Overview:

Mobile gaming is enjoying solid growth in terms of revenue and market share. It is estimated to hit $54 Billion global market value by 2015. The Asian region leads the mobile gaming market with approximately 40% market stake. The greater Asia Pacific region as well as emerging markets such as the Middle East are also high growth areas.

This report represents a comprehensive analysis of mobile gaming opportunities in Asia. It provides insights into the mobile gaming business and analysis of current limitations, challenges, and opportunities. The report evaluates current and future mobile gaming technologies, new media and its dynamics with mobile gaming business. The report includes mobile game development companies, key mobile gaming business drivers, global and Asian gaming business prospects, prospects by country and telecom operator. The report also includes analysis of the gaming business value chain and developing trends.

Mobile Gaming Technology in the report:

Windows Phone, Windows Phone 7.5 / 'Mango' , webOS, Apple iOS, Android, Symbian, BlackBerry OS, Bada, Brew, DoJa, Java ME , WIPI, Maemo, MeeGo, SHR, Linux, LiMo 4, Boot 2 Gecko (B2G), Aliyun OS, Tizen, Meltemi

Mobile Gaming Genres in the report:

Action, Action-adventure, Adventure, Role-playing, Simulation, Sport, Strategy

Countries in the report:

China, Japan, Korea, Russia, Australia, India, Indonesia, Thailand, Philippines, Malaysia, Singapore, Vietnam, Hong Kong, Mongolia, New Zealand, Taiwan, Bangladesh, Sri Lanka, Pakistan, Turkey, Iran, Israel, Saudi Arabia, Afghanistan, Iraq, Syria, UAE , Egypt, Kazakhstan, Kyrgyzstan, Uzbekistan

Companies in the Report:

Game Developers and Platforms

GREE, DeNA, Tencent, Mig33, PapayaMobile, Electronic Arts, Gameloft, Rovio, Mobilenter, Tomb Raider, zynga, Poker, Smart Cell, Palm, Scoreloop, Qualcomm, Oracle, HTC, LiMo Foundation, Mozilla Corporation, Alibaba, SCVNGR, IGT, inTouch Games, Alchemybet Ltd, Neo Games, Play'n GO, Play tech, Probability, Slotland, Spin 3, ThePhoneCasino, Iceland's CCP Games, SUN, Rhomobile, PopCap Games, Valve, Glu, Ngmoco, Magmic, Disney Mobile, Punch, Sina Weibo, Grasshopper, UltiZen Games, TheMobileGamer, GameBrains, Phoenix Game Studios, Unreal Mind, Tantalus Asia, 5th Cell Media, Multimedia Development Corporation, Cyberplanet, Chiang Mai Digital Works, Esoft Interactive, Anino Entertainment, The Animation Council of Philippines, Mikoishi, NextGen, Envisage Reality, Inerworx, Media Development Authority, Zipline', Unity, Epic Games, Sibblingz, Pocket Gems, LYTO, GOGAME

