1.1 List of Tables 7 1.2 List of Figures 8 2 Introduction 9 2.1 GBI Research Report Guidance 9 3 Global Organic Light Emitting Diode (OLED) Market 10 3.1 Why Do We Need Organic Light Emitting Diodes (OLEDs)? 10 3.1.1 What Makes OLEDs So Unique? 10 3.1.2 Main Application Areas for OLED Technology 11 3.1.3 Advantages/Key Technology Parameters 12 3.1.4 Disadvantages/Key Technology Challenges 13 3.2 Global Organic Light Emitting Diode (OLED) Market Analysis and Forecasts to 2020 14 3.2.1 Global Organic Light Emitting Diode (OLED), Market Revenues, ($m), 2005–2020 15 4 Global Organic Light Emitting Diode Displays Market, Overview 16 4.1 Classification of Displays 16 4.2 Why Do We Need Energy Efficient Displays? 16 4.3 Global OLED Displays, Technology Overview 17 4.4 Global OLED Displays Market Force Analysis 18 4.4.1 Global OLED Displays Market, Key Drivers 18 4.4.2 Global Energy Efficient Display Market, Key Constraints 19 5 Global Organic Light Emitting Diode (OLED) Displays, Market Analysis and Forecast to 2020 21 5.1 Global Organic Light Emitting Diode (OLED) Display Market Revenues, ($m), 2005–2020 21 5.1.1 Global Organic Light Emitting Diode (OLED) Display Market Revenues Breakdown (%) on the Basis of Technology, 2007–2009 23 5.1.2 Global Organic Light Emitting Diode (OLED) Display Market Revenue Share (%), By Application, 2010-2020 25 5.1.3 Global Organic Light Emitting Diode (OLED) Display Market, Comparison of Major Countries on the Basis of Production and IPR, 2010 26 5.1.4 Global Organic Light Emitting Diode (OLED) Display Market, Average Price Range for Various Applications, 2010 27 6 Global Organic Light Emitting Diode (OLED) Displays Market, Geographic Analysis 29 6.1 Global OLED Displays Market Production Analysis by Value on the Basis of Geography, (%), 2010 29 7 Global Organic Light Emitting Diode (OLED) Displays, Competitive Landscape 30 7.1 Global Market Share of Key Players in Organic Light Emitting Diode (OLED) Displays, (%), 2009 30 7.2 Recent Competitive Activities of Key Players in Organic Light Emitting Diode (OLED) Display Industry 31 7.2.1 Samsung Mobile Display 31 7.2.2 LG Display 31 7.2.3 Sony Corporation 31 8 Global Organic Light Emitting Diode (OLED) Displays Market, Regulatory Framework 32 8.1 Global OLED Display Technologies Market, Promotional Agencies 32 8.2 Global OLED Display Technologies Market, Certification Standards 32 8.2.1 TCO Labeling 32 8.2.2 EPEAT Certification 34 8.2.3 Restriction of Hazardous Substances (RoHS) Directive 35 8.2.4 Waste Electrical and Electronic Equipment (WEEE) Directive 35 9 Global Organic Light Emitting Diode (OLED) Lighting Market, Overview 36 9.1 Achievements So Far 36 9.2 Why Do We Need Energy Efficient Lighting? 37 9.2.1 What Makes OLED Lighting So Unique? 37 9.2.2 OLED Lighting – Advantages 37 9.3 Global OLED Lighting, Technology Overview 38 9.4 Global OLED Lighting Supply Chain Analysis 40 9.5 Global OLED Lighting Market Force Analysis 41 9.5.1 Global OLED Lighting Market, Key Drivers 41 9.5.2 Global OLED Lighting Market, Key Constraints 43 9.6 Global OLED Lighting, Market Analysis and Forecasts to 2020 45 9.7 Global Organic Light Emitting Diode (OLED) Lighting Market Revenue Share (%), By Application, 2010-2020 46 9.7.1 Classification of Lighting Based on Applications 46 9.7.2 Organic Light