CHAPTER 1 FRAGRANCES IN DENMARK 10 1.1 Market Overview 10 1.2 Market Value 12 1.3 Market Volume 13 1.4 Market Segmentation I 14 1.5 Market Segmentation II 15 1.6 Market Share 16 1.7 Five Forces Analysis 17 1.8 Distribution 24 1.9 Market Forecasts 25 CHAPTER 2 HAIRCARE IN DENMARK 27 2.1 Market Overview 27 2.2 Market Value 29 2.3 Market Volume 30 2.4 Market Segmentation I 31 2.5 Market Segmentation II 32 2.6 Market Share 33 2.7 Five Forces Analysis 34 2.8 Distribution 42 2.9 Market Forecasts 43 CHAPTER 3 MAKE-UP IN DENMARK 45 3.1 Market Overview 45 3.2 Market Value 47 3.3 Market Volume 48 3.4 Market Segmentation I 49 3.5 Market Segmentation II 50 3.6 Market Share 51 3.7 Five Forces Analysis 52 3.8 Distribution 60 3.9 Market Forecasts 61 CHAPTER 4 PERSONAL HYGIENE IN DENMARK 63 4.1 Market Overview 63 4.2 Market Value 65 4.3 Market Volume 66 4.4 Market Segmentation I 67 4.5 Market Segmentation II 68 4.6 Market Share 69 4.7 Five Forces Analysis 70 4.8 Distribution 78 4.9 Market Forecasts 79 CHAPTER 5 MACROECONOMIC INDICATORS 81 CHAPTER 6 APPENDIX 83 6.1 Data Research Methodology 83
LIST OF TABLES Table 1: Denmark Fragrances Market Value: $ million, 2004-2008 12 Table 2: Denmark Fragrances Market Volume: Units million, 2004-2008 13 Table 3: Denmark Fragrances Market Segmentation I: % Share, by Value, 2008 14 Table 4: Denmark Fragrances Market Segmentation II: % Share, by Value, 2008 15 Table 5: Denmark Fragrances Market Share: % Share, by Value, 2008 16 Table 6: Denmark Fragrances Distribution: % Share, by Value, 2008 24 Table 7: Denmark Fragrances Market Value Forecast: $ million, 2008-2013 25 Table 8: Denmark Fragrances Market Volume Forecast: Units million, 2008-2013 26 Table 9: Denmark Haircare Market Value: $ million, 2004-2008 29 Table 10: Denmark Haircare Market Volume: Units million, 2004-2008 30 Table 11: Denmark Haircare Market Segmentation I: % Share, by Value, 2008 31 Table 12: Denmark Haircare Market Segmentation II: % Share, by Value, 2008 32 Table 13: Denmark Haircare Market Share: % Share, by Value, 2008 33 Table 14: Denmark Haircare Distribution: % Share, by Value, 2008 42 Table 15: Denmark Haircare Market Value Forecast: $ million, 2008-2013 43 Table 16: Denmark Haircare Market Volume Forecast: Units million, 2008-2013 44 Table 17: Denmark Make-Up Market Value: $ million, 2004-2008 47 Table 18: Denmark Make-Up Market Volume: Units million, 2004-2008 48 Table 19: Denmark Make-Up Market Segmentation I: % Share, by Value, 2008 49 Table 20: Denmark Make-Up Market Segmentation II: % Share, by Value, 2008 50 Table 21: Denmark Make-Up Market Share: % Share, by Value, 2008 51 Table 22: Denmark Make-Up Distribution: % Share, by Value, 2008 60 Table 23: Denmark Make-Up Market Value Forecast: $ million, 2008-2013 61 Table 24: Denmark Make-Up Market Volume Forecast: Units million, 2008-2013 62 Table 25: Denmark Personal Hygiene Market Value: $ million, 2004-2008 65 Table 26: Denmark Personal Hygiene Market Volume: Units million, 2004-2008 66 Table 27: Denmark Personal Hygiene Market Segmentation I: % Share, by Value, 2008 67 Table 28: Denmark Personal Hygiene Market Segmentation II: % Share, by Value, 2008 68 Table 29: Denmark Personal Hygiene Market Share: % Share, by Value, 2008 69 Table 30: Denmark Personal Hygiene Distribution: % Share, by Value, 2008 78 Table 31: Denmark Personal Hygiene Market Value Forecast: $ million, 2008-2013 79 Table 32: Denmark Personal Hygiene Market Volume Forecast: Units million, 2008-2013 80 Table 33: Denmark Size of Population (million) , 2004-2008 81 Table 34: Denmark GDP (Constant 2000 Prices, $ billion), 2004-2008 81 Table 35: Denmark Inflation, 2004-2008 82 Table 36: Denmark Exchange Rate, 2004-2008 82
