Micro irrigation technology is rapidly expanding all over the world especially in the water scarce areas of developed countries. It is very popular in the areas of United States, Israeli and some parts of Europe. North America and Europe has the highest record of MIS utilization while Asia is in the development stage. Irrigation plays a vital role in Australian agriculture; here irrigated agriculture uses 75% of consumed water. This technology has also established a stronghold in the Asian regions, where it is best utilized in India and China but still there is ample market potential with continuously rising population. Drip irrigation is becoming most on demand technology.

Water scarcity is the most important driving factor of the MIS industry and apart from the area available for crop production, growing population in the country and GDP in the agriculture sector also contributes to the growing demand for MIS. The other major contributor to this market is growing pollution level due to which water level has declined and in near future this trend is expected to continue.

The present report provides an overview of the global micro irrigation system industry with its utilization worldwide. It discusses total MIS market and industry structure. The report analyses micro irrigation equipment demand in India with a detailed description of its segments. It highlights area covered under micro irrigation in India. The opportunity section analyses prospective markets for the industry and their significance. It also gives an overview of the Australian irrigation industry and describes all the industry segments. The report further analyses competition present in the industry with an overview of the major competitor’s business and their strategies.

The report also talks about the future outlook of the industry and its growth. By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

1. Industry Overview

1.1 Industry Structure

2. Global Micro Irrigation Industry

Market by Volume
Market by Region

3. MIS in Asia: An Overview

3.1 Market Size: Indian Micro Irrigation Industry

Market Value
Market Potential

3.2 Irrigation Products Raw Material Market in India

4. Industry Opportunities

4.1 Potential in Indian Market
4.2 Strong Opportunities for Irrigation Equipments in Assam
4.3 Irrigation Equipment Industry Prospects in United States

5. Industry Trends

5.1 Changes in Cropping Patterns
5.2 MIS in Australia

5.2.1 South Australia

Vineyard Irrigation
Significance of Methods of Irrigation

6. Indian MIS Industry Driving Factors

6.1 Water Demand and Scarcity
6.2 GDP in Agriculture and Allied Sector
6.3 Rising Demand for Crop Production
6.4 Rising Population and Un-irrigated Areas in India

7. Industry Players

7.1 Competition

7.2 Jain Irrigation Systems Limited

Overview
Business Strategies
Provide value added Solutions
Organic Growth
Expanding into New Growth Products and Markets
Diverse Revenue Streams

7.3 Netafim

Overview
Business Developments

7.4 Deere and Company

Overview
Business Strategies
Strengthening Geographic Presence
Comprehensive Product Portfolio

8. Future Outlook

8.1 Market Forecast
8.2 Forecast Methodology

8.2.1 Dependent and Independent Variables
8.2.2 Correlation Analysis
8.2.3 Regression Analysis

List of Tables

Worldwide MIS Utilization (2007)
Worldwide MIS Market by Geography (2004-08)
India - Micro Irrigation Subsidy by State (2007)
India - Micro Irrigation Potential by State (2007)
India - Cropping Patterns of Micro-irrigation Adopters Vs Non-adopters (2007)
Jain Irrigation Market Share by State (2007)
Jain Irrigation - Revenues by Business Segments (2006-08)
Deere & Company - Revenue by Business Segments (2006-08)
Dependent & Independent Variables (1998 – 2008)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

List of Charts

Subsidy Administration Process
Subsidy Agencies in MIS Network
Subsidy Collection
Area under Drip Irrigation in the World (2000/06)
India - Micro Irrigation by Value in India (2004-08)
India - Present and Projected Growth in MIS Coverage (2005-14E)
India - Agriculture Growth vs. PVC Demand Growth (2001-07)
India - Growth in PVC Pipes and Fittings (2004-08)
India - Opportunity for MIS
Total Agriculture Equipment Market (2008)
Australia - Proportion of Vineyards Irrigated (2003-07)
Australia - Watering Method Used, Proportion of Total Irrigated Area (2003-08)
Australia - Drip or Micro-spray Irrigation, as % of Total Irrigated Area (2003-07)
Australia - Furrow or Flood Irrigation, as % of Total Irrigated Area (2003-07)
India - Sector-wise Utilization of Water Resources (2007)
India - GDP in Agricultural Sector at Current Prices (2001-08)
India - Area, Production & Yield of Food Grains with % Coverage under Irrigation (1990-2008)
Population of India (2001-10E)
Indian Micro Irrigation System Industry Forecast (2009-10E)