PRIMEDIA Inc. (PRM) - Financial and Strategic SWOT Analysis Review

Summary

PRIMEDIA Inc. (PRIMEDIA) is an integrated media company. It is engaged in providing advertising-supported print and online consumer guides for the apartment leasing and new home sales sectors of the residential real estate industry. The company principally operates in the regions of US through its subsidiaries. In fiscal year 2008, the company distributed around 23 million of its print guides to approximately 51,000 US locations through its proprietary distribution network. The company sells its products and services through its direct sales force team. PRIMEDIAcarries out its operations through its wholly owned subsidiary Consumer Source Inc. The company is headquartered at Georgia, the US.

This comprehensive SWOT profile of PRIMEDIA Inc. provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.

Note: Some sections may be missing if data is unavailable for the company

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

List of Tables 4
List of Figures 4
Section 1 - About the Company 5
PRIMEDIA Inc. - Key Facts 5
PRIMEDIA Inc. - Key Employees 6
PRIMEDIA Inc. - Key Employee Biographies 7
PRIMEDIA Inc. - Major Products and Services 8
PRIMEDIA Inc. - History 9
PRIMEDIA Inc. - Company Statement 11
PRIMEDIA Inc. - Locations And Subsidiaries 12
Head Office 12
Other Locations & Subsidiaries 12
Section 2 – Company Analysis 13
PRIMEDIA Inc. - Business Description 13
PRIMEDIA Inc. - Corporate Strategy 14
PRIMEDIA Inc. - SWOT Analysis 15
SWOT Analysis - Overview 15
PRIMEDIA Inc. - Strengths 15
Strength - Integrated Media Company 15
Strength - Distribution Network 15
Strength - Strong Growth Prospects 15
PRIMEDIA Inc. - Weaknesses 15
Weakness - Declining Market Share in Sector 15
Weakness - Limited Liquidity Position 15
Weakness - Dependence on Property Management Companies 15
Weakness - Declining Operating Margin 16
PRIMEDIA Inc. - Opportunities 16
Opportunity - New Launches 16
Opportunity - Strategic Partnerships 16
Opportunity - Augment in Online Sales 16
Opportunity - Recovery of the Economy 16
PRIMEDIA Inc. - Threats 16
Threat - Stringent Government Regulations 16
Threat - Shift in Consumer Choices 17
Threat - Competitive Risks 17
PRIMEDIA Inc. - Key Competitors 18
Section 3 – Company Financial Ratios 19
Financial Ratios - Capital Market Ratios 19
Financial Ratios - Annual Ratios 19
Performance Chart 21
Financial Performance 21
Financial Ratios - Interim Ratios 22
Financial Ratios - Ratio Charts 23
PRIMEDIA Inc., Recent Deals Summary 24
Section 4 – Appendix 25
Methodology 25
Ratio Definitions 25
About GlobalData 29
Contact Us 29
Disclaimer 29

List of Tables

PRIMEDIA Inc., Key Facts 5
PRIMEDIA Inc., Key Employees 6
PRIMEDIA Inc., Key Employee Biographies 7
PRIMEDIA Inc., Major Products and Services 8
PRIMEDIA Inc., History 9
PRIMEDIA Inc., Subsidiaries 12
PRIMEDIA Inc., Key Competitors 18
PRIMEDIA Inc., Ratios based on current share price 19
PRIMEDIA Inc., Annual Ratios 19
PRIMEDIA Inc., Interim Ratios 22
PRIMEDIA Inc., Recent Deals Summary 24
Currency Codes 25
Capital Market Ratios 25
Equity Ratios 26
Profitability Ratios 26
Cost Ratios 27
Liquidity Ratios 27
Leverage Ratios 28
Efficiency Ratios 28

List of Figures

PRIMEDIA Inc., Performance Chart (2006 - 2010) 21
PRIMEDIA Inc., Ratio Charts 23