Summary

Countries covered: China

Private banking business has a long history of development in foreign countries. In developed countries, the private banking business with large capital capacity, wide range of business and stable operating income is favored by many commercial banks and develops rapidly .

In the past few years, the average profit margin of United States private banking business was over 35%, and the average annual earnings increased by 12%15%, which were far better than the general retail banking business' profitability. As managing these affluent private clients' funds is lucrative, and the profit is mainly from the stable fee income which won't greatly affected by market fluctuations, the competition of private banking business is increasing. Therefore, many commercial banks are extending their private banking business to the affluent middleclass customers, resulting in a ""civilian"" trend of private banking business.

China's first private bank institution was UBS, opened in Shanghai in 2005. Citi private bank opened subsequently in Shanghai in March 2006. In March 2007, Bank of China firstly started the domestic private banking business. Since then, China Merchants Bank, ICBC China and other local Banks as well as a number of foreign banks such as HSBC, SCB have launched private banking business in the Mainland in succession.

With the opening of China's banking sector for foreign capital, the financial sector competition is increasing. Domestic banks pay more attention to the innovation of financial products and services while innovative their internal mechanisms.

After the reform and openingup (after 1978), China gradually realized its private wealth accumulation. At present, China has formed a number of highincome groups mainly concentrated in the following three categories: private business operators, senior executives and professionals. With the further deepening of China's financial reform and the further opening of financial markets, China possesses the basic conditions to develop private banking business.

In recent years, with the rapid development of China's macro economy and the appreciation of RMB, the number of the rich and the average amount of assets are increasing year by year. China is one of the countries whose number of the rich grows fastest in the world. China's new rich has a great potential demand of private banking business. Whether from the investment or the asset management perspective, China is a fascinating market for private banks.

By reading this report, readers can get the following information:

The current development of Chinese private banking business
The development of foreign private banks in China
The development of local banks' private banks
The development characteristics of private banks in China
The development trend of Chinese private banking business

The following persons are recommended to purchase this report:

Private banks
Investors attention private banking business
Research institutes attention private banking business

1 Related Concepts of Private Banking
1.1 Definition
1.2 Development Course
1.3 History of Private Banking in China
1.4 Banks Developing Private Banking Business in China

(2-12 are foreign banks doing private banking business in China)
2 Citibank
2.1 Profiles of Citi Private Banking Business
2.2 China Citigroup Private Banking Business
2.2.1 Barriers
2.2.2 Development History in China
2.3 Operations
2.3.1 Main Business
2.3.2 Characteristics
2.3.3 Number of Customers
3 The Hong Kong and Shanghai Banking Corporation
3.1 Profiles of HSBC Private Banking Business
3.2 History and Status quo of HSBC Private Banking Business in China
3.2.1 Development Course of HSBC Private Banking Business in China
3.2.2 Barriers
3.2.3 Number of Customers
3.3 Profiles of HSBC's Private Banking Business in China
3.3.1 Main Business
3.3.2 Characteristics
4 The Bank of East Asia
4.1 Profiles of BEA's Private Banking Business
4.2 Profiles of BEA's Private Banking Business in China
4.2.1 Development Course
4.2.2 Main Business
4.2.3 Characteristics
4.3 Operations
4.3.1 Number of Customers
4.3.2 Fiduciary Assets
5 Standard Chartered Bank
5.1 Standard Chartered Private Banking Business Profiles
5.2 Profiles of SCB's Private Banking Business in China
5.2.1 Development History in China
5.2.2 Main Business
5.2.3 Characteristics of SCB's Private Banking Business in China
5.3 Operations of SCB's Private Banking in China
5.3.1 Number of Customers
5.3.2 Fiduciary Assets
6 BNP Paribas
7 Union Bank of Switzerland
8 Societe Generale (China) Limited
9 JPMorgan Chase
10 Deutsche Bank
11 American International Group
12 DBS Bank

(13-19 are China's domestic private banks)
13 Industrial and Commercial Bank of China
13.1 ICBC Private Banking Business Profiles
13.1.1 Development Course
13.1.2 Profiles of ICBC's Private Banking Business in China
13.1.3 Characteristics of Private Banking Business
13.2 Operations
13.2.1 Number of Customers
13.2.2 Fiduciary assets
14 Bank of China
15 China Construction Bank
16 CITIC Bank
17 China Merchants Bank
18 China Bank of communications
19 China Minsheng Bank

Selected Charts
Chart Distribution of Citibank Private Banking in China
Chart Number of Citibank Private Banking in China Clients in 2007-2011
Chart Distribution of HSBC Private Banking in China
Chart Number of HSBC Private Banking in China Clients in 2008-2011
Chart Distribution of BEA Private Banking in China
Chart Number of BEA Private Banking in China Clients in 2008-2011
Chart Distribution of SCB Private Banking in China
Chart Number of SCB Private Banking in China Clients in 2007-2011
Chart Distribution of BNP Paribas Private Banking in China
Chart Distribution of Union Bank of Switzerland Private Banking in China
Chart Number of JPMorgan Chase Private Banking Clients in China in 2008-2011
Chart Distribution of ICBC Private Banking
Chart Number of ICBC Private Banking Clients in 2008-2011
Chart Distribution of Merchants Bank Private Banking
Chart Number of Merchants Bank Private Banking Clients in 2007-2011