Network Operators

China Mobile, China Unicom, Airtel (Bharti), Reliance Communications. Telkomsel, NTT DoCoMo, Viettel. Smart Communications, VimpelCom, SingTel, Axiata Group Berhad, Saudi Telecom Company (STC), Etisalat, Maxis, Turkcell, Qtel, Telstra, Grameenphone, Indosat, Mobicom, Vodafone, Mobilink, AIS Thailand, Mobile Communications Company of Iran (MCI), Cellcom, sprint, Verizon, AT&T, U.S. Cellular, Vodaphone, Orange, T Mobile, Altel,SoftBank, KDDI, Telia Sonera, Telenor, Orascom, Virgin Mobile, TeliaSonera, MTS, China Telecom, SoftBank, KDDI, Emobile, SK Telecom, Korea Telecom, LG U Plus, Telekominvest, Alpha Group, Delta Telecom, Mobile TeleSystems, Optus Mobile, TPG, Savvytel, Crazy John's, Boost Mobile, Amaysim, Vivid Wireless, Unwired, Think Mobile, DODO, Woffle, Startel, DEUO, Tru, Everyday Mobile, Lebara Mobile, Woolworths Mobile, PennyTel, Red Bull MOBILE, Vodafone Essar, Idea Cellular, BSNL, Tata Teleservices, Aircel, Uninor, MTS India, Videocon, MTNL, Indosat, XL Axiata, Telcom, Bakrie Telecom, AIS, DTAC, True Move, Globe, Suncellular, DIGI, SingTel Mobile, StarHub Mobile, M1, Qmax, MobiFone, Viettel Mobile, Vinaphone, 3, CSL, PCCPW Mobile, SmarTone-Vodalipur, SmarTone-Vodafone, China Mobile Hong Kong, Mobicom, Unitel, Skytel, G-Mobile, Chunghwa Telecom, Taiwan Mobile, Areeba, Syriatel, K-Cell, PMCL, O2 UK, Movistar Spain

Handset Manufacturers:

Nokia, Apple, Motorola, Microsoft, RIM, Fujitsu-Toshiba, Kyocera, NEC, Casio, Panasonic, Sharp, HTC, LG Electronics, Huawei, Samsung, ZTE, Motorola, Sony Ericsson , Pantech Curitel, Nokia Siemens Networks (NSN), Philips, Sagem

Other Companies/Organizations:

Acer, Fujitsu, Hewlett-Packard, Foxconn , Google, yahoo, Adobe, metroPCS, Cricket Wireless, INQ Mobile, skype, Linux Foundation, NEC, PANASONIC, Intel, Foursquare, Facebook, Yelp, Beiduo, Dianping, European Telecommunications Standards Institute (ETSI), GSM association, ITU, Maestro, Solo, MasterCard, Visa Electron, Neteller, Entropay, Ukash, Cisco, Salesforce.com, Gowalla, Sony, Nintendo, BMW, Telefonica, Amazon, MegaFon, Alcatel, BenQ, Fly, Mobile Communications Company of Iran (MCI), Princeton University

Audience:

