Overview:

Mobile Commerce is for more than just consumer applications - it's definition is often constrained to certain device assumptions, use case scenarios, and business models.

Mobile Commerce may also be used in business-to-business (B2B) scenarios and the definition can also include many governmental and general "public service" B2B situations.

This research examines the current and the potential future market for an expanded view of mobile commerce applications from 2012-2017. It includes identification of future applications such as location-based services combined with augmented reality and how government can use these technologies to save costs. The research identifies key issues and concerns and the role of mobile commerce in public service and it may be leveraged to benefit citizens and businesses. The research includes analysis of the global Mobile Commerce market and revenue potential.

Audience:

· Mobile Network Operators

· Mobile Software Developers

· OSS/BSS Solution Providers

· Handset and Tablet Manufacturers

· Mobile Payment Service Providers

· Content and Applications Aggregators

· Wireless Privacy and Security Specialists

· Mobile Marketing and Advertising Providers

· Telecommunications Infrastructure Providers

· Governmental Organizations at the Federal, State, and Local levels

1.0 EXECUTIVE SUMMARY 5

1.1 M-COMMERCE APPLICATIONS 6

1.2 MOBILE LEARNING 10

1.2.1 THE M-LEARNING ECOSYSTEM 11

1.2.2 M-LEARNING CHALLENGES 15

1.2.3 M-LEARNING FEATURES 15

1.2.4 M-LEARNING OS 16

1.2.5 SMART PHONES AND M-LEARNING 17

1.2.6 NETWORKING TECHNOLOGY 17

1.2.7 WIDE AREA NETWORK 17

1.2.8 METROPOLITAN AREA NETWORKS (MANS) 19

1.2.9 LOCAL AREA NETWORKS (LAN) 19

1.2.10 PERSONAL AREA NETWORKS (PAN) 20

1.3 CASE STUDY: VODAFONE ACADEMY 20

1.3.1 FUTURE TRENDS 22

1.3.2 M-LEARNING MARKETS 22

1.4 M-BUSINESS 23

1.4.1 M-BUSINESS APPLICATIONS 24

1.4.2 M-BUSINESS TECHNOLOGIES 28

1.4.3 M-BUSINESS CHALLENGES 29

1.4.4 WML 30

1.4.5 LOCATION IDENTIFICATION TECHNOLOGY 30

1.4.6 PAYMENT METHODS 32

1.4.7 REQUIREMENTS OF MOBILE COMMERCE SECURITY 33

1.4.8 BASICS OF SECURITY 33

1.4.9 MOBILE SECURITY 35

1.4.10 NETWORK INFRASTRUCTURE AND SECURITY 35

1.4.11 WLAN STANDARDS 35

1.4.12 WAP SECURITY 39

1.4.13 PAYMENT METHODS IN M-COMMERCE39

1.4.14 CONTENT DOWNLOAD 40

1.4.15 POINT OF SALE 40

1.4.16 CONTENT ON DEVICE 41

1.5 MOBILE PAYMENT 41

1.5.1 MOBILE PAYMENT METHODS 41

1.5.2 "IN-BAND" PAYMENT METHOD42

1.5.3 PROXIMITY 42

1.5.4 COMMON ISSUES OF MOBILE PAYMENT 43

1.5.5 PAYMENT LIFECYCLE 43

1.5.6 MOBILE PAYMENT VALUE CHAIN 44

1.5.7 MOBILE PAYMENT SYSTEMS 44

1.5.8 CURRENT M-PAYMENT MARKET 46

1.5.9 PAYBOX 47

1.5.10 PAYBOX DISADVANTAGES 48

1.5.11 M-PAYMENT ANALYSIS49

1.5.12 MONEY TRANSFERS 50

1.6 MOBILE COMMERCE AND E-GOVERNMENT 50

1.6.1 E-GOVERNMENT 51

1.6.2 THE FUTURE OF E-GOVERNMENT CONCEPT 54

1.6.3 E-GOVERNMENT TO MOBILE GOVERNMENT (GOVERNMENT ON GO CONCEPT) 54

1.6.4 BENEFITS OF M-COMMERCE IN GOVERNMENTS SERVICES AND THE ROI 55

1.6.5 M-COMMERCE IN PUBLIC SERVICE APPLICATIONS 56

1.6.6 CASE STUDY: HOW M-COMMERCE CAN SAVE COSTS FOR THE GOVERNMENTS 57

1.6.7 THE EFFECT ON THE ECONOMY 58

1.6.8 CELL BROADCAST SERVICE (CBS) 59

1.6.9 CELLTICK 60

1.6.10 (MMS) MULTIMEDIA MESSAGING SERVICE 60

1.6.11 MOZAT63

1.6.12 ANNY WAY MMS 63

1.6.13 UNIFIED MESSAGING 63

1.6.14 CYCOS AG 65

1.7 AUGMENTED REALITY IN PUBLIC SERVICE 68

1.7.1 INTRODUCTION 68

1.7.2 AR 3D APPLICATIONS 70

1.7.3 TRACKING USER'S POSITION 72

1.7.4 M-COMMERCE IN PUBLIC SERVICE BRANCHES 74

1.7.5 TOLL SYSTEMS 76

1.7.6 MOBILE COMMERCE IN HEALTH CARE 77

1.7.7 M-COMMERCE APPLICATIONS IN HEALTH CARE 77

1.7.8 HEALTHCARE ISSUES 81

1.7.9 M-COMMERCE WITH RFID IN HEALTH CARE 81

1.8 M-COMMERCE IN AGRICULTURE 85

1.9 M-COMMERCE IN AVIATION 88

1.9.1 E-CHECK 89

1.9.2 SECURITY NEEDS FOR IDENTITY VERIFICATION 90

1.9.3 BAGGAGE TRACKING 91

1.9.4 M-COMMERCE APPLICATIONS IN AVIATION 91

1.9.5 CONTACTLESS SMART CARD 91

1.9.6 NEAR FIELD COMMUNICATION (NFC) AND RADIO FREQUENCY IDENTIFICATION (RFID) TECHNOLOGY 91

1.9.7 USING 4G TECHNOLOGY 92

1.9.8 FUTURE TRENDS 92

1.10 M-COMMERCE MARKET FORECAST 2012-2017 93

1.10.1 UK MOBILE COMMERCE REVENUE 2011-2017 94

1.10.2 THE FUTURE OF M-COMMERCE TO 2017 94

1.10.3 BEST CASE SCENARIO 96

1.11 M-COMMERCE IN 201799

1.11.1 SERVICES AND APPLICATIONS 103

1.11.2 NFC WORLD MARKET FORECAST 2012-2017 104

1.11.3 WORST CASE SCENARIO 105

1.12 THE WORST CASE SCENARIO IN PROFESSIONAL USE 107

1.12.1 THE GOVERNMENT ROLE 112

1.12.2 SECURITY 113

1.13 M-BANKING POTENTIAL REVENUES AND ISSUES 2012-2017 115

1.13.1 OVERVIEW 115

1.13.2 M-PAYMENT ISSUES 116

1.13.3 TRANSACTION TYPES 116


Keywords:

Mobile Commerce, Mobile Commerce in Government, Mobile Commerce in Public Service, Mobile Commerce for Cost Reduction, Mobile Commerce for Efficiency, Mobile Commerce to Reduce Waste, Mobile Commerce ROI Improvements, Mobile Commerce B2B