Chapter 1 Executive Summary 2
Brazil is home to the second largest conditioner market, the intensive conditioner category leads the market and displays rapid growth 2
China is expected to exhibit steady growth between 2009 and 2014 2
India leads the conditioner market in terms of value among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC conditioner market, value overview 17
BRIC conditioner market, volume overview 22
Chapter 4 Brazil 27
Value analysis (Brazilian Real), 2004−09 27
Value analysis (Brazilian Real), 2009−14 28
Value analysis (US dollars), 2004−09 30
Value analysis (US dollars), 2009−14 30
Volume analysis, 2004−09 32
Volume analysis, 2009−14 33
Company and brand share analysis 35
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 5 Russia 44
Value analysis (Russian Ruble), 2004−09 44
Value analysis (Russian Ruble), 2009−14 45
Value analysis (US dollars), 2004−09 47
Value analysis (US dollars), 2009−14 47
Volume analysis, 2004−09 49
Volume analysis, 2009−14 50
Company and brand share analysis 52
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 India 61
Value analysis (Indian Rupee), 2004−09 61
Value analysis (Indian Rupee), 2009−14 62
Value analysis (US dollars), 2004−09 64
Value analysis (US dollars), 2009−14 64
Volume analysis, 2004−09 66
Volume analysis, 2009−14 67
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 China 77
Value analysis (Yuan Renminbi), 2004−09 77
Value analysis (Yuan Renminbi), 2009−14 78
Value analysis (US dollars), 2004−09 80
Value analysis (US dollars), 2009−14 80
Volume analysis, 2004−09 82
Volume analysis, 2009−14 83
Company and brand share analysis 85
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 New Product Development 95
Product launches 2009: Brazil 95
Recent product launches 97
Product launches 2009: Russia 98
Recent product launches 100
Product launches 2009: India 101
Recent product launches 103
Product launches 2009: China 104
Recent product launches 106
Chapter 9 Research Methodology 107
Methodology overview 107
Secondary research 108
Market modeling 109
Creating an initial data model 109
Revising the initial data model 109
Creating a final estimate 110
Creating demographic value splits 110
Primary research 110
Data finalization 111
Ongoing research 111
Chapter 10 Appendix 112
Future readings 112
How to contact experts in your industry 112
Disclaimer 112
LIST OF FIGURES
Figure 1: Conditioner market, BRIC, value ($m), 2004−14 17
Figure 2: Conditioner market, BRIC, value ($m) , 2004−09 19
Figure 3: Conditioner market, BRIC, value ($m) , 2009−14 20
Figure 4: Conditioner market, BRIC, value growth analysis, 2004−14 21
Figure 5: Conditioner market, BRIC, volume (units, million), 2004−14 22
Figure 6: Conditioner market, BRIC, volume (units, million), 2004−09 24
Figure 7: Conditioner market, BRIC, volume (units, million), 2009–14 25
Figure 8: Conditioner market, BRIC, volume growth analysis, 2004−14 26
Figure 9: Conditioner, Brazil, value by segment (BRLm), 2004−14 29
Figure 10: Conditioner, Brazil, category growth comparison, by value, 2004−14 31
Figure 11: Conditioner, Brazil, volume by segment (units, million), 2004−14 34
Figure 12: Conditioner, Brazil, category growth comparison, by volume, 2004−14 34
Figure 13: Conditioner, Brazil, company share by value (%), 2008−09 37
Figure 14: Conditioner, Brazil, distribution channels by value (%), 2008−09 40
Figure 15: Conditioner, Russia, value by segment (RUBm), 2004−14 46
Figure 16: Conditioner, Russia, category growth comparison, by value, 2004−14 48
Figure 17: Conditioner, Russia, volume by segment (units, million), 2004−14 51
Figure 18: Conditioner, Russia, category growth comparison, by volume, 2004−14 51
Figure 19: Conditioner, Russia, company share by value (%), 2008−09 54
Figure 20: Conditioner, Russia, distribution channels by value (%), 2008−09 57
Figure 21: Conditioner, India, value by segment (INRm), 2004−14 63
Figure 22: Conditioner, India, category growth comparison, by value, 2004−14 65
Figure 23: Conditioner, India, volume by segment (units, million), 2004−14 68
Figure 24: Conditioner, India, category growth comparison, by volume, 2004−14 68
Figure 25: Conditioner, India, company share by value (%), 2008−09 70
Figure 26: Conditioner, India, distribution channels by value (%), 2008−09 73
Figure 27: Conditioner, China, value by segment (CNYm), 2004−14 79
Figure 28: Conditioner, China, category growth comparison, by value, 2004−14 81
Figure 29: Conditioner, China, volume by segment (units, million), 2004−14 84
Figure 30: Conditioner, China, category growth comparison, by volume, 2004−14 84
Figure 31: Conditioner, China, company share by value (%), 2008−09 87
Figure 32: Conditioner, China, distribution channels by value (%), 2008−09 91
Figure 33: Annual data review process 108
LIST OF TABLES
Table 1: Conditioner category definitions 5
Table 2: Conditioner distribution channels 6
Table 3: Conditioner market, BRIC, value ($m), 2004−14 18
Table 4: Conditioner market, BRIC, value ($m), 2004−09 19
Table 5: Conditioner market, BRIC, value ($m), 2009−14 20
Table 6: Conditioner market, BRIC, volume (units, million), 2004−14 23
Table 7: Conditioner market, BRIC, volume (units, million), 2004−09 24
Table 8: Conditioner market, BRIC, volume (units, million), 2009–14 25
Table 9: Conditioner, Brazil, value by segment (BRLm), 2004−09 27
Table 10: Conditioner, Brazil, value forecast by segment (BRLm), 2009−14 28
Table 11: Conditioner, Brazil, value by segment ($m), 2004−09 30
Table 12: Conditioner, Brazil, value forecast by segment ($m), 2009−14 30
Table 13: Conditioner, Brazil, volume by segment (units, million), 2004−09 32
Table 14: Conditioner, Brazil, volume forecast by segment (units, million), 2009−14 33
Table 15: Conditioner, Brazil, brand share by value (%), 2008−09 35
Table 16: Conditioner, Brazil, value by brand (BRLm), 2008−09 36
Table 17: Conditioner, Brazil, company share by value (%), 2008−09 38
Table 18: Conditioner, Brazil, value by company (BRLm), 2008−09 38
Table 19: Conditioner, Brazil, distribution channels by value (%), 2008−09 39
Table 20: Conditioner, Brazil, value by distribution channel (BRLm), 2008−09 39
Table 21: Conditioner, Brazil, expenditure per capita (BRL), 2004−09 41
Table 22: Conditioner, Brazil, forecast expenditure per capita (BRL), 2009−14 41
Table 23: Conditioner, Brazil, expenditure per capita ($), 2004−09 42
Table 24: Conditioner, Brazil, forecast expenditure per capita ($), 2009−14 42
Table 25: Conditioner, Brazil, consumption per capita (units), 2004−09 43
Table 26: Conditioner, Brazil, forecast consumption per capita (units), 2009−14 43
Table 27: Conditioner, Russia, value by segment (RUBm), 2004−09 44
Table 28: Conditioner, Russia, value forecast by segment (RUBm), 2009−14 45
Table 29: Conditioner, Russia, value by segment ($m), 2004−09 47
Table 30: Conditio |