· Game Portal Companies

· Mobile Network Operators

· Game Exporter / Importers

· Mobile Application Developers

· Location-based Service Providers

· Social Media Service Provider

· Mobile Handset Manufacturers

· Mobile / Online Gambling Companies

· Game Distributors and Aggregators

· Brand/Product/Service Advertiser

· M-commerce Application Developers

ABSTRACT 13

WHAT IS MOBILE GAMING 14

MOBILE GAMING HISTORY AND BRAND GAMES 14

LIMITATIONS OF MOBILE GAMING 17

MOBILE GAMING TECHNOLOGY PLATFORM 18

Windows Phone 18

Windows Phone 7.5 / 'Mango' 20

webOS20

Apple iOS 21

Android 22

Symbian 24

BlackBerry OS 25

Bada 27

Brew 28

DoJa 28

Java ME 29

WIPI 30

Maemo 30

MeeGo 31

SHR 31

Linux 32

LiMo 4 34

FUTURE MOBILE GAMING TECHNOLOGY PLATFORM 35

Boot 2 Gecko (B2G) 35

Aliyun OS 35

Tizen 35

Meltemi 36

FUTURE OF MOBILE GAMING TECHNOLOGY PLATFORM: HTML5, LimeJS, CLOUD 36

OPERATING SYSTEM MARKET SHARE AND TREND ANALYSIS 37

MOBILE GAMERS PLATFORM CHOICE, MOBILE CASINO, AND ANROID 39

LOCATION BASED MOBILE GAME AND FUTURE GAMING TREND 39

CASE STUDY: SCVNGR - A LOCATION-BASED MOBILE GAMING PLATFORM 42

MOBILE LBS GAMING IN ASIA, ANALYSIS AND FUTURE DIRECTION 44

MULTIPLAYER MOBILE GAMING (MMG) 46

ANROID: TOP 10 MULTIPLAYER GAMES47

iPhone: TOP 10 MULTIPLAYER GAMES 49

MULTIPLAYER MOBILE GAMING (MMG) FUNCTIONALITY DRIVER 51

Infrared 51

Bluetooth 51

GPRS 52

3G 53

Mobile Wi-Fi 54

Artificial Intelligence (AI) 54

FUTURE OF MMG (MULTIPLAYER MOBILE GAMING) FUNCTIONALITY DRIVER 55

4G 55

Mobile Cloud 56

HTML5 - Mobile Web's Future 56

MOBILE GAMING GENRES 57

Action Games 57

Action-adventure Games 58

Adventure Games 58

Role-playing Games 59

Simulation Games 59

Sports Games 60

Strategy Games 60

INNOVATIVE MOBILE GAMING61

Mobile Gambling & Market Projection 61

Mobile Casino and Mobile Gambling 62

No 1 Innovative Game 2010: EVE Online 62

Case Study: 32Red Mobile Casino 63

POCKET GAMER AWARDS 2010 64

MOBILE CLOUD AND MOBILE GAMING 64

Mobile Cloud: 5 Key Tech Trends 64

Mobile Cloud - $9.5 Billion Market Estimate 65

RUBY PLATFORM & MOBILE GAMING 66

Ruby-based Cross-platform Mobile Framework66

HTC Ruby and Mobile Casino 67

Top Ten PokeMan Ruby Game on Mobile 68

SOCIAL MEDIA AND MOBILE GAMING 69

Mobile Getting Social 69

Social Media: Video Game is the future of Mobile Gaming 69

Connecting Console and Mobile Cloud: The Next Big Play of Gaming 70

Mobile Video Game Infographics: A Growing Trend 71

Angry Birds Infographics: 140 million Downloads 72

Case Study: Zynga and Mobile Gaming Studio 72

Case Study: Virtual Go-To Community of BMW app for Social Mobile Gaming 73

MOBILE APPS & MONEY GENERATION 73

In-Game Marketing and Revenue Generation 73

Category Mobile Apps: Games is the Number One 74

93% of Apps Downloader and Willingness to Pay Money for Games 74

iOS Gamers Pay Twice Than Average Gamers: the Real Target Market 75

LEARNING OF VIDEO GAME INDUSTRY FROM MOBILE GAMING 75

Video Game Business Model: A Growing Anxiety 75

Sony's Online Community Creation 75

Proliferation of Digital Distribution 76

Discount Pricing Structure: A Reality 77

Home Entertainment and the Future 78

IS MOBILE GAMING KILLING THE CONSOLE MARKET? 78

MOBILE GAME DISTRIBUTION PLATFORM 79

Distribution Model and OTI Trend 79

User Behavior affecting Distribution Channel 80

Billing 81

Cost 81

Marketing and Brands 81

Mobile Application Landscape : Mobile Game Distribution Fragmentation 82

MOBILE GAME DEVELOPER 83

Top 25 Global Mobile Game Developers 83

Mobile Gaming Platform in Asia 84

800 million Users and Tencent-GREE-mig33 Alliance for Japan, China & Indonesia 85

