CHAPTER 1 INTRODUCTION 17 1.1 What is this report about? 17 1.2 Who is the target reader? 17 1.3 How to use this report 17 1.4 Definitions 18 CHAPTER 2 ADVANCED EMERGING MARKETS MOTORCYCLES INDUSTRY OUTLOOK 19 CHAPTER 3 MOTORCYCLES IN BRAZIL 26 3.1 Market Overview 26 3.2 Market Value 28 3.3 Market Volume 29 3.4 Market Segmentation I 30 3.5 Market Segmentation II 31 3.6 Market Share 32 3.7 Five Forces Analysis 33 3.8 Leading Companies 40 3.9 Market Forecasts 51 3.10 Macroeconomic Indicators 53 CHAPTER 4 MOTORCYCLES IN HUNGARY 55 4.1 Market Overview 55 4.2 Market Value 57 4.3 Market Volume 58 4.4 Market Segmentation I 59 4.5 Market Segmentation II 60 4.6 Market Share 61 4.7 Five Forces Analysis 62 4.8 Leading Companies 69 4.9 Market Forecasts 80 4.10 Macroeconomic Indicators 82 CHAPTER 5 MOTORCYCLES IN MEXICO 84 5.1 Market Overview 84 5.2 Market Value 86 5.3 Market Volume 87 5.4 Market Segmentation I 88 5.5 Market Segmentation II 89 5.6 Market Share 90 5.7 Five Forces Analysis 91 5.8 Leading Companies 98 5.9 Market Forecasts 108 5.10 Macroeconomic Indicators 110 CHAPTER 6 MOTORCYCLES IN POLAND 112 6.1 Market Overview 112 6.2 Market Value 114 6.3 Market Volume 115 6.4 Market Segmentation I 116 6.5 Market Segmentation II 117 6.6 Market Share 118 6.7 Five Forces Analysis 119 6.8 Leading Companies 127 6.9 Market Forecasts 131 6.10 Macroeconomic Indicators 133 CHAPTER 7 MOTORCYCLES IN SOUTH AFRICA 135 7.1 Market Overview 135 7.2 Market Value 137 7.3 Market Volume 138 7.4 Market Segmentation 139 7.5 Market Share 140 7.6 Five Forces Analysis 141 7.7 Leading Companies 147 7.8 Market Forecasts 156 7.9 Macroeconomic Indicators 158 CHAPTER 8 MOTORCYCLES IN TAIWAN 160 8.1 Market Overview 160 8.2 Market Value 162 8.3 Market Volume 163 8.4 Market Segmentation I 164 8.5 Market Segmentation II 165 8.6 Market Share 166 8.7 Five Forces Analysis 167 8.8 Leading Companies 174 8.9 Market Forecasts 178 8.10 Macroeconomic Indicators 180 CHAPTER 9 APPENDIX 182 9.1 Data Research Methodology 182
LIST OF TABLES Table 1: Advanced emerging markets motorcycles industry, revenue ($m), 2004–13 20 Table 2: Advanced emerging markets motorcycles industry, revenue by country ($m), 2004–08 23 Table 3: Advanced emerging markets motorcycles industry forecast, revenue by country ($m), 2008–13 25 Table 4: Brazil Motorcycles Market Value: $ billion, 2004-2008 28 Table 5: Brazil Motorcycles Market Volume: Units million, 2004-2008 29 Table 6: Brazil Motorcycles Market Segmentation I: % Share, by Value, 2008 30 Table 7: Brazil Motorcycles Market Segmentation II: % Share, by Value, 2008 31 Table 8: Brazil Motorcycles Market Share: % Share, by Volume, 2008 32 Table 9: Key Facts: Honda 40 Table 10: Key Financials: Honda 42 Table 11: Key Facts: Yamaha 43 Table 12: Key Financials: Yamaha 45 Table 13: Key Facts: Suzuki 46 Table 14: Key Financials: Suzuki 48 Table 15: Key Facts: Brasil & Movimento S.A. 49 Table 16: Brazil Motorcycles Market Value Forecast: $ billion, 2008-2013 51 Table 17: Brazil Motorcycles Market Volume Forecast: Units million, 2008-2013 52 Table 18: Brazil Size of Population (million) , 2004-2008 53 Table 19: Brazil GDP (Current Prices, $ billion), 2004-2008 53 Table 20: Brazil Inflation, 2004-2008 54 Table 21: Brazil Exchange Rate, 2004-2008 54 Table 22: Hungary Motorcycles Market Value: $ million, 2004-2008 57 Table 23: Hungary Motorcycles Market Volume: Units thousand, 2004-2008 58 Table 24: Hungary Motorcycles Market Segmentation I: % Share, by Value, 2008 59 Table 25: Hungary Motorcycles Market Segmentation II: % Share, by Value, 2008 60 Table 26: Hungary Motorcycles Market Share: % Share, by Volume, 2008 61 Table 27: Key Facts: Honda 69 Table 28: Key Financials: Honda 71 Table 29: Key Facts: Yamaha 72 Table 30: Key Financials: Yamaha 74 Table 31: Key Facts: Suzuki 75 Table 32: Key Financials: Suzuki 77 Table 33: