Introduction

This databook provides key data and information on the oral hygiene market in Japan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope of this research

Contains information on five categories: toothpaste, toothbrushes, denture care, mouthwash and dental floss.
Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
Category level company and brand share as well as distribution share information for 2008 and 2009
Review of the top two companies within the oral hygiene market, including company overview, key facts and business description

Research and analysis highlights

The market for oral hygiene in Japan increased at a compound annual growth rate of 1.7% between 2004 and 2009.

The toothpaste category led the oral hygiene market in Japan, accounting for a share of 56.3%.

Leading players in Japanese oral hygiene market include Lion Corporation, Sunstar Inc and GlaxoSmithKline Plc.

Key reasons to purchase this research

Develop business strategies by understanding the quantitative trends within the oral hygiene market in Japan
Design effective marketing and sales strategies by identifying key market categories and segments
Identify key players within the market to plan lucrative M&A, partnerships and agreements

EXECUTIVE SUMMARY
Summary market level: oral hygiene
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share
Summary category level: dental floss
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share
Summary category level: denture care
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share
Summary category level: mouthwash
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share
Summary category level: toothbrushes
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share
Summary category level: toothpaste
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share

INTRODUCTION
What is this report about?
How to use this report
Market definition

MARKET OVERVIEW
Value analysis (Japanese Yen), 2004−09
Value analysis (Japanese Yen), 2009−14
Value analysis (US dollars), 2004−09
Value analysis (US dollars), 2009−14
Volume analysis, 2004−09
Volume analysis, 2009−14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

LEADING COMPANY PROFILES
Lion Corporation
GlaxoSmithKline Plc

CATEGORY ANALYSIS: DENTAL FLOSS
Value analysis (Japanese Yen), 2004−09
Value analysis (Japanese Yen), 2009−14
Value analysis (US dollars), 2004−09
Value analysis (US dollars), 2009−14
Volume analysis, 2004−09
Volume analysis, 2009−14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

CATEGORY ANALYSIS: DENTURE CARE
Value analysis (Japanese Yen), 2004−09
Value analysis (Japanese Yen), 2009−14
Value analysis (US dollars), 2004−09
Value analysis (US dollars), 2009−14
Volume analysis, 2004−09
Volume analysis, 2009−14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

CATEGORY ANALYSIS: MOUTHWASH
Value analysis (Japanese Yen), 2004−09
Value analysis (Japanese Yen), 2009−14
Value analysis (US dollars), 2004−09
Value analysis (US dollars), 2009−14
Volume analysis, 2004−09
Volume analysis, 2009−14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

CATEGORY ANALYSIS: TOOTHBRUSHES
Value analysis (Japanese Yen), 2004−09
Value analysis (Japanese Yen), 2009−14
Value analysis (US dollars), 2004−09
Value analysis (US dollars), 2009−14
Volume analysis, 2004−09
Volume analysis, 2009−14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

CATEGORY ANALYSIS: TOOTHPASTE
Value analysis (Japanese Yen), 2004−09
Value analysis (Japanese Yen), 2009−14
Value analysis (US dollars), 2004−09
Value analysis (US dollars), 2009−14
Volume analysis, 2004−09
Volume analysis, 2009−14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

