CHAPTER 1 FRAGRANCES IN HONG KONG 10 1.1 Market Overview 10 1.2 Market Value 12 1.3 Market Volume 13 1.4 Market Segmentation 14 1.5 Market Share 15 1.6 Five Forces Analysis 16 1.7 Distribution 24 1.8 Market Forecasts 25 CHAPTER 2 HAIRCARE IN HONG KONG 27 2.1 Market Overview 27 2.2 Market Value 29 2.3 Market Volume 30 2.4 Market Segmentation 31 2.5 Market Share 32 2.6 Five Forces Analysis 33 2.7 Distribution 40 2.8 Market Forecasts 41 CHAPTER 3 PERSONAL HYGIENE IN HONG KONG 43 3.1 Market Overview 43 3.2 Market Value 45 3.3 Market Volume 46 3.4 Market Segmentation 47 3.5 Market Share 48 3.6 Five Forces Analysis 49 3.7 Distribution 55 3.8 Market Forecasts 56 CHAPTER 4 SUNCARE IN HONG KONG 58 4.1 Market Overview 58 4.2 Market Value 60 4.3 Market Volume 61 4.4 Market Segmentation 62 4.5 Market Share 63 4.6 Five Forces Analysis 64 4.7 Distribution 70 4.8 Market Forecasts 71 CHAPTER 5 MACROECONOMIC INDICATORS 73 CHAPTER 6 APPENDIX 75 6.1 Data Research Methodology 75
LIST OF TABLES Table 1: Hong Kong Fragrances Market Value: $ million, 2004-2008 12 Table 2: Hong Kong Fragrances Market Volume: Units million, 2004-2008 13 Table 3: Hong Kong Fragrances Market Segmentation: % Share, by Value, 2008 14 Table 4: Hong Kong Fragrances Market Share: % Share, by Value, 2008 15 Table 5: Hong Kong Fragrances Distribution: % Share, by Value, 2008 24 Table 6: Hong Kong Fragrances Market Value Forecast: $ million, 2008-2013 25 Table 7: Hong Kong Fragrances Market Volume Forecast: Units million, 2008-2013 26 Table 8: Hong Kong Haircare Market Value: $ million, 2004-2008 29 Table 9: Hong Kong Haircare Market Volume: Liters million, 2004-2008 30 Table 10: Hong Kong Haircare Market Segmentation: % Share, by Value, 2008 31 Table 11: Hong Kong Haircare Market Share: % Share, by Value, 2008 32 Table 12: Hong Kong Haircare Distribution: % Share, by Value, 2008 40 Table 13: Hong Kong Haircare Market Value Forecast: $ million, 2008-2013 41 Table 14: Hong Kong Haircare Market Volume Forecast: Liters million, 2008-2013 42 Table 15: Hong Kong Personal Hygiene Market Value: $ million, 2004-2008 45 Table 16: Hong Kong Personal Hygiene Market Volume: Units million, 2004-2008 46 Table 17: Hong Kong Personal Hygiene Market Segmentation: % Share, by Value, 2008 47 Table 18: Hong Kong Personal Hygiene Market Share: % Share, by Value, 2008 48 Table 19: Hong Kong Personal Hygiene Distribution: % Share, by Value, 2008 55 Table 20: Hong Kong Personal Hygiene Market Value Forecast: $ million, 2008-2013 56 Table 21: Hong Kong Personal Hygiene Market Volume Forecast: Units million, 2008-2013 57 Table 22: Hong Kong Suncare Market Value: $ million, 2004-2008 60 Table 23: Hong Kong Suncare Market Volume: Units million, 2004-2008 61 Table 24: Hong Kong Suncare Market Segmentation: % Share, by Value, 2008 62 Table 25: Hong Kong Suncare Market Share: % Share, by Value, 2008 63 Table 26: Hong Kong Suncare Distribution: % Share, by Value, 2008 70 Table 27: Hong Kong Suncare Market Value Forecast: $ million, 2008-2013 71 Table 28: Hong Kong Suncare Market Volume Forecast: Units million, 2008-2013 72 Table 29: Hong Kong Size of Population (million) , 2004-2008 73 Table 30: Hong Kong GDP (Constant 2000 Prices, $ billion), 2004-2008 73 Table 31: Hong Kong Inflation, 2004-2008 74 Table 32: Hong Kong Exchange Rate, 2004-2008 74