Key Facts: Piaggio & C. SpA 78 Table 34: Key Financials: Piaggio & C. SpA 79 Table 35: Hungary Motorcycles Market Value Forecast: $ million, 2008-2013 80 Table 36: Hungary Motorcycles Market Volume Forecast: Units thousand, 2008-2013 81 Table 37: Hungary Size of Population (million) , 2004-2008 82 Table 38: Hungary GDP (Current Prices, $ billion), 2004-2008 82 Table 39: Hungary Inflation, 2004-2008 83 Table 40: Hungary Exchange Rate, 2004-2008 83 Table 41: Mexico Motorcycles Market Value: $ billion, 2004-2008 86 Table 42: Mexico Motorcycles Market Volume: Units thousand, 2004-2008 87 Table 43: Mexico Motorcycles Market Segmentation I: % Share, by Value, 2008 88 Table 44: Mexico Motorcycles Market Segmentation II: % Share, by Value, 2008 89 Table 45: Mexico Motorcycles Market Share: % Share, by Volume, 2008 90 Table 46: Key Facts: Honda 98 Table 47: Key Financials: Honda 100 Table 48: Key Facts: Yamaha 101 Table 49: Key Financials: Yamaha 103 Table 50: Key Facts: Carabela 104 Table 51: Key Facts: Suzuki 105 Table 52: Key Financials: Suzuki 107 Table 53: Mexico Motorcycles Market Value Forecast: $ billion, 2008-2013 108 Table 54: Mexico Motorcycles Market Volume Forecast: Units thousand, 2008-2013 109 Table 55: Mexico Size of Population (million) , 2004-2008 110 Table 56: Mexico GDP (Current Prices, $ billion), 2004-2008 110 Table 57: Mexico Inflation, 2004-2008 111 Table 58: Mexico Exchange Rate, 2004-2008 111 Table 59: Poland Motorcycles Market Value: $ million, 2004-2008 114 Table 60: Poland Motorcycles Market Volume: Units thousand, 2004-2008 115 Table 61: Poland Motorcycles Market Segmentation I: % Share, by Value, 2008 116 Table 62: Poland Motorcycles Market Segmentation II: % Share, by Value, 2008 117 Table 63: Poland Motorcycles Market Share: % Share, by Volume, 2008 118 Table 64: Key Facts: Romet Motors 127 Table 65: Key Facts: Baotian 128 Table 66: Key Facts: Zipp 129 Table 67: Key Facts: Rhon 130 Table 68: Poland Motorcycles Market Value Forecast: $ million, 2008-2013 131 Table 69: Poland Motorcycles Market Volume Forecast: Units thousand, 2008-2013 132 Table 70: Poland Size of Population (million) , 2004-2008 133 Table 71: Poland GDP (Current Prices, $ billion), 2004-2008 133 Table 72: Poland Inflation, 2004-2008 134 Table 73: Poland Exchange Rate, 2004-2008 134 Table 74: South Africa Motorcycles Market Value: $ million, 2004-2008 137 Table 75: South Africa Motorcycles Market Volume: Units thousand, 2004-2008 138 Table 76: South Africa Motorcycles Market Segmentation: % Share, by Value, 2008 139 Table 77: South Africa Motorcycles Market Share: % Share, by Volume, 2008 140 Table 78: Key Facts: Honda 147 Table 79: Key Financials: Honda 149 Table 80: Key Facts: Yamaha 150 Table 81: Key Financials: Yamaha 152 Table 82: Key Facts: Suzuki 153 Table 83: Key Financials: Suzuki 155 Table 84: South Africa Motorcycles Market Value Forecast: $ million, 2008-2013 156 Table 85: South Africa Motorcycles Market Volume Forecast: Units thousand, 2008-2013 157 Table 86: South Africa Size of Population (million) , 2004-2008 158 Table 87: South Africa GDP (Current Prices, $ billion), 2004-2008 158 Table 88: South Africa Inflation, 2004-2008 159 Table 89: South Africa Exchange Rate, 2004-2008 159 Table 90: Taiwan Motorcycles Market Value: $ million, 2004-2008 162 Table 91: Taiwan Motorcycles Market Volume: Units thousand, 2004-2008 163 Table 92: Taiwan Motorcycles Market Segmentation I: % Share, by Value, 2008 164 Table 93: Taiwan Motorcycles Market Segmentation II: % Share, by Value, 2008 165 Table 94: Taiwan Motorcycles Market Share: % Share, by Volume, 2008 166 Table 95: Key Facts: Kwang Yang Motor Co. Ltd. 174 Table 96: Key Facts: Taiwan Yamaha 175 Table 97: Key Facts: San Yang 176 Table 98: Key Facts: Tai Ling 177 Table 99: Taiwan Motorcycles Market Value Forecast: $ million, 2008-2013 178 Table 100: Taiwan Motorcycles Market Volume Forecast: Units thousand, 2008-2013 179 Table 101: Taiwan Size of Population (million) , 2004-2008 180 Table 102: Taiwan GDP (Current Prices, $ billion), 2004-2008 180 Table 103: Taiwan Inflation, 2004-2008 181 Table 104: Taiwan Exchange Rate, 2004-2008 181
