OVERVIEW
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Croatian Kuna), 2003−08 20
Value analysis (Croatian Kuna), 2008−13 21
Value analysis (US dollars), 2003−08 23
Value analysis (US dollars), 2008−13 23
Volume analysis, 2003−08 25
Volume analysis, 2008−13 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Unilever 36
Henkel AG & Co. KGaA 38
Chapter 5 Category Analysis: Bath & shower products 40
Value analysis (Croatian Kuna), 2003−08 40
Value analysis (Croatian Kuna), 2008−13 41
Value analysis (US dollars), 2003−08 43
Value analysis (US dollars), 2008−13 43
Volume analysis, 2003−08 45
Volume analysis, 2008−13 46
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Deodorants 56
Value analysis (Croatian Kuna), 2003−08 56
Value analysis (Croatian Kuna), 2008−13 57
Value analysis (US dollars), 2003−08 59
Value analysis (US dollars), 2008−13 60
Volume analysis, 2003−08 62
Volume analysis, 2008−13 63
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Soap 76
Value analysis (Croatian Kuna), 2003−08 76
Value analysis (Croatian Kuna), 2008−13 77
Value analysis (US dollars), 2003−08 79
Value analysis (US dollars), 2008−13 79
Volume analysis, 2003−08 81
Volume analysis, 2008−13 82
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Country Comparison 92
Value 92
Volume 96
Market share 100
Chapter 9 PESTLE Analysis 101
Summary 101
Political analysis 102
Economic analysis 105
Social analysis 109
Technology analysis 113
Legal analysis 116
Environmental analysis 120
Chapter 10 New Product Development 123
Product launches over time 123
Recent product launches 125
Chapter 11 Macroeconomic Profile 126
Macroeconomic indicators 126
Chapter 12 Research Methodology 132
Methodology overview 132
Secondary research 133
Market modeling 134
Creating an initial data model 134
Revising the initial data model 134
Creating a final estimate 135
Creating demographic value splits 135
Primary research 135
Data finalization 136
Ongoing research 136
Chapter 13 APPENDIX 137
Future readings 137
How to contact experts in your industry 137
Disclaimer 137
LIST OF FIGURES
Figure 1: Croatia personal hygiene value and value forecast, 2003−13 (HRKm, nominal prices) 22
Figure 2: Croatia personal hygiene category growth comparison, by value, 2003−13 24
Figure 3: Croatia personal hygiene volume and volume forecast, 2003−13 (units, million) 27
Figure 4: Croatia personal hygiene category growth comparison, by volume, 2003−13 27
Figure 5: Croatia personal hygiene company share, by value, 2007−08 (%) 29
Figure 6: Croatia personal hygiene distribution channels, by value, 2007−08 (%) 32
Figure 7: Croatia bath & shower products value and value forecast, 2003−13 (HRKm, nominal prices) 42
Figure 8: Croatia bath & shower products category growth comparison, by value, 2003−13 44
Figure 9: Croatia bath & shower products volume and volume forecast, 2003−13 (units, million) 47
Figure 10: Croatia bath & shower products category growth comparison, by volume, 2003−13 47
Figure 11: Croatia bath & shower products company share, by value, 2007−08 (%) 49
Figure 12: Croatia bath & shower products distribution channels, by value, 2007−08 (%) 52
Figure 13: Croatia deodorants value and value forecast, 2003−13 (HRKm, nominal prices) 58
Figure 14: Croatia deodorants category growth comparison, by value, 2003−13 61
Figure 15: Croatia deodorants volume and volume forecast, 2003−13 (units, million) 64
Figure 16: Croatia deodorants category growth comparison, by volume, 2003−13 64
Figure 17: Croatia deodorants company share, by value, 2007−08 (%) 66
Figure 18: Croatia deodorants distribution channels, by value, 2007−08 (%) 69
Figure 19: Croatia soap value and value forecast, 2003−13 (HRKm, nominal prices) 78
Figure 20: Croatia soap category growth comparison, by value, 2003−13 80
Figure 21: Croatia soap volume and volume forecast, 2003−13 (units, million) 83
Figure 22: Croatia soap category growth comparison, by volume, 2003−13 83
Figure 23: Croatia soap company share, by value, 2007−08 (%) 85
Figure 24: Croatia soap distribution channels, by value, 2007−08 (%) 88
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 93
Figure 26: Global personal hygiene market value, 2003–08, top five countries 95
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 97
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 99
Figure 29: Annual data review process 133
LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Croatia personal hygiene value, 2003−08 (HRKm, nominal prices) 20
Table 4: Croatia personal hygiene value forecast, 2008−13 (HRKm, nominal prices) 21
Table 5: Croatia personal hygiene value, 2003−08 ($m, nominal prices) 23
Table 6: Croatia personal hygiene value forecast, 2008−13 ($m, nominal prices) 23
Table 7: Croatia personal hygiene volume, 2003−08 (units, million) 25
Table 8: Croatia personal hygiene volume forecast, 2008−13 (units, million) 26
Table 9: Croatia personal hygiene brand share, by value, 2007−08 (%) 28
Table 10: Croatia personal hygiene value, by brand 2007−08 (HRKm, nominal prices) 28
Table 11: Croatia personal hygiene company share by value, 2007−08 (%) 30
Table 12: Croatia personal hygiene value, by company, 2007−08 (HRKm, nominal prices) 30
Table 13: Croatia personal hygiene distribution channels, by value, 2007−08 (%) 31
Table 14: Croatia personal hygiene value, by distribution channel, 2007−08 (HRKm, nominal prices) 31
Table 15: Croatia personal hygiene expenditure per capita, 2003−08 (HRK, nominal prices) 33
Table 16: Croatia personal hygiene forecast expenditure per capita, 2008−13 (HRK, nominal prices) 33
Table 17: Croatia personal hygiene expenditure per capita, 2003−08 ($, nominal prices) 34
Table 18: Croatia personal hygiene forecast expenditure per capita, 2008−13 ($, nominal prices) 34
Table 19: Croatia personal hygiene consumption per capita, 2003−08 (units) 35
Table 20: Croatia personal hygiene forecast consumption per capita, 2008−13 (units) 35
Table 21: Unilever key facts 36
Table 22: Henkel AG & Co. KGaA key facts 38
Table 23: Croatia bath & shower products value, 2003−08 (HRKm, nominal prices) 40
Table 24: Croatia bath & shower products value forecast, 2008−13 (HRKm, nominal prices) 41
Table 25: Croatia bath & shower products value, 2003−08 ($m, nominal prices) 43
Table 26: Croatia bath & shower products value fore |
