CHAPTER 1 Introduction 17
1.1 What is this report about? 17
1.2 Who is the target reader? 17
1.3 How to use this report 17
1.4 Definitions 18
CHAPTER 2 ADVANCED EMERGING MARKETS SAVORY SNACKS INDUSTRY OUTLOOK 19
CHAPTER 3 SAVORY SNACKS IN BRAZIL 26
3.1 Market Overview 26
3.2 Market Value 28
3.3 Market Volume 29
3.4 Market Segmentation I 30
3.5 Market Segmentation II 31
3.6 Market Share 32
3.7 Five Forces Analysis 33
3.8 Leading Companies 39
3.9 Distribution 48
3.10 Market Forecasts 49
3.11 Macroeconomic Indicators 51
CHAPTER 4 SAVORY SNACKS IN HUNGARY 53
4.1 Market Overview 53
4.2 Market Value 55
4.3 Market Volume 56
4.4 Market Segmentation I 57
4.5 Market Segmentation II 58
4.6 Market Share 59
4.7 Five Forces Analysis 60
4.8 Leading Companies 66
4.9 Distribution 71
4.10 Market Forecasts 72
4.11 Macroeconomic Indicators 74
CHAPTER 5 SAVORY SNACKS IN MEXICO 76
5.1 Market Overview 76
5.2 Market Value 78
5.3 Market Volume 79
5.4 Market Segmentation I 80
5.5 Market Segmentation II 81
5.6 Market Share 82
5.7 Five Forces Analysis 83
5.8 Leading Companies 89
5.9 Distribution 100
5.10 Market Forecasts 101
5.11 Macroeconomic Indicators 103
CHAPTER 6 SAVORY SNACKS IN POLAND 105
6.1 Market Overview 105
6.2 Market Value 107
6.3 Market Volume 108
6.4 Market Segmentation I 109
6.5 Market Segmentation II 110
6.6 Market Share 111
6.7 Five Forces Analysis 112
6.8 Leading Companies 118
6.9 Distribution 124
6.10 Market Forecasts 125
6.11 Macroeconomic Indicators 127
CHAPTER 7 SAVORY SNACKS IN SOUTH AFRICA 129
7.1 Market Overview 129
7.2 Market Value 131
7.3 Market Volume 132
7.4 Market Segmentation 133
7.5 Market Share 134
7.6 Five Forces Analysis 135
7.7 Leading Companies 141
7.8 Distribution 145
7.9 Market Forecasts 146
7.10 Macroeconomic Indicators 148
CHAPTER 8 SAVORY SNACKS IN TAIWAN 150
8.1 Market Overview 150
8.2 Market Value 152
8.3 Market Volume 153
8.4 Market Segmentation I 154
8.5 Market Segmentation II 155
8.6 Market Share 156
8.7 Five Forces Analysis 157
8.8 Leading Companies 163
8.9 Distribution 167
8.10 Market Forecasts 168
8.11 Macroeconomic Indicators 170
CHAPTER 9 APPENDIX 172
9.1 Data Research Methodology 172

LIST OF TABLES
Table 1: Advanced emerging markets savory snacks industry, revenue ($m), 2004–13 20
Table 2: Advanced emerging markets savory snacks industry, revenue by country ($m), 2004-2008 23
Table 3: Advanced emerging markets savory snacks industry forecast, revenue by country ($m), 2008-2013 25
Table 4: Brazil Savory Snacks Market Value: $ billion, 2004-2008 28
Table 5: Brazil Savory Snacks Market Volume: Kilograms million, 2004-2008 29
Table 6: Brazil Savory Snacks Market Segmentation I: % Share, by Value, 2008 30
Table 7: Brazil Savory Snacks Market Segmentation II: % Share, by Value, 2008 31
Table 8: Brazil Savory Snacks Market Share: % Share, by Value, 2008 32
Table 9: Key Facts: PepsiCo 39
Table 10: Key Financials: PepsiCo 42
Table 11: Key Facts: Kraft Foods 43
Table 12: Key Financials: Kraft Foods 46
Table 13: Key Facts: Yoki Alimentos SA 47
Table 14: Brazil Savory Snacks Distribution: % Share, by Value, 2008 48
Table 15: Brazil Savory Snacks Market Value Forecast: $ billion, 2008-2013 49
Table 16: Brazil Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013 50
Table 17: Brazil Size of Population (million) , 2004-2008 51
