CHAPTER 1 FRAGRANCES IN TAIWAN 10 1.1 Market Overview 10 1.2 Market Value 12 1.3 Market Volume 13 1.4 Market Segmentation I 14 1.5 Market Segmentation II 15 1.6 Market Share 16 1.7 Five Forces Analysis 17 1.8 Distribution 25 1.9 Market Forecasts 26 CHAPTER 2 HAIRCARE IN TAIWAN 28 2.1 Market Overview 28 2.2 Market Value 30 2.3 Market Volume 31 2.4 Market Segmentation I 32 2.5 Market Segmentation II 33 2.6 Market Share 34 2.7 Five Forces Analysis 35 2.8 Distribution 41 2.9 Market Forecasts 42 CHAPTER 3 MAKE-UP IN TAIWAN 44 3.1 Market Overview 44 3.2 Market Value 46 3.3 Market Volume 47 3.4 Market Segmentation I 48 3.5 Market Segmentation II 49 3.6 Market Share 50 3.7 Five Forces Analysis 51 3.8 Distribution 60 3.9 Market Forecasts 61 CHAPTER 4 PERSONAL HYGIENE IN TAIWAN 63 4.1 Market Overview 63 4.2 Market Value 65 4.3 Market Volume 66 4.4 Market Segmentation I 67 4.5 Market Segmentation II 68 4.6 Market Share 69 4.7 Five Forces Analysis 70 4.8 Distribution 76 4.9 Market Forecasts 77 CHAPTER 5 MACROECONOMIC INDICATORS 79 CHAPTER 6 APPENDIX 81 6.1 Data Research Methodology 81
LIST OF TABLES Table 1: Taiwan Fragrances Market Value: $ million, 2004-2008 12 Table 2: Taiwan Fragrances Market Volume: Units million, 2004-2008 13 Table 3: Taiwan Fragrances Market Segmentation I: % Share, by Value, 2008 14 Table 4: Taiwan Fragrances Market Segmentation II: % Share, by Value, 2008 15 Table 5: Taiwan Fragrances Market Share: % Share, by Value, 2008 16 Table 6: Taiwan Fragrances Distribution: % Share, by Value, 2008 25 Table 7: Taiwan Fragrances Market Value Forecast: $ million, 2008-2013 26 Table 8: Taiwan Fragrances Market Volume Forecast: Units million, 2008-2013 27 Table 9: Taiwan Haircare Market Value: $ million, 2004-2008 30 Table 10: Taiwan Haircare Market Volume: Units million, 2004-2008 31 Table 11: Taiwan Haircare Market Segmentation I: % Share, by Value, 2008 32 Table 12: Taiwan Haircare Market Segmentation II: % Share, by Value, 2008 33 Table 13: Taiwan Haircare Market Share: % Share, by Value, 2008 34 Table 14: Taiwan Haircare Distribution: % Share, by Value, 2008 41 Table 15: Taiwan Haircare Market Value Forecast: $ million, 2008-2013 42 Table 16: Taiwan Haircare Market Volume Forecast: Units million, 2008-2013 43 Table 17: Taiwan Make-Up Market Value: $ million, 2004-2008 46 Table 18: Taiwan Make-Up Market Volume: Units million, 2004-2008 47 Table 19: Taiwan Make-Up Market Segmentation I: % Share, by Value, 2008 48 Table 20: Taiwan Make-Up Market Segmentation II: % Share, by Value, 2008 49 Table 21: Taiwan Make-Up Market Share: % Share, by Value, 2008 50 Table 22: Taiwan Make-Up Distribution: % Share, by Value, 2008 60 Table 23: Taiwan Make-Up Market Value Forecast: $ million, 2008-2013 61 Table 24: Taiwan Make-Up Market Volume Forecast: Units million, 2008-2013 62 Table 25: Taiwan Personal Hygiene Market Value: $ million, 2004-2008 65 Table 26: Taiwan Personal Hygiene Market Volume: Units million, 2004-2008 66 Table 27: Taiwan Personal Hygiene Market Segmentation I: % Share, by Value, 2008 67 Table 28: Taiwan Personal Hygiene Market Segmentation II: % Share, by Value, 2008 68 Table 29: Taiwan Personal Hygiene Market Share: % Share, by Value, 2008 69 Table 30: Taiwan Personal Hygiene Distribution: % Share, by Value, 2008 76 Table 31: Taiwan Personal Hygiene Market Value Forecast: $ million, 2008-2013 77 Table 32: Taiwan Personal Hygiene Market Volume Forecast: Units million, 2008-2013 78 Table 33: Taiwan Size of Population (million) , 2004-2008 79 Table 34: Taiwan GDP (Constant 2000 Prices, $ billion), 2004-2008 79 Table 35: Taiwan Inflation, 2004-2008 80 Table 36: Taiwan Exchange Rate, 2004-2008 80
