This report covers the mobile banking situation in India, the state of adoption by banks and the consumer mindset towards it. In India the Mobile Banking Market is of a very recent origin, yet it has grown right since the concept was introduced. The Indian market can be divided into 2 segments: Urban and Rural.

The Urban mobile banking segment has shown tremendous amount of growth, yet has scope for improvement in the field of payment transaction. According to many surveys conducted, majority of the customers in the Urban Segment widely use the mobile banking service for checking of account information and balances. The Rural mobile banking segment has also been targeted and the market is fairly new, yet there has been good amount of growth and awareness.

The key players in the mobile banking market in India are: ICICI Bank, HDFC Bank, SBI Bank, Axis Bank, Canara Bank, Syndicate Bank, Bank of Baroda etc.
Some of the major factors for growth of Mobile Banking in India are; the need for better and a hassle free way of banking, integration of technology in all spheres of life, then why not in banking, it provides quick and easy access to customers, the cost of handling individual customers to the banks is reduced, unlike the banks the mobile banking services cannot be shut or do not have work timings, its is also a very effective method of promoting other bank services etc.

 

Executive Summary
Industry Overview
Usage segment
Usage behavior trend
Market Structure & Segmentation
Types of Products /Services /Solutions
Key Players
Market Share
Competition situation
Key Drivers
Key Challenges / Barriers
Technical Challenges
Key Opportunities
Market Entry Strategy
Key Success factors
Country Advantage
Regulatory Advantage & legal frameworks
PEST Analysis
Case Study
LG Telecom, South Korea
Reliance Infocomm, India
Success stories/Recent Events
Trai, RBI agree on roles in rollout of mobile banking
Reserve Bank of India prefers bank-led mobile-banking
Annexure
ANNEXURE FOR RULES AND REGULATIONS RELATED TO MOBILE BANKING
LIST OF CHARTS & TABLES Please note; this needs certain updates. We have all the information available but require 5 business days to complete the process and ensure it is as up-to-date as possible for each new purchase.