What about DeNA , Weibi and Asian Market Trend? 86

Developer and the Eco System 86

GREE 87

DeNA 88

Tencent 89

Mig33 90

PapayaMobile 90

APAC Region 92

Southeast Asia 93

Japan 93

China 94

Indonesia 95

Malaysia 95

Thailand 95

The Philippines96

Singapore 96

Case Study: Zipline Games 97

ECONOMIC DRIVER OF MOBILE GAMING 98

Revenue Dimension in Mobile Gaming 98

Tips for Making Money from Mobile Gaming 100

GROWTH DRIVER OF MOBILE GAMING 100

MOBILE PENETRATION AND GAMING MARKET 2011 - BEYOND 101

Asia-Pacific Leads Mobile Penetration 101

5 Trends Shaping the Mobile Gaming Industry 102

GLOBAL MOBILE GAMING MARKETPLACE 104

Global Mobile Gaming Market 2011 - 2015 104

Global Mobile Gamer Demographics 105

Types of Global Game player and Social Game Trend 105

A Global Trend: Decoupling from Apps 106

Global Mobile Gaming Revenue projection 2008 -2015 107

Mobile Gaming End User Revenue 2009-2014 107

Global Mobile Gaming Revenue by Region 2008 -2013 108

Regional Revenue Segmentation 2009 - 2013 109

ASIAN MOBILE GAMING MARKETPLACE 109

APAC (ASIA PACIFIC) 110

Market Size: 92% Game Deployment Ratio 110

Revenue Forecast 2008-2013: Game Download Supersedes Real-Time Games 111

Mobile Game Genres: APAC Leading Operator 112

ME (MIDDLE EAST) 113

Market Size: 70% Game Deployment Ratio 113

Revenue Forecast 2008-2013 113

Mobile Game Genres: ME Leading Operators 114

CENTRAL ASIA 114

SOUTH EAST ASIA 115

ASIAN GAMING MARKET: COUNTRY PROSPECT115

Top 10 growth markets in Asia 115

China 116

Japan 117

Korea 121

Russia 123

Australia 125

India 127

Indonesia 130

Thailand 131

Philippines 132

Malaysia 133

Singapore 134

Vietnam 135

Hong Kong 136

Mongolia 137

New Zealand 137

Taiwan 138

Bangladesh 138

Sri Lanka 139

Pakistan 139

Turkey 139

Iran 140

Israel 140

Saudi Arabia 140

Afghanistan 141

Iraq 141

Syria 141

UAE 142

Egypt 142

Kazakhstan 143

Kyrgyzstan 143

Uzbekistan 143

TELCO OPERATOR ANALYSIS 144

Top 15 Mobile Operators in Asia by Subscribers144

China Mobile 145

China Unicom 145

Airtel (Bharti) 146

Reliance Communications 147

Telkomsel 148

NTT DoCoMo 148

Viettel 149

Smart Communications149

VimpelCom 150

SingTel 150

Axiata Group Berhad 151

Saudi Telecom Company (STC) 151

Etisalat 152

Maxis 153

Turkcell 153

Qtel 153

Telstra 154

Grameenphone 155

Indosat155

Mobicom 155

Vodafone New Zealand 156

Mobilink 156

AIS Thailand 156

Mobile Communications Company of Iran (MCI) 157

Cellcom 157

MOBILE GAME PRICING 159

Gaming Pricing Model: 360% Analysis 159

Average Mobile Gaming Price 160

Average Download per User: 9 games Per User161

MOBILE GAMING vs VAS REVENUE 2008-2013 162

MOBILE ADVERTISING REVENUE 2015 163

ASIAN MOBILE GAMBLING MARKET: 3.91 CAGR by 2015 163

MOBILE GAMING BUSINESS STRATEGIES 164

MOBILE GAME MONETIZATION METHODS: 29 BUSINESS MODELS 166

CASE STUDY: ANGRY BIRDS - A SUCCESSFUL MOBILE GAME STORY 169

MOBILE GAMING DISTRIBUTION CHANNEL 173

MOBILE GAMING ECO SYSTEM / VALUE CHAIN 174