LIST OF FIGURES Figure 1: Advanced emerging markets motorcycles industry, revenue ($m), 2004–13 19 Figure 2: Advanced emerging markets motorcycles industry, country analysis (%), 2004–13 21 Figure 3: Advanced emerging markets motorcycles industry, revenue by country ($m), 2004–08 22 Figure 4: Advanced emerging markets motorcycles industry forecast, revenue by country ($m), 2008–13 24 Figure 5: Brazil Motorcycles Market Value: $ billion, 2004-2008 28 Figure 6: Brazil Motorcycles Market Volume: Units million, 2004-2008 29 Figure 7: Brazil Motorcycles Market Segmentation I: % Share, by Value, 2008 30 Figure 8: Brazil Motorcycles Market Segmentation II: % Share, by Value, 2008 31 Figure 9: Brazil Motorcycles Market Share: % Share, by Volume, 2008 32 Figure 10: Forces Driving Competition in the Motorcycles Market in Brazil, 2009 33 Figure 11: Drivers of Buyer Power in the Motorcycles Market in Brazil, 2009 35 Figure 12: Drivers of Supplier Power in the Motorcycles Market in Brazil, 2009 36 Figure 13: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in Brazil, 2009 37 Figure 14: Factors Influencing the Threat of Substitutes in the Motorcycles Market in Brazil, 2009 38 Figure 15: Drivers of Degree of Rivalry in the Motorcycles Market in Brazil, 2009 39 Figure 16: Revenues & Profitability: Honda 42 Figure 17: Revenues & Profitability: Yamaha 45 Figure 18: Revenues & Profitability: Suzuki 48 Figure 19: Brazil Motorcycles Market Value Forecast: $ billion, 2008-2013 51 Figure 20: Brazil Motorcycles Market Volume Forecast: Units million, 2008-2013 52 Figure 21: Hungary Motorcycles Market Value: $ million, 2004-2008 57 Figure 22: Hungary Motorcycles Market Volume: Units thousand, 2004-2008 58 Figure 23: Hungary Motorcycles Market Segmentation I: % Share, by Value, 2008 59 Figure 24: Hungary Motorcycles Market Segmentation II: % Share, by Value, 2008 60 Figure 25: Hungary Motorcycles Market Share: % Share, by Volume, 2008 61 Figure 26: Forces Driving Competition in the Motorcycles Market in Hungary, 2008 62 Figure 27: Drivers of Buyer Power in the Motorcycles Market in Hungary, 2008 64 Figure 28: Drivers of Supplier Power in the Motorcycles Market in Hungary, 2008 65 Figure 29: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in Hungary, 2008 66 Figure 30: Factors Influencing the Threat of Substitutes in the Motorcycles Market in Hungary, 2008 67 Figure 31: Drivers of Degree of Rivalry in the Motorcycles Market in Hungary, 2008 68 Figure 32: Revenues & Profitability: Honda 71 Figure 33: Revenues & Profitability: Yamaha 74 Figure 34: Revenues & Profitability: Suzuki 77 Figure 35: Revenues & Profitability: Piaggio & C. SpA 79 Figure 36: Hungary Motorcycles Market Value Forecast: $ million, 2008-2013 80 Figure 37: Hungary Motorcycles Market Volume Forecast: Units thousand, 2008-2013 81 Figure 38: Mexico Motorcycles Market Value: $ billion, 2004-2008 86 Figure 39: Mexico Motorcycles Market Volume: Units thousand, 2004-2008 87 Figure 40: Mexico Motorcycles Market Segmentation I: % Share, by Value, 2008 88 Figure 41: Mexico Motorcycles Market Segmentation II: % Share, by Value, 2008 89 Figure 42: Mexico Motorcycles Market Share: % Share, by Volume, 2008 90 Figure 43: Forces Driving Competition in the Motorcycles Market in Mexico, 2008 91 Figure 44: Drivers of Buyer Power in the Motorcycles Market in Mexico, 2008 93 Figure 45: Drivers of Supplier Power in the Motorcycles Market in Mexico, 2008 94 Figure 46: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in Mexico, 2008 95 Figure 47: Factors Influencing