LIST OF FIGURES Figure 1: Denmark Fragrances Market Value: $ million, 2004-2008 12 Figure 2: Denmark Fragrances Market Volume: Units million, 2004-2008 13 Figure 3: Denmark Fragrances Market Segmentation I: % Share, by Value, 2008 14 Figure 4: Denmark Fragrances Market Segmentation II: % Share, by Value, 2008 15 Figure 5: Denmark Fragrances Market Share: % Share, by Value, 2008 16 Figure 6: Forces Driving Competition in the Fragrances Market in Denmark, 2008 17 Figure 7: Drivers of Buyer Power in the Fragrances Market in Denmark, 2008 19 Figure 8: Drivers of Supplier Power in the Fragrances Market in Denmark, 2008 20 Figure 9: Factors Influencing the Likelihood of New Entrants in the Fragrances Market in Denmark, 2008 21 Figure 10: Factors Influencing the Threat of Substitutes in the Fragrances Market in Denmark, 2008 22 Figure 11: Drivers of Degree of Rivalry in the Fragrances Market in Denmark, 2008 23 Figure 12: Denmark Fragrances Distribution: % Share, by Value, 2008 24 Figure 13: Denmark Fragrances Market Value Forecast: $ million, 2008-2013 25 Figure 14: Denmark Fragrances Market Volume Forecast: Units million, 2008-2013 26 Figure 15: Denmark Haircare Market Value: $ million, 2004-2008 29 Figure 16: Denmark Haircare Market Volume: Units million, 2004-2008 30 Figure 17: Denmark Haircare Market Segmentation I: % Share, by Value, 2008 31 Figure 18: Denmark Haircare Market Segmentation II: % Share, by Value, 2008 32 Figure 19: Denmark Haircare Market Share: % Share, by Value, 2008 33 Figure 20: Forces Driving Competition in the Haircare Market in Denmark, 2008 34 Figure 21: Drivers of Buyer Power in the Haircare Market in Denmark, 2008 36 Figure 22: Drivers of Supplier Power in the Haircare Market in Denmark, 2008 38 Figure 23: Factors Influencing the Likelihood of New Entrants in the Haircare Market in Denmark, 2008 39 Figure 24: Factors Influencing the Threat of Substitutes in the Haircare Market in Denmark, 2008 40 Figure 25: Drivers of Degree of Rivalry in the Haircare Market in Denmark, 2008 41 Figure 26: Denmark Haircare Distribution: % Share, by Value, 2008 42 Figure 27: Denmark Haircare Market Value Forecast: $ million, 2008-2013 43 Figure 28: Denmark Haircare Market Volume Forecast: Units million, 2008-2013 44 Figure 29: Denmark Make-Up Market Value: $ million, 2004-2008 47 Figure 30: Denmark Make-Up Market Volume: Units million, 2004-2008 48 Figure 31: Denmark Make-Up Market Segmentation I: % Share, by Value, 2008 49 Figure 32: Denmark Make-Up Market Segmentation II: % Share, by Value, 2008 50 Figure 33: Denmark Make-Up Market Share: % Share, by Value, 2008 51 Figure 34: Forces Driving Competition in the Make-Up Market in Denmark, 2008 52 Figure 35: Drivers of Buyer Power in the Make-Up Market in Denmark, 2008 54 Figure 36: Drivers of Supplier Power in the Make-Up Market in Denmark, 2008 55 Figure 37: Factors Influencing the Likelihood of New Entrants in the Make-Up Market in Denmark, 2008 56 Figure 38: Factors Influencing the Threat of Substitutes in the Make-Up Market in Denmark, 2008 58 Figure 39: Drivers of Degree of Rivalry in the Make-Up Market in Denmark, 2008 59 Figure 40: Denmark Make-Up Distribution: % Share, by Value, 2008 60 Figure 41: Denmark Make-Up Market Value Forecast: $ million, 2008-2013 61 Figure 42: Denmark Make-Up Market Volume Forecast: Units million, 2008-2013 62 Figure 43: Denmark Personal Hygiene Market Value: $ million, 2004-2008 65 Figure 44: Denmark Personal Hygiene Market Volume: Units million, 2004-2008 66 Figure 45: Denmark Personal Hygiene Market Segmentation I: % Share, by Value, 2008 67 Figure 46: Denmark Personal Hygiene Market Segmentation II: % Share, by Value, 2008 68 Figure 47: Denmark Personal Hygiene Market Share: % Share, by Value, 2008 69 Figure 48: Forces Driving Competition in the Personal Hygiene Market i
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