Table 18: Brazil GDP (Constant 2000 Prices, $ billion), 2004-2008 51
Table 19: Brazil Inflation, 2004-2008 51
Table 20: Brazil Exchange Rate, 2004-2008 52
Table 21: Hungary Savory Snacks Market Value: $ million, 2004-2008 55
Table 22: Hungary Savory Snacks Market Volume: Kilograms million, 2004-2008 56
Table 23: Hungary Savory Snacks Market Segmentation I: % Share, by Value, 2008 57
Table 24: Hungary Savory Snacks Market Segmentation II: % Share, by Value, 2008 58
Table 25: Hungary Savory Snacks Market Share: % Share, by Value, 2008 59
Table 26: Key Facts: PepsiCo 66
Table 27: Key Financials: PepsiCo 68
Table 28: Key Facts: Intersnack Knabber-Gebäck GmbH & Co. KG 69
Table 29: Key Facts: Mogyi Kft 70
Table 30: Hungary Savory Snacks Distribution: % Share, by Value, 2008 71
Table 31: Hungary Savory Snacks Market Value Forecast: $ million, 2008-2013 72
Table 32: Hungary Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013 73
Table 33: Hungary Size of Population (million) , 2004-2008 74
Table 34: Hungary GDP (Constant 2000 Prices, $ billion), 2004-2008 74
Table 35: Hungary Inflation, 2004-2008 74
Table 36: Hungary Exchange Rate, 2004-2008 75
Table 37: Mexico Savory Snacks Market Value: $ billion, 2004-2008 78
Table 38: Mexico Savory Snacks Market Volume: Kilograms million, 2004-2008 79
Table 39: Mexico Savory Snacks Market Segmentation I: % Share, by Value, 2008 80
Table 40: Mexico Savory Snacks Market Segmentation II: % Share, by Value, 2008 81
Table 41: Mexico Savory Snacks Market Share: % Share, by Value, 2008 82
Table 42: Key Facts: PepsiCo 89
Table 43: Key Financials: PepsiCo 92
Table 44: Key Facts: Grupo Bimbo S.A.B. de C.V. 93
Table 45: Key Financials: Grupo Bimbo S.A.B. de C.V. 95
Table 46: Key Facts: ConAgra Foods, Inc. 96
Table 47: Key Financials: ConAgra Foods, Inc. 98
Table 48: Mexico Savory Snacks Distribution: % Share, by Value, 2008 100
Table 49: Mexico Savory Snacks Market Value Forecast: $ billion, 2008-2013 101
Table 50: Mexico Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013 102
Table 51: Mexico Size of Population (million) , 2004-2008 103
Table 52: Mexico GDP (Constant 2000 Prices, $ billion), 2004-2008 103
Table 53: Mexico Inflation, 2004-2008 103
Table 54: Mexico Exchange Rate, 2004-2008 104
Table 55: Poland Savory Snacks Market Value: $ million, 2004-2008 107
Table 56: Poland Savory Snacks Market Volume: Kilograms million, 2004-2008 108
Table 57: Poland Savory Snacks Market Segmentation I: % Share, by Value, 2008 109
Table 58: Poland Savory Snacks Market Segmentation II: % Share, by Value, 2008 110
Table 59: Poland Savory Snacks Market Share: % Share, by Value, 2008 111
Table 60: Key Facts: PepsiCo 118
Table 61: Key Financials: PepsiCo 121
Table 62: Key Facts: The Lorenz Bahlsen Snack-World GmbH & Co KG Germany 122
Table 63: Key Facts: Intersnack Knabber-Gebäck GmbH & Co. KG 123
Table 64: Poland Savory Snacks Distribution: % Share, by Value, 2008 124
Table 65: Poland Savory Snacks Market Value Forecast: $ million, 2008-2013 125
Table 66: Poland Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013 126
Table 67: Poland Size of Population (million) , 2004-2008 127
Table 68: Poland GDP (Constant 2000 Prices, $ billion), 2004-2008 127
Table 69: Poland Inflation, 2004-2008 127