COUNTRY COMPARISON
Value
Volume
Market share

NEW PRODUCT DEVELOPMENT
Product launches over time
Recent product launches

MACROECONOMIC PROFILE
Macroeconomic Indicators

RESEARCH METHODOLOGY
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

APPENDIX
Future readings
How to contact experts in your industry
Disclaimer

TABLES
Table: Oral hygiene category definitions
Table: Oral hygiene distribution channels
Table: Oral hygiene, Japan, value by category (JPYm), 2004−09
Table: Oral hygiene, Japan, value forecast by category (JPYm), 2009−14
Table: Oral hygiene, Japan, value by category ($m), 2004−09
Table: Oral hygiene, Japan, value forecast by category ($m), 2009−14
Table: Oral hygiene, Japan, volume by category (units, million), 2004−09
Table: Oral hygiene, Japan, volume forecast by category (units, million), 2009−14
Table: Oral hygiene, Japan, brand share by value (%), 2008−09
Table: Oral hygiene, Japan, value by brand (JPYm), 2008−09
Table: Oral hygiene, Japan, company share by value (%), 2008−09
Table: Oral hygiene, Japan, value by company (JPYm), 2008−09
Table: Oral hygiene, Japan, distribution channels by value (%), 2008−09
Table: Oral hygiene, Japan, value by distribution channel (JPYm), 2008−09
Table: Oral hygiene, Japan, expenditure per capita (JPY), 2004−09
Table: Oral hygiene, Japan, forecast expenditure per capita (JPY), 2009−14
Table: Oral hygiene, Japan, expenditure per capita ($), 2004−09
Table: Oral hygiene, Japan, forecast expenditure per capita ($), 2009−14
Table: Oral hygiene, Japan, consumption per capita (units), 2004−09
Table: Oral hygiene, Japan, forecast consumption per capita (units), 2009−14
Table: Lion Corporation key facts
Table: GlaxoSmithKline Plc key facts
Table: Dental floss, Japan, value by segment (JPYm), 2004−09
Table: Dental floss, Japan, value forecast by segment (JPYm), 2009−14
Table: Dental floss, Japan, value by segment ($m), 2004−09
Table: Dental floss, Japan, value forecast by segment ($m), 2009−14
Table: Dental floss, Japan, volume by segment (units, million), 2004−09
Table: Dental floss, Japan, volume forecast by segment (units, million), 2009−14
Table: Dental floss, Japan, brand share by value (%), 2008−09
Table: Dental floss, Japan, value by brand (JPYm), 2008−09
Table: Dental floss, Japan, company share by value (%), 2008−09
Table: Dental floss, Japan, value by company (JPYm), 2008−09
Table: Dental floss, Japan, distribution channels by value (%), 2008−09
Table: Dental floss, Japan, value by distribution channel (JPYm), 2008−09
Table: Dental floss, Japan, expenditure per capita (JPY), 2004−09
Table: Dental floss, Japan, forecast expenditure per capita (JPY), 2009−14
Table: Dental floss, Japan, expenditure per capita ($), 2004−09
Table: Dental floss, Japan, forecast expenditure per capita ($), 2009−14
Table: Dental floss, Japan, consumption per capita (units), 2004−09
Table: Dental floss, Japan, forecast consumption per capita (units), 2009−14
Table: Denture care, Japan, value by segment (JPYm), 2004−09
Table: Denture care, Japan, value forecast by segment (JPYm), 2009−14
Table: Denture care, Japan, value by segment ($m), 2004−09
Table: Denture care, Japan, value forecast by segment ($m), 2009−14
Table: Denture care, Japan, volume by segment (units, million), 2004−09
Table: Denture care, Japan, volume forecast by segment (units, million), 2009−14
Table: Denture care, Japan, brand share by value (%), 2008−09
Table: Denture care, Japan, value by brand (JPYm), 2008−09
Table: Denture care, Japan, company share by value (%), 2008−09
Table: Denture care, Japan, value by company (JPYm), 2008−09
Table: Denture care, Japan, distribution channels by value (%), 2008−09
Table: Denture care, Japan, value by distribution channel (JPYm), 2008−09
Table: Denture care, Japan, expenditure per capita (JPY), 2004−09
Table: Denture care, Japan, forecast expenditure per capita (JPY), 2009−14
Table: Denture care, Japan, expenditure per capita ($), 2004−09
Table: Denture care, Japan, forecast expenditure per capita ($), 2009−14
Table: Denture care, Japan, consumption per capita (units), 2004−09
Table: Denture care, Japan, forecast consumption per capita (units), 2009−14
Table: Mouthwash, Japan, value by segment (JPYm), 2004−09
Table: Mouthwash, Japan, value forecast by segment (JPYm), 2009−14
Table: Mouthwash, Japan, value by segment ($m), 2004−09
Table: Mouthwash, Japan, value forecast by segment ($m), 2009−14
Table: Mouthwash, Japan, volume by segment (units, million), 2004−09
Table: Mouthwash, Japan, volume forecast by segment (units, million), 2009−14
Table: Mouthwash, Japan, brand share by value (%), 2008−09
