Introduction

The Personal Care MarketWatch contains the latest news, analysis and opinion, covering all the month's major issues including mergers and acquisitions, marketing and regulatory issues. It covers the period from December 15 - January 14 2010.

Scope

*Geographic coverage: global

*Category coverage: personal care

Highlights

 Personal Care MarketWatch provides monthly insight into the key events in the personal care industry

Reasons to Purchase

*Gain monthly insight into the key events across the personal care industry

*Learn more about the news, analysis and opinions of your industry

VIEW 1
CATALYST 1
SUMMARY 1
INDUSTRY UPDATE 2
News in Brief 2
NEW PRODUCTS REVIEW 4
Makeup looks to home decoration with roller innovation 4
Shampoos & conditioners: top fragrances in new products 7
New personal care launches by category, September and November 2009: eye make-up gets less of a look in 8
Product claims: new personal care launches, September to November 2009 9
NEWS 10
Headlines 10
VLCC sends legal notice to L'Oreal over Fuel trademark 10
Procter & Gamble names director 10
Godrej Sara Lee looks to acquire Sara Lee's insecticides business 10
Alberto Culver to acquire Simple Health & Beauty 10
Michael Todd Cosmetics launches new internet department store 10
B Riley agrees to become designated advisor for Synergy Brands 10
Marico announces plans to acquire beauty companies in Asia and Africa 11
Energizer Holdings director resigns 11
P&G recalls DayQuil Cold & Flu 24-Count LiquiCaps 11
Oriflame India to expand product portfolio 11
Stop & Shop alerts customers to voluntary recall by Procter and Gamble 11
Giant Food alerts customers to voluntary recall by Procter and Gamble 11
Dabur announces new board appointment 12
Spectrum Brands reports net income in Q4 12
Sun Products acquires dish care business from Phoenix Brands 12
JohnsonDiversey names new executive vice president 12
Estee Lauder appoints new senior vice president for SMI project 12
Helen of Troy Q3 net earnings up 67% 12
COMPANY SPOTLIGHT: L'OREAL 13
Business Background 13
SWOT Analysis 15
Strengths 15
Weaknesses 16
Opportunities 16
Threats 17
APPENDIX 19
Further Reading 19
Index 20
ABOUT MARKETWATCHES 21
ABOUT MARKETWATCHES 21
Editors 21
Ask the analyst 21
 consulting 21
Disclaimer 21
List of Tables
Table 1: Top claims in new global personal care launches, September to November 2009, compared to the same period of the year before 9
Table 2: Key Facts 14
Table 3: SWOT Analysis 15
List of Figures
Figure 1: L'Oreal True Match Roller Perfecting Roll On Makeup 5
Figure 2: Nivea for Men Anti-Age Moisturizer - DNage, Q10 Anti-Crinkle 5
Figure 3: Lovea Bio Organic Dry Tanning Oil, Organic Self Tanning Spray, Organic SPF 50 Sun Care Face Cream 5
Figure 4: Hansaplast Apositos Con Crema Cicatrizante e 6
Figure 5: Quitterclock Complete Stop Smoking Program 6
Figure 6: WubbaNub Organics by Noli n Nali Organic Infant Pacifier with Stuffed Animal 6
Figure 7: Shampoos & Conditioners: top fragrances in new products 7
Figure 8: Leading global personal care launches by category, September to November 2008 and 2009 8