Emitting Diode (OLED) Lighting Market Revenue Share (%), By Application, 2010-2020 47 9.7.3 Global Organic Light Emitting Diode (OLED) Lighting Market, Comparison of Major Countries on the Basis of Production and IPR, 2010 49 10 Global Organic Light Emitting Diode (OLED) Lighting Market, Geographic Analysis 50 10.1 Europe 50 10.2 Asia-Pacific 50 10.3 North America 51 10.4 Global OLED Lighting Market Production Analysis by Value on the Basis of Geography, (%), 2010 52 10.5 Global OLED Lighting Technologies Market, Regulatory Framework 54 10.5.1 Funding Programs for OLED Lighting 54 10.5.2 Overview of Regulations and Standards for OLED lighting 56 10.5.3 International Initiatives 58 10.6 Global OLED Lighting Market, Competitive Analysis 59 10.6.1 Recent Competitive Activities of Key Players in the Organic Light Emitting Diode (OLED) Lighting Industry 60 10.7 Technological Advancement/Research Projects Underway 61 10.7.1 TOPDRAWER (Thin Organic Prototypes, Design, Research, Application with End User Recognition) 61 10.7.2 EMO (Emerging Market OLED) 61 10.7.3 ROLLEX 61 10.7.4 ROLLEX 2 61 10.7.5 So-Light 62 10.7.6 TOPAS Project (Thousand Lumen Organic Phosphorescent Devices for Applications in Lighting Systems) 62 10.7.7 LILi project (Light InLine) 62 10.7.8 One-P (Organic Nanomaterials for Electronics and Photonics) 62 10.7.9 NEMO (New Materials for OLEDs) 62 10.7.10 AEVIOM (Advanced Experimentally Validated OLED model) 62 10.7.11 CombOLED 63 10.7.12 OLED100.eu 63 10.8 OLED Lighting Roadmap/Market Transition 63 10.8.1 Development of Efficiency and Lifetime 65 10.8.2 Where Are We Right Now? 66 10.8.3 Manufacturing Development Roadmap 67 10.8.4 When Will a Major OLED Lighting Industry Emerge? 68 10.8.5 Positioning of OLED lighting 69 10.8.6 The OLED Lighting Revolution 70 10.8.7 Emerging Applications and Potential for Value/Supply Chain Participants 71 10.9 Factors Affecting Penetration into the General Lighting Market 71 10.10 Key Trends and Conclusions 73 10.10.1 Core Technology Research to Fill Knowledge Gaps 73 10.10.2 Manufacturing R&D Addresses Challenges of the Developing Market 75 10.10.3 Manufacturing Process Development 75 10.10.4 Technology Procurement Programs to Satisfy Design Competition 75 10.10.5 Commercialization Support Activities Facilitate Market Readiness 76 11 Global Oragnic Light Emitting Diode (OLED) Lighting, Company Profiles 77 11.1 Company Profiles of Key Players, OSRAM AG 77 11.1.1 Osram AG – Company Overview 77 11.1.2 Osram AG – Business Description 77 11.1.3 Osram AG – Major Products and Services 78 11.1.4 Osram AG – SWOT Analysis 79 11.1.5 Osram AG Strengths 79 11.1.6 Osram AG Weaknesses 80 11.1.7 Osram AG Opportunities 80 11.1.8 Osram AG Threats 81 11.2 GE Lighting, LLC 82 11.2.1 GE Lighting, LLC – Company Overview 82 11.2.2 GE Lighting, LLC – Business Description 82 11.2.3 GE Lighting, LLC – Major Products and Services 83 11.2.4 GE Lighting, LLC – SWOT Analysis 84 11.2.5 GE Lighting, LLC Strengths 84 11.2.6 GE Lighting, LLC Weaknesses 85 11.2.7 GE Lighting, LLC Opportunities 85 11.2.8 GE Lighting, LLC Threats 86 11.3 Koninklijke Philips Electronics N.V. 86 11.3.1 Koninklijke Philips Electronics N.V. – Company Overview 87 11.3.2 Business Description 87 11.3.3 Koninklijke Philips Electronics N.V. – Major Products and Services 88 11.3.4 Koninklijke Philips Electronics N.V. – SWOT Analysis 89 11.3.5 Koninklijke Philips Electronics N.V. Strengths 89 11.3.6 Koninklijke Philips Electronics N.V. Weaknesses 90 11.3.7 Koninklijke Philips Electronics N.V. Opportunities 91 11.3.8 Koninklijke Philips Electronics N.V. Threats 92 11.4 Company Profiles of Key Players, Lumiotec Inc. 93 11.4.1 Lumiotec Inc. – Company Overview 93 11.4.2 Lumiotec Inc.