Consumption (Liters m) and Growth (year on year), 2005-15Figure 18: Denmark Light Rum Consumption (Liters m) by Price Segment, 2005-15Figure 19: Denmark Light Rum Consumption (Liters m) by Alcoholic Strength, 2005-15