Overview:

The evolution of the cell phone, driven by the wireless data industry trying to make individuals more productive wherever they are, has led to the current state of the art device, referred to as the Smartphone. Smart phones are nothing more than handheld computers that support email, personal organizers, voice & data communications services and other applications.

All smart phones come loaded with standard applications defined by the manufacturer. However, in 2009 the network operators, looking for revenue opportunities, have encouraged the development of other applications that can be used on the cell phones they support. Using these applications will use the network services more and generate more revenue. The network operators established business relationships and development platforms to encourage the growth of these applications. Since that time, with popular platforms like Apple's iPhone or Android handsets, mobile application development has exploded.

While smart phones are the primary mobile device, over the last two years, we have seen the emergence of tablet computers and other such mobile devices which support mobile applications.

We analyze the Mobile Application Store (MAS) provided by the following handset manufacturers:

· Research in Motion ("RIM")

· Apple

· Nokia

· Palm

· Motorola

· LG

· Samsung

· Sony-Ericsson

This research also evaluates North American network operator's MAS plans:

· Verizon

· ATT

· Sprint

· T-Mobile

· Rogers Wireless(Canada)

Audience:

· Handset Manufacturers: a comprehensive review of the Mobile Application Stores, development tools and support programs.

· Carriers: a comprehensive review of the Mobile Application Stores, development tools and support programs.

· Mobile Software developers: provide focus on what platforms offer growth and opportunity.

· Potential Application Store providers: a detailed technical comparison & review the market

· Retail electronics distributors (business & retail): a detailed technical comparison & review of the market.

OVERVIEW 3

TECHNICAL OVERVIEW 4

MOBILE APPLICATION DEVELOPMENT TOOLKITS 5

MOBILE APPLICATION STORES 26

COMPARATIVE ANALYSIS 31

APPLICATION STORE ANALYSIS 35

ANALYSIS OF DEVELOPER SUPPORT PROGRAMS 36

OVERALL ANALYSIS 36

SWOT ANALYSIS 37

MARKET OVERVIEW 40

MARKET FORECAST 43

MARKET ANALYSIS 45

MARKET PREDICTIONS 51

BUSINESS OPPORTUNITIES 54

APPS: RETAIL VERSUS COMMERCIAL? 56

WHERE ARE THE BUSINESS OPPORTUNITIES? 59


Keywords:

Mobile Application Store, MAS, Apple, Nokia, Palm Motorola, LG, Samsung, Sony-Ericsson