the Threat of Substitutes in the Motorcycles Market in Mexico, 2008 96 Figure 48: Drivers of Degree of Rivalry in the Motorcycles Market in Mexico, 2008 97 Figure 49: Revenues & Profitability: Honda 100 Figure 50: Revenues & Profitability: Yamaha 103 Figure 51: Revenues & Profitability: Suzuki 107 Figure 52: Mexico Motorcycles Market Value Forecast: $ billion, 2008-2013 108 Figure 53: Mexico Motorcycles Market Volume Forecast: Units thousand, 2008-2013 109 Figure 54: Poland Motorcycles Market Value: $ million, 2004-2008 114 Figure 55: Poland Motorcycles Market Volume: Units thousand, 2004-2008 115 Figure 56: Poland Motorcycles Market Segmentation I: % Share, by Value, 2008 116 Figure 57: Poland Motorcycles Market Segmentation II: % Share, by Value, 2008 117 Figure 58: Poland Motorcycles Market Share: % Share, by Volume, 2008 118 Figure 59: Forces Driving Competition in the Motorcycles Market in Poland, 2008 119 Figure 60: Drivers of Buyer Power in the Motorcycles Market in Poland, 2008 121 Figure 61: Drivers of Supplier Power in the Motorcycles Market in Poland, 2008 122 Figure 62: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in Poland, 2008 123 Figure 63: Factors Influencing the Threat of Substitutes in the Motorcycles Market in Poland, 2008 124 Figure 64: Drivers of Degree of Rivalry in the Motorcycles Market in Poland, 2008 125 Figure 65: Poland Motorcycles Market Value Forecast: $ million, 2008-2013 131 Figure 66: Poland Motorcycles Market Volume Forecast: Units thousand, 2008-2013 132 Figure 67: South Africa Motorcycles Market Value: $ million, 2004-2008 137 Figure 68: South Africa Motorcycles Market Volume: Units thousand, 2004-2008 138 Figure 69: South Africa Motorcycles Market Segmentation: % Share, by Value, 2008 139 Figure 70: South Africa Motorcycles Market Share: % Share, by Volume, 2008 140 Figure 71: Forces Driving Competition in the Motorcycles Market in South Africa, 2008 141 Figure 72: Drivers of Buyer Power in the Motorcycles Market in South Africa, 2008 142 Figure 73: Drivers of Supplier Power in the Motorcycles Market in South Africa, 2008 143 Figure 74: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in South Africa, 2008 144 Figure 75: Factors Influencing the Threat of Substitutes in the Motorcycles Market in South Africa, 2008 145 Figure 76: Drivers of Degree of Rivalry in the Motorcycles Market in South Africa, 2008 146 Figure 77: Revenues & Profitability: Honda 149 Figure 78: Revenues & Profitability: Yamaha 152 Figure 79: Revenues & Profitability: Suzuki 155 Figure 80: South Africa Motorcycles Market Value Forecast: $ million, 2008-2013 156 Figure 81: South Africa Motorcycles Market Volume Forecast: Units thousand, 2008-2013 157 Figure 82: Taiwan Motorcycles Market Value: $ million, 2004-2008 162 Figure 83: Taiwan Motorcycles Market Volume: Units thousand, 2004-2008 163 Figure 84: Taiwan Motorcycles Market Segmentation I: % Share, by Value, 2008 164 Figure 85: Taiwan Motorcycles Market Segmentation II: % Share, by Value, 2008 165 Figure 86: Taiwan Motorcycles Market Share: % Share, by Volume, 2008 166 Figure 87: Forces Driving Competition in the Motorcycles Market in Taiwan, 2008 167 Figure 88: Drivers of Buyer Power in the Motorcycles Market in Taiwan, 2008 169 Figure 89: Drivers of Supplier Power in the Motorcycles Market in Taiwan, 2008 170 Figure 90: Factors Influencing the Likelihood of New Entrants in the Motorcycles Market in Taiwan, 2008 171 Figure 91: Factors Influencing the Threat of Substitutes in the Motorcycles Market in Taiwan, 2008 172 Figure 92: Drivers of Degree of Rivalry in the Motorcycles Market in Taiwan, 2008 173 Figure 93: Taiwan Motorcycles Market Value Forecast: $ million, 2008-2013 178 Figure 94: Taiwan Motorcycles Market Volume Forecast: Units thousand, 2008-2013 179
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