Table 70: Poland Exchange Rate, 2004-2008 128
Table 71: South Africa Savory Snacks Market Value: $ million, 2004-2008 131
Table 72: South Africa Savory Snacks Market Volume: Kilograms million, 2004-2008 132
Table 73: South Africa Savory Snacks Market Segmentation: % Share, by Value, 2008 133
Table 74: South Africa Savory Snacks Market Share: % Share, by Value, 2008 134
Table 75: Key Facts: PepsiCo 141
Table 76: Key Financials: PepsiCo 144
Table 77: South Africa Savory Snacks Distribution: % Share, by Value, 2008 145
Table 78: South Africa Savory Snacks Market Value Forecast: $ million, 2008-2013 146
Table 79: South Africa Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013 147
Table 80: South Africa Size of Population (million) , 2004-2008 148
Table 81: South Africa GDP (Constant 2000 Prices, $ billion), 2004-2008 148
Table 82: South Africa Inflation, 2004-2008 148
Table 83: South Africa Exchange Rate, 2004-2008 149
Table 84: Taiwan Savory Snacks Market Value: $ million, 2004-2008 152
Table 85: Taiwan Savory Snacks Market Volume: Kilograms million, 2004-2008 153
Table 86: Taiwan Savory Snacks Market Segmentation I: % Share, by Value, 2008 154
Table 87: Taiwan Savory Snacks Market Segmentation II: % Share, by Value, 2008 155
Table 88: Taiwan Savory Snacks Market Share: % Share, by Value, 2008 156
Table 89: Key Facts: PepsiCo 163
Table 90: Key Financials: PepsiCo 165
Table 91: Key Facts: Kuai Kuai Co., Ltd 166
Table 92: Taiwan Savory Snacks Distribution: % Share, by Value, 2008 167
Table 93: Taiwan Savory Snacks Market Value Forecast: $ million, 2008-2013 168
Table 94: Taiwan Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013 169
Table 95: Taiwan Size of Population (million) , 2004-2008 170
Table 96: Taiwan GDP (Constant 2000 Prices, $ billion), 2004-2008 170
Table 97: Taiwan Inflation, 2004-2008 170
Table 98: Taiwan Exchange Rate, 2004-2008 171


LIST OF FIGURES
Figure 1: Advanced emerging markets savory snacks industry, revenue ($bn), 2004–13 19
Figure 2: Advanced emerging markets savory snacks industry, country analysis (%), 2004–13 21
Figure 3: Advanced emerging markets savory snacks industry, revenue by country ($bn), 2004–08 22
Figure 4: Advanced emerging markets savory snacks industry forecast, revenue by country ($bn), 2008–13 24
Figure 5: Brazil Savory Snacks Market Value: $ billion, 2004-2008 28
Figure 6: Brazil Savory Snacks Market Volume: Kilograms million, 2004-2008 29
Figure 7: Brazil Savory Snacks Market Segmentation I: % Share, by Value, 2008 30
Figure 8: Brazil Savory Snacks Market Segmentation II: % Share, by Value, 2008 31
Figure 9: Brazil Savory Snacks Market Share: % Share, by Value, 2008 32
Figure 10: Forces Driving Competition in the Savory Snacks Market in Brazil, 2008 33
Figure 11: Drivers of Buyer Power in the Savory Snacks Market in Brazil, 2008 34
Figure 12: Drivers of Supplier Power in the Savory Snacks Market in Brazil, 2008 35
Figure 13: Factors Influencing the Likelihood of New Entrants in the Savory Snacks Market in Brazil, 2008 36
Figure 14: Factors Influencing the Threat of Substitutes in the Savory Snacks Market in Brazil, 2008 37
Figure 15: Drivers of Degree of Rivalry in the Savory Snacks Market in Brazil, 2008 38
Figure 16: Revenues & Profitability: PepsiCo 42