Table: Mouthwash, Japan, value by brand (JPYm), 2008−09
Table: Mouthwash, Japan, company share by value (%), 2008−09
Table: Mouthwash, Japan, value by company (JPYm), 2008−09
Table: Mouthwash, Japan, distribution channels by value (%), 2008−09
Table: Mouthwash, Japan, value by distribution channel (JPYm), 2008−09
Table: Mouthwash, Japan, expenditure per capita (JPY), 2004−09
Table: Mouthwash, Japan, forecast expenditure per capita (JPY), 2009−14
Table: Mouthwash, Japan, expenditure per capita ($), 2004−09
Table: Mouthwash, Japan, forecast expenditure per capita ($), 2009−14
Table: Mouthwash, Japan, consumption per capita (units), 2004−09
Table: Mouthwash, Japan, forecast consumption per capita (units), 2009−14
Table: Toothbrushes, Japan, value by segment (JPYm), 2004−09
Table: Toothbrushes, Japan, value forecast by segment (JPYm), 2009−14
Table: Toothbrushes, Japan, value by segment ($m), 2004−09
Table: Toothbrushes, Japan, value forecast by segment ($m), 2009−14
Table: Toothbrushes, Japan, volume by segment (units, million), 2004−09
Table: Toothbrushes, Japan, volume forecast by segment (units, million), 2009−14
Table: Toothbrushes, Japan, brand share by value (%), 2008−09
Table: Toothbrushes, Japan, value by brand (JPYm), 2008−09
Table: Toothbrushes, Japan, company share by value (%), 2008−09
Table: Toothbrushes, Japan, value by company (JPYm), 2008−09
Table: Toothbrushes, Japan, distribution channels by value (%), 2008−09
Table: Toothbrushes, Japan, value by distribution channel (JPYm), 2008−09
Table: Toothbrushes, Japan, expenditure per capita (JPY), 2004−09
Table: Toothbrushes, Japan, forecast expenditure per capita (JPY), 2009−14
Table: Toothbrushes, Japan, expenditure per capita ($), 2004−09
Table: Toothbrushes, Japan, forecast expenditure per capita ($), 2009−14
Table: Toothbrushes, Japan, consumption per capita (units), 2004−09
Table: Toothbrushes, Japan, forecast consumption per capita (units), 2009−14
Table: Toothpaste, Japan, value by segment (JPYm), 2004−09
Table: Toothpaste, Japan, value forecast by segment (JPYm), 2009−14
Table: Toothpaste, Japan, value by segment ($m), 2004−09
Table: Toothpaste, Japan, value forecast by segment ($m), 2009−14
Table: Toothpaste, Japan, volume by segment (units, million), 2004−09
Table: Toothpaste, Japan, volume forecast by segment (units, million), 2009−14
Table: Toothpaste, Japan, brand share by value (%), 2008−09
Table: Toothpaste, Japan, value by brand (JPYm), 2008−09
Table: Toothpaste, Japan, company share by value (%), 2008−09
Table: Toothpaste, Japan, value by company (JPYm), 2008−09
Table: Toothpaste, Japan, distribution channels by value (%), 2008−09
Table: Toothpaste, Japan, value by distribution channel (JPYm), 2008−09
Table: Toothpaste, Japan, expenditure per capita (JPY), 2004−09
Table: Toothpaste, Japan, forecast expenditure per capita (JPY), 2009−14
Table: Toothpaste, Japan, expenditure per capita ($), 2004−09
Table: Toothpaste, Japan, forecast expenditure per capita ($), 2009−14
Table: Toothpaste, Japan, consumption per capita (units), 2004−09
Table: Toothpaste, Japan, forecast consumption per capita (units), 2009−14
Table: Global oral hygiene market value, 2009
Table: Global oral hygiene market split (value terms ($m), 2009), top five countries
Table: Global oral hygiene market volume, 2009
Table: Global oral hygiene market split (volume terms, 2009), top five countries
Table: Leading players, top five countries
Table: Japan oral hygiene new product launches reports, by company (top five companies), 2009
Table: Japan oral hygiene new product launches SKUs, by company (top five companies), 2009
Table: Japan oral hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009
Table: Japan oral hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009
Table: Japan oral hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009
Table: Japan oral hygiene new product launches - recent five launches (2009)
Table: Japan population, by age group, 2004−09 (millions)
Table: Japan population forecast, by age group, 2009−14 (millions)
Table: Japan population, by gender, 2004−09 (millions)
Table: Japan population forecast, by gender, 2009−14 (millions)
Table: Japan nominal GDP, 2004−09 (JPYbn, nominal prices)
Table: Japan nominal GDP forecast, 2009−14 (JPYbn, nominal prices)
Table: Japan real GDP, 2004−09 (JPYbn, 2000 prices)
Table: Japan real GDP forecast, 2009−14 (JPYbn, 2000 prices)
Table: Japan real GDP, 2004−09 ($bn, 2000 prices)
Table: Japan real GDP forecast, 2009−14 ($bn, 2000 prices)
Table: Japan consumer price index, 2004−09 (2000=100)
Table: Japan consumer price index, 2009−14 (2000=100)

