Synopsis:
Mobile Phones in Germany – Industry and Country Analysis provides five forces Industry analysis, along with PESTLE country analysis of Germany. This report concludes with profiles of the leading companies in the German mobile phones market.

Description:
Includes market value/volume, geographical segmentation, and five forces (buyer power, supplier power, new entrants, substitutes, and rivalry) analysis of the Mobile Phones Industry in Germany. The PESTLE analysis section analyzes the current challenges, future prospects and risks across political, economic, social, technological, legal and environmental areas of the country.

Scope:
* Contains data on market value, volume and/or segmentation for Mobile Phones in Germany.

* Incorporates in-depth five forces competitive environment analysis

* analyzes the political, economic, social, technological, legal and environmental (PESTLE) structure of Germany

* The leading companies are identified with supporting key financial metrics (where available)

Market Definition:
The mobile phone market consists of all analog and digital handsets used for mobile telephony. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases. Market values are given at retail selling price (RSP). Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

Highlights:
The German mobile phones market had total revenue of $5.1 billion in 2009, representing a compound annual growth rate (CAGR) of 0.1% for the period spanning 2005-2009.

Market consumption volumes increased with a CAGR of 0.8% between 2005 and 2009, to reach a total of 34.8 million units in 2009.

The performance of the market is forecast to accelerate, with an anticipated CAGR of 4.4% for the five-year period 2009-2014, which is expected to drive the market to a value of $6.4 billion by the end of 2014.

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EXECUTIVE SUMMARY 2
INTRODUCTION 3
Market definition 3
Research highlights 3
MOBILE PHONES IN GERMANY: MARKET OVERVIEW 8
Market analysis 8
Market Value, 2005–09 9
Market value forecast, 2009–14 10
Market Volume, 2005–09 11
Market volume forecast, 2009–14 12
Market Segmentation by Geography 13
MOBILE PHONES IN GERMANY: FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 18
Substitutes 20
Rivalry 21
GERMANY: PESTLE ANALYSIS 22
Summary 22
Political analysis 24
Economic analysis 29
Social analysis 34
Technological analysis 38
Legal analysis 44
Environmental analysis 49
MOBILE PHONES IN GERMANY: LEADING COMPANIES 53
Nokia Corporation 53
Motorola Inc. 59
Samsung Electronics Co., Ltd. 65
Sony Ericsson Mobile Communications AB 70
APPENDIX 72
Methodology 72
ABOUT DATAMONITOR 74
Premium Reports 74
Summary Reports 74
Datamonitor consulting 74

LIST OF TABLES
Table 1: Germany mobile phones market value: $ million, 2005–09 9
Table 2: Germany mobile phones market value forecast: $ million, 2009–14 10
Table 3: Germany mobile phones market volume: million units, 2005–09 11
Table 4: Germany mobile phones market volume forecast: million units, 2009–14 12
Table 5: Germany mobile phones market segmentation II: % share, by value, 2009 13
Table 6: Analysis of Germany’s political landscape 24
Table 7: Analysis of Germany’s economy 29
Table 8: Analysis of Germany’s social system 34
Table 9: Analysis of Germany’s technological landscape 38
Table 10: Analysis of Germany’s legal landscape 44
Table 11: Analysis of Germany’s environmental landscape 49
Table 12: Nokia Corporation: key facts 53
Table 13: Nokia Corporation: key financials ($) 56
Table 14: Nokia Corporation: key financials (€) 56
Table 15: Nokia Corporation: key financial ratios 57
Table 16: Motorola Inc.: key facts 59
Table 17: Motorola Inc.: key financials ($) 62
Table 18: Motorola Inc.: key financial ratios 62
Table 19: Samsung Electronics Co., Ltd. : key facts 65
Table 20: Samsung Electronics Co., Ltd. : key financials ($) 66
Table 21: Samsung Electronics Co., Ltd. : key financials (SKW) 67
Table 22: Samsung Electronics Co., Ltd. : key financial ratios 67
Table 23: Sony Ericsson Mobile Communications AB: key facts 70


LIST OF FIGURES
Figure 1: Germany mobile phones market value: $ million, 2005–09 9
Figure 2: Germany mobile phones market value forecast: $ million, 2009–14 10
Figure 3: Germany mobile phones market volume: million units, 2005–09 11
Figure 4: Germany mobile phones market volume forecast: million units, 2009–14 12
Figure 5: Germany mobile phones market segmentation II: % share, by value, 2009 13
Figure 6: Forces driving competition in the mobile phones market in Germany, 2009 14
Figure 7: Drivers of buyer power in the mobile phones market in Germany, 2009 15
Figure 8: Drivers of supplier power in the mobile phones market in Germany, 2009 16
Figure 9: Factors influencing the likelihood of new entrants in the mobile phones market in Germany, 2009 18
Figure 10: Factors influencing the threat of substitutes in the mobile phones market in Germany, 2009 20
Figure 11: Drivers of degree of rivalry in the mobile phones market in Germany, 2009 21
Figure 12: Nokia Corporation: revenues & profitability 57
Figure 13: Nokia Corporation: assets & liabilities 58
Figure 14: Motorola Inc.: revenues & profitability 63
Figure 15: Motorola Inc.: assets & liabilities 64
Figure 16: Samsung Electronics Co., Ltd. : revenues & profitability 68
Figure 17: Samsung Electronics Co., Ltd. : assets & liabilities 69