CHAPTER 1 FRAGRANCES IN POLAND 10 1.1 Market Overview 10 1.2 Market Value 12 1.3 Market Volume 13 1.4 Market Segmentation I 14 1.5 Market Segmentation II 15 1.6 Market Share 16 1.7 Five Forces Analysis 17 1.8 Distribution 24 1.9 Market Forecasts 25 CHAPTER 2 HAIRCARE IN POLAND 27 2.1 Market Overview 27 2.2 Market Value 29 2.3 Market Volume 30 2.4 Market Segmentation I 31 2.5 Market Segmentation II 32 2.6 Market Share 33 2.7 Five Forces Analysis 34 2.8 Distribution 41 2.9 Market Forecasts 42 CHAPTER 3 MAKE-UP IN POLAND 44 3.1 Market Overview 44 3.2 Market Value 46 3.3 Market Volume 47 3.4 Market Segmentation I 48 3.5 Market Segmentation II 49 3.6 Market Share 50 3.7 Five Forces Analysis 51 3.8 Distribution 59 3.9 Market Forecasts 60 CHAPTER 4 PERSONAL HYGIENE IN POLAND 62 4.1 Market Overview 62 4.2 Market Value 64 4.3 Market Volume 65 4.4 Market Segmentation I 66 4.5 Market Segmentation II 67 4.6 Market Share 68 4.7 Five Forces Analysis 69 4.8 Distribution 77 4.9 Market Forecasts 78 CHAPTER 5 MACROECONOMIC INDICATORS 80 CHAPTER 6 APPENDIX 82 6.1 Data Research Methodology 82
LIST OF TABLES Table 1: Poland Fragrances Market Value: $ million, 2004-2008 12 Table 2: Poland Fragrances Market Volume: Units million, 2004-2008 13 Table 3: Poland Fragrances Market Segmentation I: % Share, by Value, 2008 14 Table 4: Poland Fragrances Market Segmentation II: % Share, by Value, 2008 15 Table 5: Poland Fragrances Market Share: % Share, by Value, 2008 16 Table 6: Poland Fragrances Distribution: % Share, by Value, 2008 24 Table 7: Poland Fragrances Market Value Forecast: $ million, 2008-2013 25 Table 8: Poland Fragrances Market Volume Forecast: Units million, 2008-2013 26 Table 9: Poland Haircare Market Value: $ million, 2004-2008 29 Table 10: Poland Haircare Market Volume: Units million, 2004-2008 30 Table 11: Poland Haircare Market Segmentation I: % Share, by Value, 2008 31 Table 12: Poland Haircare Market Segmentation II: % Share, by Value, 2008 32 Table 13: Poland Haircare Market Share: % Share, by Value, 2008 33 Table 14: Poland Haircare Distribution: % Share, by Value, 2008 41 Table 15: Poland Haircare Market Value Forecast: $ million, 2008-2013 42 Table 16: Poland Haircare Market Volume Forecast: Units million, 2008-2013 43 Table 17: Poland Make-Up Market Value: $ million, 2004-2008 46 Table 18: Poland Make-Up Market Volume: Units million, 2004-2008 47 Table 19: Poland Make-Up Market Segmentation I: % Share, by Value, 2008 48 Table 20: Poland Make-Up Market Segmentation II: % Share, by Value, 2008 49 Table 21: Poland Make-Up Market Share: % Share, by Value, 2008 50 Table 22: Poland Make-Up Distribution: % Share, by Value, 2008 59 Table 23: Poland Make-Up Market Value Forecast: $ million, 2008-2013 60 Table 24: Poland Make-Up Market Volume Forecast: Units million, 2008-2013 61 Table 25: Poland Personal Hygiene Market Value: $ million, 2004-2008 64 Table 26: Poland Personal Hygiene Market Volume: Units million, 2004-2008 65 Table 27: Poland Personal Hygiene Market Segmentation I: % Share, by Value, 2008 66 Table 28: Poland Personal Hygiene Market Segmentation II: % Share, by Value, 2008 67 Table 29: Poland Personal Hygiene Market Share: % Share, by Value, 2008 68 Table 30: Poland Personal Hygiene Distribution: % Share, by Value, 2008 77 Table 31: Poland Personal Hygiene Market Value Forecast: $ million, 2008-2013 78 Table 32: Poland Personal Hygiene Market Volume Forecast: Units million, 2008-2013 79 Table 33: Poland Size of Population (million) , 2004-2008 80 Table 34: Poland GDP (Constant 2000 Prices, $ billion), 2004-2008 80 Table 35: Poland Inflation, 2004-2008 81 Table 36: Poland Exchange Rate, 2004-2008 81