FIGURES
Figure: Oral hygiene, Japan, value by category (JPYm), 2004−14
Figure: Oral hygiene, Japan, category growth comparison, by value, 2004−14
Figure: Oral hygiene, Japan, volume by category (units, million), 2004−14
Figure: Oral hygiene, Japan, category growth comparison, by volume, 2004−14
Figure: Oral hygiene, Japan, company share by value (%), 2008−09
Figure: Oral hygiene, Japan, distribution channels by value (%), 2008−09
Figure: Dental floss, Japan, value by segment (JPYm), 2004−14
Figure: Dental floss, Japan, category growth comparison, by value, 2004−14
Figure: Dental floss, Japan, volume by segment (units, million), 2004−14
Figure: Dental floss, Japan, category growth comparison, by volume, 2004−14
Figure: Dental floss, Japan, company share by value (%), 2008−09
Figure: Dental floss, Japan, distribution channels by value (%), 2008−09
Figure: Denture care, Japan, value by segment (JPYm), 2004−14
Figure: Denture care, Japan, category growth comparison, by value, 2004−14
Figure: Denture care, Japan, volume by segment (units, million), 2004−14
Figure: Denture care, Japan, category growth comparison, by volume, 2004−14
Figure: Denture care, Japan, company share by value (%), 2008−09
Figure: Denture care, Japan, distribution channels by value (%), 2008−09
Figure: Mouthwash, Japan, value by segment (JPYm), 2004−14
Figure: Mouthwash, Japan, category growth comparison, by value, 2004−14
Figure: Mouthwash, Japan, volume by segment (units, million), 2004−14
Figure: Mouthwash, Japan, category growth comparison, by volume, 2004−14
Figure: Mouthwash, Japan, company share by value (%), 2008−09
Figure: Mouthwash, Japan, distribution channels by value (%), 2008−09
Figure: Toothbrushes, Japan, value by segment (JPYm), 2004−14
Figure: Toothbrushes, Japan, category growth comparison, by value, 2004−14
Figure: Toothbrushes, Japan, volume by segment (units, million), 2004−14
Figure: Toothbrushes, Japan, category growth comparison, by volume, 2004−14
Figure: Toothbrushes, Japan, company share by value (%), 2008−09
Figure: Toothbrushes, Japan, distribution channels by value (%), 2008−09
Figure: Toothpaste, Japan, value by segment (JPYm), 2004−14
Figure: Toothpaste, Japan, category growth comparison, by value, 2004−14
Figure: Toothpaste, Japan, volume by segment (units, million), 2004−14
Figure: Toothpaste, Japan, category growth comparison, by volume, 2004−14
Figure: Toothpaste, Japan, company share by value (%), 2008−09
Figure: Toothpaste, Japan, distribution channels by value (%), 2008−09
Figure: Global oral hygiene market split (value terms, 2009), top five countries
Figure: Global oral hygiene market value, 2004–09, top five countries
Figure: Global oral hygiene market split (volume terms, 2009), top five countries
Figure: Global oral hygiene market volume, 2004–09, top five countries
Figure: Annual data review process