Figure 17: Revenues & Profitability: Kraft Foods 46
Figure 18: Brazil Savory Snacks Distribution: % Share, by Value, 2008 48
Figure 19: Brazil Savory Snacks Market Value Forecast: $ billion, 2008-2013 49
Figure 20: Brazil Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013 50
Figure 21: Hungary Savory Snacks Market Value: $ million, 2004-2008 55
Figure 22: Hungary Savory Snacks Market Volume: Kilograms million, 2004-2008 56
Figure 23: Hungary Savory Snacks Market Segmentation I: % Share, by Value, 2008 57
Figure 24: Hungary Savory Snacks Market Segmentation II: % Share, by Value, 2008 58
Figure 25: Hungary Savory Snacks Market Share: % Share, by Value, 2008 59
Figure 26: Forces Driving Competition in the Savory Snacks Market in Hungary, 2008 60
Figure 27: Drivers of Buyer Power in the Savory Snacks Market in Hungary, 2008 61
Figure 28: Drivers of Supplier Power in the Savory Snacks Market in Hungary, 2008 62
Figure 29: Factors Influencing the Likelihood of New Entrants in the Savory Snacks Market in Hungary, 2008 63
Figure 30: Factors Influencing the Threat of Substitutes in the Savory Snacks Market in Hungary, 2008 64
Figure 31: Drivers of Degree of Rivalry in the Savory Snacks Market in Hungary, 2008 65
Figure 32: Revenues & Profitability: PepsiCo 68
Figure 33: Hungary Savory Snacks Distribution: % Share, by Value, 2008 71
Figure 34: Hungary Savory Snacks Market Value Forecast: $ million, 2008-2013 72
Figure 35: Hungary Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013 73
Figure 36: Mexico Savory Snacks Market Value: $ billion, 2004-2008 78
Figure 37: Mexico Savory Snacks Market Volume: Kilograms million, 2004-2008 79
Figure 38: Mexico Savory Snacks Market Segmentation I: % Share, by Value, 2008 80
Figure 39: Mexico Savory Snacks Market Segmentation II: % Share, by Value, 2008 81
Figure 40: Mexico Savory Snacks Market Share: % Share, by Value, 2008 82
Figure 41: Forces Driving Competition in the Savory Snacks Market in Mexico, 2008 83
Figure 42: Drivers of Buyer Power in the Savory Snacks Market in Mexico, 2008 84
Figure 43: Drivers of Supplier Power in the Savory Snacks Market in Mexico, 2008 85
Figure 44: Factors Influencing the Likelihood of New Entrants in the Savory Snacks Market in Mexico, 2008 86
Figure 45: Factors Influencing the Threat of Substitutes in the Savory Snacks Market in Mexico, 2008 87
Figure 46: Drivers of Degree of Rivalry in the Savory Snacks Market in Mexico, 2008 88
Figure 47: Revenues & Profitability: PepsiCo 92
Figure 48: Revenues & Profitability: Grupo Bimbo S.A.B. de C.V. 95
Figure 49: Revenues & Profitability: ConAgra Foods, Inc. 99
Figure 50: Mexico Savory Snacks Distribution: % Share, by Value, 2008 100
Figure 51: Mexico Savory Snacks Market Value Forecast: $ billion, 2008-2013 101
Figure 52: Mexico Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013 102
Figure 53: Poland Savory Snacks Market Value: $ million, 2004-2008 107
Figure 54: Poland Savory Snacks Market Volume: Kilograms million, 2004-2008 108
Figure 55: Poland Savory Snacks Market Segmentation I: % Share, by Value, 2008 109
Figure 56: Poland Savory Snacks Market Segmentation II: % Share, by Value, 2008 110
Figure 57: Poland Savory Snacks Market Share: % Share, by Value, 2008 111