LIST OF FIGURES Figure 1: Taiwan Fragrances Market Value: $ million, 2004-2008 12 Figure 2: Taiwan Fragrances Market Volume: Units million, 2004-2008 13 Figure 3: Taiwan Fragrances Market Segmentation I: % Share, by Value, 2008 14 Figure 4: Taiwan Fragrances Market Segmentation II: % Share, by Value, 2008 15 Figure 5: Taiwan Fragrances Market Share: % Share, by Value, 2008 16 Figure 6: Forces Driving Competition in the Fragrances Market in Taiwan, 2008 17 Figure 7: Drivers of Buyer Power in the Fragrances Market in Taiwan, 2008 19 Figure 8: Drivers of Supplier Power in the Fragrances Market in Taiwan, 2008 20 Figure 9: Factors Influencing the Likelihood of New Entrants in the Fragrances Market in Taiwan, 2008 21 Figure 10: Factors Influencing the Threat of Substitutes in the Fragrances Market in Taiwan, 2008 23 Figure 11: Drivers of Degree of Rivalry in the Fragrances Market in Taiwan, 2008 24 Figure 12: Taiwan Fragrances Distribution: % Share, by Value, 2008 25 Figure 13: Taiwan Fragrances Market Value Forecast: $ million, 2008-2013 26 Figure 14: Taiwan Fragrances Market Volume Forecast: Units million, 2008-2013 27 Figure 15: Taiwan Haircare Market Value: $ million, 2004-2008 30 Figure 16: Taiwan Haircare Market Volume: Units million, 2004-2008 31 Figure 17: Taiwan Haircare Market Segmentation I: % Share, by Value, 2008 32 Figure 18: Taiwan Haircare Market Segmentation II: % Share, by Value, 2008 33 Figure 19: Taiwan Haircare Market Share: % Share, by Value, 2008 34 Figure 20: Forces Driving Competition in the Haircare Market in Taiwan, 2008 35 Figure 21: Drivers of Buyer Power in the Haircare Market in Taiwan, 2008 36 Figure 22: Drivers of Supplier Power in the Haircare Market in Taiwan, 2008 37 Figure 23: Factors Influencing the Likelihood of New Entrants in the Haircare Market in Taiwan, 2008 38 Figure 24: Factors Influencing the Threat of Substitutes in the Haircare Market in Taiwan, 2008 39 Figure 25: Drivers of Degree of Rivalry in the Haircare Market in Taiwan, 2008 40 Figure 26: Taiwan Haircare Distribution: % Share, by Value, 2008 41 Figure 27: Taiwan Haircare Market Value Forecast: $ million, 2008-2013 42 Figure 28: Taiwan Haircare Market Volume Forecast: Units million, 2008-2013 43 Figure 29: Taiwan Make-Up Market Value: $ million, 2004-2008 46 Figure 30: Taiwan Make-Up Market Volume: Units million, 2004-2008 47 Figure 31: Taiwan Make-Up Market Segmentation I: % Share, by Value, 2008 48 Figure 32: Taiwan Make-Up Market Segmentation II: % Share, by Value, 2008 49 Figure 33: Taiwan Make-Up Market Share: % Share, by Value, 2008 50 Figure 34: Forces Driving Competition in the Make-Up Market in Taiwan, 2008 51 Figure 35: Drivers of Buyer Power in the Make-Up Market in Taiwan, 2008 53 Figure 36: Drivers of Supplier Power in the Make-Up Market in Taiwan, 2008 55 Figure 37: Factors Influencing the Likelihood of New Entrants in the Make-Up Market in Taiwan, 2008 56 Figure 38: Factors Influencing the Threat of Substitutes in the Make-Up Market in Taiwan, 2008 58 Figure 39: Drivers of Degree of Rivalry in the Make-Up Market in Taiwan, 2008 59 Figure 40: Taiwan Make-Up Distribution: % Share, by Value, 2008 60 Figure 41: Taiwan Make-Up Market Value Forecast: $ million, 2008-2013 61 Figure 42: Taiwan Make-Up Market Volume Forecast: Units million, 2008-2013 62 Figure 43: Taiwan Personal Hygiene Market Value: $ million, 2004-2008 65 Figure 44: Taiwan Personal Hygiene Market Volume: Units million, 2004-2008 66 Figure 45: Taiwan Personal Hygiene Market Segmentation I: % Share, by Value, 2008 67 Figure 46: Taiwan Personal Hygiene Market Segmentation II: % Share, by Value, 2008 68 Figure 47: Taiwan Personal Hygiene Market Share: % Share, by Value, 2008 69 Figure 48: Forces Driving Competition in the Personal Hygiene Market in Taiwan, 2008 70 Figure 49: Drivers of Buyer Power in the Personal Hygiene Market in Taiwa
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