– Business Description 93 11.4.3 Lumiotec Inc.– Major Products and Services 93 11.4.4 Lumiotec Inc.– SWOT Analysis 94 11.4.5 Lumiotec Inc.Strengths 94 11.4.6 Lumiotec Inc., Weaknesses 95 11.4.7 Lumiotec Inc., Opportunities 95 11.4.8 Lumiotec Inc.,Threats 95 12 Appendix 97 12.1 About GBI Research 97 12.2 Market Definition 97 12.2.1 Product Types Covered 97 12.2.2 Geographies Covered 97 12.3 Abbreviations 97 12.4 Methodology 98 12.4.1 Coverage 99 12.4.2 Secondary Research 99 12.4.3 Primary Research 99 12.4.4 Expert Panel Validation 100 12.5 Contact Us 100 12.6 Disclaimer 100
1.1 List of Tables Table 1: Difference between LED and OLED 11 Table 2: Global Organic Light Emitting Diode (OLED) Market Revenues ($m), 2005–2020 15 Table 3: Global OLED Displays Industry, Key Market Drivers 18 Table 4: Global OLED Displays Industry, Key Market Constraints 19 Table 5: Global Organic Light Emitting Diode (OLED) Displays Market Revenues ($m), 2005–2020 22 Table 6: Key Difference Between Active Matrix Organic Light Emitting Diodes (AMOLEDs) and Passive Matrix Organic Light Emitting Diodes (PMOLEDs) 23 Table 7: Global Organic Light Emitting Diode (OLED) Display Market Revenues Breakdown (%) on the Basis of Technology, 2007-2009 24 Table 8: Global Organic Light Emitting Diode (OLED) Display Market Revenues Breakdown by Applications (% share of $ Value) 2010–2020 26 Table 9: Global Organic Light Emitting Diode (OLED) Display Market, Price Range for Various Applications, 2010 28 Table 10: Global OLED Displays Market, Production Share on the Basis of Geography (%), 2010 29 Table 11: Global Organic Light Emitting Diode (OLED) Displays Market, Key Players Market Share (%), 2009 30 Table 12: Global Energy Efficient Displays Market, Promotional Agencies, 2009 32 Table 13: Global Energy Efficient Displays Market, TCO’06 Media Displays Certification Features 33 Table 14: Comparison of Lighting Technologies, 2011 39 Table 15: Prices of Light Sources, ($/klm), 2011 44 Table 16: Global, OLED Lighting Market Revenues ($bn), 2010–2020 45 Table 17: Global Organic Light Emitting Diode (OLED) Lighting Market Revenues Breakdown by Application (% share of $ Value) 2011–2020 48 Table 18: Global OLED Lighting Market, Production Share on the Basis of Geography (%), 2010 52 Table 19: Global OLED Lighting Market, Production Share on the Basis of Geography (%), 2020 53 Table 20: Cumulative SSL R&D Portfolio Funding Sources, ($m), 2011 55 Table 21: DOE SSL Total Portfolio Summary, ($m), 2011 55 Table 22: Small Molecule Performance (1000 cd/m2) 66 Table 23: Polymer Performance (1000 cd/m2) 66 Table 24: Manufacturing Roadmap for OLED Lighting Panels 67 Table 25: Projected Materials Costs of OLED Lighting Panels 67 Table 26: Osram AG, Key Facts 77 Table 27: Major Products and Services 78 Table 28: Osram AG, SWOT Analysis 79 Table 29: GE Lighting, LLC, Key Facts 82 Table 30: GE Lighting, LLC, Major Products and Services 83 Table 31: GE Lighting, LLC, SWOT Analysis 84 Table 32: Koninklijke Philips Electronics N.V., Key Facts 86 Table 33: Koninklijke Philips Electronics N.V., Major Products and Services 88 Table 34: Koninklijke Philips Electronics N.V., SWOT Analysis 89 Table 35: Lumiotec Inc., Key Facts 93 Table 36: Major Products and Services 93 Table 37: Lumiotec Inc., SWOT Analysis 94 Table 38: Abbreviations 97