VALUE CHAIN PARTNERSHIP 175

OTA Value Chain 175

Intellectual Property Rights (IPR) 175

Developer Engagement 175

Aggregator Engagement 176

Carrier and Operator Engagement 176

Handset Manufacturer engagement 176

Sales Channel Engagement 176

End-Customer Engagement 177

REVENUE SHARING IN MOBILE GAMING VALUE CHAIN177

KEY REVENUE SOURCES & COST ITEM OF MOBILE GAMING BUSINESS 178

IMPACT OF BRAND IN THE SUCCESS OF MOBILE GAMING 178

MOBILE GAMING: INTERSECTION OF VEDIO GAME & MOBILE DATA APPLICATION 179

EVOLUTION OF MOBILE GAMING: A CONCEPTUAL FRAMEWORK 180

BEST GAMING PRACTICE: JAPAN & KOREA 180

WHERE IS THE MONEY?181

WHERE IS THE OPPORTUNITY? A GAMIFICATION TREND 183

RECOMMENDATIONS 184

Recommended Drivers to Stimulate the Uptake of Mobile Gaming 184

Recommendation for Grabbing Business Opportunity 185

Recommended General Considerations for Market Players 185

Recommended Considerations for game developers & publishers 185

Recommended Considerations for Portal Providers & Mobile Operators 186

Enter Asian Digital Game Market: $30 billion by 2016 187

List of Figures

Figure 1: How basic gaming thinking originated and transformed

Figure 2: Single player gaming screen

Figure 3: Nokia N-Gage Platform

Figure 4: Multiplayer gaming concept

Figure 5: The Start screen in Windows Phone

Figure 6: Timelines of Windows Phone related Events

Figure 7 : webOS screen on a Palm Pre Plus showing the "cards"

Figure 8: Game center on iPhone 4S operated by iOS 5.0

Figure 9: Architecture diagram of Android Platform

Figure 10: Android 4.0 "Ice Cream Sandwich home screen on Samsung Galaxy Nexus

Figure 11: User Interface of the Symbian 3 on Nokia N8 Smartphone

Figure 12: BlackBerry OS 7 on a BlackBerry Bold 9900/9930

Figure 13: Bada 1.2 Home screen, Note Widget

Figure 14: Heavily Branded Brew

Figure 15: Screenshot of Maemo 5

Figure 16: Handset UX from MeeGo 1.1 "Day 1"

Figure 17: SHR unstable

Figure 18: Linux based home screen displayed on Android 2.3 "Gingerbread"

Figure 19: Worldwide market share of mobile OS end users as of Q2 2011

Figure 20: A map of players' trails in a location-based game

Figure 21: Gaming Experience Interface of Own This World (a location based game); The object of the game is to conquer territories based on user location in the real world

Figure 22: SCVNGR home page

Figure 23: Papaya LBS Gamer interface

Figure 24: Gaming interface of Pocket Legends game at Anroid platform

Figure 25: Gaming interface of Super Stickman Golf at iOS platform

Figure 26: Concept of Mobile cloud based on Apps

Figure 27: Almost all of the earliest video games were action games, including Space Invaders from 1978

Figure 28: Fahrenheit, released in 2005, was noted for its innovative gameplay

Figure 29: Multiple players conversing in Final Fantasy XI (2003)

Figure 30: A screenshot from Lincity-NG, a city simulation game

Figure 31: Mario & Sonic at the Olympic Games, one of several recent games controlled by the player physically simulating the sport involved