LIST OF FIGURES Figure 1: Poland Fragrances Market Value: $ million, 2004-2008 12 Figure 2: Poland Fragrances Market Volume: Units million, 2004-2008 13 Figure 3: Poland Fragrances Market Segmentation I: % Share, by Value, 2008 14 Figure 4: Poland Fragrances Market Segmentation II: % Share, by Value, 2008 15 Figure 5: Poland Fragrances Market Share: % Share, by Value, 2008 16 Figure 6: Forces Driving Competition in the Fragrances Market in Poland, 2008 17 Figure 7: Drivers of Buyer Power in the Fragrances Market in Poland, 2008 19 Figure 8: Drivers of Supplier Power in the Fragrances Market in Poland, 2008 20 Figure 9: Factors Influencing the Likelihood of New Entrants in the Fragrances Market in Poland, 2008 21 Figure 10: Factors Influencing the Threat of Substitutes in the Fragrances Market in Poland, 2008 22 Figure 11: Drivers of Degree of Rivalry in the Fragrances Market in Poland, 2008 23 Figure 12: Poland Fragrances Distribution: % Share, by Value, 2008 24 Figure 13: Poland Fragrances Market Value Forecast: $ million, 2008-2013 25 Figure 14: Poland Fragrances Market Volume Forecast: Units million, 2008-2013 26 Figure 15: Poland Haircare Market Value: $ million, 2004-2008 29 Figure 16: Poland Haircare Market Volume: Units million, 2004-2008 30 Figure 17: Poland Haircare Market Segmentation I: % Share, by Value, 2008 31 Figure 18: Poland Haircare Market Segmentation II: % Share, by Value, 2008 32 Figure 19: Poland Haircare Market Share: % Share, by Value, 2008 33 Figure 20: Forces Driving Competition in the Haircare Market in Poland, 2008 34 Figure 21: Drivers of Buyer Power in the Haircare Market in Poland, 2008 36 Figure 22: Drivers of Supplier Power in the Haircare Market in Poland, 2008 37 Figure 23: Factors Influencing the Likelihood of New Entrants in the Haircare Market in Poland, 2008 38 Figure 24: Factors Influencing the Threat of Substitutes in the Haircare Market in Poland, 2008 39 Figure 25: Drivers of Degree of Rivalry in the Haircare Market in Poland, 2008 40 Figure 26: Poland Haircare Distribution: % Share, by Value, 2008 41 Figure 27: Poland Haircare Market Value Forecast: $ million, 2008-2013 42 Figure 28: Poland Haircare Market Volume Forecast: Units million, 2008-2013 43 Figure 29: Poland Make-Up Market Value: $ million, 2004-2008 46 Figure 30: Poland Make-Up Market Volume: Units million, 2004-2008 47 Figure 31: Poland Make-Up Market Segmentation I: % Share, by Value, 2008 48 Figure 32: Poland Make-Up Market Segmentation II: % Share, by Value, 2008 49 Figure 33: Poland Make-Up Market Share: % Share, by Value, 2008 50 Figure 34: Forces Driving Competition in the Make-Up Market in Poland, 2008 51 Figure 35: Drivers of Buyer Power in the Make-Up Market in Poland, 2008 53 Figure 36: Drivers of Supplier Power in the Make-Up Market in Poland, 2008 54 Figure 37: Factors Influencing the Likelihood of New Entrants in the Make-Up Market in Poland, 2008 55 Figure 38: Factors Influencing the Threat of Substitutes in the Make-Up Market in Poland, 2008 57 Figure 39: Drivers of Degree of Rivalry in the Make-Up Market in Poland, 2008 58 Figure 40: Poland Make-Up Distribution: % Share, by Value, 2008 59 Figure 41: Poland Make-Up Market Value Forecast: $ million, 2008-2013 60 Figure 42: Poland Make-Up Market Volume Forecast: Units million, 2008-2013 61 Figure 43: Poland Personal Hygiene Market Value: $ million, 2004-2008 64 Figure 44: Poland Personal Hygiene Market Volume: Units million, 2004-2008 65 Figure 45: Poland Personal Hygiene Market Segmentation I: % Share, by Value, 2008 66 Figure 46: Poland Personal Hygiene Market Segmentation II: % Share, by Value, 2008 67 Figure 47: Poland Personal Hygiene Market Share: % Share, by Value, 2008 68 Figure 48: Forces Driving Competition in the Personal Hygiene Market in Poland, 2008 69 Figure 49: Drivers of Buyer Power in the Personal Hygiene Market i
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