1.2 List of Figures Figure 1: Global Organic Light Emitting Diode (OLED), Features 10 Figure 2: Global Organic Light Emitting Diode (OLED), Advantages 13 Figure 3: Global Organic Light Emitting Diode (OLED), Disadvantages 14 Figure 4: Global Organic Light Emitting Diode (OLED) Market Revenues ($m), 2005–2020 15 Figure 5: Classification of Flat Panel Display Industry by Technology 16 Figure 6: Organic Light Emitting Diode (OLED) Display, Technology Diagram 17 Figure 7: Global OLED Display Market Revenues ($m), 2010–2020 21 Figure 8: Global Organic Light Emitting Diode (OLED)Display Market Revenues Breakdown (%) on the Basis of Technology, 2007-2009 24 Figure 9: Global Organic Light Emitting Diode (OLED) Display Market Revenues Breakdown by Applications (% Share of $ Value) 2010–2020 25 Figure 10: Global Organic Light Emitting Diode (OLED) Displays Market, Major Countries Comparison on the Basis of Production and IPR, 2010 27 Figure 11: Global Organic Light Emitting Diode (OLED) Display Market, Average Price Range for Various Applications, 2010 28 Figure 12: Global OLED Displays Market, Production Share on the Basis of Geography (%), 2010 29 Figure 13: Global Organic Light Emitting Diode (OLED) Displays Market, Key Players Market Share (%), 2009 30 Figure 14: Global OLED Lighting Features, 2011 37 Figure 15: Organic Light Emitting Diode (OLED) Lighting, Technology Diagram 38 Figure 16: Global OLED Display and Lighting Difference, 2011 39 Figure 17: Global OLED Lighting Supply Chain, 2011 40 Figure 18: Global OLED Lighting, Market Force Analysis, 2011 42 Figure 19: Global, OLED Lighting Market Revenues ($m), 2005–2020 45 Figure 20: Global Organic Light Emitting Diode (OLED) Display Market Revenues Breakdown by Application (% share of $ Value) 2009–2020 48 Figure 21: Global Organic Light Emitting Diode (OLED) Lighting Market, Major Countries Comparison on the Basis of Production and IPR, 2010 49 Figure 22: Global OLED Lighting Market, Production Share on the Basis of Geography (%), 2010 52 Figure 23: Global OLED Lighting Market, Production Share on the Basis of Geography (%), 2020 53 Figure 24: Cumulative SSL R&D Portfolio Funding Sources, (%), 2011 54 Figure 25: DOE SSL Total Portfolio Summary, (%), 2011 55 Figure 26: DOE Solid State Lighting Portfolio Management Plan, 2011 57 Figure 27: Global OLED Lighting, Competitive Analysis, 2010-2020 60 Figure 28: Global OLED Lighting Technology Transition, 2011-2020 70 Figure 29: OLED Luminaire Cost Targets, ($/klm), 2011 72 Figure 30: OLED Lighting Factors Affecting General Lighting Penetration, 2011 72 Figure 31: Global OLED Lighting, Solid State Lighting Patents, 2011 74 Figure 32: Global OLED Lighting, Solid State Lighting Patents Segmentation, 2011 74
Companies Mentioned
OSRAM AG GE Lighting, LLC Koninklijke Philips Electronics N.V Lumiotec Inc
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