EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Lactogal - Produtos Alimentares, S.A. 20
Nestle S.A. 21
Parmalat Finanziaria S.P.A. 26
MARKET DISTRIBUTION 30
MARKET FORECASTS 31
Market value forecast 31
Market volume forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related research 36
Disclaimer 37
ABOUT THE PUBLISHER 38
Premium Reports 38
Summary Reports 38
Our Consultancy38

LIST OF TABLES
Table 1: Portugal milk market value: $ million, 2005–09 10
Table 2: Portugal milk market volume: million liters, 2005–09 11
Table 3: Portugal milk market segmentation I:% share, by value, 2009 12
Table 4: Portugal milk market share: % share, by value, 2009 13
Table 5: Lactogal - Produtos Alimentares, S.A.: key facts 20
Table 6: Nestle S.A.: key facts 21
Table 7: Nestle S.A.: key financials ($) 23
Table 8: Nestle S.A.: key financials (CHF) 24
Table 9: Nestle S.A.: key financial ratios 24
Table 10: Parmalat Finanziaria S.P.A.: key facts 26
Table 11: Parmalat Finanziaria S.P.A.: key financials ($) 27
Table 12: Parmalat Finanziaria S.P.A.: key financials (€) 27
Table 13: Parmalat Finanziaria S.P.A.: key financial ratios 28
Table 14: Portugal milk market distribution: % share, by value, 2009 30
Table 15: Portugal milk market value forecast: $ million, 2009–14 31
Table 16: Portugal milk market volume forecast: million liters, 2009–14 32
Table 17: Portugal size of population (million), 2005–09 33
Table 18: Portugal gdp (constant 2000 prices, $ billion), 2005–09 33
Table 19: Portugal gdp (current prices, $ billion), 2005–09 33
Table 20: Portugal inflation, 2005–09 34
Table 21: Portugal consumer price index (absolute), 2005–09 34
Table 22: Portugal exchange rate, 2005–09 34

LIST OF FIGURES
Figure 1: Portugal milk market value: $ million, 2005–09 10
Figure 2: Portugal milk market volume: million liters, 2005–09 11
Figure 3: Portugal milk market segmentation I:% share, by value, 2009 12
Figure 4: Portugal milk market share: % share, by value, 2009 13
Figure 5: Forces driving competition in the milk market in Portugal, 2009 14
Figure 6: Drivers of buyer power in the milk market in Portugal, 2009 15
Figure 7: Drivers of supplier power in the milk market in Portugal, 2009 16
Figure 8: Factors influencing the likelihood of new entrants in the milk market in Portugal, 2009 17
Figure 9: Factors influencing the threat of substitutes in the milk market in Portugal, 2009 18
Figure 10: Drivers of degree of rivalry in the milk market in Portugal, 2009 19
Figure 11: Nestle S.A.: revenues & profitability 25
Figure 12: Nestle S.A.: assets & liabilities 25
Figure 13: Parmalat Finanziaria S.P.A.: revenues & profitability 28
Figure 14: Parmalat Finanziaria S.P.A.: assets & liabilities 29
Figure 15: Portugal milk market distribution: % share, by value, 2009 30
Figure 16: Portugal milk market value forecast: $ million, 2009–14 31
Figure 17: Portugal milk market volume forecast: million liters, 2009–14 32