Figure 32: Scorched 3D is an artillery game

Figure 33: Interface of EVE online

Figure 34: Apps platform position under cloud concept

Figure 35: Ruby Platform

Figure 36: Video Game Market Projection

Figure 37: Sample Social Reward of Connecting console gaming

Figure 38: Mobile Video Game Infographics: A Growing Trend

Figure 39: Angry Birds Infographics: 140 million Downloads

Figure 40: Games are the most popular mobile apps category

Figure 41: 93% of Apps Downloader is willing to Pay Money for Games

Figure 42: iOS gamer pay twice: the real market

Figure 43: Sony PS and community creation

Figure 44: In-Game discount pricing

Figure 45: Death of Console market

Figure 46: The App Distribution Landscape

Figure 47: Global top 25 mobile game developer list

Figure 48: GREE as a bridge of multiple platforms in Asia

Figure 49: Communalization of GREE platform

Figure 50: DeNA's Mobage global Platform

Figure 51: Mobage on Mobile

Figure 52: Mig33 in different basket

Figure 53: Papaya Mobile Info graphics

Figure 54: Driving Revenue in Mobile gaming

Figure 55: F2P Virtual Goods

Figure 56: Mobile penetration density

Figure 57: How word of mouth take place

Figure 58: Global mobile games Revenue 2008-2015

Figure 59: Mobile Gaming End-User Revenue Projection by Market Insight

Figure 60: Global Mobile Games Revenue by Region 2008-2013

Figure 61: Mobile Game Market by Region 2006-2011

Figure 62: Informa-Regional Revenue Segmentation 2009 - 2013

Figure 63: APAC market Sizing

Figure 64: APAC Revenue Forecast 2008-2013

Figure 65: Mobile Game Genre - APAC Leading Operator

Figure 66: ME Market Sizing

Figure 67: ME Revenue Forecast 2008-2013

Figure 68: Value Chain of Japanese Gaming Business

Figure 69: Mobile Gamer Town - Mobage

Figure 70: Age wise time spent playing games per day in Korea

Figure 71: Mobile Gamer by Gender in Korea

Figure 72: Mobile Game Download by Age in Korea

Figure 73: Russian Gaming Industry Market Volume

Figure 74: Market share of MNO, Casual and Social Games 2008-2015 Market share of MNO, Casual and Social Games 2008-2015

Figure 75: Mobile Gaming Pricing Model

Figure 76: Average Mobile Gaming Price

Figure 77: Average mobile game download per user

Figure 78: Gaming contribution to VAS revenue: Bar Chart

Figure 79: Gaming contribution to VAS revenue: Pie Chart

Figure 80: Mobile gambling ecosystem preview

Figure 81: Mobile Gaming Business: Understanding user

Figure 82: Platform based strategy

Figure 83: Angry Birds Logo

Figure 84: A yellow bird collapses a structure onto several pigs

Figure 85: How Does Angry Birds Looks

Figure 86: Mobile Gaming Value Chain / Eco System

Figure 87: OTA Value Chain Partner

Figure 88: Revenue sharing in mobile gaming value chain

Figure 89: The impact of brand in the success of mobile game

Figure 90: Mobile game as intersection of video game and mobile data application

Figure 91: Evolution of Mobile Gaming: A conceptual framework

Figure 92: US App store revenue proportion from top 100 grossing games

Figure 93: Recommended necessary action of mobile gaming market participant

Figure 94: Recommendation for grabbing business opportunity150


List of Tables

Table 1: Minimum device requirement for Windows Phone

Table 2 : DoJa Profile

Table 3: Top 10 MMG Anroid

Table 4: Top 10 MMG iPhone

Table 5: Telecommunication bands in the Infrared

Table 6: Mobile gambling game statistics 2011

Table 7: Pocket gamer award 2010

Table 8: Top 10 PokeMan ruby game on mobile

Table 9: Mobile Game Genres

Table 10: Top 10 growth market in Asia - December 2010

Table 11: Handset Manufacturer list in Japan

Table 12: Telecom operator list of Australia

Table 13: Telecom operator list in India

Table 14: Top 5 operator list of Indonesia

Table 15: Telecom operators in Philippines

Table 16: Telecom operator in Singapore

Table 17: Top 3 telecom operators in Vietnam

Table 18: Telecom operator in Hong Kong

Table 19: Telecom operator in Mongolia

Table 20: Mongolia - key telecom parameters - 2006; 2009, 2011 (e)

Table 21: Top 15 mobile operators in Asia (by subscribers) - December 2010

Table 22: ANGRY BIRDS: Reception Scoring

Table 23: Key revenue sources & cost item in mobile gaming business


Keywords:

Mobile Gaming, Mobile Games, Mobile Gaming Asia, Mobile Games Asia, Mobile Gambling, Mobile Gaming Ecosystem and Value Chain, Location-based Games, Future of Mobile Games, Mobile Game Platforms, Mobile Game Systems