LIST OF FIGURES Figure 1: Hong Kong Fragrances Market Value: $ million, 2004-2008 12 Figure 2: Hong Kong Fragrances Market Volume: Units million, 2004-2008 13 Figure 3: Hong Kong Fragrances Market Segmentation: % Share, by Value, 2008 14 Figure 4: Hong Kong Fragrances Market Share: % Share, by Value, 2008 15 Figure 5: Forces Driving Competition in the Fragrances Market in Hong Kong, 2008 16 Figure 6: Drivers of Buyer Power in the Fragrances Market in Hong Kong, 2008 18 Figure 7: Drivers of Supplier Power in the Fragrances Market in Hong Kong, 2008 19 Figure 8: Factors Influencing the Likelihood of New Entrants in the Fragrances Market in Hong Kong, 2008 20 Figure 9: Factors Influencing the Threat of Substitutes in the Fragrances Market in Hong Kong, 2008 22 Figure 10: Drivers of Degree of Rivalry in the Fragrances Market in Hong Kong, 2008 23 Figure 11: Hong Kong Fragrances Distribution: % Share, by Value, 2008 24 Figure 12: Hong Kong Fragrances Market Value Forecast: $ million, 2008-2013 25 Figure 13: Hong Kong Fragrances Market Volume Forecast: Units million, 2008-2013 26 Figure 14: Hong Kong Haircare Market Value: $ million, 2004-2008 29 Figure 15: Hong Kong Haircare Market Volume: Liters million, 2004-2008 30 Figure 16: Hong Kong Haircare Market Segmentation: % Share, by Value, 2008 31 Figure 17: Hong Kong Haircare Market Share: % Share, by Value, 2008 32 Figure 18: Forces Driving Competition in the Haircare Market in Hong Kong, 2008 33 Figure 19: Drivers of Buyer Power in the Haircare Market in Hong Kong, 2008 35 Figure 20: Drivers of Supplier Power in the Haircare Market in Hong Kong, 2008 36 Figure 21: Factors Influencing the Likelihood of New Entrants in the Haircare Market in Hong Kong, 2008 37 Figure 22: Factors Influencing the Threat of Substitutes in the Haircare Market in Hong Kong, 2008 38 Figure 23: Drivers of Degree of Rivalry in the Haircare Market in Hong Kong, 2008 39 Figure 24: Hong Kong Haircare Distribution: % Share, by Value, 2008 40 Figure 25: Hong Kong Haircare Market Value Forecast: $ million, 2008-2013 41 Figure 26: Hong Kong Haircare Market Volume Forecast: Liters million, 2008-2013 42 Figure 27: Hong Kong Personal Hygiene Market Value: $ million, 2004-2008 45 Figure 28: Hong Kong Personal Hygiene Market Volume: Units million, 2004-2008 46 Figure 29: Hong Kong Personal Hygiene Market Segmentation: % Share, by Value, 2008 47 Figure 30: Hong Kong Personal Hygiene Market Share: % Share, by Value, 2008 48 Figure 31: Forces Driving Competition in the Personal Hygiene Market in Hong Kong, 2008 49 Figure 32: Drivers of Buyer Power in the Personal Hygiene Market in Hong Kong, 2008 50 Figure 33: Drivers of Supplier Power in the Personal Hygiene Market in Hong Kong, 2008 51 Figure 34: Factors Influencing the Likelihood of New Entrants in the Personal Hygiene Market in Hong Kong, 2008 52 Figure 35: Factors Influencing the Threat of Substitutes in the Personal Hygiene Market in Hong Kong, 2008 53 Figure 36: Drivers of Degree of Rivalry in the Personal Hygiene Market in Hong Kong, 2008 54 Figure 37: Hong Kong Personal Hygiene Distribution: % Share, by Value, 2008 55 Figure 38: Hong Kong Personal Hygiene Market Value Forecast: $ million, 2008-2013 56 Figure 39: Hong Kong Personal Hygiene Market Volume Forecast: Units million, 2008-2013 57 Figure 40: Hong Kong Suncare Market Value: $ million, 2004-2008 60 Figure 41: Hong Kong Suncare Market Volume: Units million, 2004-2008 61 Figure 42: Hong Kong Suncare Market Segmentation: % Share, by Value, 2008 62 Figure 43: Hong Kong Suncare Market Share: % Share, by Value, 2008 63 Figure 44: Forces Driving Competition in the Suncare Market in Hong Kong, 2008 64 Figure 45: Drivers of Buyer Power in the Suncare Market in Hong Kong, 2008 65 Figure 46: Drivers of Supplier Power in the Suncare Market in Hong Kong, 2008 66 Figure 47: Factors Influencing the Likelihood of New Entrants in the Suncare Market in Hong Kong, 2008 67 Figure 48: Factors Influencing the Threat of Substitutes in the Suncare Market in Hong Kong, 2008 68 Figure 49: Drivers of Degree of Rivalry in the Suncare Market in Hong Kong, 2008 69 Figure 50: Hong Kong Suncare Distribution: % Share, by Value, 2008 70 Figure 51: Hong Kong Suncare M
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