Figure 58: Forces Driving Competition in the Savory Snacks Market in Poland, 2008 112
Figure 59: Drivers of Buyer Power in the Savory Snacks Market in Poland, 2008 113
Figure 60: Drivers of Supplier Power in the Savory Snacks Market in Poland, 2008 114
Figure 61: Factors Influencing the Likelihood of New Entrants in the Savory Snacks Market in Poland, 2008 115
Figure 62: Factors Influencing the Threat of Substitutes in the Savory Snacks Market in Poland, 2008 116
Figure 63: Drivers of Degree of Rivalry in the Savory Snacks Market in Poland, 2008 117
Figure 64: Revenues & Profitability: PepsiCo 121
Figure 65: Poland Savory Snacks Distribution: % Share, by Value, 2008 124
Figure 66: Poland Savory Snacks Market Value Forecast: $ million, 2008-2013 125
Figure 67: Poland Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013 126
Figure 68: South Africa Savory Snacks Market Value: $ million, 2004-2008 131
Figure 69: South Africa Savory Snacks Market Volume: Kilograms million, 2004-2008 132
Figure 70: South Africa Savory Snacks Market Segmentation: % Share, by Value, 2008 133
Figure 71: South Africa Savory Snacks Market Share: % Share, by Value, 2008 134
Figure 72: Forces Driving Competition in the Savory Snacks Market in South Africa, 2008 135
Figure 73: Drivers of Buyer Power in the Savory Snacks Market in South Africa, 2008 136
Figure 74: Drivers of Supplier Power in the Savory Snacks Market in South Africa, 2008 137
Figure 75: Factors Influencing the Likelihood of New Entrants in the Savory Snacks Market in South Africa, 2008 138
Figure 76: Factors Influencing the Threat of Substitutes in the Savory Snacks Market in South Africa, 2008 139
Figure 77: Drivers of Degree of Rivalry in the Savory Snacks Market in South Africa, 2008 140
Figure 78: Revenues & Profitability: PepsiCo 144
Figure 79: South Africa Savory Snacks Distribution: % Share, by Value, 2008 145
Figure 80: South Africa Savory Snacks Market Value Forecast: $ million, 2008-2013 146
Figure 81: South Africa Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013 147
Figure 82: Taiwan Savory Snacks Market Value: $ million, 2004-2008 152
Figure 83: Taiwan Savory Snacks Market Volume: Kilograms million, 2004-2008 153
Figure 84: Taiwan Savory Snacks Market Segmentation I: % Share, by Value, 2008 154
Figure 85: Taiwan Savory Snacks Market Segmentation II: % Share, by Value, 2008 155
Figure 86: Taiwan Savory Snacks Market Share: % Share, by Value, 2008 156
Figure 87: Forces Driving Competition in the Savory Snacks Market in Taiwan, 2008 157
Figure 88: Drivers of Buyer Power in the Savory Snacks Market in Taiwan, 2008 158
Figure 89: Drivers of Supplier Power in the Savory Snacks Market in Taiwan, 2008 159
Figure 90: Factors Influencing the Likelihood of New Entrants in the Savory Snacks Market in Taiwan, 2008 160
Figure 91: Factors Influencing the Threat of Substitutes in the Savory Snacks Market in Taiwan, 2008 161
Figure 92: Drivers of Degree of Rivalry in the Savory Snacks Market in Taiwan, 2008 162
Figure 93: Revenues & Profitability: PepsiCo 165
Figure 94: Taiwan Savory Snacks Distribution: % Share, by Value, 2008 167
Figure 95: Taiwan Savory Snacks Market Value Forecast: $ million, 2008-2013 168
Figure 96: Taiwan Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013 169